"Kicking a football is an art form. With the right spin, the ball can bounce backward and die on the 5-yard line, forcing the return man to chase it into oncoming defenders. Or it can be a nigh un-returnable 'squib kick,' football's equivalent of the knuckleball; it's nearly impossible to catch on the fly."
Brian Easton addresses "The Art of Kicking" and why games still haven't gotten it right.
The Art of Kicking