Madden NFL 2010 Gets a Slow Start

Madden NFL 2010 Gets a Slow Start

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Industry analyst Colin Sebastian says Madden NFL 2010 is off to a slower than expected start, but is it slow enough to put a frown on the face of Wolfenstein lead designer Manveer Heir?

Although it was only released five days ago, analyst Colin Sebastian of Lazard Capital Markets said Madden NFL 2010 isn't performing quite as well as expected at this early stage. "Checks suggest Madden is trending slightly below plan out of the gates," he said. "Our weekend and recent channel checks indicate sales of Madden NFL are trending flat to slightly up at specialty retail, but somewhat lower than expected in other channels."

He added, however, that price cuts to both the PlayStation 3 and Xbox 360, and the inevitable spending that comes with the back-to-school season, could spur the sales back to predicted levels.

But as GameDaily notes, the 2009 edition of the game only saw a six percent gain in August last year, a relatively tiny amount compared to overall game sales in the period that compounds the impact of this sluggish early performance. It might be going too far to suggest that people are finally getting tired of shelling out big bucks year after year for incremental improvements to a franchise that's been around for two decades, but I wouldn't be surprised to find that as the economy continues to flounder and money remains tight, replacing the 2009 edition with the 2010 release becomes somewhat less of a priority.

None of which is particularly good news for Mannveer Heir, the lead designer on Raven's recently released FPS Wolfenstein. Heir declared on his Twitter account last week that he would personally pay for everyone's copy of Wolfenstein if it outsold Madden in the month of August. Hard numbers aren't available yet but while Madden may be suffering from a minor case of franchise fatigue, Wolfenstein was released to generally solid reviews and a relatively unimpeded run at the FPS crowd. Hope your AmEx has a beefy limit, Manveer.

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It honestly makes sense though. The reason sport games like the Madden series have always performed well was because people wanted the updated rosters. The rookies and the old pros joining new teams to keep the game as realistic as possible. Now with the ability to update rosters from Madden 2009 and EA REALLY pushing micro transactions on this game which were normally built into previous Madden games it just makes the consumer raise an eyebrow on why they should buy a sixty dollar game and have to spend 30 dollars more for what Madden 2009 offered.

Tenmar:
It honestly makes sense though. The reason sport games like the Madden series have always performed well was because people wanted the updated rosters. The rookies and the old pros joining new teams to keep the game as realistic as possible. Now with the ability to update rosters from Madden 2009 and EA REALLY pushing micro transactions on this game which were normally built into previous Madden games it just makes the consumer raise an eyebrow on why they should buy a sixty dollar game and have to spend 30 dollars more for what Madden 2009 offered.

Because of OMG GRAPHICS, being able to play online and for the "I have the latest" feeling. All reasons are equally insipid.

Have... have people finally begun to realize that it's just the same damn game year after year?

Could it be? The general lemming consumer is... getting smarter?

Please?

sunami88:
Have... have people finally begun to realize that it's just the same damn game year after year?

Could it be? The general lemming consumer is... getting smarter?

Please?

Excuse me for being cynical, but I'm being cynical of that. It's probably just because they didn't advertise it as much as they normally did. Or they chose the wrong professional football games to slide its commercials into.

Of course, we can all dream, can't we?

Do people still play Gaelic Football with armour?

;)

Well i bought a copy. The last Madden game i had was 06, so it was about time for an upgrade. Not to mention i finally got my hands on a PS3. I really hated the game on the xbox. Im fairly sure it will still outsell Wolfenstein.

"Days after the offer was made however, Heir pulled his promotion for reasons unknown."

~http://en.wikipedia.org/wiki/Wolfenstein_%282009_video_game%29#cite_note-9

I never really saw the draw in games like this. You sit around with your buddies and give commands to on screen players then sit back and watch them play football. Refresh my memory but I thought that was what TV and Beer were for?

If you're so hard up to play some football grab the ol'pig skin, head outside with some buddies and play some football you sunshine neglected nutters.

KeyMaster45:
If you're so hard up to play some football grab the ol'pig skin, head outside with some buddies and play some football you sunshine neglected nutters.

Thats like telling COD4 players that if they want to kill terrorists they should go join the actual army. Not happenin any time soon.

Clashero:

Tenmar:
It honestly makes sense though. The reason sport games like the Madden series have always performed well was because people wanted the updated rosters. The rookies and the old pros joining new teams to keep the game as realistic as possible. Now with the ability to update rosters from Madden 2009 and EA REALLY pushing micro transactions on this game which were normally built into previous Madden games it just makes the consumer raise an eyebrow on why they should buy a sixty dollar game and have to spend 30 dollars more for what Madden 2009 offered.

Because of OMG GRAPHICS, being able to play online and for the "I have the latest" feeling. All reasons are equally insipid.

