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Sony Throws PS3 Into HDTV for Newest Ad Campaign

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1)   2 Nov 2009 17:46

Sony Throws PS3 Into HDTV for Newest Ad Campaign

What happens when a PS3 Slim collides with a Bravia 46-inch LCD TV at 80 km/h (50 mph)? Sony's newest Australian TV spot demonstrates the results as captured by a high-speed camera.

I'm really, really tempted to make a joke here about Sony trying to imitate what makes the Wii so popular, but I'm going to just let you fill in the blanks on that one - use your imagination.

On one hand, one could certainly make the argument that this is Sony returning to its old "artsy" advertising tricks after a spot of genuinely entertaining and informative commercials featuring Kevin Butler. On the other hand, one could also be slapped for suggesting that, because those commercials are for North America while this one is for Australia, and because as abstract and "artsy" as this commercial might be, it's also really badass.

This particular ad is actually a commercial for an upcoming Sony Australia promotion (you'll notice the site apparently isn't live yet) giving away 25,000 PS3 Slims to anyone who buys a Sony Bravia LCD TV in the land of Oz. But let's be honest - you likely don't live in Australia, and even if you do, you're not interested in that promotion. You just want to see a PS3 get chucked into the Bravia at 80 km/h, don't you.

There's a writeup of the event at Gizmag, but the relevant information is all in the video itself: A 3.2 kg PS3 being flung at the Bravia at 80 km/h (22 meters/sec) equals a force of 790.2 kg, or 774.4 joules of kinetic energy at impact.

It also messes up the Bravia something fierce.

Good job, Sony. We approve of more ads featuring wanton destruction of expensive electronic equipment. Next, how about you throw a PS3 Slim and 360 Elite at each other and see who wins?

(Thanks, hansari!)

Permalink

2)   2 Nov 2009 17:51

CantFaketheFunk:

Good job, Sony. We approve of more ads featuring wanton destruction of expensive electronic equipment. Next, how about you throw a PS3 Slim and 360 Elite at each other and see who wins?

I would totally want to see that. I have my money on the PS3.

That commercial was pretty awesome, besides, nothing can be as bad as some of the older sony commercials advertising playstations and PSPs. Those were awful.

3)   2 Nov 2009 17:58

That was anti-climactic =( I was hoping the initial ripples were the PS3 going into the TV like it was water.

4)   2 Nov 2009 18:03

that was... boring to say the least. And rather pointless. I would have used that PS3 and that TV!

5)   2 Nov 2009 18:04

Now that's marketing!

Sony, MORE OF THIS.

6)   2 Nov 2009 18:08

They could've done a better job with the concept.

But yeah, I always loved the old Playstation commercials during the PS1 and PS2 era.

7)   2 Nov 2009 18:14

j0z:

CantFaketheFunk:

Good job, Sony. We approve of more ads featuring wanton destruction of expensive electronic equipment. Next, how about you throw a PS3 Slim and 360 Elite at each other and see who wins?

I would totally want to see that. I have my money on the PS3.

That commercial was pretty awesome, besides, nothing can be as bad as some of the older sony commercials advertising playstations and PSPs. Those were awful.

Same here, I have a 360 and I'm pretty sure the PS3 would come out on top in this one, I wonder if Morgan VonWebb has tested this out yet?

8)   2 Nov 2009 18:14

Wasn't really impressed by this. It just didn't appeal to me, maybe Aussies like that more than me though.

9)   2 Nov 2009 18:15

What a waste of a perfectly good crash testing machine.

10)   2 Nov 2009 18:37

BOOOOOOOOOOOOOOOORING. The ones like they did for Uncharted 2 were much better. Oh Sony, when shalt thee get thy marketing campaigns right?

Anyway, where do we get one for free exactly? Because I've been looking to get one and if I don't have to pay, bring it on.

11)   2 Nov 2009 18:45

SMOKEMNHALO2001:

j0z:

CantFaketheFunk:

Good job, Sony. We approve of more ads featuring wanton destruction of expensive electronic equipment. Next, how about you throw a PS3 Slim and 360 Elite at each other and see who wins?

I would totally want to see that. I have my money on the PS3.

That commercial was pretty awesome, besides, nothing can be as bad as some of the older sony commercials advertising playstations and PSPs. Those were awful.

Same here, I have a 360 and I'm pretty sure the PS3 would come out on top in this one, I wonder if Morgan VonWebb has tested this out yet?

Nah, the 360 is big and heavy. It would bash the PS3 to pieces. Wait... are we really discussing this? Anyway, the ad was pretty cool but I prefer the American ads. The UK ones suck though. All we get is a bunch of confetti and rainbows.

12)   2 Nov 2009 18:47

The crash was fairly anticlimactic. I was expecting a Michael Bay-o-rama.

But hey, still pretty cool

13)   2 Nov 2009 18:52

Wow, this is pretty awesome. Wish I could see it at full speed though, that'd be cool.

14)   2 Nov 2009 18:53

how can you go wrong with that? sure it's artsy but it's got a PS3 slamming into a tv and smashing it to bits. that's just awesome right there

15)   2 Nov 2009 18:57

The heart of the gadget-lover inside me broke when the PS3 destroyed that fantastic TV. I was also pretty surprised that it got stuck in the TV, I expected that it would smash right through it.

Advertising wise, I say this is a big step back from their previous commercials, those were hilarious and at least a bit informative, other than the artsy crap we had before and again with this commercial.

