Bobby Kotick Wants to Take the Fun Out of Making Games

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*In best Mama Boucher impersonation* That man is da Devil.

Crimsane:
He's not taking the fun out of video games, just out of making them.

Thing is, though, taking the fun out of making video games leaves little enthusiasm with the dev teams, meaning that you'll get lackluster products (Guitar Hero) and can "enjoy" declining sales.

I imagine that in his free time he puts on a black cape and fires puppies out of a cannon while laughing maniacally.

Honestly though, even if he does mean it, doesn't it strike him as bad form to go around shouting out stupidity like this? Not the best way to endear yourself to the people paying for your products.

argh! Truly he is one of the generation of executives who grew up worshiping Gordon Gekko

I thought he wanted to make movies....

That man honestly looks like a palette-swapped Joker. Just dye his hair green, drain the color from his skin, and put him in a purple suit, and they look identical... I think Bobby Kotick is the Joker in disguise as part of a plot to... be an asshole, or something. Batman will save us!

Ok, thats it, I am now officially boycotting activation titles. This includes any titles from the blizzard half too.

ChromeAlchemist:
I'm inclined to call hyperbole at this point. He must know he is the most hated man in the industry at this point, I honestly think he's just saying these things now, well, for teh lulz. No man can truly be that calloused.

You mean he has a lot of blisters? :P

I honestly can't imagine how Bobby Kotick went from not being that notable to one of the most hated figures in the game industry. As some have said above, though, no publicity is bad publicity. Maybe he's rich enough that he doesn't give a frak what the popular opinion is, so long as he can draw enough attention to himself, and his company. Who knows, honestly?

That's possibly the most punchable face I have ever seen, apparently he made sure to get an appropriate personality to go along with it.

On the one hand, I can sort of see where the man is coming from, given the context of his quote. Especially in a recession, if you don't develop games with the idea that "hey, we're a business" in the back of your mind, you won't be around to develop much longer. Look at Ion Storm for the perfect example of what Kotick wants to avoid - a "rock star" group of developers that putzed around all day and just had fun, but then fell apart at the seams.

So in all fairness, that's probably close to what he had in mind. But ALL fun? If people don't like what they do, then they won't do it for very long. Yes, there needs to be a focus on the business side of things too rather than just the creative, but to take all enjoyment out of the process seems foolhardy. But then again, they're raking in money hand over fist.

That face, that smile, together with those truly horrible comments. What monster is this, it's truly evil incarnate. Evil of the vile, dirty and slimy kind, not the awesome kind I want to share maniacal laughs with.
I stand in awe and utter disgust.

Malygris:
And yet, under his watch Activision has grown to become the industry's one true behemoth. So maybe he's on to something. Maybe, at the end of the day, evil works.

Yes it works for their pockets, not us gamers.

Hey, Bobby, we already know what an stupid ass idiot you are. You can shut up now.

Prototype was a great game, and I very much enjoyed it. It somewhat saddens me that it will be the last Activision game I buy.

What is all this pretentious high-business bullshit anyway? In the end if you truly believe in it, everybody moves over to that model and you're back to square 1 except the quality of the product and the happiness of the workers are greatly reduced. There's no point in doing this.

Viva la VALVe.

The_Oracle:

You mean he has a lot of blisters? :P

Heh, you know what I meant. :D

You mean you've never heard the word calloused used to describe one's attitude towards others?

Just makes no sense. Well it does.. but then not.
What happens when people all stop buying shovel ware.
I'm assuming people get into game development because they enjoy it. Taking that away seems silly. I'm just astounded he said that.

DeathWyrmNexus:

PedroSteckecilo:
I can understand where he's coming from... but I disagree.

He wants to make Videogame Making an entirely corporate, profit based persuit rather than the mad collective of Programmers and Artists that currently make up many games studios (yes even casual ones, I know someone working in a local studio and they're still all crazy artists and programmers, not corporate hot shots).

He wants to make Activision the Disney of Videogaming, cranking out generic, intensely "focus group designed" games, which is not "fun" so to speak. He wants a videogame assembly line to maximize profits and what he described as his work environment is one way to do that.

