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Players Outraged Over Battlefield: Heroes Price Changes

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News Room Contributor
Posts: 8642
Joined: 12 Nov 2002

Players Outraged Over Battlefield: Heroes Price Changes

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Fans of EA's free-to-play multiplayer shooter Battlefield: Heroes are up in arms over a "price restructuring" which they say will force them to spend money if they want to continue playing the game.

The quickest and simplest way to acquire items in Battlefield: Heroes is to spend real money on BattleFunds which can then be dropped on in-game equipment, but folks with light pocketbooks (or cheap habits) can accomplish essentially the same thing with Valor Points that are earned through normal gameplay and don't cost a dime. Or at least, they could; in the wake of yesterday's price changes, however, that no longer appears to be an option.

The problem, according to most of the gamers who have leaped into the 69-page thread howling outrage over the update, is that while the BattleFunds cost of "many" items have been lowered, all Valor Point items have had their price increased - "substantially" so, according to Ars Technica. As a result, the amount of playtime required to gain just one improved weapon has suddenly become prohibitively high.

"450 VP at a maximum of 7 VP a game, that's 50 games a day. About 4 hours worth of playing," one mathematically-inclined player wrote. "Now, when you lose a round you can only get 5 VP, making the amount of rounds you need to play each day to keep ONE weapon about 60, which is about 5 hours playtime, every day, for one Uber/Super weapon." That may not make a lot of sense to you (it certainly doesn't to me) but the general idea is clear: You're going to have to play like a maniac if you want to keep yourself equipped without having to bust out the credit card.

The great potential irony in all this is that the changes were presumably made because EA wanted to squeeze some more money out of the game, yet by pissing off the player base, it could end up with considerably less. Rather than forking over the money, many players say they'll just walk away from the game entirely. People have a tendency to say things in the heat of the moment that they don't really mean; the Modern Warfare 2 boycott for a prime example of that particular phenomenon. But Battlefield: Heroes ain't no MewTwo and EA may have really shot itself in the foot this time.

Interestingly, it was only a few months ago that things seemed to be going fairly well for Battlefield: Heroes. Among players who spent money on the game, the average amount was a healthy $20, three-quarters of which was rather oddly spent on vanity items like hats and sunglasses instead of weapons or other equipment that could actually affect gameplay.

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Pulitzer Laureate
Posts: 901
Joined: 23 Jan 2009

I saw this coming a mile away.

It was fun, but I just played the Beta and the full game a bit to know how it was, and to get my BF Veteran status up for other BF games like BF3 and BC2.

However, its still a dick move.

Copy Clerk
Posts: 58
Joined: 30 Nov 2009

Should we expect anything less from the fiends that we know collectively as EA?

A likely unwise move in the long run.

SUSPENDED
Posts: 987
Joined: 15 Apr 2009

These videogame people aren't running a charity, though I didn't necessarily expect them to put on the trappings of a coke dealer. Give them a bunch for free, then raise he price after they're hooked.

User was suspended for: Reviews In Space: Popeye (1980). (7 days)
Pulitzer Laureate
Posts: 948
Joined: 29 May 2008

Paragon Fury:
I saw this coming a mile away.

It was fun, but I just played the Beta and the full game a bit to know how it was, and to get my BF Veteran status up for other BF games like BF3 and BC2.

However, its still a dick move.

Very Large Rooster in this Move

Pulitzer Laureate
Posts: 885
Joined: 6 Feb 2009

EA is trying to get more money out of its customers? Shall I alert the presses and bump us up to DEFCON 2?

Wordsmith Extraordinaire
Posts: 11331
Joined: 13 Feb 2008

And the micro-transaction monopoly rolls ever further because "there's nothing wrong with them."

Gone Gonzo
Posts: 2471
Joined: 25 Dec 2008

Real helpful, EA, you dumbasses. (Don't tell them I said that.) BFH was a good game before they decided to make us pay for BattleFunds.

On the Record
Posts: 5091
Joined: 25 Feb 2008

Is it wrong to hope for a rapid player base collapse? Or mass defections to Quakelive?

I'm guessing BF Heroes must have been costing too much to run (they can't have seriously tried to pan this out as a positive move can they?), but surely there's better ways of doing it. I wouldn't have thought the majority of players would have minded some degree of ingame adverts on a free game, especially if the justification was "adverts or pay money, we can't afford avoiding both,"

Infamous Scribbler
Posts: 662
Joined: 16 Mar 2008

Oh noes. People are outraged on the interwebs.

