"By E3 of last year, it was time to cash in. Confident after shipping an LOTR game, Martins spent May 2006 on the show floor, bothering anyone with intellectual property he could entice into an online trading card game deal. Even Will Wright was enthusiastically day dreaming about a Spore-themed TCG during closed door demos for his game. Martins' persistence paid off in an unexpected way. After storming the gates of the closed Sony Online Entertainment show booth, he was surprised by SOE head John Smedley's response. "Smed," as he's called in the industry, wanted to buy Martins' company."
David Thomas speaks to the men who want to sell you a virtual card, for real money.