However, my girlfriend works for a man with the same outlook as good old Bobby... and this gentleman's company is failing due to his inability to hold on to knowledgable staff, the unmotivated nature of the workers (people won't work REALLY hard for you if they hate you) and the environment of extreme favoritism and backstabbing that leads to the occasional "sabotage" of jobs.

This...

He pretty much understands the basic idea of economy but not the nature of the beast he is trying to control. There is a reason that Disney cranks out so much direct to video shit and why only idiots buy it. Activision is going to end up in that limbo of cranking out crap without Disney's legion of obsessive princess fans.

I agree with these two gentlemen. It'll only make matters worse at Activision, in the long run. Why?

http://www.youtube.com/watch?v=rrkrvAUbU9Y This explains better than I ever could. It's a speech about the science of motivation; Something this Kotik whoreson seems to know nothing about.

Only a moron would use "Sharper sticks and sweeter carrots" as a viable strategy for long-term growth in a creative medium. He is doomed to fail. Without the proper motivators, the product is gonna suck. If your product sucks, additional production value will only help your sales marginally (because no matter what, there's always some moron who goes, "Oooh! Shiny!"...).

I don't think I wanna work for Activision now... Of course, that means that I'm gonna have to screen each studio to which I apply to make sure the Activision tendrils are not there. But, then again, I should have been doing that anyway... I was neutral to them, but reading this has made it a value judgment...

L1250:
That man honestly looks like a palette-swapped Joker. Just dye his hair green, drain the color from his skin, and put him in a purple suit, and they look identical... I think Bobby Kotick is the Joker in disguise as part of a plot to... be an asshole, or something. Batman will save us!

Why so amused? Let's put a frown on that face!

OT: Wow, doesn't he sound like someone that would be fun to work for? /sarcasm

ChromeAlchemist:

The_Oracle:

You mean he has a lot of blisters? :P

Heh, you know what I meant. :D

You mean you've never heard the word calloused used to describe one's attitude towards others?

Calloused? He sure as hell doesn't look and sound battered and worn through years of experience in the business. He just looks, well, evil. Really, he does. I can't look at that face (not joking here) without feeling, literally, slightly nauseous. How can someone be like that guy? I just learned that he was the CEO of 4Kids Entertainment, why does that nót come as a surprise? That company was just as vile!

PS: Just found this picture of him:
image
Gods that's even worse than that "Joker smile" picture in the OP. Look at that smug face, look at it and don't tell me you don't want to punch that.

what a douche, the funny part is no one will end up doing the right thing and voting with their pockets and stop buying activision games

Did anyone expect something else from him? Honestly. He's so obviously EEEEEEEEEEVIIIIIIIIIL that it isn't even funny. I think he'll be able to rival Hitler someday.

And oh,yet another reason to hail Valve and praise Insomniac - they don't do or say bullshit like that.

That shit-eating grin on his face says the story.

What, does someone have to paint a twirly mustache on this guy before we get the message that he's evil?

Nothing good comes out when someone says the name "Bobby cockdick"

Jeez man, game's are SUPPOSED TO BE FUN and made for that purpose.

I hate this dude. He needs to be put in the next "SAW" movie!

This is incredible. He's not evil or anything, he's just the only person I've heard of who can walk down the street with his head held high, with half a dozen feet in his mouth.

I'm tempted to use words like "bastard" and "pie faced little horn swaddler" and "silly old bootface", but I'm genuinely confusd. He's gone beyond just normal sense of tact and is just delving into masochism.

ChromeAlchemist:

The_Oracle:

You mean he has a lot of blisters? :P

Heh, you know what I meant. :D

You mean you've never heard the word calloused used to describe one's attitude towards others?

*shrugs* You could use it as an adjective describing someone battered and worn down, like Yahtzee Croshaw after any given interview. I just like being nitpicky. :P

Assassinator:

ChromeAlchemist:

The_Oracle:

You mean he has a lot of blisters? :P

Heh, you know what I meant. :D

You mean you've never heard the word calloused used to describe one's attitude towards others?

Calloused? He sure as hell doesn't look and sound battered and worn through years of experience in the business. He just looks, well, evil. Really, he does. I can't look at that face (not joking here) without feeling, literally, slightly nauseous. How can someone be like that guy? I just learned that he was the CEO of 4Kids Entertainment, why does that nót come as a surprise? That company was just as vile!

