I quite like in game advertisements, as long as they don't show a clip before a loading screen or stop the game in any way.

They didn't annoy me in Enemy Territory: Quake Wars, they looked alright because the billboards they were on usually didn't look out of place, and they looked dirty and worn from the battleground.

Quake Lives adverts are fine as well, just a few hologram billboards, some of which are huge, but that is a free game and the adverts don't get in the way of fragging, so I welcome them.

I also like the way they change, so gives you something new to look at when passing.

Meh I think that although this was bound to happen that Adverts in games just destroy them for Me...I have had enough brainwashing for life.

The only form of advertising I like is tasteful music such as Fallout 3 songs etc(That DESERVE attention)

I don't mind the advertisement if it's done realistically (i.e. coke vending machines, rather than EVERYTHING having the coke brand)

It's done in films, only right we do it in gamse

I just hope we don't have to solve the game's plot in a roundabout trip to McDonald's before heading down to Tesco to buy Cilit Bang

Why advertise dumb shit like deodorant? Why not advertise things relevant to both the game and the largely American audience... guns!

Protect your family, property and - most importantly - your money with the pistol of choice.

Sam Fisher's choice.

Having name-brand advertisements can actually improve the immersion if it's done realistically.

But if it's put in retarded places like the menus or loading screens... Screw. that.

"As you're slamming a terrorist's face into a urinal, you might ask yourself, 'is this the new Degree deodorant I should buy?'"

Ha ha... I might just say that out loud while playing for the fun of it. I dunno but this just seems awesome to me.

Tom Goldman:
Dickstein's pitch even proves this; if you're thinking about Degree deodorant while smashing a terrorist's face into a urinal, a game has failed you.

I think I'd have to say that I haven't agreed with anything today as much as I agree with this. Billboards in places where billboards should be? Fine. Posters in airports/tube stations? Fine. Vending machines with "Coke" on the side of them? Of course! I could even have seen Three Dog reading out/playing some jingles he thought were catchy, some of which could be for real products.

Of course...

...there are some who take it too far...

As long as they are done tastefully and non intrusively (like the billboards in Prototype) I am totally fine with it.

It would be nice if they could pass the savings on to us, but oh well, hopefully it will at least allow the studio to make more risky and innovative games because they can afford the risk from the increased revenue.

I pretty much feel the same way as popular consensus, it seems. If ads are relegated to in-game posters or billboards, it can actually had to the realism and immersion. But they shouldn't distract or detract from the actual game. The moment they do is the moment I stop enjoying a game...and stop playing it.

Meh, Ubisoft have done it before in Rainbow 6 Vegas 2. MASSIVE billboards for Farcry 2...

...I even swear that on the PC version, the adverts update. I don't remember that WW2 in HD ad being there last week o_0

In game adverts made Burnout Paradise a better experience i think. seeing as i use the game whenever i buy some new music and just roam around. They fitted the game perfectly. it will be interesting to see how there put into Splinter Cell

Chipperz:

Tom Goldman:
Dickstein's pitch even proves this; if you're thinking about Degree deodorant while smashing a terrorist's face into a urinal, a game has failed you.

I think I'd have to say that I haven't agreed with anything today as much as I agree with this. Billboards in places where billboards should be? Fine. Posters in airports/tube stations? Fine. Vending machines with "Coke" on the side of them? Of course! I could even have seen Three Dog reading out/playing some jingles he thought were catchy, some of which could be for real products.

Of course...

...there are some who take it too far...

NOT FAR ENOUGH.

She needs to be riding a Pizza Hut takeout moped as well.

Actually, have you thought that, in moderation, this could make a game more realistic?

Sounds like it might actually be kinda cool...

They can plaster the game with ads if it will make the game cheaper. If they're gonna charge me £50-60 and then on top of that ladle on a nice load of advertisements and spam then they can kindly go and fuck themselves.

darthzew:
Having name-brand advertisements can actually improve the immersion if it's done realistically.

But if it's put in retarded places like the menus or loading screens... Screw. that.

Darthzew speaks truth. Realistically placed adverts (a crate of Coke cans, a movie ad on the side of a bus, a Sprite vending machine in a lobby, etc.) are fine and dandy. But if they're out-of-game somewhere weird, where you can tell they're just grabbing for your wallet ... no thanks, Ubisoft.

