American Box Art Sucks

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Don't you know? Being unable to conceive of your fellow man as anything other than mindless automatons who reject anything unbranded and not "trendy" is a requirement to get into marketing.

xilix:
Why do you assume that all Americans actually like the marketing that we receive? I myself can't even watch American television because it's obnoxious, pretentious, condescending and insults peoples intelligence. It's like watching a strobe light. I watch British television using a proxy.

No, I'm not kidding. I actually use expat shield to watch British television through iplayer. It's bliss. There is nothing quite like watching TV and not getting a seizure. Sure there are British programs that are shite, but at least it's watchable shite. I have a 40inch 1080p LCD HDTV, and I literally don't even have a cable line going into it. I use it as a computer monitor.

Yes, there are stupid fat people in America. We get it. But for the sake of us few who have an I.Q. above 100, try to think about what it's like to live here among the morons. We do exist here, and no, we don't enjoy the marketing we are served. It's revolting.

Translation: hay guise im american but i hate americans too am i cool yet please dont hate me

I agree with you yahtzee from a artistic standpoint. Looking at most of those covers I find the non-american one better. But I have to state that not all american box art sucks. Case in point Eat lead:

I actually bought Eat lead based off of the cover art. Or more accurately I bought it because the box art drew me in. Let me describe what I thought as I looked at the box in the store: Generic over the top shooter with generic name... maybe a bit TOO generic... wait is that guy on the left 2D? And I bought it and it's one of my favorite games.

No the gameplay is nothing new, but the overall game plot of a "Duke Nukem" style washed up game hero forced to fight for his life through his entire library of bad games is hilarious.

AAAARRRRGGHHH!!! >:[

Infamous 2 USA:

image

Infamous 2 UK:

image

Now THIS is how it's done:

image

I'm American, and I think the European Heavy Rain box art is the best by far. It looks subtly ominous and mysterious.

Subject7:
AAAARRRRGGHHH!!! >:[

Infamous 2 USA:

Infamous 2 UK:

Yeah, the UK version is seriously a crapload better there. Seriously, WTF is wrong with the US when it comes to box art? Not that it's good to buy a game based on the box art, but geez...

Uncle_Brainhorn:
Translation: hay guise im american but i hate americans too am i cool yet please dont hate me

Someone posts about the trouble they take to avoid the bad taste of their country's culture and you assume they're doing it all to impress you? Someone writes and thinks in correct English and you feel they need to be "translated," as you put it, into sub-literate net cliches about adolescent insecurities that never once came up in the original post? Doesn't matter whether you yourself are British or American -- that's just stereotype-spewing ignorance.

Agh-a-meme-knottle:

Uncle_Brainhorn:
Translation: hay guise im american but i hate americans too am i cool yet please dont hate me

Someone posts about the trouble they take to avoid the bad taste of their country's culture and you assume they're doing it all to impress you? Someone writes and thinks in correct English and you feel they need to be "translated," as you put it, into sub-literate net cliches about adolescent insecurities that never once came up in the original post? Doesn't matter whether you yourself are British or American -- that's just stereotype-spewing ignorance.

I like how you changed that last part to be less retarded. It looks better now.

American marketers, like all other employees, must do their work in a way that will please their intended audience. Which unfortunately aren't the end customers. The marketers' real audience is their own company's executives, and the presentation of their work is their ultimate opportunity to be recognized.

Because they have 1 opportunity per product, it's a formal presentation, and all the people watching are really important to the marketers' careers, they will always choose something that has a clear message and an immediate visual impact. It's not like the executives actually understand what the game is about - the just have a brief to go on and are there to rubberstamp whatever looks like it will sell.

And it's easy to hold up a competitor's product with flashy colors, Chuck Rockjaw kicking @ss in the foreground, and half-dressed women in the background next to your spare, deeply meaningful, artistically pure evocation of the game's true character and make the subjective evaluation that your sales numbers didn't meet expectations because "their cover just looks better". No American marketer is going to risk career suicide in order to create art when they can put out something that looks good on the shelf and adds job security.

I think it's just because the people behind it don't care and neither do a lot of the people on our side of the pond. I know I don't, really, but I've never been shopping for games, I just buy the one I'm out to get. I don't personally see any real problem with American box art, but I do prefer PAL box art.

sorry if i repeat sb's comment, but i wont's go through 400 of them.
the cover of Ico's pal version, in my view, quite obviously relates
to the giorgio de CHIROCO's aesthetics.
...................................................... משוגע־סאָפֿע

ps. "sticking a fake nose/moustache disguise on the mona lisa or something"..
that's marcel DUCHAMP and it's not a crime

image

Here is some quote from a friend of mine when we talked about the differences...

Weird, I just finished reading an article in the newest issue of GameInformer about box art and the differences between international versions.

Apparently, advertisers believe that the North American market prefers box art which focuses directly on the characters in the games, which is why there's usually a close-up, often tacky, shot of one or more characters with some background noise as an afterthought. Overseas in Europe, it is believed that consumers care more about the atmosphere and visually artistic appeal a game provides, so they get these beautiful covers that focus on imagery and ambiance. It's not fair... I remember when the now-defunct EGM magazine offered the overseas or other alternate box art covers that you could slip into your box to cover the front and the spine. I still have them for Metal Gear Solid 3, Metroid Prime 2, Resident Evil 4, and... I forget the other. But it was great! We need more of that.

also, check this out Link and this

I didn't have too much of a problem with this at first. American box art was bad and european box art was good. That was until we europeans started using the american box art too! Most notable in final fantasy 13. Despite what you may think of the actual game, I was looking forward to add another classy white background and logo to my collection of white background and logos. but no....

I really dislike the way they need to make everything both more angry and macho. Happiness is a good thing. Angry space marines are not.

I have no clue who changes it for us, but don't say all Americans like it.

You realize Americans immediately insisted on crapping up the statue before it even hit the ocean. American destruction of art is nothing new.

I always thought Xenoblade Chronicles and Eternal Darkness had real classy box art. The prob;em is that I can't really tell what kind of games they are. Illustrations of the enviroments definitly are prettier at least to me as a collecter they do. But the box art is there not for me but for the regular folks. They walk through their local retailer and see a box caled dishonered and has glaring Micheal Bay transformer on it and they might get curious and go look it up on the internet then decide if they want it. Alternativly, they would see a book named Xenoblade Chronicles and say "what a lovely meadow" and that would be it. Game ethusist already know what's coming out and whether or not they want it. That's why limited editions get the classy box art instead of retail versions.

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