I think he's that way because he's allowed to be that way. Sadly, assassination on the grounds that someone is a douche is illegal. It's the state of our society today. People like that only come about when the fear of getting an ass kicking is minimized. I guarantee you that if he had to worry about his head going up on a pike, he'd be more mindful of his words.

cleverlymadeup:
what a douche, the funny part is no one will end up doing the right thing and voting with their pockets and stop buying activision games

Well, why don't we? We stop buying Activision until that guy is removed from his office. Besides, most movements only start with a handful of nutcases who wanna make a change.

all the more reason to only buy used games if they have the activision logo on them

Ill bet after making a statement like that he goes around to all the forums and masterbates to everyone hating on him

*Note to self: don't buy...activision...ANYMORE

Who let him out of his cage?

Also, how many times have you guys used that picture now?

Littaly:
Maybe he's trying the Uwe Boll way of making his name famous. Just spewing out as many dumb, stupid and crowd angering statements as possible, there is no such thing as bad press after all.

Yeah, you've got a point, I can't forget the guy's bloody name. So whatever he's pulling, it's working.

Dash-X:

Assassinator:

ChromeAlchemist:

The_Oracle:

You mean he has a lot of blisters? :P

Heh, you know what I meant. :D

You mean you've never heard the word calloused used to describe one's attitude towards others?

Calloused? He sure as hell doesn't look and sound battered and worn through years of experience in the business. He just looks, well, evil. Really, he does. I can't look at that face (not joking here) without feeling, literally, slightly nauseous. How can someone be like that guy? I just learned that he was the CEO of 4Kids Entertainment, why does that nót come as a surprise? That company was just as vile!

I think he's that way because he's allowed to be that way. Sadly, assassination on the grounds that someone is a douche is illegal. It's the state of our society today. People like that only come about when the fear of getting an ass kicking is minimized. I guarantee you that if he had to worry about his head going up on a pike, he'd be more mindful of his words.

Oh come on. Don't you think threatening actual bodily harm is going a bit too far, here?

Oh, Bobby Kotick. Why not just take off your costume and admit that you're Satan?

That's not evil. That's just stupid.

Lord_Gremlin:
He does this on purpose. Look, now you ALL know about Activision.

I already knew about Acivision, ActivisionBlizzard now being the biggest games development and production company in the world. All thats changed is I now don't want to buy his games knowing the people who made them actually had to endure active morale crippling. Imagine how most of his employees feel? They have to go into work and be MADE to not have fun. Does he go round the office and shoot anyone who's smiling?

I was once taught that psychopaths don't always become murders or cannibals. They just have no capacity for empathy and enjoy the suffering of others (which of course often leads to the murders and cannibals). They are also reknown for being generally intelligent. They therefore make excellent buisnessmen. It is possible he is psychotic and suffers from an inability to understand how people work or care about other people. Or maybe he's just a cruel son of a bitch. But I hope Guitar Hero and WoW crumble and his employees strike. I hope he goes bankrupt and small developers start seeing some of what that corporate blackhole has been draining for years.

Insomniac, the creators of Ratchet and Clank and Resistance games, are still very much in the black and going strong and they have won awards for, essentially, employee happiness and fufillment. The work environment encourages inspiration and taking pleasure in your work, which is why I believe there games (especially the Ratchet and Clank series) are so excellent. So good they defined gaming for me. Yay Insomniac ^_^

"Technology has not yet reached the point where gamers can develop real emotional attachments to on-screen characters"?!
In the words of the great Stephen Fry, that is arse-gravy of the worst kind.
How many gamers do you know who admit to crying while playing Final Fantasy VII (you know where)? Exactly.

In my little world at least, it's the writing that makes you care about the characters. Take Mass Effect - your party members especially are characterised really well, to the point where I would take Garrus along wherever I went just because I liked the guy. And Ashley, despite her combat effectiveness, would always stay behind due to her being a xenophobic bitch. She had her redeeming features, of course, but her attitude toward her non-human allies was a bit much.

I don't need flashy, ultra-realistic graphics to connect with game characters, thanks.

There isn't anything I can contribute to the "evil corporate prick discussion" that hasn't already been said, sorry.

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