IHOP changing its name to ...IHOB

 Pages 1 2 NEXT
 

Yes, the apocalypses has happened, hell has frozen over...

IHOP has decided to change its name . Yes, the International House of Pancakes will become.... International House of Breakfast.(IHOB)

The name change was mentioned as a "low key" social media marketing event. The web is a buzz with the horrible news, children are crying in the streets and men and women are confused. Groups on all political sides are blaming it on fringe groups for the name change, as well as President Trump has taken all the credit.


http://fortune.com/2018/06/05/ihop-name-change/

My question to you dear folks ,as this sign of the end-times approaches and it destroys our lives.

* What do you think of the name change? (if it does happen)

* Would this prevent you from enjoying goldenTrump pancakes. Wimpy bacon or the cold golden nectar of the gods (orange juice.) ?

*Is this in your eyes the smartest/dumbest marketing ploy ever done?

They're just doing this to garner controversy and response.

What a disaster. No one goes to IHOP for breakfast. You go there are 1am, drunk or stoned, for pancakes and country fried steak. It's a stoners place, not a family breakfast joint.
Itd be like Taco Bell rebranding itself as Early to bed health food. It's just wrong.

Silentpony:
What a disaster. No one goes to IHOP for breakfast. You go there are 1am, drunk or stoned, for pancakes and country fried steak. It's a stoners place, not a family breakfast joint.
Itd be like Taco Bell rebranding itself as Early to bed health food. It's just wrong.

Most drugs and drinks don't mix well with either Taco Bell / IHOP. It's like the fast food version of walk of shame as you leave it, trying to find your car keys. Later attempting to forget you wherever there in the first place.

"International House Of Bancakes"!

Sounds like a great name for an Internet forum. NeoGAF must be kicking themselves now.

Or "himself", I guess.

Marik2:
They're just doing this to garner controversy and response.

It's like trying to beat a very dead horse brand with a feather duster by this point. I am just wondering how much they spent to go off on this very non-creative add.It is so bad; i mean this is really "cringe" for anyone who does this type marketing work. Sadly it might have even cost actual hundreds of thousands of dollars for someone in copyright, to flip the letter over.

RobertEHouse:

Silentpony:
What a disaster. No one goes to IHOP for breakfast. You go there are 1am, drunk or stoned, for pancakes and country fried steak. It's a stoners place, not a family breakfast joint.
Itd be like Taco Bell rebranding itself as Early to bed health food. It's just wrong.

Most drugs and drinks don't mix well with either Taco Bell / IHOP. It's like the fast food version of walk of shame as you leave it, trying to find your car keys. Later attempting to forget you wherever there in the first place.

I disagree. Many a good times have been had drunk off vodka balls after a terrible movie, like Dragon Wars, and the only thing that'll make you feel whole again is a country fried steak with scrambled eggs.

No accounting for taco bell. Had it once back in college and it gave food poisoning for 3 days, so I haven't touched the stuff since.

International House of Pancakes? Is that what ihop means? I've seen that name in a movie or two and I thought it had something to do with electronics/TVs/etc. Maybe because ipad ipod ihop, I don't know. International House of Pancakes sounds so stupid. International House of Breakfast sounds even worse...

Silentpony:

RobertEHouse:

Silentpony:
What a disaster. No one goes to IHOP for breakfast. You go there are 1am, drunk or stoned, for pancakes and country fried steak. It's a stoners place, not a family breakfast joint.
Itd be like Taco Bell rebranding itself as Early to bed health food. It's just wrong.

Most drugs and drinks don't mix well with either Taco Bell / IHOP. It's like the fast food version of walk of shame as you leave it, trying to find your car keys. Later attempting to forget you wherever there in the first place.

I disagree. Many a good times have been had drunk off vodka balls after a terrible movie, like Dragon Wars, and the only thing that'll make you feel whole again is a country fried steak with scrambled eggs.

No accounting for taco bell. Had it once back in college and it gave food poisoning for 3 days, so I haven't touched the stuff since.

