They're off their meds again, huh? I knew it couldn't last.

Heh any press is good press from sonys point of view i guess.

Megacherv:
No! It's about you being in the game. Think about it, your blood or heart being transferred into a person from the past, that could, ooh say, be featured in a FUCKING GAME! Besides, this is just Sony in that region, not all of Sony.

The transferring blood thing kinda makes sense, but why a Nazi? Surely an action hero/heroine would have made a lot more sense rather then what's likely to be the villain in a game if he ever appeared in one.

Well... I gotta admit... Erwin Rommel was a pretty cool guy.

:O ...
No, seriously, what are they trying to accomplish? Every single human being on the planet knows Sony marketing department is one of the creppiest that have ever existed.
I have felt weirdness, fear, joy, WTF and many other kind of emotions through Sony's PlayStation propaganda and once again, they prove what they're capable.

Just WTF again. They will never learn. >.<

George144:

Megacherv:
No! It's about you being in the game. Think about it, your blood or heart being transferred into a person from the past, that could, ooh say, be featured in a FUCKING GAME! Besides, this is just Sony in that region, not all of Sony.

The transferring blood thing kinda makes sense, but why a Nazi? Surely an action hero/heroine would have made a lot more sense rather then what's likely to be the villain in a game if he ever appeared in one.

controvercy and to catch peoples attention.

SODAssault:
Well... I gotta admit... Erwin Rommel was a pretty cool guy.

I would donate blood to him.

OT: Wha? Who? Wh? A buuuuuuuuuuuuh?

It took me forever to find both swastikas in the picture. It was like Where's Waldo.

EDIT: Sony should hire someone else to do their advertising. The people they have now are doing it wrong.

I don't know about anyone else but, the second ad? The one with the heart? Yeah, that's the sort of shit that's might put people off buying a PS3. I know it's not meant to be taken seriously, but it's freaky! And not good freaky! D:

OK, this is, odd. Why are Sony trying to make us out as messiahs who help everyone and everything? Do the media hate us that much?

Ha ha haaa.... oh Sony y are you so bad at adds.

All i want to know is, who the hell is the target audience, some WW11 vets that knew that nazi in particular was an okay fellow?

On one hand, what the fuck?*

On the other hand, Rommel. Rommel is one of the greatest military commanders to have ever lived, and unlike many German commanders, he nor those under his command where ever accused of war crimes. He refused and defied orders to kill any Jews he encountered, and any POW's where treated well.

Oh, and he was involved in the July 20 plot against Hitler.

I'd give blood to him.

EDIT: * To clarify, despite Rommel being a figure worthy of respect and praise, this is an advertising blunder.
EDIT EDIT: Come to think of it, this whole campeign by Sony is a blunder.

SONY's advertising campaigns simply baffle me.

Those ads don't make me want to buy a PS3, or donate blood..........

..........they kinda make me want to hurl..........

Who's the target audience?

BUT ANYWAY... I hope to god this is a case of lost in translation.

I'm from Chile and I must say that I'm... annoyed... surprised? I can't express my exact feelings. But neither can Sony. What is this supposed to mean?

Was Sony Chile responsible for those terrible ads or did American or Japanese thought we chileans are so crazy? Whoever made those ads should be fired. Now I completely ruled out any possibility to buy a PS3 myself (yes, that's the effect you've got with that ads, Sony) and keep myself a proud Chilean PC player.

Please, people, don't get the feeling we chileans are the target group to those terrible unrespectful ads.

Sony Marketing Guy 1: Hey guys, you know who Chilean loves. Rommel and Jeanne of Arc.
Sony Marketing Guy 2: Totally, let's do this.

You know, sometimes I think Sony's Ad department just gets bored and does stuff like this for shits and giggles. Either that or they're absolutely, irrevocably insane...

Megacherv:

George144:

Megacherv:
No! It's about you being in the game. Think about it, your blood or heart being transferred into a person from the past, that could, ooh say, be featured in a FUCKING GAME! Besides, this is just Sony in that region, not all of Sony.

The transferring blood thing kinda makes sense, but why a Nazi? Surely an action hero/heroine would have made a lot more sense rather then what's likely to be the villain in a game if he ever appeared in one.

Who the fuck cares? Everyone knows that the consoles are nothing like that, it's common-fucking-sense.

yes, but you must ask yourself, when mother's see that, will they use common sense.

My first thought was that it's an artistic metaphor playing on the countless WW2 games on the market. Essentially that we've become fanatics of the genre. But the Jean d' Arc ad has me baffled. Not sure of the recurring theme other than donors for historic figures... let's make a rundown. CAUTION: The following is unadulterated rambling, and I don't know if it's going to go anywhere. I will put things I deem potentially relevant and not obvious in bold.

It's very apparent that in both pictures, two nurses are helping gamers donate heart and blood to these people. Both of these things are often spiritual in meaning and likely contribute to the message. For both players, the character portrayed is to their right. In gaming, the far left is relative to "Player 1" and the port on the right, next to it as "Player 2". Perhaps this is to portray a gamer-type camaraderie between the gamer and figure, which also explains the gamers looking at the figures and smiling. Also, you can see the same white bowl in each photo. I imagine this is an important fact. There's also a little bottle of oil (?) on the end tables in each photo On to the differences... In the Nazi photo, the nurses appear very attentive. One is looking at the bowl and the other at the patient, both with calm faces. In the Jean photo, they don't look as professional. The one holding the bloody rope is staring off into the distance, while the other seems to be looking at the bowl. This brings a new comparison: A nurse in each photo is looking at the white bowl. Now let's compare the figures themselves: Erwin Rommel and Joan d' Arc. Both Erwin and Joan were admirable military leaders in time of war. Both of them died at the hands of the courthouse, under less than fair circumstances.

So what we see is two very similar pictures of modern gamers making very fanatic/ affectionate donations to admirable commanders who met their ends in unjust courthouses. The white bowl and oil bottle are also likely has some significance, and is acknowledged by the nurses in both ads.

My theory is that it shows how gamers admire valiant commanders, since playing a game is also a form of controlling fighters. The bowl and glass are still in question to me, but it also means to portray gamers fueling their friends, the historic commanders. Why? I'm not sure. If anyone can add onto what I have or help piece this together, I'd appreciate it. I really think there's a hidden message in this.

The only proper reaction to this is "LoLWUT?"

Monshroud:
Also, in most WWII games, you are spilling Nazi blood, not donating it to them.

Which is why my interpretation of the ad was: If you buy a PS3, the Nazis are going to need all the blood transfusions they can get!

Sony's trying to say that their product can immerse you in the game world, I do believe.

Besides that, what I read of Rommel, he was a genuinely decent fellow, more German than Nazi.
I can see how someone would object to those swastikas, though.

IdealistCommi:
A little off-topic: I really respected Rommel as a commander. I'd love to study more on him in the future.

OT: What are they trying to say? I amreally confused here.

Oh thank god about the Erwin Rommel thing. I thought I was all alonw with that. Plus, I don't get it either.

Ah come on guys. All Sony wanted to do was to raise sales among Nazis and KKK member customers. And for that, I applaud them. Because, if racists can't kill people they hate in games, they'll start doing it in real life. God, sony is dumb.

maybe they should have gone with Patton?
or...