Durham, NC - October 1, 2008 - Themis Group, Inc. has begun exclusively focusing on Themis Media, its online media arm encompassing the Webby-winning gaming destination The Escapist and the MMO community WarCry Network. This move brings the marketing might of TAP Interactive to work exclusively with the company's media properties following over a year of month-over-month traffic growth.
Pursuant to the new strategy, the entire award-winning marketing team has been integrated into the media business, where it now serves as the company's marketing and PR team, supports the existing sales force, and leads new community growth initiatives.
The decision to focus on Themis Media came after 14 consecutive months of growth in monthly unique visitors, page views, video streams, and advertising impressions across Themis Media's properties, along with winning two Webby Awards.
"We've experienced tremendous success over the past year and we need to reinforce that success," noted Themis Group President & CEO, Alexander Macris. "The support of the top-notch marketing team from TAP Interactive will ensure Themis Media maintains momentum into 2009 and beyond."