Dear, god.. you survived taco bell, i have never walked into one since my brother worked in one and told me how they cooked the meat.That was at least eight years ago, Silentpony you should be given a metal pin to your chest after that, and all the vodka you want for free for life.

Wintermute:
International House of Pancakes? Is that what ihop means? I've seen that name in a movie or two and I thought it had something to do with electronics/TVs/etc. Maybe because ipad ipod ihop, I don't know. International House of Pancakes sounds so stupid. International House of Breakfast sounds even worse...

Well , they used to used the full name in the early eighties. Yep, the full name which took up a lot of space on buildings and signage. Then 90 they changed it to IHOP in general because they figured it was easy for people to remember. I been here and there and have never seen a Dutch Puff or German Pfannkuchen not even once.They were all lies being international ... but the name was manly used for how many locations they had.

RobertEHouse:

Silentpony:

RobertEHouse:

Most drugs and drinks don't mix well with either Taco Bell / IHOP. It's like the fast food version of walk of shame as you leave it, trying to find your car keys. Later attempting to forget you wherever there in the first place.

I disagree. Many a good times have been had drunk off vodka balls after a terrible movie, like Dragon Wars, and the only thing that'll make you feel whole again is a country fried steak with scrambled eggs.

No accounting for taco bell. Had it once back in college and it gave food poisoning for 3 days, so I haven't touched the stuff since.

Dear, god.. you survived taco bell, i have never walked into one since my brother worked in one and told me how they cooked the meat.That was at least eight years ago, Silentpony you should be given a metal pin to your chest after that, and all the vodka you want for free for life.

It was not a good 3 days. It was the first time I tried pot and the gang I was with were all dead set on Taco Bell. Now the pot didn't really work on me. Everyone seemed stoned, but i felt no different. Had a mexican pizza and a bean burrito. Tasted okay, if greasy and...wet. But the next morning the fun started and didn't stop for 3 days.
Haven't touched pot or taco bell since.

I have one question and one question only: Who the hell cares? It's one frikin' letter. Must be a really really slow news day.

Silentpony:

RobertEHouse:

Silentpony:

I disagree. Many a good times have been had drunk off vodka balls after a terrible movie, like Dragon Wars, and the only thing that'll make you feel whole again is a country fried steak with scrambled eggs.

No accounting for taco bell. Had it once back in college and it gave food poisoning for 3 days, so I haven't touched the stuff since.

Dear, god.. you survived taco bell, i have never walked into one since my brother worked in one and told me how they cooked the meat.That was at least eight years ago, Silentpony you should be given a metal pin to your chest after that, and all the vodka you want for free for life.

It was not a good 3 days. It was the first time I tried pot and the gang I was with were all dead set on Taco Bell. Now the pot didn't really work on me. Everyone seemed stoned, but i felt no different. Had a mexican pizza and a bean burrito. Tasted okay, if greasy and...wet. But the next morning the fun started and didn't stop for 3 days.
Haven't touched pot or taco bell since.

My brother worked at one for a few years when he moved to be near family. The stories he told were not very flattering of TBell as he dealt with the minced up meat (not totally meat) they use. Some Taco bell locations don't handle anything really like they are supposed to.Thinking if they cook/ grill like crazy that kills whatever can make a customer sick. Which is just pure asinine thinking to have dealing with any food prep.

I also had similar experience eating at Local Pizza joint,Everyone had a great time until the next day when we were to sick for work.A good four or five days of 'fun' that was. Never ate at that Pizza joint again and since it was near work, i made sure lunch was never held there again.

Canadamus Prime:
I have one question and one question only: Who the hell cares? It's one frikin' letter. Must be a really really slow news day.

Very one cares.

For the simple reason is that branding is ruining everything lately.

As much as people would just like to write off Americans as soda guzzling fatties and all that mess, Soda consumption has been on a regular decline.

Pancakes have long been considered a breakfast no-no. Trying to make it sound like the more healthier 'breakfast' than the sugar and carb laden 'pancakes' is just an attempt to get more butts in the door.

ObsidianJones:

Canadamus Prime:
I have one question and one question only: Who the hell cares? It's one frikin' letter. Must be a really really slow news day.

