EA Apologize for 'Sin-to-Win' Wording

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EA Apologize for 'Sin-to-Win' Wording

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Following the reaction from legions of incredulous gamers, EA have issued a statement about its Dante's Inferno promo.

Marketing is a double edge sword. When done right, it generates a buzz about a new game, but when done wrong it just leads to embarrassment, as the 'Sin-to-Win' promotion for Dante's Inferno proves.

Gamers all over the world took umbrage at the promotion, which entreated attendees of the San Diego Comic-Con to "commit acts of lust" with the booth babes in order to win a "dinner and a SINful night with two hot girls, a limo service, paparazzi and a chest full of booty."

The press reaction to the promo was visceral, so much so that EA has issued a statement clarifying and apologizing for the poor wording used in the competition.

"We apologize for any confusion and offense that resulted from our choice of wording, and want to assure you that we take your concerns and sentiments seriously. We'll continue to follow your comments and please let us know if you have any other thoughts or concerns. Keep watching as the event unfolds and we hope you'll agree that it was all done in the spirit of the good natured fun of Comic-Con."

Source: Kotaku

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Yet another case of idiots over-reacting and getting all preachy about a video game, albeit one based on a book/play/whatever the fuck.

How could nobody at EA not see how 'Booty' could be misconstrued when they had just said the phrase "acts of lust"?

Although... Heh heh. Booty.

Eh, I still don't like it.

LaBambaMan:
Yet another case of idiots over-reacting and getting all preachy about a video game, albeit one based on a book/play/whatever the fuck.

Agreed.

Seriously, it was obviously a joke. People don't really expect that they're giving out their Booth Babes as escorts, do they?

I think EA learned a valuable lesson today.

If you tell anyone who attends Comic-Con to "commit acts of lust," chances are they won't read the fine print.

I'm not surprised in the slightest that they retracted. After the massive negative press it was pretty much a given.

LaBambaMan:
Yet another case of idiots over-reacting and getting all preachy about a video game, albeit one based on a book/play/whatever the fuck.

If anyone here is an idiot, it's the dude at EA that didn't think anyone will have issues with the idea of beneficial commiting of sins.

That was fail on so many levels. They could've made it not look like they were selling their booth babes as whores.

Sparrow Tag:

LaBambaMan:
Yet another case of idiots over-reacting and getting all preachy about a video game, albeit one based on a book/play/whatever the fuck.

Agreed.

Seriously, it was obviously a joke. People don't really expect that they're giving out their Booth Babes as escorts, do they?

Indeed - although I'm willing to bet all of us, in the privacy of our own minds, have a corner were we imagine how great it would be if that were true ;)

Doug:

Sparrow Tag:

LaBambaMan:
Yet another case of idiots over-reacting and getting all preachy about a video game, albeit one based on a book/play/whatever the fuck.

Agreed.

Seriously, it was obviously a joke. People don't really expect that they're giving out their Booth Babes as escorts, do they?

Indeed - although I'm willing to bet all of us, in the privacy of our own minds, have a corner were we imagine how great it would be if that were true ;)

New games, snack foods and available babes? It's geek heaven my friend!

NoMoreSanity:
That was fail on so many levels. They could've made it not look like they were selling their booth babes as whores.

How exactly do they do that when they are paying women to sexually titillate males who walk by their booth by dressing in skimpy outfits?

That's what I don't get about this big controversy: it's okay to dress them like whores--and I mean no disrespect in using that term--but not okay to admit what you're doing?

Cheeze_Pavilion:

NoMoreSanity:
That was fail on so many levels. They could've made it not look like they were selling their booth babes as whores.

How exactly do they do that when they are paying women to sexually titillate males who walk by their booth by dressing in skimpy outfits?

That's what I don't get about this big controversy: it's okay to dress them like whores--and I mean no disrespect in using that term--but not okay to admit what you're doing?

No, I meant that it looked like they were selling them for sex. It's shameful either way, but that more so.

Abedeus:

LaBambaMan:
Yet another case of idiots over-reacting and getting all preachy about a video game, albeit one based on a book/play/whatever the fuck.

If anyone here is an idiot, it's the dude at EA that didn't think anyone will have issues with the idea of beneficial commiting of sins.

