Project Horseshoe

Project Horseshoe

That private environment lets people talk openly, from a publisher explaining why he turned down a hotly anticipated game to a technology director being able to frankly discuss next-gen platforms and AAA development costs without fear of controversy, or for another industry insider to lament his publisher's infighting studios.

Project Horseshoe

"Organization design with these big teams and this open-source method of design is really part of game design," Verdu said, who believes that the days of the giant teams are over, even for EA. "Our teams are ramping down in terms of size, and we're giving them more time.

Project Horseshoe

Project Horseshoe is something like summer camp for game designers. The setting is the same: There are canoes and cabins and campfires. The workgroups have facilitators - the grown-up's answer to counselors. Their idea is your hands should be as busy as your mind - something that contrasts from most sit-and-listen conferences and symposiums.

Project Horseshoe

In the Texas wilderness, this European executive is able to freely show his game to others, encourage them to play and get feedback, all because Project Horseshoe has a "Code of Secrecy and Blabbing" that unifies the small group.

Of the 28 members gathered for opening ceremonies on a flagstone terrace, 12 are conference veterans. Introductions begin with haiku.

Project Horseshoe

Deep in the heart of Texas, at a place known as Canyon of the Eagles, a little gathering called Project Horseshoe took place last weekend. If you haven't heard of it before, that's because it's one of the game industry's best-kept secrets - and maybe its most important.