Very one cares.

For the simple reason is that branding is ruining everything lately.

As much as people would just like to write off Americans as soda guzzling fatties and all that mess, Soda consumption has been on a regular decline.

Pancakes have long been considered a breakfast no-no. Trying to make it sound like the more healthier 'breakfast' than the sugar and carb laden 'pancakes' is just an attempt to get more butts in the door.

Really? Pancakes are considered a no-no? Since when? Not that I'm surprised, the concept of moderation and balance is lost on far too many people.
Regardless Ihop changing their name doesn't seem like something worth getting upset over.

Silentpony:
What a disaster. No one goes to IHOP for breakfast. You go there are 1am, drunk or stoned, for pancakes and country fried steak. It's a stoners place, not a family breakfast joint.
Itd be like Taco Bell rebranding itself as Early to bed health food. It's just wrong.

You sure you not confusing it with Dennys?

RaikuFA:

Silentpony:
What a disaster. No one goes to IHOP for breakfast. You go there are 1am, drunk or stoned, for pancakes and country fried steak. It's a stoners place, not a family breakfast joint.
Itd be like Taco Bell rebranding itself as Early to bed health food. It's just wrong.

You sure you not confusing it with Dennys?

Nope, IHOP. There hasn't been a Denny's seen in the wild since nei on 2004.

Old people are going to be so upset.

Silentpony:

RaikuFA:

Silentpony:
What a disaster. No one goes to IHOP for breakfast. You go there are 1am, drunk or stoned, for pancakes and country fried steak. It's a stoners place, not a family breakfast joint.
Itd be like Taco Bell rebranding itself as Early to bed health food. It's just wrong.

You sure you not confusing it with Dennys?

Nope, IHOP. There hasn't been a Denny's seen in the wild since nei on 2004.

Where do you live? There was a Denny's in my town as recently as last year. Was it like the last white rhino?

And I eat at Taco Bell at least once a week. Y'all act like it's poison; well if it is just call me Dread Pirate Roberts.

Question, are there any IHOPs outside of the American continent?

I ask because it's supposedly the International House of Bancakes yet it seems very regional.

I guess they wanted to kill all those "one legged waitress" jokes. Either that or this is just a blatant advertising stunt to bring in customers that will fail utterly.

A riddle for the ages...

Canadamus Prime:
I have one question and one question only: Who the hell cares? It's one frikin' letter. Must be a really really slow news day.

*raises hand* Mind you, I care because marketing and branding are my jam and it's interesting to see longstanding brands try to reinvent themselves. Sometimes it's a natural transition that had been in the works for years (see Dunkin Donuts transition to "Dunkin"), other times you wonder if they ever thought through the ramifications (see Pizza Hut's attempt to brand itself "the Hut"[1]). In cases like these it's a delicate balancing act between adapting to the changing market and maintaining the core competencies that set you apart from the competition. Personally, I worry that in this case the shift dilutes their brand by trying to distance the company from those competencies that have defined it for so long. It feels a bit like Oldsmobile's "Not your father's Oldsmobile" campaign in that respect.

[1] Anyone even passingly familiar with Star Wars should know why that was a poor branding choice

Abomination:
Question, are there any IHOPs outside of the American continent?

I ask because it's supposedly the International House of Bancakes yet it seems very regional.

I googled it because I was also curious:

The company has 1,650 locations in North America, Latin America, the Middle East, Southeast Asia, and Oceania

Asita:

Canadamus Prime:
I have one question and one question only: Who the hell cares? It's one frikin' letter. Must be a really really slow news day.

*raises hand* Mind you, I care because marketing and branding are my jam and it's interesting to see longstanding brands try to reinvent themselves. Sometimes it's a natural transition that had been in the works for years (see Dunkin Donuts transition to "Dunkin"), other times you wonder if they ever thought through the ramifications (see Pizza Hut's attempt to brand itself "the Hut"[1]). In cases like these it's a delicate balancing act between adapting to the changing market and maintaining the core competencies that set you apart from the competition. Personally, I worry that in this case the shift dilutes their brand by trying to distance the company from those competencies that have defined it for so long. It feels a bit like Oldsmobile's "Not your father's Oldsmobile" campaign in that respect.