Press Junketeer
Posts: 466
Joined: 10 Jun 2008

Er....so quit. Play another game that is free that you aren't paying to develop, patch, run servers, create content, maintain bandwidth. 1st law of economics....no such thing as a free lunch.

You and your friends go grab some toy guns at the $.99, spray paint them any way you want, make up your own back stories, powers, and costumes and tear the crap out of your mum's backyard. It'll be more realistic, you'll get exercise, and you can create any uber weapon you want and keep it for as long as you want you whiny cheapskates.

Me, I'm already donning my cardboard reinforced, tin foiled covered mech suit with high velocity nerf bullets for you oncoming flames...Oh, and it was all free.

Gone Gonzo
Posts: 2457
Joined: 11 Jan 2009

The_root_of_all_evil:
And the micro-transaction monopoly rolls ever further because "there's nothing wrong with them."

Except that doing what EA just did is a great way to make the consumer hate you.

Press Junketeer
Posts: 483
Joined: 11 Feb 2009

Well, I can understand why this sucks. I just started playing again a couple of days ago, and I haven't used any Valor Points or anything yet. Don't think I'll ever use those Valor Points either. Not like it's necessary or anything, the game is loads of fun without any of the extras.

Hope they tweak it slightly back again though, as I want this game to continue.

Gone Gonzo
Posts: 2047
Joined: 18 Jun 2008

Gave me a laugh. Got to compete with Activisions approaching subscription system somehow.

Wordsmith Extraordinaire
Posts: 11331
Joined: 13 Feb 2008

Hardcore_gamer:

The_root_of_all_evil:
And the micro-transaction monopoly rolls ever further because "there's nothing wrong with them."

Except that doing what EA just did is a great way to make the consumer hate you.

Unfortunately, listening to consumers is getting rare in this "enlightened" age. Now when there's good money to be made by ignoring their desires and just pumping up the adverts.

Gone Gonzo
Posts: 1610
Joined: 20 Mar 2008

Alone Disciple:
Er....so quit. Play another game that is free that you aren't paying to develop, patch, run servers, create content, maintain bandwidth. 1st law of economics....no such thing as a free lunch.

I would have thought that the first law was that you had to make sure you actually had people paying for the product.

Muckraker
Posts: 266
Joined: 5 Nov 2009

The_root_of_all_evil:

Hardcore_gamer:

The_root_of_all_evil:
And the micro-transaction monopoly rolls ever further because "there's nothing wrong with them."

Except that doing what EA just did is a great way to make the consumer hate you.

Unfortunately, listening to consumers is getting rare in this "enlightened" age. Now when there's good money to be made by ignoring their desires and just pumping up the adverts.

They will obey...beat them into submission and they will obey....

BANNED
Posts: 7326
Joined: 10 Apr 2007

Rather than forking over the money, many players say they'll just walk away from the game entirely. People have a tendency to say things in the heat of the moment that they don't really mean; the Modern Warfare 2 boycott for a prime example of that particular phenomenon. But Battlefield: Heroes ain't no MewTwo and EA may have really shot itself in the foot this time.

Not to mention, you know, MewTwo JUST CAME OUT AND ALL!

I mean, really: who had the brilliant idea to piss off the potential customer base right in the middle of the launch period for the biggest game of all time...which happens to be in the same genre, and from your competitor.

It's one thing when people say they are going to walk away. It's a whole 'nother thing when they say they are going to walk away and there's somewhere for them to walk *to*

Gone Gonzo
Posts: 3938
Joined: 21 May 2008

Aaaaahhh There's the old EA.

On the Record
Posts: 5709
Joined: 21 Aug 2008

odubya23:
These videogame people aren't running a charity, though I didn't necessarily expect them to put on the trappings of a coke dealer. Give them a bunch for free, then raise he price after they're hooked.

That was almost poetic, but I do agree. I never got round to playing this though I wanted to, but now I guess I'll leave it and just play NeoTokyo some more.

Anonymous Source
Posts: 9
Joined: 2 Dec 2009

I wish i could say i did not see it coming, and your damn right were mad, was hoping we would make the Escapist news show thing that would have been awesome

Muckraker
Posts: 243
Joined: 11 Oct 2009

This is a shame, they have taken a model that could have easily made a good few bucks and instead alienated their player-base so as to not get much from anyone at all.

