Japanese McDonald's Makes Fun of White People

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Japanese McDonald's Makes Fun of White People

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McDonald's in Japan has launched a new ad campaign that centers around a caricature of a bumbling white foreigner who can't speak Japanese and, for whatever reason, happens to love McDonald's.

Baka gaijin! McDonald's in Japan is having a little fun with stereotypes of ignorant Caucasian foreigners with its newest ad campaign. The ads feature one Mr. James, a bespectacled white foreigner who dresses like your stereotypical IT nerd, with an ugly part, geeky shirt and tie and a consistently goofy smile. Mr. James speaks awful Japanese, and can only communicate in katakana, the system used in Japanese for transcribing foreign words. Mr. James is too stupid to know any kanji.

He loves McDonald's food, and is traveling all over Japan to meet people and blog about his experiences in comically broken Japanese. According to some people, Mr. James is also a racist stereotype of white foreigners. Thus a non-profit called the Foreign Residents and Naturalized Citizens Association (FRANCA), has written an open letter to the McDonald's homebase in the US to shut down the ad campaign.

Mr. James promotes ignorance, undoes progress made on behalf of foreigners for equal treatment in Japanese society and will be a burden on white people living in Japan, FRANCA says. It's an idea they argue should never have flown in the first place, asking "would McDonald's USA (or McDonald's in any other country, for that matter) choose to promote, for example, a new rice dish with a "ching-chong Chinaman" saying, "Me likee McFlied Lice!"? Of course not."

I have no personal experience of what it's like to be white in Japan, but I have to say that it seems like a big fuss over a stupid joke. And here I was under the impression that foreigners were treated like gods in Japan. Anime has led me wrong yet again.

[Via Consumerist]

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Just seems like a harmless joke to me. People take offense at anything these days.

And?

Nobody makes fun of white American people nowadays, I think they're well deserving of a good joke. The French, Russians and black people have been in the firing line for too long.

I really hope there isn't anyone getting upset over this.

Keane Ng:

I have no personal experience of what it's like to be white in Japan, but I have to say that it seems like a big fuss over a stupid joke. And here I was under the impression that foreigners were treated like gods in Japan. Anime has led me wrong yet again.

You mean they aren't? All of my knowledge from anime is false? But seriously, from what I can tell of online forums with people who live in Japan, racism isn't that big of a deal, especially in the big cities.

For some reason, I can see how the uproar would make sense over the Ching-hong Chinaman, but I just think Mr. James is an adorable joke and I'm not sure why the discrepancy.

Id admit it looks quite funny but I can see why people would be offended. I mean its just taking the piss out of White foreigners and Nerds. Which most of the time are funny little stereotypes which get a lot of good laughs but not promoting fast food.

I think this calls for some...EMBARGO! Worked on Cuba.

Lol, I like this, As I have recently come to believe racism nowadays should be looked upon as humor.... And that Ching Chong Chinaman is a great idea as well.... I've got to use that for something

Ironic that i have a friend called "Mr James".

It's only a stereotype if it isn't necessarily true.

Oh boo-fucking-hoo.Us white people have donw far worse in the past.

I will show them, better get my Union Jack Shorts and practice speaking loud and slowly to foreigners, I will show them!

It is about time someone stood up for caucasians. For far too long we have lived under the white man's heel of oppression.

There will always be funsuckers in the world who want things their way. People really have learned that the only time it is okay to be made fun of is on the personal level.

I can see why they'd be upset. Anyone remember how Taco Bell got sued for the Chihuahua, with some people claiming that it was a racist stereotype? If you don't, that's why it disappeared: some Mexicans thought that it was racist. This is just another version of that. If "Yo quiero Taco Bell" had to go in the US, I think it's entirely reasonable that they would make these demands.

Not that I find anything offensive with it, mind you: I just hate the concept of Acceptable Targets. If you can make fun of one group, and use stereotypes of one group, you should be allowed to do so to all groups.

Oh, Japan...

At least OUR Ronald McDonald isn't psychotic...

Last time I checked, I believe he was in a strait jacket.

Anyways.

In my opinion, this generation is too soft.

I mean, It's not like they intended this commercial to be offensive, they just tried to make it funny.

No course of action was necessarily needed to be taken, at least not an action like what just happened.

Deal with it.

so its funny when theyre black, gay or fat or any nationalility for that matter but when theyre American its a nono.............. :/

Florion:
I can see how the uproar would make sense over the Ching-hong Chinaman, but I just think Mr. James is an adorable joke and I'm not sure why the discrepancy.

