Save the Date

Save the Date

Where you live determines when you'll get to see a movie, but that may not be true tomorrow.

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I really hope this changes soon, there's been a couple of films recently (Cloud Atlas and Wreck-It Ralph) which have come out in the U.S. now but won't be out in the UK until February, which in today's modern market is absolutely unjustifiable. I won't pirate them since I don't believe in doing so but I'm sure many of my fellow countrymen won't be quite so scrupulous. I wouldn't be surprised if the firms marketing them are still running on decade's old schedules, maybe once the newer Internet generation gets into business they'll finally wake up and smell the coffee.

America goes on holiday in July because it started out as just another part of the British empire. Those former parts account for all most 1/4 of the worlds land surface and just under 1/2 the worlds population. The vast majority of them, in common in the US, go holiday in July. Americans tend forget that an awful lot of the traditions come from the Britain and they are not the only ones to have inherited them.

so the flow was: this is what I leaned in school, how Scheduling "logic" of releases happens, small (I want to say) rant on piracy, doom saying that Bob wishes he knew more about Chinese culture....

it would be an interesting idea to have movies release world wide same day (or at least within a few days to a week), but I see an issue that as Bob alluded to a large amount of the population in several area's won't actually care when it is released because it doesn't line up with their interests (for the time of year) at the time.

though this does raise a point that Bob didn't really mention is that usually the language (non-subtitled sections) that the film is recorded in is usually the one in which the film is to gross the most money, and by proxy the language that the majority of the cast is expected to know, so if the new target audience will be the Chinese population at large at what point will the original dubbing be in Chinese (probably Manderine due to commonality), and then localized into English, and all other "languages of interest)?

Well, I would add the PC gamers' woe to it, but apparently we don't exist, so there you go...

I think Bob covered this in this podcast he appeared on; basically, opening movies in different regions at different dates is only going to encourage more pirating from impatient people. Eventually, they're going to have to start opening movies globally on the same date. Hopefully soon... I feel bad for the people who can't see Wreck-It Ralph yet...

I wouldn't be too worried about China becoming a main consumer of Hollywood, by the time they will have enough consumption, they will also have a big enough media of their own, that can be fit to Chinese culture.

The only reason why western world itself is being dominated by American culture, is because individually, countries like Slovakia or Belgium or Ireland or Australia don't don't have enough of a paying audience to justify they own big-budget movie production industries.

It's going to be a multipolar world, with an Indian and a Chinese pop-culture and media going parallell with the US-centric one.

By the time we've done away with region-specific release schedules, we'll probably have done away with movie theaters altogether, and films will just "unlock" for streaming over the Internet whenever the studio feels like it. Hopefully this will also come with studios no longer really caring what time of year the film is released at all, since a movie will still be playing in all of the same "theaters" it originally released in a year later and people can get around to seeing it whenever they get around to seeing it.

Entitled:
I wouldn't be too worried about China becoming a main consumer of Hollywood, by the time they will have enough consumption, they will also have a big enough media of their own, that can be fit to Chinese culture.

I dunno. I read somewhere that a big part of why we've been getting so many dumb action films lately is that it's easy to ensure a dumb action film is both accessible to a foreign audience and passes muster with the Chinese censorship standards.

Steve the Pocket:

Entitled:
I wouldn't be too worried about China becoming a main consumer of Hollywood, by the time they will have enough consumption, they will also have a big enough media of their own, that can be fit to Chinese culture.

I dunno. I read somewhere that a big part of why we've been getting so many dumb action films lately is that it's easy to ensure a dumb action film is both accessible to a foreign audience and passes muster with the Chinese censorship standards.

The first half of that statement is familiar from a Cracked article, though that was still mostly applied to the western world.

By the way, it can be applied to anything mainstream, from AAA video games to pop music, that are all necesarily pandering to the Lowest Common Denominator: the more large-scale a project is, the less it will be customized to your personal knowledge, taste, upbringing, etc.

And the thing about mainstream things is, that pretty much everyone hates them, even the ones consuming them. We just tolerate them, because they are the only alternative for those kind of large budget genres. But beyond a certain level, to be accessible to literally everyone on Earth, they would have to go so full retard, that it would be hard to even tolerate them, and it would be more profitable for the studios to only pander to the 1-2 billion people right around them that are already a profitable audience on their own.

albino boo:
America goes on holiday in July because it started out as just another part of the British empire. Those former parts account for all most 1/4 of the worlds land surface and just under 1/2 the worlds population. The vast majority of them, in common in the US, go holiday in July. Americans tend forget that an awful lot of the traditions come from the Britain and they are not the only ones to have inherited them.

