Microsoft wants to take over your life with NUAds.
To bring you even more perspectives on the weird, wide and wonderful world of videogames, The Escapist turned to marketing expert J.P. Sherman to illuminate this often misunderstood aspect of the industry.
2K and Gearbox have been selling more than just a game.
How the market made grandma ruin your Christmas.
There's lots of cash inside those little pockets.
How marketers find you, get you, and keep you.
You got your marketing in my product development!
Controversies are a great way to gain attention.
Why marketers love the most savage members of the community.
Why Microsoft's marketing plan ignores core gamers: Microsoft needs to market its Kinect so that it's perceived as the one thing to get this holiday season.
Why gamers despise marketers, but cannot get enough marketing.