I have a couple friends who bought it for such reason... Sad really.
Oh wait! No there was something they said was really cool!
!!!**Online Franchise Mode**!!!
Totally worth $60 amirite?

sharks9:

KeyMaster45:
If you're so hard up to play some football grab the ol'pig skin, head outside with some buddies and play some football you sunshine neglected nutters.

Thats like telling COD4 players that if they want to kill terrorists they should go join the actual army. Not happenin any time soon.

i know people who joined the army because of cod4

they never passed basic though :P

KeyMaster45:
I never really saw the draw in games like this. You sit around with your buddies and give commands to on screen players then sit back and watch them play football. Refresh my memory but I thought that was what TV and Beer were for?

If you're so hard up to play some football grab the ol'pig skin, head outside with some buddies and play some football you sunshine neglected nutters.

Most of my friends play college football, does that count? We go out every sunday before the games to play a quick pick up game. I think the point is to play as your fav people, cos no matter how good we are we arent NFL level.

Heir isn't serious guys... he will fake his death before paying for Wolfenstein copies...

It'll only be one month of sales. You may want to buy it before august is over just in case It turns out to be free

The_root_of_all_evil:
Do people still play Gaelic Football with armour?

;)

I see what you did there, Timelord. That was cheeky!

He's gonna skip town if Wolfenstein actually does do better though. If I knew he wouldn't, I'd buy it just for that bet.

dogstile:

sharks9:

KeyMaster45:
If you're so hard up to play some football grab the ol'pig skin, head outside with some buddies and play some football you sunshine neglected nutters.

Thats like telling COD4 players that if they want to kill terrorists they should go join the actual army. Not happenin any time soon.

i know people who joined the army because of cod4

they never passed basic though :P

WOW! I suppose they would've been a danger to their squad if they had passed!
I could just imagine...
Soldier 1 : I hear Jimmy got shot 4 times yesterday and kept fighting!
COD4 player : JUGGERNOOOOOOB!!!!!

WOO! I GET THE EXACT SAME GAME AS LAST YEAR, BUT WITH A ROSTER UPDATE!!!

AND THE BEST PART IS THAT IT'S $60!!

sunami88:
Have... have people finally begun to realize that it's just the same damn game year after year?

Could it be? The general lemming consumer is... getting smarter?

Please?

no, I'm not gonna let you find hope in humanity... they haven't.

I just got back from best buy they have a shit load of madden games for 360/ps3

I do hope Wolfenstein outsells Madden

If it means anything, many of my friends (who all buy Madden every year) were completely turned off by the demo, and the slow pace of the game. Apparently, the speed of the game was slowed down 5%, and you can really, really tell. Personally, I couldn't even play the damn thing for more than a few minutes without giving up -- it's so much harder to get into than previous iterations of the series that it didn't seem as appealing to people, would be my best guess as to why it isn't selling (aside from the recession, obviously).

I think EA really overestimated their fan base for Madden. The vast majority of Madden fans aren't looking for a simulation. They're looking to chill out, have a few beers, and beat their friends with their favorite team. Not some sort of "this is how the NFL works... like it or not" deal. I'll be buying it regardless (Don't give me that look! Sports Illustrated had a really great offer for a free Madden '10 game!), but I have a hard time believing that I'll be able to adjust to it. Frankly, I can't believe how great the Metacritic score is for this.

Anyone who actually plays sports games will know that the differences between each version are usually substantial.

harhol:
Anyone who actually plays sports games will know that the differences between each version are usually substantial.

As someone who does play sports games, I'd argue that. There are always changes, but their impact on the game is questionable. This year's Madden game was the most radical change in the series I've seen in a long time, because it fundamentally changed the way the game is meant to be played. In my book, the inclusion of new game modes doesn't really count as a substantial change. Most of the time, these new modes don't even bring anything special to the table, they're just a bullet point on the back of the box.

Sports games don't need to totally redefine themselves every time out, though. MLB 09: The Show was one of the most enjoyable sports games of recent years, and it is for all intents and purposes, the same game as the 08 version. They just polished the hell out of the basic mechanics without attempting to get people excited about some non-feature, like the Madden franchise tends to do.

I like sports games the way they are. If some new forward-thinking dev team decided to shatter my perception of the entire genre, I wouldn't even want that. I am sick of people calling Madden "the same game" -- hey, I buy it every year, and enjoy it for what it is. Well, I usually enjoy it...

I'd like to think that after 10 years, the average sports game buyer would be getting smarter and realize this whole thing is a crock. Both parties could save a lot of money and resources if they just found a way to make an upgrade every year, like a DLC or something, instead of a whole new game.

Doesn't surprise me. I work at a local video game store and on the day it came out, we sold 15 Xbox 360 copies, 8 PS3 copies, and 8 Wii copies. THAT SAME DAY, we got 6 of the 360 copies, 2 Ps3 copies, and 5 of the Wii copies sold back to us. One guy actually wanted a refund. The most common reason; people finally figured out it was the same damn game.

 

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