Are you blaming us British?! My good sir I take offence. I for one love the holidays being in July since it's one of the few times there's sun, if you don't like it you should of changed it when you rebelled.

OT: This was a good read, I've personally always wondered why America, more often then not, released films of themselves first instead of worldwide, I always thought it was just because they were cocky and all "WOOOH AMERICA! FUCK YEAH!". Never thought about the southern hemispheres, I'll have to think on this.

Baldry:

albino boo:
America goes on holiday in July because it started out as just another part of the British empire. Those former parts account for all most 1/4 of the worlds land surface and just under 1/2 the worlds population. The vast majority of them, in common in the US, go holiday in July. Americans tend forget that an awful lot of the traditions come from the Britain and they are not the only ones to have inherited them.

Are you blaming us British?! My good sir I take offence. I for one love the holidays being in July since it's one of the few times there's sun, if you don't like it you should of changed it when you rebelled.

OT: This was a good read, I've personally always wondered why America, more often then not, released films of themselves first instead of worldwide, I always thought it was just because they were cocky and all "WOOOH AMERICA! FUCK YEAH!". Never thought about the southern hemispheres, I'll have to think on this.

Small, but rather important point, I am actually British. The holidays are in July for the rather simple reason that children used have to hepl getting the harvest in way back in the 1300s when the UK school system began.

I have to wait months for some films to come out sometimes in Australia. This is why I don't really watch movies in the cinema. I'll just buy the DVD for as much as the digital copy and rip it to my hard drive.

School vacation in China is end of June, July and August... similar to 'Merica
(yeah, I know it was rhetorical)

Triaed:
School vacation in China is end of June, July and August... similar to 'Merica
(yeah, I know it was rhetorical)

Because of farming, you will find that most schools have a similar release schedule, although they're not going to be the same. Smaller countries(land wise) typically would need to spend less time harvesting, so they would spend more time in school.

albino boo:

Baldry:

albino boo:
America goes on holiday in July because it started out as just another part of the British empire. Those former parts account for all most 1/4 of the worlds land surface and just under 1/2 the worlds population. The vast majority of them, in common in the US, go holiday in July. Americans tend forget that an awful lot of the traditions come from the Britain and they are not the only ones to have inherited them.

Are you blaming us British?! My good sir I take offence. I for one love the holidays being in July since it's one of the few times there's sun, if you don't like it you should of changed it when you rebelled.

OT: This was a good read, I've personally always wondered why America, more often then not, released films of themselves first instead of worldwide, I always thought it was just because they were cocky and all "WOOOH AMERICA! FUCK YEAH!". Never thought about the southern hemispheres, I'll have to think on this.

Small, but rather important point, I am actually British. The holidays are in July for the rather simple reason that children used have to hepl getting the harvest in way back in the 1300s when the UK school system began.

Well that's a damn surprise, don't see many people outside of America try and defend America. And the harvest point is kinda world wide thing.

On the other hand, we here in England (and by extension Europe) have gotten quite a few bigger releases before the states recently. I mean, we got Avengers a week before America did. I have no idea how that happened. Weren't there two other summer releases we got first as well?

EDIT: Just remembered, we also got Battleship first. Uh, yeah... Thanks for that...

Entitled:
By the way, it can be applied to anything mainstream, from AAA video games to pop music, that are all necesarily pandering to the Lowest Common Denominator: the more large-scale a project is, the less it will be customized to your personal knowledge, taste, upbringing, etc.

And the thing about mainstream things is, that pretty much everyone hates them, even the ones consuming them. We just tolerate them, because they are the only alternative for those kind of large budget genres.

That's a good point, and something most people probably don't grasp. Popular but stupid movies aren't all created equal. There's a difference between something like Twilight, that has a large, lucrative niche audience that loves it for the same reasons everyone else hates it, and a mainstream movie (would Transformers fit here? The Expendables? I dunno) that nobody really loves to death but has enough people who think it's okay to be a box office hit anyway, and gets a lot of people disgusted by how popular it was.

Chinese vacation begins in the middle of July (15th) and finishes at the end of September.

The 'winter' vacation changes depending on when Spring Festival starts, which is based on the lunar calender. Usually mid-January (15th) to end of February. It lasts a week.

In addition to these 2 main holidays are smaller ones (used to be known as the Golden Weeks) but have since been cut down in size to just 1-3 days each, with the sole exception of National day (October 1st) which lasts for a week.

Christmas isn't recognized other than being an excuse to sell things and put up decorations (commercialism). Halloween isn't either. Most assume Thanksgiving is celebrated by everyone in the west. Chinese Valentines day is the 7th/7th of the Lunar calendar (August-ish).