Muckraker
Posts: 247
Joined: 12 Jul 2009

Alone Disciple:
Er....so quit. Play another game that is free that you aren't paying to develop, patch, run servers, create content, maintain bandwidth. 1st law of economics....no such thing as a free lunch.

You and your friends go grab some toy guns at the $.99, spray paint them any way you want, make up your own back stories, powers, and costumes and tear the crap out of your mum's backyard. It'll be more realistic, you'll get exercise, and you can create any uber weapon you want and keep it for as long as you want you whiny cheapskates.

Me, I'm already donning my cardboard reinforced, tin foiled covered mech suit with high velocity nerf bullets for you oncoming flames...Oh, and it was all free.

Not staying inside playing videogames that depict such things, but using your imagination. I... am.... enlightened....

Gone Gonzo
Posts: 4331
Joined: 25 Mar 2009

I happen to have stuck to my guns and to this day am boycotting and campaigning against(by making my friends not buy it) CoD6: MW2, which is to say I am offended by your statement, though I understand why you made it(see list of Steam boycotters playing MW2 after launch).

Beat Writer
Posts: 146
Joined: 10 Nov 2009

Its like EA is afraid of success or something.

Lackey: Sir, it seems Battlefield: Heroes is doing very well. We are making a decent profit from it, and if we continue to make the game accessible and fun we can attract players to the Battlefield franchise, especially after the Modern Warfare 2 outrage.

CEO: I think we should shoot our prices up, and for those cheap bastards who don't want to pay, we make them have to play so much to earn point that they eventually WILL pay.

Lackey: Uhh...actually sir most people would just get mad and quit Battlefield: Heroes all-together.

CEO: Nonsense! Now fire up my private jet, I have 5 Playboy Playmates waiting for me at my mansion in the Caribbean.

Gone Gonzo
Posts: 1121
Joined: 11 Aug 2009

I was wondering when EA would do something to once again earn my loathing - lately Activision has been outdoing themselves with the jackass moves, so much so that EA was actually looking good by comparison. It was a profoundly disturbing thought - EA being terrible is practically a universal law like gravity, so it's kind of comforting in a way to know that EA is still just as bad as ever!

Infamous Scribbler
Posts: 517
Joined: 18 Apr 2008

Dear Heroes,

*cough* Me-me-me-me-meeeeeeee. *clears throat*

PISS OFF.

Gone Gonzo
Posts: 1243
Joined: 25 Sep 2008

If anything, I was wondering when they would start charging for this game. I think its great and wondered how something like this with great production into it could go for free.

And now they ask that theres going to be a payment for it?
Why is this really a bad thing? Means more revenue into the game itself, and does not seem like it would be much or an ongoing payment system- and honestly from what I have played already, this is a game that I already would have expected to pay for- and would.

Pulitzer Laureate
Posts: 740
Joined: 31 Oct 2008

Surprise surprise.
The game wasn't good enough to keep me interested anyway. You're far better off spending twenty bucks on Team Fortress 2 with the promise of limitless free updates and no goddamn microtransactions. And a better game.

Beat Writer
Posts: 127
Joined: 24 Jun 2009

FFS EA, I thought you had changed? Your just the same money grabbing pimp you always were.

*begins to cry because he suspects TOR will be micro transaction based*

Infamous Scribbler
Posts: 536
Joined: 2 Mar 2009

It's comforting to see EA in their old bad habits. ^_^ (i.e. try to rip you off like crazy) Some things just never change.

Gone Gonzo
Posts: 4776
Joined: 23 Apr 2008

Alone Disciple:
1st law of economics....no such thing as a free lunch.

Technically, if you're willing to dumpster dive or take way the expired food from supermarkets, yes, there is.

Gone Gonzo
Posts: 1849
Joined: 17 Nov 2008

EA and Activision pulling dick moves on a daily ...no, hourly basis.

Beat Writer
Posts: 173
Joined: 1 Dec 2009

Sad, sounds from the article like they were making a decent profit off the game before this. If you have more subscribers/customers and they feel like the game is a bargain they will be more likely to buy some silly novelty items with their money-such as that horse armor promotion for the Elder Scrolls IV. The only advantage this game has is that it's free-it's certainly not superior to Team Fortress or any other multiplayer FPS.

Press Junketeer
Posts: 356
Joined: 1 Jul 2009

I gave up on this game the moment I saw EA was going to get involved. Poor developers, to have their little project torn to hated shreds like this.

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