Experienced Points

Experienced Points
Digital Distribution: The Other Guys

Shamus Young | 27 Jan 2012 21:00
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Last week I had some harsh things to say about Origin, EA's new digital distribution marketplace. In particular, I dinged them for their small catalog and high prices. Then this week it was announced that Origin was expanding their catalog. Now, this was probably a move that's been in the works for months, but I'm going to take credit for it anyway because I need the self-esteem boost.

In the earlier column, I might have left you with the impression that this is a two-horse race between Origin and Steam. It's not. There are a lot of other players in this game. Steam so dominates the public mindshare that a lot of the other players don't always get the attention they deserve. So here are some of the other digital download services, along with my thoughts on their approach to the service.

Disclosure: I don't pretend to have a comprehensive knowledge of the entire field. I might have missed some. For example, I've never used Direct2Drive. Nothing against them, I just haven't experienced their service before.

Steam

What can you say about the industry front-runner? They've experienced exponential growth for seven years straight. Lots of features. Huge userbase. Cross-platform. (Mac and PC.) Low prices. Massive catalog.

They are bigger than everyone else in the market combined. In fact, if the rest of the market combined, and then you doubled them in size, they would still be smaller than Steam. That's how far ahead these guys are.

In a business with this much network effect, this is a very hard thing to overcome.

Good Old Games

Good Old Games is mostly concerned with retro games and not really competing in the AAA market. However, their low prices and "no DRM whatsoever" policy are downright heroic in this day and age.

I see them as curators of our rich history of PC gaming. If not for these guys, a lot of these games would be lost to the gaming public.

Gamers Gate

Gamers Gate is an interesting alternative to the client-driven services like Steam. There's no program running in the background, no logging in to play your game. You don't get the player matchmaking and in-game overlay, but you also don't have some extra program sucking up memory and CPU cycles. You don't have to "log in" to get access to your games, and you can install them wherever you like. You just download your game and install it, with no added DRM.

Gamers Gate seems like a great pace for people who want digital titles, but resent the mandatory client and DRM that Steam brings to the table. They have a fat catalog full of both AAA and indie titles. Their pricing is competitive. (And given their habit of pricing stuff at $X.95 instead of $X.99, their games are often four cents cheaper than Steam, for what that's worth.)

I honestly can't explain why Gamers Gate doesn't get more attention.

Impulse / GameStop

This service is in a state of flux, business-wise. It was created by Stardock, a developer near and dear to my heart. Early in 2011 they sold Impulse to Gamestop.

From the stories I've read, it sounds like Stardock was a lot better at building technology than brokering international distribution deals with big publishers. They had a great service but didn't have the weight to fill it with titles. GameStop is pretty much all weight, with no real skill at building software. So this move made sense for both of them.

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