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Do Racism and Comic Books Go Hand in Hand?

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Do Racism and Comic Books Go Hand in Hand?

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Are comic books institutionally racist? Well, according to one Marvel editor, the answer is yes.

Marvel editor Tom Brevoort had some unpleasant things to say about comic books and their audiences when he was asked about selling titles with non-American leads, saying that it was difficult to make any title with lead character that is anything other than a white, American male.

"Because we're an American company whose primary distribution is centered around America, the great majority of our existing audience seems to be white American males ... whenever your leads are white American males, you've got a better chance of reaching more people overall. "

It's a pretty damning statement, and one that most comic books fans will likely refute, but it goes quite a way to explaining the prevalence of white, male American superheroes. However, Disney's talent for marketing may change the landscape of comics; we'll just have to wait and see.

Source: io9

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What about Blade?
Or Storm from the X-Men, I see what he means though, those are the only ones I can really think of.

Well I'm glad he's not beating around the bush, we all know it's true.

Haven't different comic characters been changing race, though? I've seen an African Green Lantern, along with an African Nick Fury. Although it seems like they are doing it just to cover for racist claims.

Lots of people are going to disagree, but I have to give that editor props for having the balls to even say that, what with how PC everything is.

Racism and all forms of media go hand in hand in holy matrimony, not just comics.

Though Marvel did make Dust.

So there appealing to their audience what's the big deal?

Egad? Racism? In Marvel? And here I thought the Skrull looking like Nazi propaganda concerning the jews, along with the Kree/Captain America being aryan were both entirely coincidental.

To those of you unfamiliar witht he setting, the Kree are the "Good guys" of sorts in a galactic war with the Skrull, a race of shapeshifting, scheming scum who make a public spectacle of torturing folk. The Kree aren't exactly Ghandi, but they're ass hattery always stems from some chivalric shizzlefizz, plus there have been more than a few kree superheroes. Skrull heroes... Well, there was one, but he refused to get involved in the war when the Skrull invaded earth again recently.

AmrasCalmacil:
What about Blade?
Or Storm from the X-Men, I see what he means though, those are the only ones I can really think of.

Ultimate Nick Fury is the only other one I can think of.

Radeonx:
Haven't different comic characters been changing race, though? I've seen an African Green Lantern, along with an African Nick Fury. Although it seems like they are doing it just to cover for racist claims.

Those are "after the fact" type of situations. Truth is, the age of superhero creation is mostly up. We are continuing past franchises now and most of those guys are white american males...

oh well...

I don't read comic books, so I guess I don't really care.
The only one I've ever read is Watchmen, and that seemed quite far removed from racist.

Unless you count


as racist...

AmrasCalmacil:
What about Blade?
Or Storm from the X-Men, I see what he means though, those are the only ones I can really think of.

I see where you're coming from, I suddenly thought of characters in Marvel's own series Runaways, where you have a female Asian-American character (Nico) and an Afican-American male lead (Alex), and a Latino male lead later (Victor), although

I can also see, however, what the guy is talking about, with regards to most of the more popular and well known comics (Spiderman, Hulk, Captain Marvel, Iron Man, etc.). I guess it just takes time for things like that to change, perhaps...

Well, why not have a black, female Welsh hero to completely fuck up the chain?

Hehe, Disney will further damn them in their racist turmoil ;D

no no no no don't even try to bring race issues into comic books. sure there are not that many black superheros but that's probable just because there are not that many black comic book writers. i don't think the industry has any problems with black superheros so the industry is therefor not racist.

Trivun:

AmrasCalmacil:
What about Blade?
Or Storm from the X-Men, I see what he means though, those are the only ones I can really think of.

I see where you're coming from, I suddenly thought of characters in Marvel's own series Runaways, where you have a female Asian-American character (Nico) and an Afican-American male lead (Alex), and a Latino male lead later (Victor), although

I can also see, however, what the guy is talking about, with regards to most of the more popular and well known comics (Spiderman, Hulk, Captain Marvel, Iron Man, etc.). I guess it just takes time for things like that to change, perhaps...

Well you also have to realize that a lot of these characters came out during the "Golden Age" of comics, which was around the 50s and 60s I believe. That would explain at least some of the racist undertones caused by the character demographic since many forms of media were skeptical about allowing non-white actors or characters to take the lead role during that time period.

Hmmm.. now that you mention it, some comics are pretty racist.

Take for example Dr. Bruce Banner. Most of the time everybody leaves him be and is nice to him, but as soon as he changes skin colour an army of white guys with guns, tanks and helicopters tries to kill him.