God-damn this is true and god-damn it pisses me off! I wanted to go See Wreck-It Ralph with my best friend, but guess what? It isn't out in Australia until December 26th! So my friend decided he can't be bothered waiting that long and he's just going to pirate it as soon as he can because frankly, if the system is telling us "fuck you" then he's more than happy to fuck it right back. But I want to see it on the big screen, which is a PROBLEM because I hate going to the movies on my own and my friend won't want to go if he's already seen it. I'm going to have to bank on getting someone else to go with me all because Australia is a fucking second-class country for movie schedules. PLEASE tell me we're getting past this shit sometime soon...

Interesting read, as someone who doesn't watch that many movies this was a nice read, learning something new about the Big Picture of things.

As an American, I am all for everyone working to my schedule. But as a college student with no car and no income, I can understand not getting to see things at the same time as everyone else. So, whoever gets the movies at the right time, I hope everyone'll get to see them too, so no one will have to worry about spoilers on the things that really matter.

I hope you're right, Bob.

As an Aussie, theres two that are particularly annoying me at the moment.

- ParaNorman is still more than a month away from major release here (although a few independent cinemas did show it earlier)
- Despite culturally, socially, geographically, economically and everything-else-ically being New Zealand's closest neighbours, NZ understandably has the world first premiere of The Hobbit while we have to wait two weeks as one of the very last countries to get a premiere.

Arcane Azmadi:
God-damn this is true and god-damn it pisses me off! I wanted to go See Wreck-It Ralph with my best friend, but guess what? It isn't out in Australia until December 26th! So my friend decided he can't be bothered waiting that long and he's just going to pirate it as soon as he can because frankly, if the system is telling us "fuck you" then he's more than happy to fuck it right back. But I want to see it on the big screen, which is a PROBLEM because I hate going to the movies on my own and my friend won't want to go if he's already seen it. I'm going to have to bank on getting someone else to go with me all because Australia is a fucking second-class country for movie schedules. PLEASE tell me we're getting past this shit sometime soon...

Hey quit your whining... http://www.imdb.com/title/tt1772341/releaseinfo ... At least I'm not in Japan or UK only almost...

But I understand the ancient way of Hollywoods thinking, but I don't get it. Why do they have to be such slow dinosaurs and get up to speed with atleast internet...
Sure I would be able to get it if the release schedule was within 2 weeks or so but more than a month and over 3months I just have one question who got lobotomized? If now piracy is such a big thing why not combat it on ALL fronts not just litigation... Oh yea they can't whine and get harsher pro media laws...

Really enjoyed the flow in this from edu, scheduling, piracy and finish of with a good joke and I'm happy to amaze you a bit :-)

Ooh, I often wondered why there's such a huge delay for some movies. Never thought about the whole 'movie season' thing. Does it really make such a huge difference? I mean, if a good movie gets released and I have the time I'm going to see it regardless of the current season, it's not like my movie preferences are influenced by the weather.
I do get that movies for kids tend to be watched more during vacation time but the rest seems rather weird and arbitrary to me.

marurder:
Chinese vacation begins in the middle of July (15th) and finishes at the end of September.

The 'winter' vacation changes depending on when Spring Festival starts, which is based on the lunar calender. Usually mid-January (15th) to end of February. It lasts a week.

In addition to these 2 main holidays are smaller ones (used to be known as the Golden Weeks) but have since been cut down in size to just 1-3 days each, with the sole exception of National day (October 1st) which lasts for a week.

Christmas isn't recognized other than being an excuse to sell things and put up decorations (commercialism). Halloween isn't either. Most assume Thanksgiving is celebrated by everyone in the west. Chinese Valentines day is the 7th/7th of the Lunar calendar (August-ish).

Pretty much what I was going to say. Spring Festival is early Feb next year I believe. My holiday starts Jan 28th anyway.

ive noticed here in australia we are getting more and more tv shows released the same time as the usa. which is good as people really are getting fed up with the whole waiting crap. now if the would stop with the region locked shit for videos online i would be very happy

MovieBob:
It's a fact that certain movies do better at certain times of the year

We hear this a lot, but I have to wonder how much actual truth there is to it. As you say, this idea is basically a tradition held over from the old days. How much actual research was done on the matter? Has anyone ever done any real controlled experiments at all or have they simply looked at what seemed to be happening, assumed that it was a fixed truth and then made up a bunch of logical-sounding arguments for why it might be the case? People are great at fooling themselves, and confirmation bias is always a big player. I wouldn't be at all surprised if this "fact" is actually no such thing at all, merely a repetition of folk lore that no-one is willing to question. Essentially it becomes a self-fulfilling claim - every knows action films do best in summer, so everyone releases their best action films in summer.

