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Wii U: Half-Step or Jump Start?

Steve Watts | 4 Dec 2012 18:00
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One of the most infamous divergences from the apparent direction of the industry came from Nintendo itself, in the form of the Nintendo 64. The Sega CD, its successor the Saturn, and Sony's PlayStation all relied on CDs, marking a clear sea change in media types that has continued to this day. The N64 relied on Nintendo's old tried-and-true cartridges, sacrificing storage capacity and the faith of some developers. Now as the industry tentatively steps toward digital distribution, Nintendo seems much more willing to participate in the transition. Its 3DS and Wii U online storefronts offer a selection of full retail games as downloadable titles, particularly first-party games. That, at least, seems like a hard lesson learned.

"If Nintendo tries to compete with Sony or Microsoft on the core gaming experience, they are unlikely to succeed."

The company has also already shown that it considers console power parity as an important feature in the Wii U - at least, until the console is outmatched by future generations next year. Nintendo of America president Reggie Fils-Aime even recently claimed that third-party games look significantly better on the Wii U than on the PS3 or Xbox 360. But horsepower can only account for so much of a console's success. The Atari Jaguar was the company's last attempt at the home console market, a powerhouse system that leapt past the SNES and Genesis. But the console suffered a severe lack of third-party support, due in part to its notorious programming difficulty. By the time the PlayStation was released, the Jaguar was already nearly forgotten.

Raw power is no substitute for developers' ease-of-use, especially as equally matched consoles loom overhead. The Wii U hasn't received many developer complaints, but it faces the overshadowing problem two-fold. It will probably be outmatched only a year or two into its lifespan, and isn't particularly power-intensive in the first place.

"For me the horsepower part of the equation just isn't that interesting," said Cifaldi. "It's all about how something's being marketed and perceived by the audience. And right now, I have no idea how the general public is perceiving the Wii U. I suspect that no one knows about it."

"What's the promise?" Cifaldi asked. "What's the story they're selling? The story the Wii sold was your mom playing videogames again. 360 was the HD console, PS3 was even more of the brand you're still attached to. The Wii got by because of its promise to break down barriers and expand the audience, which it did (for like a week)." By comparison, Cifaldi says, the new hardware lacks focus. "The Wii U has a Swiss Army knife of things to play with."

Divnich is a bit more optimistic. "If anything, launching in-between console transitions is a great way to distinguish yourself, and as long as the Wii U can capture the same audience (and playing experience) as the Wii, then I have no doubts of its success.

"If, however, Nintendo tries to compete with Sony or Microsoft on the core gaming experience, they are unlikely to succeed. So there is some worry with all of these port releases that Nintendo is trying to capture the core audience in-between console transitions. If that is the case, it won't work out for them in the long-run. But I highly doubt this is Nintendo's long-term plan. At least for their sake, I hope it is not."

It's bizarre to think of Nintendo's new system at risk of being left behind so shortly after a system's initial launch. The Wii certainly proved that a supposedly underpowered console can be a breakout hit by distinguishing itself from its competitors, and Nintendo is banking on the strength of the brand in marketing the new system. The Wii U can't be ruled out too quickly, especially given Nintendo's tendency to shock the market with surprise successes, but it has struggles ahead. Whatever the company has planned for the future, it should be looking into the past. Otherwise, it runs the risk of the next-gen success being a half-step out of reach.

Steve Watts is a freelance writer living in the Baltimore-Washington area, whose credits include Shacknews, Joystiq, 1UP, and GamePro. He's also getting way more use out of the Wii U's "play Mario while watching TV" feature than he thought he would.

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