The Man won't let a green brother live in peace, always trying to keep the Hulk down, ignoring the fact that he's an intelligent doctor and valued member of the scientific community, The Man can't see past his skin colour.

I'm sure we can find a lot more isms in comic books if we look hard enough.

Trivun:
I can also see, however, what the guy is talking about, with regards to most of the more popular and well known comics (Spiderman, Hulk, Captain Marvel, Iron Man, etc.). I guess it just takes time for things like that to change, perhaps...

But remember, those heroes came from a time when things like this were considered socially acceptable.

So it's totally not the fault of the comic book creators for making shitty stories. Oh NO! It's America's fault for being racist! *rolls eyes*

OT: This is Exhibit A to why the comic book industry has never recovered from the collectors bubble. Stupid people thinking stupidly.

because white people are the only race nerdy enough to read comic books as adults.

what?

Funny, I didn't think "American" was a race.

I also didn't think the American race automatically was low in melanin either.

In fact, what I believe he is saying is that the general public buy more books about a specific subsection of humanity than others and that Heroes like Luke Cage and Black Panther don't sell as many as Spiderman.

What I don't see him saying, at any time, is that comic books are racist. He's rather saying that the buyers prefer their heroes to be of the same biological set-up as they are.

Oh, and given the X-Men (one of Marvel's most popular series) are Homo Superior they aren't the same race or even the same genus.

So, if Marvel Comics are racist, it's because they don't have enough Homo Sapiens, rather than any specific branch of melanine/ethnicity.

...Black Panther, Falcon, Luke Cage, Misty Knight, Bill Foster, Monica Rambeau...

The only black characters I can think of that haven't been mentioned are Luke Cage, Black Panther, and Bill Foster.

American comics are rather xenophobic now I come to think of it. A lot of non-American characters have their nationality as a defining attribute (e.g Shamrock, Union Jack), as if the fact they aren't American is to be emphasised for some reason. Still, I can't see it changing anytime soon, or even that there's a great need for change. As far as I can tell it isn't a huge issue.

Edit: Spoke too soon...

Agree with him entirely, but he's not really calling comic books racist as much that comic's audiences are too predictable to allow anything other than the norm. But then Marvel is about the most stagnant comics company possible. They've been clinging onto the Marvel Way about 3 decades too long.

AmrasCalmacil:
Storm from the X-Men, I see what he means though, those are the only ones I can really think of.

Storm usually looks white except when being played by Halle Berry.

fix-the-spade:
Agree with him entirely, but he's not really calling comic books racist as much that comic's audiences are too predictable to allow anything other than the norm. But then Marvel is about the most stagnant comics company possible. They've been clinging onto the Marvel Way about 3 decades too long.

You took the words right out of my mouth.
Not saying that DC or Dark Horse are incredibly great either, but they dare to experiment with the medium more than Marvel does.
You wouldn't see stuff like Sandman happen with Marvel.

Also, I think Storm was supposed to be darker skinned, but they toned it down at first because they were afraid the audience wouldn't like it. Then they gradually made her darker as time went on, sometimes skipping back to completely white every now and then.

I think its because if you make a black main character you would then have to make a Black main Villian.

Now Villians are ment to steal and kill. Dont tell me no-one would complain saying that is Racist. (Especially that guy who said Left 4 Dead 2 was racist)

Most major comic book heros were created in 30's thru the 60's. ie Spiderman, Superman, Batman, Hulk, X-men, and so on. At that time, it was unacceptable to have anything other than white American's as superheros. But, the comic book industry bucked the system and shortly thereafter ( the 60's,70's, and 80s) started placing black characters in lead roles. The characters were attempts to reach an alternative audience. Most of them failed.

So, the concept that comics are inherently racist is false. The most popular heros are white, because they were made at a time when "white" was all there was. The majority of black comic book characters were failures. Why? Several reasons go into this, but the most glaringly obvious one is that black people didn't read the comics.

Sales and good buisness dictate that you must reach your audience. If your audience is young, white, males, then you must find a way to connect with your target. With comic books, this is accomplished by making the hero's white, usually giving their alter ego a bland normal personality. See Spiderman, ( one of the most popular Superheros on the face of the planet) for the best example of this marketing philosophy.

Comic book companies playing to their biggest audience ( white males) is NOT racist, it's good buisness.

