John Romero Apologizes for Trying to Make You His Bitch

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John Romero Apologizes for Trying to Make You His Bitch

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In discussing the failure of 2000's much-hyped Daikatana, creator John Romero has officially apologized for the "make you his bitch" ad campaign.

I'm going to quote our very own Shamus Young here for a moment: For almost a decade, Ion Storm's Daikatana has been the example of "industry waste, arrogance, and incompetence, as well as a universal punchline for things that suck." The shooter was supposed to be an epic vision, the masterpiece of John Romero - the mastermind behind genre-defining Doom and Quake.

Then it came out in May of 2000, and it sucked. The arrogance and hubris that crippled Daikatana have been well chronicled over the years, but none of it is quite as infamous as the ad you see here to the right: "John Romero's About to Make You His Bitch. Suck it Down." It was a pretty ballsy statement in itself, but after the game's failure simply became laughable.

It was also a sentiment that Romero regrets ever becoming attached to his name. In an absolutely fantastic interview with GameSauce, Romero discussed the failure of Daikatana and the infamous "Bitch" ad:

"You know, I never wanted to make you my bitch, not you, not them, not any of the other players and, mosy importantly, not any of my fans," said Romero. "Up until that ad, I felt I had a great relationship with the gamer and the game development community and that ad changed everything ... I regret it and I apologize for it."

"I knew it was risky, and I didn't want to do it. It didn't make sense. I mean, there's the whole culture of smack talk that goes with games and especially the FPS's, and that was something I was known for."

The development of Daikatana was troubled, he said. "It's a miracle the game was even released. Everything was going wrong," and the arrogant advertising only exacerbated the problem. "The ad insulted nearly everyone who read it. It was a terrible marketing decision. I apologize for letting it loose in the first place. I should have stopped it ... While the game could have been better on a number of levels, that ad and the hype that preceded and followed it was clearly a marketing failure."

Are you getting the sense that Romero really wants to take it all back? Good, you're not the only one. Still, the catastrophic failure of Daikatana aside, Romero remains proud of the team he had at Ion Storm and their work on projects like Deus Ex.

As for the continued laughing-stock status of Daikatana? "I'm resigned to it," said Romero. "There is no use in challenging and fighting everyone that puts the game down. I mean, it's only one of my games. I've made several games after Daikatana and a bunch before. So, it really doesn't hurt anymore when I read negative comments about the game - but sure, it did."

It's okay, John. We forgive you.

(GameSauce via IndustryGamers)

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Great! Now will he appologise for the game itself?

I actually thought that poster was a parody of the real advertising campaign.

So, lol.

So... now we got that cleared up, shall we force some other Game Developer to apologize for a monstrosity?

Calumon: Oooh! Ooooh! Bobby Kotick! Bobby Kotick!

Well at least he's humble. Never actually played the game (after all, I was only like 6 when it came out), but I read the premise a while back and it seemed interesting, so when I found out it sucks I was a bit disappointed.

Wow, only 10 years late. Good to see you're quick about this kind of thing.

Good for him. As long as he's learned that if you're going to talk smack to customers, you should have an excellent product to hang it on.

Or perhaps not talk smack to customers in the first place, and concentrate that harder on making an excellent product anyway. That marketing strategy might just work in the long run.

I'll take my 800.000 $ ad consultant fee now, John free piece of advice for a guy whom I've never held anything against given his otherwise pretty awesome games.

I was like, eight when this game came out and I still knew about it. He had a Hell of an ad campaign going on with it. It wasn't just gamer hype. How long before had they been advertising this game, anyway?

...Never heard of the game, never seen the ad, but it sure is a funny ad, I about laughed my ass off when I saw that pic there to the right.

Jack and Calumon:

Calumon: Oooh! Ooooh! Bobby Kotick! Bobby Kotick!

"I'm sorry that my money-bags...I mean customers have a problem with the fact that I'm trying to take the fun out of games. This is business, kiddies, now go buy my newest $15 map pack for Modern Warfare 2."

Well that came a bit late...but better late than never I suppose

Has anyone here actually played Daikatana? I was actually old enough to be able to play it when it came out, but I didn't because people only talked about how horrible it was. They never actually explained why though...

It's okay, John Romero, all is forgiven.

I never played it anyway.

That offended people? What a bunch of pussies. If I'd of seen that at the time and I was older (I was only 6) I'd of had a slight smirk and moved on.

boholikeu:
Has anyone here actually played Daikatana? I was actually old enough to be able to play it when it came out, but I didn't because people only talked about how horrible it was. They never actually explained why though...

Ok so if you have some spare time I suggest you watch this LP of Daikatana. It's not only funny, but informative.

Lets Play Daidatana Each section has a video link. The google ones are still up but the Vimeo ones were removed.

Daikatana Ep 1 (Google Video)

Sounds like a cool advertising campaign.

If only for the sake of moralfags whining about it.

Now if the game was any good...

it was incredible to understand how you could make a such greenish, suckish game

Erana:
I was like, eight when this game came out and I still knew about it. He had a Hell of an ad campaign going on with it. It wasn't just gamer hype. How long before had they been advertising this game, anyway?

