The Week in Review

The Week in Review

On this week's edition, pirates defeat assassins, and a boy tattles on comic book boobs.


Respawn Bulks Up

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The ranks of Jason Ward and Vince Zampella's newly-formed development studio Respawn Entertainment have swelled this week as eight former Infinity Ward staff members joined the company. Activision is apparently unsurprised at this turn of events however, and said it expects more departures from Infinity Ward. "[It's] not over yet," said Activision rep Dan Amrich. "More people will probably go too, looking for new situations. Maybe they will join Respawn, maybe not." (link)


Assassin's Creed 2 DRM Defeated

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Assassin's Creed 2's copy protection, which requires gamers to be connected to the internet at all times in order to play the game, has allegedly been defeated by a group of hackers calling themselves "Skid Row." The group thanked Ubisoft, saying that it had been "quiete [sic] a challenge". Does the cracked version work properly? I have no idea, but even if it does, it's quite impressive how long the DRM withstood hackers' efforts. (link)


Autobots, Deflate and Roll Out!

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It's not a phrase you expect to hear yourself say, but a man has created a seven-foot tall sculpture of Optimus Prime out of balloons. The statue has moving arms and is able to stand up on its own, without needing to be supported in any way. Balloon Optimus was a 28 hour labor of love for creator HappyCabbie, and there's a video you can watch detailing its construction. Hit the link to watch it. (link)


Boy Tattles on Comic Boobs

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When I was ten, if I'd found a comic with nudity and violence, it would have instantly become my most treasured possession.Sheldyn Conley is clearly a purer soul than I, because he took the offending comic to his mother, who went to the press to get some answers. Hit the link to read the whole, strange tale. (link)


Splinter Cell PR Stunt Goes Predictably Wrong

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There have been plenty of boneheaded PR stunts, but an attempt to promote Splinter Cell: Conviction in New Zealand seemed to be trying for some kind of award. The stunt involved an actor waving a gun around in a bar and threatening people, which most people would think was a bad idea. The advertising agency involved apparently didn't, however, and had to explain to police that it was all just an act. (link)

Permalink

Do the "Week in Reviews" always go up this early?

And those guys with the Splinter Cell thing were just stupid. The actor saw nothing wrong with waving a gun and threatening people in a crowed bar???

...How would that promote the game anyway!?

Seems to be a week mainly consisting of idiocy.

Glad to see silly season is kicking in worldwide.

Aenir:

...How would that promote the game anyway!?

THIS; requires discussion!

I'd expect a kiwi to knock him out cold before he started. But at least the game got publicity out of it.

Logan Westbrook:
The Week in Review

Splinter Cell PR Stunt Goes Predictably Wrong

image

There have been plenty of boneheaded PR stunts, but an attempt to promote Splinter Cell: Conviction in New Zealand seemed to be trying for some kind of award. The stunt involved an actor waving a gun around in a bar and threatening people, which most people would think was a bad idea. The advertising agency involved apparently didn't, however, and had to explain to police that it was all just an act. (link)

Permalink

Now that's just plain stupid.

I still canniot believe they tried to pull that stunt...such a bad...bad idea

Suki the Cat:

Aenir:

...How would that promote the game anyway!?

THIS; requires discussion!

Because the dude was supposed to get shot by the bar owner and then the news would come and inside his jacket the advertising company had secretly placed a card that says, "BUY SPLINTER CELL!" and it would be all over the news everywhere and would get some good publicity. Thats my theory anyways.

I hadnt seen the splinter cell story. Thats so stupid its hilarious

I asume that the publicity stunt involved a second person dressed as the splinter cell guy coming in in and saving the day... but he decided not to show. OR the advertising departmrnt realised doing something as stupid as that would get ALOT of press coverage in the gaming world, but they had to claim it was a mistake for legal reasons

HK_01:

Logan Westbrook:
The Week in Review

Splinter Cell PR Stunt Goes Predictably Wrong

image

There have been plenty of boneheaded PR stunts, but an attempt to promote Splinter Cell: Conviction in New Zealand seemed to be trying for some kind of award. The stunt involved an actor waving a gun around in a bar and threatening people, which most people would think was a bad idea. The advertising agency involved apparently didn't, however, and had to explain to police that it was all just an act. (link)

Permalink

Now that's just plain stupid.

I'd thought I'd seen everything with the "let's mail brass knuckles across state lines" bit or the whole "Sin to Win" thing the Dante's Inferno team cooked up, but this takes the cake, the bakery and the whole damn city block it's on. Is there some requirement in the advertising field that you must have your common sense surgically removed before anyone will give you a job?

 

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