Sega: MadWorld and Wii Were a "Mismatch"

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Sega: MadWorld and Wii Were a "Mismatch"

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In yet another sign that Sega has settled on its decision to give up mature game development for the Wii, Sega West President Mike Hayes said the commercial failure of MadWorld was due to a "mismatch" with Nintendo gamers.

Sega rolled the dice a couple of times with M-rated games for the Wii last year, with the sci-fi FPS The Conduit and the stylish, violent brawler MadWorld, neither of which caught on very well with gamers. MadWorld received considerable critical acclaim but only managed to sell around 66,000 copies in its first month of release, a big part of why Sega said earlier this year that it was "probably" done with making mature games for the Nintendo platform.

In a recent interview with CVG, Sega West President Mike Hayes made it clear that strategy isn't going to change anytime soon. He said the "natural home" for Platinum Games, the Japanese studio behind MadWorld and the far more popular Bayonetta, is on the Xbox 360 and PlayStation 3, because those are the platforms of choice for the vast majority of mature gamers.

"Critically [MadWorld] got a lot of acclaim, but commercially it wasn't the success we wanted it to be. Clearly that was a mismatch with the Wii audience - particularly in terms of the amount of cross-ownership between Wii and the other home platforms. If you're going to play a mature-rated game, you're going to get your 360, PC or PS3 out to do so," he said.

"We were brave in that area - but the reality is, Platinum Games is such a cutting-edge developer they need the PS3 or 360 to realize what they actually want to do," he continued. "You saw that with Bayonetta - it was a very high-quality standard... Platinum are definitely more at home on those platforms."

Platinum Games is currently working on Vanquish, a third-person shooter person shooter for the Xbox 360 and PlayStation 3 due out in late 2010.

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huh. I actually enjoyed Madworld.

It was a fun little game.

Vanquish looks kinda neat though.

Damn that's a real shame. I guess that means I'm going to be even less likely to pick up my wii now. The big problem with mature games on the wii is they released too few over so much time. All you really see (besides the occasional gem like no more heroes or red steel 2)is just badly made kiddy game after badly made exercise programs. I bought the wii with high hopes that more mature things would come more quickly but I was sorely disappointed and I know many others were too.

There are less mature but still awesome games like tastunoko vs. capcom but I just don't feel like many gamers are really caring about the wii anymore so games like that can really make the profit it deserves. Nintendo went family friendly to the point where all I can see is a mostly family friendly console. Which is something I wouldn't waste time with.

And the Stigma goes on and on.

It's disheartening to see someone drop the ball specially when it has some potential.
But there's one little question, The Conduit 2 will be developed by some other studio then?

Andy Chalk:
"We were brave in that area - but the reality is, Platinum Games is such a cutting-edge developer they need the PS3 or 360 to realize what they actually want to do," he continued. "You saw that with Bayonetta - it was a very high-quality standard... Platinum are definitely more at home on those platforms. - Mike Hayes

I never realized that Professional Troller was a videogame industry position now. That quote is so full of bait you'd almost question on whether or not it's worth it to spend it all on catching the fish. I await the retraction from SEGA Japan. Crazy world we live in.

Sad part was, everyone in the world perdicted this outcome, except for sega and nintendo.

I would say so...

Mature Gamers tend not to be interested in the Wii and by the same token Wii Gamers tend not to be interested in Mature Games.

I'm not surprised. Mad World is a good game, and there are good games hidden with the Wii roster. The problem is they are SO hidden. Soon the Wii will be nothing but a third party casual dispensing machine.

With a couple of good Nintendo games.

SavingPrincess:

I never realized that Professional Troller was a videogame industry position now. That quote is so full of bait you'd almost question on whether or not it's worth it to spend it all on catching the fish. I await the retraction from SEGA Japan. Crazy world we live in.

If they were on here, they'd be suspended by now.

OP: I enjoyed Madworld. I mean, it wasn't particularly substantial, but it was a good game, and to be honest, its flaws were nothing to do with the console it's residing on. I think SEGA is once again trying to pass the ball rather than accept responsibility and improve on it.

I liked MadWorld, since all is in black and white, except for red and green blood, graphics look good and I found it very entertaining.

Never boring with arm mounted chainsaw and use enemies as fireworks.

SavingPrincess:

Andy Chalk:
"We were brave in that area - but the reality is, Platinum Games is such a cutting-edge developer they need the PS3 or 360 to realize what they actually want to do," he continued. "You saw that with Bayonetta - it was a very high-quality standard... Platinum are definitely more at home on those platforms. - Mike Hayes

I never realized that Professional Troller was a videogame industry position now. That quote is so full of bait you'd almost question on whether or not it's worth it to spend it all on catching the fish. I await the retraction from SEGA Japan. Crazy world we live in.

