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Senior Editor  Posts: 2752 Joined: 9 Jan 2007     | |
Press Junketeer  Posts: 470 Joined: 10 Jun 2008     | Yeah. Blame the Uk->Aussie transplant for the broken EA gift box...suuuuuuuuuure. |
Muckraker  Posts: 282 Joined: 29 Dec 2007     | ROFLMAO! Cannot....stop.....laughing!!!!!!!!!!!!!!! BRILLIANT!!!!!!!!!!! |
Pulitzer Laureate  Posts: 921 Joined: 8 Mar 2009     | Pffffffffft hahahahahaaha. Oh wow. EA. This is the Redwood group of them that make good games right? I applaud you, you magnificent bastards. |
Press Junketeer  Posts: 425 Joined: 19 Aug 2008     | Damnit; EA stole my idea. Except mine actually had Rick Astley in it, and he was armed with knives, so that he and Yahtzee would have a no holds barred battle! |
Gone Gonzo  Posts: 1086 Joined: 1 Jul 2009    | Do we have video footage of Yahtzee smashing that box with a hammer? But this is funny. Not quite laugh out loud funny, but very amusing to say the least. |
Gone Gonzo  Posts: 1625 Joined: 11 Jan 2008     | Very funny joke. If only EA were as creative in their games as they are with their publicity stunts... |
Muckraker  Posts: 335 Joined: 17 Apr 2009    | Okay, they win mucho kudos points for that. You have to hand it to them, that was a neat trick |
Muckraker  Posts: 336 Joined: 22 Jul 2009    | hahaha... brilliant, just brilliant ;D |
Gone Gonzo  Posts: 4147 Joined: 29 Dec 2007    | Now that is clever. |
Press Junketeer  Posts: 400 Joined: 4 Jan 2009    | I smell a special ZP episode about this. |
Press Junketeer  Posts: 446 Joined: 11 Mar 2009  | Damn, I'm not a fan of EA, but that is GREAT! |
Gone Gonzo  Posts: 3651 Joined: 24 Aug 2009    | It's good to see that people are still being creative with advertisement (Or whatever this counts as) these days, I doubt they'll earn points with Yahtzee though. Still awesome. |
Games Editor  Posts: 5689 Joined: 20 Dec 2005   | You have to hand it to EA. Their marketing campaign for this game is absolutely genius. And Yahtzee demolished that bloody box. |
Beat Writer  Posts: 139 Joined: 10 Sep 2009    | That is very clever. Props to EA marketing for that one. |
Gone Gonzo  Posts: 2852 Joined: 30 Aug 2007    | Hahaha that is awesome, and in great humour as well. Shame there isn't a video of it happening. Publicity stunts like this I think do help to push a game past the plethora of mediocrity out there, and shows EA aren't the faceless corporation of gaming =p |
Gone Gonzo  Posts: 2692 Joined: 29 Aug 2009 | Rickroll via mail? Ima have to try this... Well, that was a good read. Now what? |
Gone Gonzo  Posts: 2285 Joined: 9 Apr 2008   | Crap. |
Gone Gonzo  Posts: 2070 Joined: 13 Feb 2009   | Oh. Hm...*Throws grammar and spelling to the wind* ROFLMAO THIS IS AMAZING. PWNT33 LOL1L!!!!!!!!!!!111!! Eh-em. That's funny. |
Press Junketeer  Posts: 485 Joined: 24 Apr 2009  | EA would have received a shipment of cookies after I read that, but I was feeling peckish... |
Beat Writer  Posts: 189 Joined: 3 Dec 2008    | Something is quite wrong in today's world:my respect for EA is actually growing. What kind of twisted joke are the gods playing on us? |
Gone Gonzo  Posts: 1127 Joined: 6 Oct 2008  | This is fucking wonderful. I seriously hope someone recorded that shit. |
On the Record  Posts: 6339 Joined: 14 Sep 2008  |
You mean like the fake protests or more controversy than actual game info? |
Infamous Scribbler  Posts: 511 Joined: 28 Apr 2009  | That is really damn clever! Hats off to EA on that one. See that is how you do proper marketing, none of this booth babe sin bullshit. |
On the Record  Posts: 5656 Joined: 22 Feb 2009   | Amazing. I would pay good money to see a video of it. |
Wordsmith Extraordinaire  Posts: 11677 Joined: 13 Feb 2008   | *applause* Now that's a marketing stunt. Sure beats leaving bits of dead bodies over Tokyo. |
Pulitzer Laureate  Posts: 867 Joined: 23 Sep 2009   | Haha, that's great. xD A very clever idea. |
Infamous Scribbler  Posts: 612 Joined: 31 Aug 2009    | That's it, I'm picking up this game. They won me over with their marketing alone. And I will pick up this game, even if I must sell my soul. |
On the Record  Posts: 6073 Joined: 12 Feb 2009   | Well, nice to see that EA has a sense of humour,but a hammer Yatzhee? Come on! Just throw it out the nearest window and hope it smashes to a million peices upon impact. |
Senior Editor Posts: 2752 Joined: 9 Jan 2007 |
Sadly, no. Here's the thing - our video crew just happened to be out at Red Storm when Yahtzee opened the box and weren't due back for at least an hour. And the music wouldn't shut off, so...we had no choice. |
Beat Writer  Posts: 164 Joined: 25 Jan 2009   | Now I wish I worked at the Escapist even more... |
Infamous Scribbler  Posts: 602 Joined: 10 Mar 2009  |
It's the first time that marketing for Dante's Inferno hasn't been a completely misguided, farcical manifestation of raw stupidity. |
Copy Clerk  Posts: 108 Joined: 28 Sep 2009   | EA actually has a soul? |
Beat Writer  Posts: 164 Joined: 25 Jun 2009 | This is just amazing, EA just went from "meh" to "slightly better than meh". I still don't like EA that much, but this sure was an awesome idea. |
Gone Gonzo Posts: 1086 Joined: 1 Jul 2009 |
Aw, dammit. The video would have been pure gold... I'll just chalk it up to "wrong place, wrong time." Wrong place for the video crew to be, wrong time for Yahtzee to open the box. |
| (Pages: 1, 2, 3, 4, 5, 6, 7, 8, 9, 10, 11, 12, 13, 14, 15, 16) | |
EA Rickrolls Yahtzee
Yahtzee was pretty angry at the package that EA sent him today, but don't worry - that was the whole point.
It seemed pretty obvious that the wooden box addressed to Yahtzee had something to do with Dante's Inferno, given that the inside of the lid read "The Fifth Circle of Hell Is Close." Members of The Escapist staff crowded around the box, eager to find out what was inside. We were somewhat bemused to discover nothing but a small burlap bundle containing safety goggles and a ball peen hammer.
Then the music began, and it all became horrifically clear.
"Never Gonna Give You Up..."
We all got a good chuckle as we realized that EA had just managed to Rickroll Yahtzee through the mail, but our laughter quickly died out when we discovered that closing the box didn't shut off the song. Yahtzee looked at us, then at the box, then at the hammer in his hand.
And then he got to work.
Strapping on the goggles (he is nothing if not conscientious about safety), he set about smashing the box. He had to break through three layers of wood, bones, and insects, but he finally got to the sound box's guts and yanked out one of the batteries. He also found a small scroll that had been tucked into the musical workings, which read:
Ok, so the note is a bit heavy-handed, but I'm still giving this round of Dante's Inferno publicity a thumbs up for overall creativity and cleverness. Besides, it's not every day you get to see Yahtzee smash something to bits with a hammer.
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