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GamePro and The Escapist Alliance Changes How Marketers Reach Male Gamers

Jeff Palumbo | 7 Sep 2010 22:00
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GamePro and The Escapist Alliance Changes How Marketers Reach Male Gamers

Partnership Boosts Reach, Value and Convenience for Marketers Targeting Males, 18 to 34

September 7, 2010, San Francisco, CA - The Escapist® and GamePro are offering joint advertising programs that combine premium game journalism with an unduplicated audience of 13.5 million 18- to 34-year-old US males, according to US comScore, July 2010 and IntelliQuest spring 2010. With only 4% duplication between the properties, this new online partnership provides marketers with the combined strength of The Escapist and GamePro brands to reach a coveted male audience.

"What's special about this alliance is that GamePro is renowned for its thought-provoking editorial, and The Escapist's content is equally as celebrated. Together, we are the largest online destination offering a savvy view on games and the gaming culture. Household names, such as AT&T, Coca-Cola and Amazon.com, can align themselves with our premium content and highly engaged communities," said GamePro Media President Marci Yamaguchi Hughes. "Our research shows our core gamer audience evangelizes and spends more than any other gamer segment and that the spending goes beyond games. This is a truly active consumer base."

Alex Macris, CEO and President of Themis Media, The Escapist's parent company, said, "We are very excited to expand our advertising reach to include GamePro's dynamic community. GamePro is highly regarded for its focus on the people and culture of gaming, and its frank, insightful commentary is an excellent complement to The Escapist's wide range of award-winning content."

As a pioneer of print-quality online gaming content, The Escapist is now also at the forefront of the Web video revolution with such well-known regular series as Zero Punctuation®, Unskippable, Escape to the Movies and more. Through exciting custom integrated campaigns, advertisers have access to video skins, video advertisements and other tailored product integration well beyond traditional banner ads. The Escapist is also experienced in viral marketing integration and can aid advertisers through idea generation, social media efforts and the development of mini-sites.

Marketing clients will also have access to the custom solutions teams of GamePro's parent company, International Data Group (IDG). These teams advise marketers on how to best reach their customers and prospects with campaigns leveraging IDG's expertise in digital media, social media, print and events in the United States and in 14 countries where IDG has media for gamers.

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About The Escapist
The Escapist® aims to capture and celebrate the contemporary video gaming lifestyle and the diverse video game culture by way of in-depth features and thought provoking articles authored by leading video game authorities, as well as cutting-edge video shorts, engaging forums, and robust and innovative social media elements tailored to its audience. The Escapist is part of Themis Group, Inc.'s online media arm, Themis Media, and currently generates over 40 million page views each month. Themis Group, Inc. was founded in 2001 by Thomas Kurz and Alexander Macris. See all The Escapist has to offer at www.escapistmagazine.com.

About GamePro Media
A pioneering brand in gaming media for 20 years, GamePro Media produces online, print and social-media products that engage, connect, entertain and inform gamers. The company's flagship brands, GamePro Magazine and GamePro.com, are highly regarded for their unique focus on the people and culture of gaming. GamePro Media's properties attract millions of active, social and vocal young men who relish sharing their opinions with their ever-expanding network of friends. Each month, the company's print and digital products reach millions of US gamers and also serve as a key marketing vehicle for more than 100 trusted brands. For more information, visit www.gamepromedia.com.

GamePro Media is a subsidiary of International Data Group (IDG), the world's leading technology media, events and research company. Additional information about IDG, a privately held company, is available at http://www.idg.com.

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Media Contacts:

For GamePro:
Kayla Zerby
The Morris + King Company for IDG
(212) 561-7454
kayla.zerby@morris-king.com

For The Escapist:
Kelly Helder
Communications Manager
The Escapist
(919) 806-4558
khelder@themis-media.com