How is that a trolling statement at all? The Wii is mechanically the least powerful gaming console from a hardware perspective, and that reflects on the possibilities available to developers when it comes time to create games for it. Telling us the Wii isn't really powerful enough to run the sort of games a studio wants to make isn't casting unwarranted aspersions upon the honor of the little platform that could, it's just spelling out the facts. Wiis aren't particularly powerful, and Platinum Games wants to make titles that require more oomph than the Wii can provide.

If this comes across as a something a Troll would say, I posit that you're looking at it from the perspective of an irrational fanboy. I suppose it's trolling to point out that the PS3 has a Blue-ray drive and the X-Box 360 doesn't? Are the (absolutely retarded) console wars so deeply ingrained in gamer culture that a simple statement of facts can be perceived as trolling now? Egad.

Game companies being obvious.

I'm not all that surprised that they finally realised this, I mean, an 18-rated, splashily violent beat-em-up on the Wii? That's roughly similar to attempting to sell Gears of War on the Wii.

File this in the "No Shit" category.

Of course SEGA sure wouldn't admit to any fault on their part. Noooooooo....

No, it failed because it was crap and had nothing to it.

Gildan Bladeborn:

SavingPrincess:

Andy Chalk:
"We were brave in that area - but the reality is, Platinum Games is such a cutting-edge developer they need the PS3 or 360 to realize what they actually want to do," he continued. "You saw that with Bayonetta - it was a very high-quality standard... Platinum are definitely more at home on those platforms. - Mike Hayes

I never realized that Professional Troller was a videogame industry position now. That quote is so full of bait you'd almost question on whether or not it's worth it to spend it all on catching the fish. I await the retraction from SEGA Japan. Crazy world we live in.

How is that a trolling statement at all? The Wii is mechanically the least powerful gaming console from a hardware perspective, and that reflects on the possibilities available to developers when it comes time to create games for it. Telling us the Wii isn't really powerful enough to run the sort of games a studio wants to make isn't casting unwarranted aspersions upon the honor of the little platform that could, it's just spelling out the facts. Wiis aren't particularly powerful, and Platinum Games wants to make titles that require more oomph than the Wii can provide.

If this comes across as a something a Troll would say, I posit that you're looking at it from the perspective of an irrational fanboy. I suppose it's trolling to point out that the PS3 has a Blue-ray drive and the X-Box 360 doesn't? Are the (absolutely retarded) console wars so deeply ingrained in gamer culture that a simple statement of facts can be perceived as trolling now? Egad.

The wiis are more powerful than the ps2, and how many mature games are out for the PS2?

I bought MadWorld; I did my bit. I didn't particularly enjoy the game as much as others, but I really wanted to help further the so-called "Mature Gamer Presence" on the Wii. But do you recall ever seeing an ad for the game? On the tv, anywhere? I don't. These companies forget that not everyone is up-to-date with the game scene and if you want to sell the game, you need to tell people about it.

It's predicable since if a platform isn't doing so well for a Wii game, chances are that they will pull the plug and have them work somewhere else.

Madworld is a good game.

Gildan Bladeborn:

How is that a trolling statement at all? The Wii is mechanically the least powerful gaming console from a hardware perspective, and that reflects on the possibilities available to developers when it comes time to create games for it. Telling us the Wii isn't really powerful enough to run the sort of games a studio wants to make isn't casting unwarranted aspersions upon the honor of the little platform that could, it's just spelling out the facts. Wiis aren't particularly powerful, and Platinum Games wants to make titles that require more oomph than the Wii can provide.

If this comes across as a something a Troll would say, I posit that you're looking at it from the perspective of an irrational fanboy.

I don't even own a Wii, but thanks for playing.

This is a statement of a game producer that is trying to justify his studio's lackluster sales by blaming it on something other than poor marketing. Thanks for trying to insult me though... I always appreciate that. Let's get one thing clear, the only thing that the PlayStation 3 and Xbox 360 have over the Wii are higher res graphics and hard drives... neither are required for making a game fun or responsible for "limiting creativity."

You could make Final Fantasy XIII on the Wii if you significantly reduced the graphics... significantly; but the core game remains the same. This is just justification for poor sales and pinning the blame on people outside his department.

SavingPrincess:

Andy Chalk:
"We were brave in that area - but the reality is, Platinum Games is such a cutting-edge developer they need the PS3 or 360 to realize what they actually want to do," he continued. "You saw that with Bayonetta - it was a very high-quality standard... Platinum are definitely more at home on those platforms. - Mike Hayes

I never realized that Professional Troller was a videogame industry position now. That quote is so full of bait you'd almost question on whether or not it's worth it to spend it all on catching the fish. I await the retraction from SEGA Japan. Crazy world we live in.

Don't you mean it's a "MadWorld" we live in?

I think it pretty much sums it up...Wii, not really best comnsole to target hardcore gamers on...is a shame.

I think Madworld had some good potential

...so what does that make No More Heroes, then?

Hm... I saw MadWorld for $10 and in bargain bins only a few months after release. So it was good, apparently. Good. It was the only Wii title I would have ever considered playing.