Hell, even just looking at the information easily available and not doing any admittedly risky experiments doesn't exactly support the claim. For example, horror movies are released in late summer or around Halloween. Like Alien, released in May; Friday the 13th, also released in May; Scream, released in December; Hellraiser, released in September and not on video until the next year; The Exorcist - December; Final Destination - March; Nightmare on Elm Street; 28 Days Later; Dawn of the Dead; The Birds; the list goes on. In fact, Halloween seems to be one of the few horror films that actually follows the claimed schedule. The other categories are rather less well defined (go on, give me a concise definition of "middlebrow drama" without resorting to examples), but this doesn't exactly bode well for something claimed to be fact.

Kahani:

MovieBob:
It's a fact that certain movies do better at certain times of the year

We hear this a lot, but I have to wonder how much actual truth there is to it. As you say, this idea is basically a tradition held over from the old days. How much actual research was done on the matter? Has anyone ever done any real controlled experiments at all or have they simply looked at what seemed to be happening, assumed that it was a fixed truth and then made up a bunch of logical-sounding arguments for why it might be the case? People are great at fooling themselves, and confirmation bias is always a big player. I wouldn't be at all surprised if this "fact" is actually no such thing at all, merely a repetition of folk lore that no-one is willing to question. Essentially it becomes a self-fulfilling claim - every knows action films do best in summer, so everyone releases their best action films in summer.

Hell, even just looking at the information easily available and not doing any admittedly risky experiments doesn't exactly support the claim. For example, horror movies are released in late summer or around Halloween. Like Alien, released in May; Friday the 13th, also released in May; Scream, released in December; Hellraiser, released in September and not on video until the next year; The Exorcist - December; Final Destination - March; Nightmare on Elm Street; 28 Days Later; Dawn of the Dead; The Birds; the list goes on. In fact, Halloween seems to be one of the few horror films that actually follows the claimed schedule. The other categories are rather less well defined (go on, give me a concise definition of "middlebrow drama" without resorting to examples), but this doesn't exactly bode well for something claimed to be fact.

Most of these accepted truths are based on cinema attendance data, and do not take streaming habits into account either. I can't recall seeing any data on that, and as long as movies keep adhering strictly to the good ol' schedule, I don't expect any changes soon either.

Wreck-It-Ralph's release date is a balls up of the highest order. At very least 50% of the films audience (in the UK at least) are a) aware it's out, and b) know how to illegally download (or their equally interested parents do).

I put it down to licensing issue with the characters, but regardless - it's a bad move. Hold off the release date. Is the desperate need to add another Oscar on the shelf for [i]Disney{/i} more important to them than profits? Really?

JoJo:
(Cloud Atlas and Wreck-It Ralph) which have come out in the U.S. now but won't be out in the UK until February, which in today's modern market is absolutely unjustifiable.

Nevermind piracy, by the time both of those hit the cinemas here they will also be available on Netflix.

Drive an hour to the cinema and pay nearly 20 or sit in front of my big TV at a time of my choosing for a couple of dollars, tough choice.

It surprises me that the cinema chains (and entertainment retailers) don't exert more pressure on studios to match release dates. If I can do that thousands of other people are also doing that, DVDs and players aren't region locked anymore and by the time something like Cloud Atlas comes along most of the target market will have already seen it. That's a lot of box office down the drain so some American guy can match up his marketing strategy.

fix-the-spade:

JoJo:
(Cloud Atlas and Wreck-It Ralph) which have come out in the U.S. now but won't be out in the UK until February, which in today's modern market is absolutely unjustifiable.

Nevermind piracy, by the time both of those hit the cinemas here they will also be available on Netflix.

Drive an hour to the cinema and pay nearly 20 or sit in front of my big TV at a time of my choosing for a couple of dollars, tough choice.

It surprises me that the cinema chains (and entertainment retailers) don't exert more pressure on studios to match release dates. If I can do that thousands of other people are also doing that, DVDs and players aren't region locked anymore and by the time something like Cloud Atlas comes along most of the target market will have already seen it. That's a lot of box office down the drain so some American guy can match up his marketing strategy.

To be fair it's not the same for everyone in the terms of cinemas, I live within 15 minutes walking distance of two cinemas (less than five minutes by car) and 7 or 8 for a seat, half price if you're with a mate on Orange Wednesdays. You must live in quite an isolated location but I get your point, cinemas are becoming increasingly over-priced and out-matched by newer Internet alternatives.

JoJo:
[quote="fix-the-spade" post="6.394323.16007892"]You must live in quite an isolated location but I get your point, cinemas are becoming increasingly over-priced and out-matched by newer Internet alternatives.

I most certainly do, middle of the Moors North Yorkshire, houses up the hill from me don't even get mains water and electricity.

But somehow I get 8MB broadband, thanks BT.

 

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