16)   2 Nov 2009 18:58

Niiiiice. Rather pointless and expensive,but frickin' NICE.

17)   2 Nov 2009 19:02

CantFaketheFunk:
Sony Throws PS3 Into HDTV for Newest Ad Campaign

Good job, Sony. We approve of more ads featuring wanton destruction of expensive electronic equipment. Next, how about you throw a PS3 Slim and 360 Elite at each other and see who wins?

(Thanks, hansari!)

Permalink

Only if it's a Playstation 3 Fat.

18)   2 Nov 2009 19:05

Barky13:

SMOKEMNHALO2001:

j0z:

CantFaketheFunk:

Good job, Sony. We approve of more ads featuring wanton destruction of expensive electronic equipment. Next, how about you throw a PS3 Slim and 360 Elite at each other and see who wins?

I would totally want to see that. I have my money on the PS3.

That commercial was pretty awesome, besides, nothing can be as bad as some of the older sony commercials advertising playstations and PSPs. Those were awful.

Same here, I have a 360 and I'm pretty sure the PS3 would come out on top in this one, I wonder if Morgan VonWebb has tested this out yet?

Nah, the 360 is big and heavy. It would bash the PS3 to pieces.

I really doubt that. The 360 would red ring before it was launched.

19)   2 Nov 2009 19:08

Barky13:

SMOKEMNHALO2001:

j0z:

CantFaketheFunk:

Good job, Sony. We approve of more ads featuring wanton destruction of expensive electronic equipment. Next, how about you throw a PS3 Slim and 360 Elite at each other and see who wins?

I would totally want to see that. I have my money on the PS3.

That commercial was pretty awesome, besides, nothing can be as bad as some of the older sony commercials advertising playstations and PSPs. Those were awful.

Same here, I have a 360 and I'm pretty sure the PS3 would come out on top in this one, I wonder if Morgan VonWebb has tested this out yet?

Nah, the 360 is big and heavy. It would bash the PS3 to pieces. Wait... are we really discussing this? Anyway, the ad was pretty cool but I prefer the American ads. The UK ones suck though. All we get is a bunch of confetti and rainbows.

damn! three guys have quoted this allready? i thought that i'd be the first one to do that..
i think that you guys are right though, i don't know about the slim, since i have a regular ps3, but this would be the only way for the ps3 to brake my elite...

20)   2 Nov 2009 19:09

That ad was alright, just very anti-climactic.
Shame, the concept called for something more...

21)   2 Nov 2009 19:11

What a waste of a TV.

They could have given it to me and I would have tossed the PS3 at my old TV.

22)   2 Nov 2009 19:14

CantFaketheFunk:
 Good job, Sony. We approve of more ads featuring wanton destruction of expensive electronic equipment. Next, how about you throw a PS3 Slim and 360 Elite at each other and see who wins?

I think it would tie, they would both be smashed to bits. It would however RULE!

23)   2 Nov 2009 19:14

That was pretty cool.

24)   2 Nov 2009 19:24

Flush it down the toilet.

That ought to stir up some shit
*ba* *dum* *tish*

25)   2 Nov 2009 19:45

That was disappointing. Playstation cant even do that right!!

Do it with an original xbox, that thing could take out a fucking bank vault.

26)   2 Nov 2009 20:18

When I read the headline, I thought it meant that sony built a PS3 into a tv. Dissapointed.

Video was cool though. Slow motion destruction is always fun.

27)   2 Nov 2009 20:23

That commercial is made of pure awesome. IT certainly beats cheese you can take outside.

28)   2 Nov 2009 21:46

Well, I guess Sony is doing their job right.
Where I work, Bravia TVs are probably the most distributed item in the entire joint after Gift Cards and boxes of CDs.

29)   2 Nov 2009 21:47

I did it first.

30)   2 Nov 2009 22:22

I say that was badass too. When it hits the TV is so cool. It ripples like water. I want to see what happened to the insides of the PS3. I bet it is just all in little pieces.

31)   2 Nov 2009 22:34

...I approve

32)   2 Nov 2009 23:46

Hmm, I'm not sure having your products have gladitorial contests with eachother is the marketing way to go when you're a manufacturer of expensive electronics. Still the randomness of it all, and some pointless slowmotion destruction of objects is good enough, I guess.

33)   2 Nov 2009 23:50

Woodsey:
Anyway, where do we get one for free exactly? Because I've been looking to get one and if I don't have to pay, bring it on.

You have to buy a Bravia tv...so you'll only get set back $1000 dollars or so...you know, after moving to Australia and all. (where all gamers are treated fairly :D )

Stubee:
Do it with an original xbox, that thing could take out a fucking bank vault.

I laugh...because you are right...and those controllers were truly dangerous if thrown...

Anarchemitis:
Where I work, Bravia TVs are probably the most distributed item in the entire joint after Gift Cards and boxes of CDs.

Do you work in Australia?
~~~~~~~~~~~~~~~~~~~~~~~
What I'm interested in though is that this sale seems to make an active enough push for Sony wanting a greater hold on gamers in the land down under...the fact that it involves the person buying a large LCD tv means Sony can do so without appearing desperate and it looks like pure power play...

34)   3 Nov 2009 00:22

I prefer the funny commercials.

All they did in this one was ruin a good tv and ps3.

35)   3 Nov 2009 00:40

hansari:

Anarchemitis:
Where I work, Bravia TVs are probably the most distributed item in the entire joint after Gift Cards and boxes of CDs.

Do you work in Australia?

I work in a Warehouse in Canada.

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