Jimquisition: In the Hall of the Mountain Dew

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You know I used to be a hardcore Sony fanboy, but after playing Halo on friends Xboxes so many times, I'm actually a fan of the series (or at least the multiplayer, I don't get much opportunities to play through the story when I'm on a friend's console). However much I like the series though I'm not getting a 360. Why? Because Xbox charges for it's online service. That's bad enough but then they also put ads on it anyway and I just feel kind of insulted.

Every website I know of that has a paid subscription members model has no ads for the paying members but not Microsoft.

You know if this game were on the PS3, I'd gladly get one at launch, maybe wait outside if I also had a car.

Anyway these people saying they need the money is pathetic, it's like the MPAA trying every argument they can draw at out of their ass to justify SOPA or shutting down Megaupload. It's just sad.

notfarg:

Zachary Amaranth:

Good chance that'll get you fired. This isn't about them being unaware. It's about them not caring.

I'm cool with that. Wouldn't want to continue to work at a place that doesn't let it's employees speak towards it's business practices anyway. And it'd be worth it to spread even the tiniest bit of dissent amongst the masses.

Then you'd better just start up your own video game development company, because with that attitude you'll never find a job in the video game industry anywhere, ever. Don't get me wrong, it's a good attitude to have, just not one that any big worthwhile company in the VG industry will put up with.

OT: Some of these ridiculous, greedy, moneygrubbing practices exist in other industries, but only in the video game industry are they so blatant about it. The other industries are usually smart enough not to piss of their customers by flanting the fact that they're screwing them over, but the VG industry practically walks around wearing a giant "F#@K OUR CUSTOMERS" sign all the time.

DeadlyYellow:
I'm more pleased with the fact that Halo 4 brought the return of MD Game Fuel.

well sh** time to load up my fridge again... I really hope it last a bit longer this time.

This gave me plenty of laughs, thanks Jim :P

Somebody needed to say that.

Don't people ever get tired of being tools?

No, I guess not.

yeah, they always try to find new ways to make money. they know younger players will fall for it and beg their parents to waste their money.
and its pretty obvious why other brands will never support smaller companies. because they dont make that much money as a AAA of course.
"money". thats all they think about. they dont care about the rest.

I completely agree, Jim. I feel like Ive been saying it for years. They are always trying to find more ways to increase that profit margin.

I for one know that it's sometimes difficult to buy that third golden yacht if you don't include online passes.

I'm surprised no one's mentioned some of the steps Mountain Dew and Dorritos have taken in their deal with Halo 4. Both companies have reworked their formulas so that when eaten together you lose 4 years (as per Halo 4) off your life expectancy.
This however does not come without its compaints from snack fans. Many are upset that Mountain Dew would abandon its original formula so freely. Its original formula, of course, when consumed not only shorten life expectancy but also added the phone number of the nearest meth dealer to your phone's contact list.

PunkRex:

I wanna know what game devs are ACTUALLY doing with all this money, anyone know of a show/site that lists expenses, etc? Im generally curious.

Microsoft is starting to piss me off with their online service! I actually like Xbox Live, but telling me it's a PRIVILEGE to hand my money over to them to play online, rubs me the wrong way!

Videogames are like any other business - if the current iteration doesn't make more money than the previous, it's considered a net loss even though profit is still being made. It's a disgusting practice that's killing economies around the world simply due to greed. Gotta do better than last year or the C.E.O. will get angry and start laying people off. So when a game isn't expected to do as well as a previous version, perhaps due to a new development team, external revenue streams are implemented and you get dew in your shooter. At least MS is up front about their bullshit so everyone can get a good whiff, unlike other companies and most politicians.

Was a good episode until he brought piracy into it.

Please don't try to rationalize "eh they make enough money" as a justification for wanting something for nothing. As an arguement, it's just as paper thin and shitty as used toilet paper.

Basic economics principles. Something pirates like to pretend don't exist and will forevermore try to explain/rationalize away. If you're going to ask AAA developers to admit they're greedy, you should ask no less of pirates.

Did follow the entire DoritoGate/Gaming Jurnalizm affair and wrote down its milestones over here:
http://www.escapistmagazine.com/forums/read/9.391972-Gaming-Journalism-Drama-DoritoGate-Edition

Regarding Marketing, this is what started it all:

And this was utterly hilarious, if it wasn't so close to what is actually happening:

Aeonknight:
Was a good episode until he brought piracy into it.

Please don't try to rationalize "eh they make enough money" as a justification for wanting something for nothing. As an arguement, it's just as paper thin and shitty as used toilet paper.

Basic economics principles. Something pirates like to pretend don't exist and will forevermore try to explain/rationalize away. If you're going to ask AAA developers to admit they're greedy, you should ask no less of pirates.

