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In a move that defied conventional marketing wisdom, the Chinese gold-selling company Universal Multiplayer Game Entertainment opted to change the name of their online turn-based civilization clone Evony to Boobs Online. Though widely thought of as a bold strategy, critics of the name change think that this change will have little or no effect on the company's profit margin and could actually repel internet users who find breasts offensive.
"What gamers really want is a platform to pay for make-believe status and items, thinly disguised as a turn based strategy game. The Idea that anyone would be so easily manipulated by a pair of breasts is ridiculous," said a marketing analyst while ordering a beer hat he found in a copy of Maxim magazine.