Yeah for some of them it makes you wonder who in their marketing department thought it was a good idea. Someone completely out of touch presumably. It similar to Best Buy redesigning their logo a couple of months ago. The old one is recognizable and eye catching, the new one is bland and unremarkable.
Regardless, a company rebranding itself for whatever brain-dead reason doesn't seem worthy of a social media freak out.

[1] Anyone even passingly familiar with Star Wars should know why that was a poor branding choice

immortalfrieza:
I guess they wanted to kill all those "one legged waitress" jokes. Either that or this is just a blatant advertising stunt to bring in customers that will fail utterly.

A riddle for the ages...

Nah, it is the next part of the joke. She got a new fake leg, but she is not used to it, so 'I hob...' *falls over before finishing the word hobble*

I mean, it needs some formatting work, but it is there.

I thought this was a joke, because the first I heard of it was in a tweet that had a gif of them becoming the Infinite House of Bitches. I never get pancakes there anyways. Crepes are just better.

International House of Bananas is livid

I thought "IHop" was going to be some stupid Apple pedometer device for the kiddos. "IHob" would be for kiddos with a leg injury.

You Americans and your obsession with food shit and their accompanied corporate chains.

Came on to see what IHOP even was. Is International House of Pancakes even international? I've never heard of it, therefore it doesn't exist where I am, therefore it doesn't exist outside of America, therefore it isn't international.

I feel like I should sue them over the false advertising in their name and force them to change their name to AHOB, American House Of Breakfast, but then again who includes 'of' in their abbreviation? So it should be AHB, but then Abha Regional Airport would sue them over using their abbreviation. So the only real solution here is for them to just close down.

Bobular:
Came on to see what IHOP even was. Is International House of Pancakes even international? I've never heard of it, therefore it doesn't exist where I am, therefore it doesn't exist outside of America, therefore it isn't international.

I feel like I should sue them over the false advertising in their name and force them to change their name to AHOB, American House Of Breakfast, but then again who includes 'of' in their abbreviation? So it should be AHB, but then Abha Regional Airport would sue them over using their abbreviation. So the only real solution here is for them to just close down.

We have them in canada. Its where pride goes to die. Also theres one menue item that claims to be traditional crepes so we can pretend france or sweden or whatever is in on it too.

And finally:

INTERNATIONAL HOUSE OF BUTTS AMIRITE

Silentpony:
What a disaster. No one goes to IHOP for breakfast. You go there are 1am, drunk or stoned, for pancakes and country fried steak. It's a stoners place, not a family breakfast joint.
Itd be like Taco Bell rebranding itself as Early to bed health food. It's just wrong.

Or Denny's or Taco Bell. You tend to have rather low standards when you're drunk and hungry.

Bourbon! GodI hope it is Bourbon.

n0e:

Silentpony:
What a disaster. No one goes to IHOP for breakfast. You go there are 1am, drunk or stoned, for pancakes and country fried steak. It's a stoners place, not a family breakfast joint.
Itd be like Taco Bell rebranding itself as Early to bed health food. It's just wrong.

Or Denny's or Taco Bell. You tend to have rather low standards when you're drunk and hungry.

Stonned and hungry is way worse. I have people that deliver groceries and they have what they literally refer to as stoned orders. Beer, Quackamole, Chips, Candy and if itis late or they are Gamers Coffee and Redbull.

Can't wait for 5000 lazy comedians to make the IHOBO joke.

Abomination:
Question, are there any IHOPs outside of the American continent?

There are some in the UK.

Amazingly, the official meaning of the B is Burgers. They're trying to promote their burgers now, over their breakfast options. SMH.

 Pages 1 2 NEXT

Reply to Thread

Log in or Register to Comment
Have an account? Login below:
With Facebook:Login With Facebook
or
Username:  
Password:  
  
Not registered? To sign up for an account with The Escapist:
Register With Facebook
Register With Facebook
or
Register for a free account here