There's other "principles" that they and you are disregarding, for instance that brand awareness grows the more people come in contact with something and are talking about it, which developers are starting to make use of:
http://www.rockpapershotgun.com/2012/09/08/wait-whys-pirate-bay-promoting-an-indie-game/
http://www.rockpapershotgun.com/2012/10/27/hotline-miami-aids-pirates-instead-of-murdering-them/
http://torrentfreak.com/indie-game-devs-post-pirated-game-on-the-pirate-bay-110909/

Or that the more people play a game, the more people might be into that certain type of game or even the same brand, after all you don't scream "PIRACY!" when you have a friend come over and play a game on your console or lend him the game either despite him not paying any money for it (which might make him want to buy the Sequel or even the game himself), although they are trying to make that impossible too with the likes of "Online Passes" & other DRM mechanisms.

As he said, it's rather obvious and telling that only the biggest brand holders and greedy corporations are harping on about how both Piracy and Used Games are destroying the video game market/industry, while Indie developers don't mind or even encourage it.

I did a rather extensive write-up on the issue a while back: http://www.escapistmagazine.com/forums/read/9.338788-Piracy-Its-not-a-Black-White-Issue

So THAT'S what this fuss over Mtn Dew is all about!

Seriously. I had not even noticed that it was tied to Halo 4. My guess is that being in AUSTRALIA had something to do with it.

Also: I quite liked Mtn dew before the stopped selling the original and went to exclusively the shitty "energized" blend

thank you Jim, that was amazing!

It took a long time, but I've really started to respect and value Jim's videos. This one's a very strong addition to his omnibus.

It seems the more money you make the greater your lust for even more increases and you seem to want to hang onto every dollar ever more, regardless of how many heads you need to cut off in the process and regardless of how much you have to whine about things being 'bad'. Sigh.

Well, at least this was one rant that didn't imply that wanting to make more money was somehow bad.

Eventually people might start to understand that they don't have to buy all the things to enjoy something.

Jim I have decided that I love you and would have your babies if my arse could get pregnant.

Been drinking energy drinks of the Monster-brand (Europe, Germany, dunno if you know it).
It has reached comedicaly hilarious marketing scemes, wanting desperately to hog their guarana-infused taurin-coffein-mix especially to gamers.
Beside the normal "Classic", there are "Khaos", "Ripper", and "Assault".
"Assault", for fuck's sake!
THIS ENERGY DRINK: SO HARDCORE - IT WILL ASSAULT YOUR ORGANS!
And when you have enough of those, and you wake up after a binge-gaming night with a massive headache and you have to go to work, you can buy their tea-infused version called
"Rehab".
If you're wondering: Guarana is, aparently, some form of liana out of the South American jungle. Like - what the fuck???
I guess that sums it up pretty good: WTF?
Mountain Dew, Red Bull, Monster - these are energy drinks containing the same taurin/coffein mix as every other energy drink on the market.
There is a new one in my store called "Relentless". Looking forward to their brand diversification :/
It's funny that for one 0,5 litre can of any of the above I get one 1,5 litre bottle of off-brand, cheap "Booster".

New from Monster Energy:

THROAT-SLITTER

POISON

PUNCHES FOREVER

DEATH CAMP

Scrumpmonkey:
Really? Really? Three pages in and no one comments on the "In the hall of the Mountain King" reference?

You know that song is public domain right? Jim you could have used it in an epic "Gaming bullshit" montage.


Actually, I was thinking of this one.

I love your titles Jim.

Why not just put NASCAR type stickers all over master chief's armor? If your gonna do a shameless cash crab go all the way Microsoft.

Thank you Jim for giving this behavior the maximum shit it deserves. I don't mind them charging for DLC if they created content or even the little extras like avatar gear because I don't have to buy it. Selling out your game launch to corporate sponsors because your AAA franchise cant make money...its insulting. Good thing I had no plans of buying Halo 4

With every new bullshit I hear I think more and more that returning to piracy may be a good thing
Few companies to to pirate- Activision, EA and Ubisoft
You know, just to make point that their DRM is useless
Not that I'm interested in their games, God no
(recently I'm stuck with Bethesda, Square Enix and Valve- and I gladly pay for their games)
Last game I was interested in from EA was MassEffect3, from Activision was Battlezone2 and from Ubisoft was Prince of Persia
And I think I will start to ignore these companies from now on

And now I want to try Montain Dew...
I resisted for a long time since I am in New Zealand, but watching your video makes me want to try !!!
You are working for them !!!

Well done Montain Dew marketing team !

Gods aloft, man! Just stop buying it. Move on to games that don't pull the BS maneuvers, either that or get out of gaming and find something else to do that is less likely to give you high blood-pressure and hypertension. It's just not worth it.

I, myself, gave up on Triple-A gaming some time ago. Just too much bullshit mixed in with it to be palatable. In fact, I'm finding myself spending ever increasing time board-gaming, pen-and-paper RPGing (in person with real friends), listening to music, watching movies, and reading some new manga and sci-fi/fantasy books. As time progresses, I want to try to get back into drawing and reading back through my old physics books and doing some of the exercises for fun. Yes, video-gaming has become so loaded with bullshit and worthless garbage that it's pushing me back to having a life rather than spend my money and time on video-games. They're just becoming less worth it, and videos like this simply confirm the path going forward; video-games, for me, are simply no longer fun for the cost and level of effort required.

EDIT: added the "for me" in the last statement to emphasize that this is only my opinion and does not reflect the perspective or feelings of others.