To be honest, this is Comic-Con, not a church. It has booth babes who's job is, frankly, to sell games via sex appeal. Ok, maybe the joke could have been more homourous to highlight it was a joke, but still, I don't think anyone was expecting a solemn and somber atmosphere at the place.

NoMoreSanity:

Cheeze_Pavilion:

NoMoreSanity:
That was fail on so many levels. They could've made it not look like they were selling their booth babes as whores.

How exactly do they do that when they are paying women to sexually titillate males who walk by their booth by dressing in skimpy outfits?

That's what I don't get about this big controversy: it's okay to dress them like whores--and I mean no disrespect in using that term--but not okay to admit what you're doing?

No, I meant that it looked like they were selling them for sex. It's shameful either way, but that more so.

Maybe, but, it's just seems hypocritical to me that a press that doesn't shame them for the very concept of booth babes would freak out over this.

Cheeze_Pavilion:

NoMoreSanity:

Cheeze_Pavilion:

NoMoreSanity:
That was fail on so many levels. They could've made it not look like they were selling their booth babes as whores.

How exactly do they do that when they are paying women to sexually titillate males who walk by their booth by dressing in skimpy outfits?

That's what I don't get about this big controversy: it's okay to dress them like whores--and I mean no disrespect in using that term--but not okay to admit what you're doing?

No, I meant that it looked like they were selling them for sex. It's shameful either way, but that more so.

Maybe, but, it's just seems hypocritical to me that a press that doesn't shame them for the very concept of booth babes would freak out over this.

This - and frankly, anyone whining over the fact that *shock-horror* EA admitted Booth Babes are using sex appeal for selling games is frankly very naive or very hypocritical.

Cheeze_Pavilion:

Maybe, but, it's just seems hypocritical to me that a press that doesn't shame them for the very concept of booth babes would freak out over this.

People who go to those places like Booth Babes, but this is too far for them.

So...They're not selling booth babes?

*sighs, puts away his wallet*

First the Brass Knuckles fiasco, and now this...

Cheeze_Pavilion:

NoMoreSanity:

Cheeze_Pavilion:

NoMoreSanity:
That was fail on so many levels. They could've made it not look like they were selling their booth babes as whores.

How exactly do they do that when they are paying women to sexually titillate males who walk by their booth by dressing in skimpy outfits?

That's what I don't get about this big controversy: it's okay to dress them like whores--and I mean no disrespect in using that term--but not okay to admit what you're doing?

No, I meant that it looked like they were selling them for sex. It's shameful either way, but that more so.

Maybe, but, it's just seems hypocritical to me that a press that doesn't shame them for the very concept of booth babes would freak out over this.

For once, you echo my own thoughts on the matter.

But yeah, how did EA not realize this whole event would cause problems? They're combining the promise of sex with the "sin to win" slogan.

EA, we know you're evil. You might as well admit to your exploitative ways. Also:

EA: "We apologize for any confusion and offense that resulted from our choice of wording, and want to assure you that we take your concerns and sentiments seriously. We'll continue to follow your comments and please let us know if you have any other thoughts or concerns. Keep watching as the event unfolds and we hope you'll agree that it was all done in the spirit of the good natured fun of Comic-Con."

Excuse me, what? Does anyone else think this sounds more than a little like a form response? They aren't saying they'll CHANGE anything about what they're doing, not in the slightest! Anyone getting "Chinpokomon" flashbacks? "We here in Japan are very concerned about your concerns."

Johnn Johnston:
How could nobody at EA not see how 'Booty' could be misconstrued when they had just said the phrase "acts of lust"?

Although... Heh heh. Booty.

I think that was the point. You know, the whole double entendre deal?

Wait. Does this mean no prostitutes? If so it was very misleading.

NoMoreSanity:

Cheeze_Pavilion:

Maybe, but, it's just seems hypocritical to me that a press that doesn't shame them for the very concept of booth babes would freak out over this.

People who go to those places like Booth Babes, but this is too far for them.

Sure--I just don't understand how they can put their "this is too far" point where they do without being hypocrites.