The problem was that Ion Storm fell apart throughout the development of Daikatana, Basically the entire team quit once and then after that they still hemorrhaged people. This caused them to go way past deadlines, but the marketing had to keep on going so people wouldn't lose interest. So basically Daikatana had about a year of marketing blitz to get in everyone's mind because of the problems at Ion Storm, but those same problems led to a vastly inferior product, leading to the mass mockery of it still seen today.

Silver Patriot:

boholikeu:
Has anyone here actually played Daikatana? I was actually old enough to be able to play it when it came out, but I didn't because people only talked about how horrible it was. They never actually explained why though...

Ok so if you have some spare time I suggest you watch this LP of Daikatana. It's not only funny, but informative.

Lets Play Daidatana Each section has a video link. The google ones are still up but the Vimeo ones were removed.

Daikatana Ep 1 (Google Video)

Ugh, okay, now I understand.

If only Xbox Live had been around, it'd have been seen as tame.

John Funk:

It's okay, John. We forgive you.

In the same way we forgive Lucas and Bay. With FIRE!

boholikeu:
Has anyone here actually played Daikatana? I was actually old enough to be able to play it when it came out, but I didn't because people only talked about how horrible it was. They never actually explained why though...

I did play a bit of it way back in the day. It is the only game that I can recall where twice I got stuck in the scenery in one level (like between the back of a cliff and the skybox outside the level). That was probably a blessing in disguise as it made me quit the game out of frustration.

Were people really that offended by it?

Anyway, Daikitana wasn't the best game in the world, but I'd played worse games before and since.

Never hype a game that sucks... Don't they know that?
Now I want Steve Jobs to apologise for the flash free iphone.

oppp7:
Wow, only 10 years late. Good to see you're quick about this kind of thing.

Yeah unlike the folks at 3d realms.

I bet they will never apologise for not releasing Duke nukem forever.

I think that ad is fucking awesome. It certainly prevailed the ages, even though it might be arrogant. Still brings a smile to my face from time to time. Fuck, I like that it's arrogant. Anyone that's offended by this has to buy some new self esteem at Wal Mart for 9.99$.

As for the people that bad mouth Daikatana: How many of you have actually played it? Stop pretending like it's important to you, or that you know how much it sucked. I haven't played it, don't pretend I have and don't have any connection to it whatsoever.

Woodsey:
That offended people? What a bunch of pussies. If I'd of seen that at the time and I was older (I was only 6) I'd of had a slight smirk and moved on.

Amen.

I personally found the ad daring and rather hilarious if you leave out Daikatana, it has something dominating about it.

Either way, apologizing after ten years? What the hell? Honesty and admitting goes a long way my friend.

boholikeu:

Silver Patriot:

boholikeu:
Has anyone here actually played Daikatana? I was actually old enough to be able to play it when it came out, but I didn't because people only talked about how horrible it was. They never actually explained why though...

Ok so if you have some spare time I suggest you watch this LP of Daikatana. It's not only funny, but informative.

Lets Play Daidatana Each section has a video link. The google ones are still up but the Vimeo ones were removed.

Daikatana Ep 1 (Google Video)

Ugh, okay, now I understand.

Yeah. It's. . .it's interesting. I watched through the whole thing and while that's no subsitute for playing it, I think I understand the whole "the example of industry waste, arrogance, and incompetence" thing. Combined with the marketing statagy (which I think would be perfectly fine today if they made a GOOD game) and it paints a picture.

The Gentleman:
Great! Now will he appologise for the game itself?

The game wasn't as bad as I was led to believe (but it WAS far from good). That said, I purchased ten copies (at $2.99 each) and handed them out one christmas as the geek equivalent of Fruitcake. The reactions I got alone was worth the thirty bucks.

Now that that's out of the way...

Where is the apology for dragging Looking Glass Studios down with your sinking Daikatana ship, John? On you knees and beg for forgiveness!
Daikatana I can forgive, but LGS' demise? NEVER! </fanboy>

The game wasn't great, but it was passable from what I've heard. It wasn't ET for the Atari, it was just another mindless shooter (albeit with a very long development time and an insufferably arrogant marketing campaign.)

Let's just say that I appreciate Romero more than Molyneux now. The former at least learned to not spout baseless hype any longer.

Well at least he didn't wave a gun in peoples' faces to promote the game. I think that should take the torch of the new "worst marketing ever."

Jack and Calumon:
So... now we got that cleared up, shall we force some other Game Developer to apologize for a monstrosity?

Calumon: Oooh! Ooooh! Bobby Kotick! Bobby Kotick!

Bobby Kotick might take some time - I mean, he'll be saying sorry for his evils for months!

It's not so much that people were offended, it's more that he was so damn sure his game was going to kick ass that he thought he could put that as an ad. Ah well, at least he finally decided it was better to own up to it.

Marketing is never wrong...
On counting sheep and money.
Ford Edsel forgives him too. :)

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