It's called a double standard.
Either it's free game for any group of people, or no-one can do it.

Well, I only have my own experience to go on, but I was treated three different ways when I was in Tokyo. If I was in a service location (hotel, restaurant), everyone was quite nice and tried their best to be helpful to me, despite my inability to speak Japanese. If I was on the street, I was soundly ignored -- just like everyone else. The one and only time I was ever laughed at for not knowing Japanese was at the Tokyo Game Show, but even then it wasn't a "you dumbass" kind of thing, but rather a "well, how the heck am I going to communicate with you?" rueful sort of chuckle.

All in all, a far better reception than I would get in, say, my home city of Philadelphia.

That's kinda werid but I'm not ticked over it.

Hasn't America and Europe done the same thing to Japan for years; treating them like stereotypes. With all the ridicule they have received from us, they're allowed to make as much fun of us as they want.

Can hardly complain about this compared to the asian-mocking Oasis advert that's been on brittish TV recently.

http://www.youtube.com/watch?v=Rl9CQuAWhLM

Also, who doesn't like water?

Americans nuke Japan.
Japan indirectly insults America.

Quits?

Seriously though, we need to let this slide.
Cause as soon as that giant Gundam statue gets powered up, we're going to have a lot more than racism to worry about.

oh Japan, what WON'T you do?

And how is this different than how people are portrayed in American commercials? Seriously, now! Frankly I find this quite hilarious.

squid5580:
It is about time someone stood up for caucasians. For far too long we have lived under the white man's heel of oppression.

Wait, what? So you say whites live under their own heel of oppression? Seems an awkward way to try to get around, walking on your own head.

Sparrow Tag:
And?

Nobody makes fun of white American people nowadays, I think they're well deserving of a good joke. The French, Russians and black people have been in the firing line for too long.

Here here lets mock all races equally haha wow that sounds so wrong

silver scribbler:
Can hardly complain about this compared to the asian-mocking Oasis advert that's been on brittish TV recently.

http://www.youtube.com/watch?v=Rl9CQuAWhLM

Yeah but that advert is awesome, what would we do without rubberduckzilla?

Sparrow Tag:
And?

Nobody makes fun of white American people nowadays, I think they're well deserving of a good joke. The French, Russians and black people have been in the firing line for too long.

agreed and besides whats so bad about a joke its not funny unless someone gets hurt rught?

This is hilarious, I love it.

Oh great. Now white people are complaining about rcism.

ITS ONLY RACIST IF YOU WANT IT TO BE.

Arehexes:

Sparrow Tag:
And?

Nobody makes fun of white American people nowadays, I think they're well deserving of a good joke. The French, Russians and black people have been in the firing line for too long.

Here here lets mock all races equally haha wow that sounds so wrong

That's what I do, but I've never known how to rip my own race. Now I do. And it's wicked funny.

SirSchmoopy:
I really hope there isn't anyone getting upset over this.

Well, at least not any white people in America or Europe.

I wasn't really into DBZ, but can anyone tell me if there was any fuss made over Mr. Popo? Japanese people are stereotyped as being xenophobic and racist but also really obsesed with western culture. I haven't been to Japan so I an't say how accurate that is.

One thing that seems to be a constant, however, is tourists being either crazily ignorant or believe that stereotypes apply to everyone. I'm sure that there are Japanophiles that will go to Japan and act like Mr. James, even if the majority of them don't. This commercial is probably making fun of the American tourists who believe that Japan is made of catgirls and pocky rather than white people in general. Complaining about this is silly, especially if the complainers think that it is a universal statement.

And now, I will complain for a bit just because I'm not done rambling.

I know what these kind of tourists are like, too, because I've had to deal with many of them. I live in Texas, and so I have had to deal with people ask me where they can find Cowboy hats/boots and have been asked by many people if I own any livestock. It's annoying as hell to have to deal with these kind of tourists, and people will make fun of you if you do. I'm sure Japanese people are tired of being asked where all the cosplayers and porn are as well, so I say let them do this because it's going to make more than one person rethink how they've been acting while on vacation.

samsonguy920:
And how is this different than how people are portrayed in American commercials? Seriously, now! Frankly I find this quite hilarious.

squid5580:
It is about time someone stood up for caucasians. For far too long we have lived under the white man's heel of oppression.

Wait, what? So you say whites live under their own heel of oppression? Seems an awkward way to try to get around, walking on your own head.

I see you understand our plight.

God people need to learn to laugh at themselves, I laugh at my self everday =D

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