As long as they're just on a billboard or a poster in the background. And I'm pretty sure when games come up with "Nvidia - The Way It's Meant to be Played" when you start them up isn't because someone on the dev team has a nerd-on for a Nvidia card.

Christ, they did it in Chaos Theory no end - Airwaves anyone?

And Ubi being the devs and the publishers, they're hardly going to let it get in the way of the game at all.

Tom Goldman:
Sam Fisher is the videogame industry's latest victim in its never-ending search for more revenue.

You haven't been paying attention to our man with the "fifth freedom". Sam Fisher isn't the latest victim, he is in the final phase of video game advertising.

Look back on the series and you'll see Sam plugging in plenty of stuff.

I recall in the Chaos Theory (the peak of the series), Sam boarding a helicopter and not sharing his Bubble Yum with anyone.

Of course that I didn't mind too much..but then again, in the same game, Ubisoft decided to shamelessly plug its other game Prince of Persia: Warrior Within.

Its so cool, apparently mercs on a mission can't be bothered concentrating on the task at hand...
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
EDIT* Oh God...how could any of us forget the large glowing billboard right before descent!!!

If advertising is applied realistically then there is nothing to worry about.

"Wow, Sam's hair is quite nice for his age, is he using that new "Men's Rogain Foam?" "

ThePeiceOfEden:
They don't annoy me, as long as they're used realisticly. Like in Prototype.

Like..the exact same Gamestop billboard and poster plastered absolutely everywhere?

Also, Ubisoft is such an in-game advertising whore, it is in so many of their games. It's not a bad thing, and it even works well in Rainbow Six Vegas.

If putting in-game advertisements means no price increase then I'm all for it.

To be honest, I don't mind the ads so long as they're NOT OBVIOUS. Taking that picture alone, without the movement that would normally be going on... that is a bad ad. Look at it: it's the cleanest goddamn thing in the area, to draw attention to it: and it's not realistic.

I'm waiting for a little "Sponsored by Old Spice" to pop up by the QTE prompts.

Amnestic:

Chipperz:

Tom Goldman:
Dickstein's pitch even proves this; if you're thinking about Degree deodorant while smashing a terrorist's face into a urinal, a game has failed you.

I think I'd have to say that I haven't agreed with anything today as much as I agree with this. Billboards in places where billboards should be? Fine. Posters in airports/tube stations? Fine. Vending machines with "Coke" on the side of them? Of course! I could even have seen Three Dog reading out/playing some jingles he thought were catchy, some of which could be for real products.

Of course...

...there are some who take it too far...

NOT FAR ENOUGH.

She needs to be riding a Pizza Hut takeout moped as well.

Why when she could be riding The Zoid?

I don't think I'm buying this game anyway. It looks too dumbed down from the slow methodical pace of past Splinter Cell games to auto aim Sam Bourne Fisher. Well, thanks a lot ADD Xbox children of this gen.

"And now you're going to die...thanks to the new Smith & Wesson MP40!"
For some reason I keep on thinking about the commercial advertising jokes from The Truman Show.
"You should try some of this new Mococo hot chocolate.
What are you talking about?"

I don't mind as long as they don't stop the game for Sam to look at the camera and say:

You know what gamers? After a hour long mission I start to stink a little, so that's why I use AXE. Keeps me smelling fresh even when I'm sneaking around the most guarded terrorist hideouts.

Hell, maybe with enough advertisements, they'd bring the price down a little

It would be perfect during in-game loading times. I'm not talking about a video, just an image. Your doing nothing anyway, why not enjoy the cool fresh taste of Nuka-Cola?

[Prototype] got away with it i dont see why spilnter cell cant.

Infact [Prototype] updates its self to get new Advertisements.Its only a cheap way to get more money.

I dont mind the odd in-game advert, it shows the world which Sam is in is "real" in a sense. Like you say, if they are littered everywhere and are clearly obvious i will hate it. Plus, who would see an advert in-game and go "wow, i want that!"

Tom Goldman:
The day that context sensitive button presses are sponsored by McDonalds is the day I stop gaming.

I can see it now...

- Press Y to Super Size
- Press A to Heimlich
- Press X to NOT DIE

~~~~~~

OT: I gotta agree. So long as they're "properly placed" and the game isn't over saturated with in-game ads, I could care less whether they put said ads into a game or not. Just don't be making me an unhappy customer.