"To state the obvious: The game industry is hit-driven. You've heard the statistics: Fewer than one in seven games actually turns a profit. But what, exactly, makes a hit? Investors regard the blockbuster game phenomenon with a sort of mystical awe, and part of its very definition seems to be invested in its unpredictability."

Erin Hoffman explores the mysterious role of the x-factor in the hit-or-miss world of game development.

The Fourth Dimension of Game Development