Hype sells a game on day/week 1.

Once you've sold it you don't give a damn about how much the players hate it.

-----

Hyping a game too much leads to expectations far above what can be delivered and leads to a backlash when it doesn't descend from heaven and lead us to the promised land.

Those are the two sides of the coin.

However hype, spoilers and previews kill my enjoyment of games. Now I just ask:

Is it fun?
Whats its about roughly?

Then if i am still interested i play the demo and if there no demo maybe borrow it from a friend. I have thousands of friends online so you can borrow almost anything...

If its worth playing i buy it, if its not then i don't simple.

However in this age of impulse buying and when the game is bought as a gift the first side of the coin becoems important...

I think we can use this to talk about 80% of the games to this date. EA seems to be the champions to do this. (Just one of the huge pockets).

P.S: I think reviving this old thread is a good thing. (I didn't want to get a thread closed).

I hate hype. Not only because it rarely (even in best case scenarios) proves to be valid but because it convinces legions of slavering clods that completely worthless games are utterly amazing, even after the fact.

Nothing wrong with a little advertizing. I don't know if the eternal maxim, 'you sell the sizzle, not the sausage' applies to gaming, though. If you sell inferior sausage with superior sizzle in the gaming industry, people merely not buying your hotdog will be the start of your problems.