Yes, blame the console and not the marketing strategy. I mean, everyone in the whole world ever knew about MadWorld before it was released. [/snark]

Nothing much else to add here. MadWorld and games like it aren't really my cup of tea.

Andy Chalk:

"Critically [MadWorld] got a lot of acclaim, but commercially it wasn't the success we wanted it to be. Clearly that was a mismatch with the Wii audience - particularly in terms of the amount of cross-ownership between Wii and the other home platforms. If you're going to play a mature-rated game, you're going to get your 360, PC or PS3 out to do so," he said.

Not so fast, spanky.

I own a Wii. I did not buy MadWorld. The reason I did not buy MadWorld is because the word on the street was that it was incredibly short and still managed to be repetitive.

The problem isn't that there isn't a market for mature games on the Wii- it's that you keep underestimating our standards. Put out something that would have at least been considered AAA last generation and we'll bite.

Visulth:

I bought MadWorld; I did my bit. I didn't particularly enjoy the game as much as others, but I really wanted to help further the so-called "Mature Gamer Presence" on the Wii. But do you recall ever seeing an ad for the game? On the tv, anywhere? I don't. These companies forget that not everyone is up-to-date with the game scene and if you want to sell the game, you need to tell people about it.

I think the fact that the people who did buy it did so because they wanted to further the cause of Mature Wii games says a lot about why nobody else did.

can someone tell me why they dont port to it too ps3 and xbox please?

It was actually a fun game, I thought. Got a bit repetitive, but it wasn't bad. Fun little premise, though, of colorfully smashing everything in sight.

cousinletsgobowling:
can someone tell me why they dont port to it too ps3 and xbox please?

Because it would fail there too. It was released on the Wii because they figured there wasn't much competition there. They figured that it was an untapped market. Problem was, anyone who cared about that type of game already owns an HD console, so they were actually competing against games that developers had bothered to put some effort into.

BloodSquirrel:

cousinletsgobowling:
can someone tell me why they dont port to it too ps3 and xbox please?

Because it would fail there too. It was released on the Wii because they figured there wasn't much competition there. They figured that it was an untapped market. Problem was, anyone who cared about that type of game already owns an HD console, so they were actually competing against games that developers had bothered to put some effort into.

thnx for clearing that up man

This game almost made me buy a Wii... :/

I wouldn't call it a mismatch.

Mad World was a tech demo they charged $50 for. It made for an awesome trailer but a crappy game. There just weren't enough gameplay elements. The finishing moves should have been button presses and not gestures because the Wii gesture controls were so clunky you ended up just spazzing and doing a random one rather than the one you picked.

You couldn't save except after the boss fight which made starting the game painful (unless I suck and couldn't figure it out).

So yeah, that guy is full of shit. Madworld didn't fail because of the Wii, Madworld failed because the game wasn't good.

Furburt:
I enjoyed Madworld. I mean, it wasn't particularly substantial, but it was a good game, and to be honest, its flaws were nothing to do with the console it's residing on. I think SEGA is once again trying to pass the ball rather than accept responsibility and improve on it.

I got it for $8, and it was worth $8. Maybe even $10! It's definitely entertaining, and it has some pretty good moments. It is rather flawed, though, and I agree that they have nothing to do with the Wii. It's really frustrating that you can do so many cool things that hardly get you any points...but it requires that you get lots of points just to finish each level. The problems with the game are mainly basic game design issues like that which would've been really easy to fix. Unfortunately, they didn't, for some reason. Still fun, still glad I got it, but I kind of have a feeling that part of why it didn't sell that well is that it's only ok, not great.

(Frustrated grimace)

He said the "natural home" for Platinum Games, the Japanese studio behind MadWorld and the far more popular Bayonetta, is on the Xbox 360 and PlayStation 3, because those are the platforms of choice for the vast majority of mature gamers.

I'm sure that if MadWorld was a game of actual substance, it would have sold better. I think these types of statements should just remain as memos (excuses) to investors. I've never heard any PS3/360 owners crying about how they couldn't play MadWorld. Good grief.

I didn't play Madworld but i thought the concept of the game was a good idea don't see many other Televised Deathmatch scenarios much anymore. What did it in for me was the black and white mixed with with red to show blood and no other colors my eyes suck and it would have been hard for me to see what the fucks going on. It being on the Wii wasn't it's problem MadWorld is the type of game that could make the Wii rise up to a functional level in Mature gaming SEGA just needs to change it by adding some color is all but obviously their brains can't see that option and have instead gone the Limbertail Troll route and sacked it then bashed the Wii.

Would this game have sold well anywhere? I think not. Far too many people were put off by the look of the game. Plus it's far too short. Brawlers haven't exactly been known as million-sellers either. Add a lack of advertising to appropriate places and you have a fluke waiting to happen. The sales weren't all that bad truth be told: it's at nearly half a million sales according to VGChartz so it probably made money. That said, the title was far too niche to be a winner anywhere.

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