So here's how the story goes: Sony's got this shiny, new PS3 website, which really is spectacular. Well worth the billions of Yen the company just had to borrow from just about every bank in Japan to keep the PS3 debacle swimming.
Now, since Sony doesn't care much for keeping people informed, there's nothing really on this new site except some pics and the usual "Hey we haven't announced anything yet, so there's nothing to see here" press release-type-stuff. But you know how people are, some net-bound doofus has been hitting refresh all day on that site, hoping, yearning for something new to appear.
And this one time, at band camp, it did.