First-Person Marketer

To bring you even more perspectives on the weird, wide and wonderful world of videogames, The Escapist turned to marketing expert J.P. Sherman to illuminate this often misunderstood aspect of the industry.

First-Person Marketer

Microsoft wants to take over your life with NUAds.

First-Person Marketer

2K and Gearbox have been selling more than just a game.

First-Person Marketer

How the market made grandma ruin your Christmas.

First-Person Marketer

There's lots of cash inside those little pockets.

First-Person Marketer

How marketers find you, get you, and keep you.

First-Person Marketer

You got your marketing in my product development!

First-Person Marketer

Controversies are a great way to gain attention.

First-Person Marketer

Why marketers love the most savage members of the community.

First-Person Marketer

Why Microsoft's marketing plan ignores core gamers: Microsoft needs to market its Kinect so that it's perceived as the one thing to get this holiday season.

First-Person Marketer

Why gamers despise marketers, but cannot get enough marketing.