Editor's Note: Can't Get it Out of My Head

But what is it, really? We can put a neat little definition on it, but it gets us no closer to achieving it. We can point at things that have encouraged immersion in the past, but there's no guarantee it will work again. We can try to make a game that's pinnacle of immersive to all people at all times, but there's really no such thing.

Why?

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