Other examples in buisness technique are everywhere. But, for those of you who are blind, or simply think that racism is an exclusivly "white" concept. Watch B.E.T. for two hours. You should pay particular attention to the commercials, tell me how many of the commercials even have a single appearance of a white person? How many of the commercials feature black people? Do the math and figure out the ratio of black people to white people in just two hours of B.E.T. television. In spite of the overwhelming lack of white people, this is not racist, for the same reason that comics aren't racist. It is simply the company tring to appeal to their biggest audience.

People generally date and marry people of the same skin color, social status, etc. Is that racist? Or is it simply natural to be drawn towards people that look like you, and that it is natural that when people want to escape to a world where they can vicariously be a hero for a day they are drawn to people that closest represent who they are, and that the predominant number of comic book readers, as have been stated, are white?

Sad but true. Still, it doesn't mean that I want to see these bastards become a superhero group:

What Brevoort stated is pretty much the truth.

When writing a comic, book, game or film, one of the best ways to draw in and capture your audience is by creating a main character that they can relate to.
Spiderman is always praised for being the 'normal' guy he is, sure he's a superhero, but he's a flawed human being before all that.
The same goes for race, religion etc. It's much easier to relate to a character that 'could have been you'.

The majority of the audience for this type of media is the white male, so why go out of your way to create someone they can't relate to, just to be politically correct?
Children's books/shows/films usually revolve around children, because that's what children like. Teenagers watch shows about other teenagers, etc etc etc.

Calling comics or their writers racist because they write something you like is a little silly in my opinion. It's not like they just sit down for a brainstorming session, write "No blackies" on a sheet of paper and see where they can go from there.
A good writer writes about stuff that he knows about, so as soon as you start asking a white, christian male to create a muslim character, he'll just draw up a stereotypical bearded man worshipping Allah and probably ending up flying an airplane into a skyscraper sooner or later, because the writer simply doesn't know much about cultures outside his own.

Personally, I couldn't care less what race superheroes are, I don't read comics to be informed about different ethnic groups that inhabit our planet. All I'd say, is that if you're offended by the races depicted in media, you're probably more of a racist than whoever created the content. If you can't even pick up a comic book without thinking "hey let's count black people" you're either really bored, or you're less tolerant toward others than you think you might be.

fix-the-spade:

Storm's usually white except when being played by Halle Berry.

Err, no, no she isn't. She's a black African.

Which, of course, is why Marvel married her off to Black Panther, who is their only other major black superhero, ignoring the personal histories of both characters and the fact that they had barely been hinted to know each other well...

(Black Panther himself is a bit of a cock too, he's basically Doom but with no sense of moral responsibility, so he pulls shit like retaining a cure for AIDS in Wakanda whilst letting 33% of the rest of Africa die of it.)

None of the comics I have anything racist in them... Even some of the more... questionable comics I have don't.

Marvel aren't racist. Unscrupulous and stupid maybe, but the racist component here is the AUDIENCE who won't buy enough comics about characters they can't identify with racially.

BTW, wasn't Blade a Marvel comic? He is the only black comic-book hero I can even think of.

Also doesn't this happen in every entertainment industry? I mean Ethan Hunt in the original Mission Impossible TV series was black and it was kind-of a big deal back then. But when Ethan Hunt was depicted in the big budget Hollywood re-imagining of Mission Impossible he was now played by a short white guy (Tom Cruise).

While we are at it. For the 1994 Mission Impossible movie, if you were committed to having a black actor portray Ethan Hunt, who would you think would be best for the part?

You could argue the same with books, film and game to be fair. If it's a predominantly Caucasian country, chances are the media will reflect that. What we need to do is get away from the idea that the black guy is either a thug or the President. There doesn't seem to be a lot of middle ground when it come to representing ethnic groups in white media.

fix-the-spade:
Agree with him entirely, but he's not really calling comic books racist as much that comic's audiences are too predictable to allow anything other than the norm. But then Marvel is about the most stagnant comics company possible. They've been clinging onto the Marvel Way about 3 decades too long.

AmrasCalmacil:
Storm from the X-Men, I see what he means though, those are the only ones I can really think of.

Storm's usually white except when being played by Halle Berry.

Storm has always been black. I have personally held the first comic with her appearance in my hands. You have no clue what you are talking about.

In fact, of the comic book characters that have made it into the movies, only two ( that I can think of) have had their race changed. The first was Kingpin in the movie Daredevil. However, I suspect that the reason for the change, was that the best actor for the part was a black man.

The second was Nick Fury in his cameo appearences in the recent marvel flicks. That character was changed because they had Samuel L Jackson in mind when the role was created.

A good guy and a bad guy, both changed from white to black. My GOD !!!! they are RACIST!!!! they are slowly getting rid of all the white people!!!! Bastards.

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