Doug:

Cheeze_Pavilion:

Maybe, but, it's just seems hypocritical to me that a press that doesn't shame them for the very concept of booth babes would freak out over this.

This - and frankly, anyone whining over the fact that *shock-horror* EA admitted Booth Babes are using sex appeal for selling games is frankly very naive or very hypocritical.

Yeah, let's face it: they got in trouble for admitting what something really is. The ones who should be ashamed are the press.

To me it looks like someone at EA thought something like "Hay. Gamers love booth babes, and we want them to love are game. So lets put the two together!"

I think they handled the whole thing poorly; the initial concept, the phrasing, and the execution. When Comic-Con comes around I won't be surprised if more drama ensues when nerd and booth babe meet in great rubbing of parts.

I want to point out one other thing as well, some female fans might of done this to. Yeah, not so preachy now are you?

Cheeze_Pavilion:

NoMoreSanity:

Cheeze_Pavilion:

Maybe, but, it's just seems hypocritical to me that a press that doesn't shame them for the very concept of booth babes would freak out over this.

People who go to those places like Booth Babes, but this is too far for them.

Sure--I just don't understand how they can put their "this is too far" point where they do without being hypocrites.

EA fucked up, that's it, and people are just trampling on them.

NoMoreSanity:

Cheeze_Pavilion:

NoMoreSanity:

Cheeze_Pavilion:

Maybe, but, it's just seems hypocritical to me that a press that doesn't shame them for the very concept of booth babes would freak out over this.

People who go to those places like Booth Babes, but this is too far for them.

Sure--I just don't understand how they can put their "this is too far" point where they do without being hypocrites.

EA fucked up, that's it, and people are just trampling on them.

Yeah, but let's at least be honest about how EA fucked up: they went too far in the opinion of a bunch of hypocrites, and now those people are trampling on them for a hypocritical reason.

Using a "tramp stamp" in your game marketing? Real classy there, EA.

EDIT: Oh, wait, nevermind, those are clavicles hence that's front cleavage rather than rear cleavage. Still real classy there, EA.

-- Alex

There's no such thing as bad publicity.

Everything about this damn game is a disaster. It's pathetic.

I am no EA fan, but they have the right of free speech. They can say whatever they freaking want!

Cheeze_Pavilion:

NoMoreSanity:

Cheeze_Pavilion:

NoMoreSanity:

Cheeze_Pavilion:

Maybe, but, it's just seems hypocritical to me that a press that doesn't shame them for the very concept of booth babes would freak out over this.

People who go to those places like Booth Babes, but this is too far for them.

Sure--I just don't understand how they can put their "this is too far" point where they do without being hypocrites.

EA fucked up, that's it, and people are just trampling on them.

Yeah, but let's at least be honest about how EA fucked up: they went too far in the opinion of a bunch of hypocrites, and now those people are trampling on them for a hypocritical reason.

It's not exactly hypocritical, they use them for sex appeal to lure gamers in. What's bad about this is that they made it seem much worse than it was.

Booth Babes have a hard enough time staying on the "Eye Candy" side of the line, while fanboys try to get all touchie-feelie. Now their employer is doing a promotion like this? I think they would agree this is NOT what they signed up for. And I don't think it's hypocritical at all to say EA is out of line. They screwed up with the brass knuckles. They screwed up with the "fake Christian picket line" outside of EA, and now they've screwed up with Lustgate.

Srsly EA, time for new marketing people.

HardRockSamurai:
I think EA learned a valuable lesson today.

If you tell anyone who attends Comic-Con to "commit acts of lust," chances are they won't read the fine print.

I think this is the most sensible opinion offered thus far. I give credit to a big corporate entity like EA having the cojones to take a risk of offending the Moral Guardians. Much as it confuses my worldview to say so, EA's really turned their image for the better over the past ten months or so (since Spore came out and put EA at a low point.)

Johnn Johnston:
How could nobody at EA not see how 'Booty' could be misconstrued when they had just said the phrase "acts of lust"?

Although... Heh heh. Booty.

I bet Sir mixalot works at EA now and thats why I haven't heard any new songs from him recently

Well, I thought the wording was quite clever, given the premise, although the lusty bitz would be better suited for a piratical game.

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