DVS BSTrD:
If only they advertised Thousand Island, then we could call it crossdressing
And Jim how do you know what hedgehog piss tastes like? -_^

And I thought my joke in World of Warcraft about having a class perfectly suited to dealing with the Sha (the Sha-man class) was bad.

I think this might have been a bit of a missed opportunity to attack the obscenely bloated budgets that AAA titles have.[1]

[1] Although he may have covered this already. I'm not a regular viewer, so I wouldn't know.

Jim has systematically undone any brand positivity that the Halo 4 Mountain Dew promotions had intended for their drinks. I approve!

I'm not even sure if we have MD in the UK (I've certainly never seen it) so this entire promotional tie has passed completely over my head. Thankfully.

Halo 4 doesn't even come with a booklet =[

It's about time someone said this. I like the Halo series but could we please stop acting like it's the best game ever as well as this stupid advertising crap.

Spearmaster:
Why not just put NASCAR type stickers all over master chief's armor?

I would buy Halo 4 if they actually did that.

Aeonknight:
Was a good episode until he brought piracy into it.

Please don't try to rationalize "eh they make enough money" as a justification for wanting something for nothing. As an arguement, it's just as paper thin and shitty as used toilet paper.

Basic economics principles. Something pirates like to pretend don't exist and will forevermore try to explain/rationalize away. If you're going to ask AAA developers to admit they're greedy, you should ask no less of pirates.

You might hate pirates but the sensible ones like me use it as a means to weed out trash games & give money were its due.
Piracy is a good thing,america wouldn't exist today in its current state without piracy.If the US didn't copy the germans research they wouldn't have had a space program,if they didn't copy...mmm..the list is huge & growing every day.
Piracy only hurts the greedy corporations & governments that think were all on this planet to make them rich while wasting our very short lives buying every piece of crap they can think of to sell to us.
The game industry should be run by gamers for gamers(indie games rock)not money hungry ass clowns that are basicly the same people who have ruined the music & movie industry to the point that they're actually attacking the internet,were the mpaa think they can bring anyone in the world to their court for fines that no person ever could pay.
& i suppose to come back on point for this fine video by jim is to stop listening to these billion dollar companies when they cry losses & open your eyes to the daylight robbery that they indulge in every day!
Your's sincerely A proud pirate/human

ProGrasTiNation:

Aeonknight:
Was a good episode until he brought piracy into it.

Please don't try to rationalize "eh they make enough money" as a justification for wanting something for nothing. As an arguement, it's just as paper thin and shitty as used toilet paper.

Basic economics principles. Something pirates like to pretend don't exist and will forevermore try to explain/rationalize away. If you're going to ask AAA developers to admit they're greedy, you should ask no less of pirates.

You might hate pirates but the sensible ones like me use it as a means to weed out trash games & give money were its due.
Piracy is a good thing,america wouldn't exist today in its current state without piracy.If the US didn't copy the germans research they wouldn't have had a space program,if they didn't copy...mmm..the list is huge & growing every day.
Piracy only hurts the greedy corporations & governments that think were all on this planet to make them rich while wasting our very short lives buying every piece of crap they can think of to sell to us.
The game industry should be run by gamers for gamers(indie games rock)not money hungry ass clowns that are basicly the same people who have ruined the music & movie industry to the point that they're actually attacking the internet,were the mpaa think they can bring anyone in the world to their court for fines that no person ever could pay.
& i suppose to come back on point for this fine video by jim is to stop listening to these billion dollar companies when they cry losses & open your eyes to the daylight robbery that they indulge in every day!
Your's sincerely A proud pirate/human

A few problems with your arguements.

Stating that the US wouldn't be where it is without copying technological achievements is nowhere near the same thing as an individual obtaining a product that costs money, for free. Not even in the same ball park, I could go on to further say "2 wrongs don't make a right" and all but the point is already made and refuted. Next!

You can hate on them greedy ass clowns all you want. No one said you had to love em. But it's not about like/dislike. It's about putting in what's due, what YOU owe them for enjoying the fruits of their labor. It's a pretty basic concept: they did work, you choose to pay and enjoy or not to pay them for it and go without.

Picture a customer service job. imagine if every time someone decided "meh I want your product for free because [insert piracy justification arguements here]", you took a pay cut as a result.
That's what's happening here. I'm not saying you're putting them on the street, but at the end of the day it's money they earned. If you don't think they deserve it, fine. But then you don't deserve the game.

It's funny you mention indie games, because people pirate those too. Piracy isn't some righteous cause you like to delude yourself into believing. It's greed, the same greed you harp on corporate assclowns about.

Now to add some perspective. Again I'm not so jaded as to think that these corporations are the victims they scream to be. They're doing pretty well, and if piracy was as damaging as they like to act sometimes this industry would've died forever ago. But again, it's not about "meh they can take it". They can, but they shouldn't have to.

I could go on but meh I already know the escapists' stance on piracy, even if mods do try to censor it.

Sincerely, the collateral damage to your little feud with "the man", aka the legit consumer. Human too I guess.

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