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Dialysis Tech Fuels Coke's New Soda Fountain

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News Room Contributor
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Joined: 19 Jun 2008

Dialysis Tech Fuels Coke's New Soda Fountain

Coca-Cola's latest salvo in the eternal soft drink wars has been revealed: A surprisingly high-tech beverage dispenser offering consumers 100 flavors of soda from a single spigot.

Dubbed "FreeStyle," the machine utilizes technology "originally developed to measure extremely precise amounts of dialysis and cancer drugs" alongside advanced RFID sensors and an onboard computer to mix beverages on the fly to a consumer's particular tastes.

Further enhancing the machine's post-modern feel is a touchscreen UI on which consumers select their favorite soft drink flavor, saving soft drink aficionados the hassle of memorizing which of their local soda fountain's always mislabeled spigots contains disgustingly watered-down iced tea.

Coca-Cola's shiny new technology is currently being tested in Georgia, California and Utah, but according to Fast Company, the soft drink giant plans to roll out an additional 60 machines by the end of the summer.

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Imperial Artificer
IT Director
Posts: 1645
Joined: 13 Jun 2002

There's a spot right next to my desk where you can park one of these. Awesome.

Gone Gonzo
Posts: 3202
Joined: 6 Apr 2009

Now there is a good invention, how long before these come across the pond?

BANNED
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Joined: 26 Dec 2008

Oooooh...fancy.

Good to see they're not wasting this on cancer drugs.

User was banned for: When will the beast just die? EDIT. (Permanent)
Gone Gonzo
Posts: 3644
Joined: 7 Aug 2008

I have boycotted Coke until they bring Coke Vanilla back.

Gone Gonzo
Posts: 4420
Joined: 26 Apr 2009

Brilliance. I'd take one of these any day.

Infamous Scribbler
Posts: 528
Joined: 5 Jun 2009

How long until I'm allowed to request an interface for beer and mixed spirits?

The guy in the video could probably make just about any technological advancement boring.

Press Junketeer
Posts: 360
Joined: 25 Feb 2008

sadly it won't serve Irn-Bru

Gone Gonzo
Posts: 1265
Joined: 26 Jun 2008

Does that guy blink? Anyway that would be sweet.

Press Junketeer
Posts: 430
Joined: 23 Apr 2008

This whole thing is ripe with irony. Thank GOD I live in California! This whole thing is ripe with irony.

On the Record
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Joined: 25 Feb 2008

Virgil:
There's a spot right next to my desk where you can park one of these. Awesome.

But a dialysis based drinks machine could back fire on you horribly.
What if you have an OAP in your office and they decide it's time to hook up?

On the Record
Posts: 5068
Joined: 21 May 2009

Hope it comes to Britain :D

Video Producer
Posts: 484
Joined: 23 Feb 2009

As long as it makes the drinks taste good, as apposed to the way fountain drinks taste like shite now, then I am ALL over this!

Press Junketeer
Posts: 489
Joined: 21 Apr 2008

i want to find out how much one of these will cost..

Gone Gonzo
Posts: 2827
Joined: 4 May 2008

Too bad it isn't Pepsi. They have Mountain Dew and Dr. Pepper.

Wait, Coke has Vault. A slightly redeeming factor, I guess.

Senior Editor
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Joined: 9 Jan 2007

Vanilla Coke, yessssssssss. And we so desperately need one of these for the office, it's not even funny.

Copy Clerk
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Joined: 31 Oct 2008

needausername:
I have boycotted Coke until they bring Coke Vanilla back.

They still make Vanilla Coke. Its just not in most places, they still have it in Atlanta. Also one of the chooses for coke in the pictures was vanilla coke.

On the Record
Posts: 6513
Joined: 25 Jan 2008

How much to get one of these, PEPSI branded? Oh the joy of having Crush Lime, 7Up, and Crystal Clear Pepsi at the push of a button.

Gone Gonzo
Posts: 3528
Joined: 20 Jul 2008

Sweet Lords of Kobol and the Cylon God I want one! You just leave it next to my office space at work.

Master Archivist
Posts: 9398
Joined: 5 Mar 2009

Wow, i never thought the drink fountain would become so technologically advanced. Now if they would make me one to replace the mini bar in my apartment i would be a happy camper.

Sales Manager
Posts: 1
Joined: 8 Aug 2007

I can't wait for a chance to play with one of these. There were rumors that Burger King of all places might be the first to get the machines. Poor McDonald's:(

Another plus to this machine is that Coke is actually using it as market research. If a certain area of the country purchases a high number of Vanilla Coke, they can adjust the supply of Vanilla Coke in that area to start meeting demands.

Muckraker
Posts: 334
Joined: 27 Sep 2008

I, for one, welcome our new soda overlords.

Seriously though, this is pretty awesome.

Artist
Posts: 206
Joined: 24 Jun 2008

L33tsauce_Marty:
Does that guy blink? Anyway that would be sweet.

If he doesn't he's prolly a lizard person.

On the Record
Posts: 7351
Joined: 23 Dec 2007

Because of course the average Media inpsired trend-following schmo in Grade 10 needs one of these in their school to degenerate their brains and health in addition to peer pressure of Drugs and bullying. Of course.

-Honestly, why else would they make those things apart from put them in schools? Grotesque!

Gone Gonzo
Posts: 1846
Joined: 22 Mar 2009

So they're using the same technology to give you diabetes that they'll use when to save your life when your kidneys fail.

...I want two.

Gone Gonzo
Posts: 3723
Joined: 28 Jun 2008

George Palmer:
As long as it makes the drinks taste good, as apposed to the way fountain drinks taste like shite now, then I am ALL over this!

It's the same system they use in cinemas, isn't it?

If you like that, you'll like this.

Press Junketeer
Posts: 447
Joined: 12 Jun 2009

I want one so badly. Also vanilla coke rocks.

BANNED
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Susan Arendt:
Vanilla Coke, yessssssssss. And we so desperately need one of these for the office, it's not even funny.

And here I thought I was the only one who preferred Vanilla coke to the original. my Lunch at Uni is a schnitzel burger w/ vanilla coke

User was banned for: Somali Islamist Group Bans Videogames. (Permanent)
Web Developer
Posts: 2721
Joined: 12 Nov 2002

Virgil:
There's a spot right next to my desk where you can park one of these. Awesome.

This would increase department productivity you know :)

PROBATION
Posts: 2458
Joined: 25 May 2009

I want one in my bedroom. Only with Dr Pepper and Irn Bru in it

User was put on probation for: D&D. (3 days)
Gone Gonzo
Posts: 1209
Joined: 17 Oct 2008

Aww, i was expecting the worlds most tasty bellagio show :-(

Pulitzer Laureate
Posts: 885
Joined: 6 Feb 2009

*points to kitchen*

Need a dispenser, here!

Server Administrator
Posts: 573
Joined: 27 Sep 2004

Lord_Panzer:
*points to kitchen*

Need a dispenser, here!

http://www.bit-tech.net/modding/2008/07/07/team-fortress-2-dispenser-mod/1 I'm sure we can get someone to make a soda machine version...

Gone Gonzo
Posts: 1211
Joined: 23 Sep 2008

Khell_Sennet:
How much to get one of these, PEPSI branded? Oh the joy of having Crush Lime, 7Up, and Crystal Clear Pepsi at the push of a button.

never had it, head it was awful, but I still want it strangly

Gone Gonzo
Posts: 2514
Joined: 1 Aug 2008

needausername:
I have boycotted Coke until they bring Coke Vanilla back.

*looks at the 12 pack of coke vanilla he just got at walmart*

It's back though I never knew it went away.

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