EA "Doubles Down" on Activision and Disney

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EA "Doubles Down" on Activision and Disney

Electronic Arts has claimed victory against Activision and Disney Interactive, setting a new world speed record for gorfing an entire Kentucky Fried Chicken Double-Down Sandwich.

You should all know by now about the infamous Double Down from KFC. It's two thick pieces of bacon and two melted slices of Monterey Jack and pepperjack cheese, all smothered in sauce and sandwiched between two pieces of the Colonel's famous deep-fried chicken. It's an appalling slab of grease, meat and awesomeness that I'm desperate to try, and it's also the latest battleground in the war between videogame titans Electronic Arts, Activision and Disney Interactive.

In April, a pair of Activision employees demonstrated that one of these greaseball monstrosities can be devoured in less than a minute, accomplishing the task in a hair under 58 seconds. The obligatory giggling video was posted on YouTube and that was the end of it, until a group of employees at Disney Interactive took it as a challenge and set about destroying the record, packing one away in less than 36 seconds. During that session, someone in the background taunted, "Where you at, EA?" and the game was on.

EA replied to the challenge yesterday with a cafeteria session featuring several employees, one or two of whom looked none too pleased about it, feasting on a good ol' Double Down lunch. But this time around, it was also for a good cause thanks to EA artist Sam Breach, a self-proclaimed "food snob" who declared, perhaps a bit too hastily, that she'd never, ever eat a Double Down unless someone donated $500 to the Avon Walk for Breast Cancer.

You can imagine what happened next. Pockets were dug into. 500 bucks was found. EA matched the donation and suddenly, it was lunch time! Poor Ms. Breach looked like she was about to eat a handful of worms but to her credit, she bravely dug in.

As for the record, EA came out just ahead of Activision in the first round but was unable to even approach the Disney monster who put one down, first bite to last swallow without even a drink, in 36 seconds. Jason Kim, who actually ate two of the things, then managed to cram an entire Double Down into his mouth in 26 seconds and thus declared victory. Not really a clean win, but good enough for the guys at EA. Catch the whole disgusting (and oh so delicious) show at the EA Underground.

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hehe it's pretty funny to see these kinds of things between big competitors. Me and my friend actually went and tried one two days ago. They are alright i suppose, but it needs more sauce. And hell, a bun would be nice too.

I want to try one, but it looks like I'll get a heart attack after eating the thing.

Its survival food. Either you survive it, or you don't.

Lmao! Unusual but epic at same time.

Poor. Poor Sam lol. She really did ask for it for s challenge like that!

Great fun

My personal record is 4 Big Macs in 15 minutes. Verified.

Let's see when this DD gets to Blighty.

The Double Down is no more unhealthy than a regular chicken sandwich. Actually less so if you go for a double chicken sandwich because it's the same amount of food less the bread.

I tried one. It was too hot when they gave it to me (ironically making it difficult to hold and eat) and I didn't really care for the sauce they put on it (cheese was tasty tho). I'd try it again under different circumstances.

I made a vow before I ate a Double Down: Only once. Never Again.

It tasted greasy and awesome, but I'm fully committed to that vow. I could sense that it was the epitome of edible premature death.

Ok you know what now I'm hungry...thanks a lot guys.

Its nice to see the industry involved in some light hearted competition.

God knows its gotten very serious for a kids pastime

I think all company rivalries should be solved this way. I want to see Activision and EA go up against each other with the Wendy's Baconator next. Worse case scenario, everyone at Activision and EA die of heart failure.

Hmmm you know what I might just try one of those things.

BrB KFC.

Bah, EA cheated... Disney still has the record in my book!

Honestly it is only 690 calories, less than half the sandwiches at panera bread (Which I love)

So don't feel so bad after eating it.

Clearly EA is the superior company.

Brilliant.

Oh wow. That was really funny. Maybe a little immature, but funny and lighthearted, I guess. Seriously, if that thing does well enough, they might make a successor to that sandwich.

It's called the Triple By-Pass.

Blind Sight:
I think all company rivalries should be solved this way. I want to see Activision and EA go up against each other with the Wendy's Baconator next. Worse case scenario, everyone at Activision and EA die of heart failure.

The Escapist would die without BioWare.

I do agree. All company rivalries should be handled with food eating contests.
Apple vs. Microsoft via Windows 7 Burger anyone?

JEBWrench:

Blind Sight:
I think all company rivalries should be solved this way. I want to see Activision and EA go up against each other with the Wendy's Baconator next. Worse case scenario, everyone at Activision and EA die of heart failure.

The Escapist would die without BioWare.

Bioware's Canadian, our years of poutine eating make us develop a natural immunity to large amounts of grease or heart-stopping cholesterol.

Don't like KFC, and not a fan of deep fried grease, but I REALLY want to try one of those. Avaliable in england?

"Okay, we need to beat Disney and Activison at Something..."

"I wonder if we can eat a sandwich faster?"

"My god He's got it!"

"Huh, What? I was just thinking out loud!"

"I smell a promotion!"

"WHY DO I WORK FOR YOU GUYS?"

Calumon: Most upsetting promotion ever, as although you got it for thinking out loud, you then realize that you work for very, very silly people.

Silly but fun, it kinda reminds me of the Infamous x Prototype picture contest on ZP.
The world needs a bit more silliness.

My boyfriend ate one...I asked him did he feel like he had just lost 10 years off of his life.

haha, GameIndustry <3

I love everything about this story.

It's nice to see that although these are 3 of the largest heartless mega-corporations, they are full of people who are basically just people, doing their work, and doing ridiculous shit and putting it on Youtube.

Blind Sight:
I think all company rivalries should be solved this way. I want to see Activision and EA go up against each other with the Wendy's Baconator next. Worse case scenario, everyone at Activision and EA die of heart failure.

Worst case scenario? This is epic, really, if only if only if only we could always solve our differential arguments like this.

Hey, I say evolution rules.
No! creationism is right.
Wanna settle it over a DD?
Cool.

That is my idea of a perfect world.

The_root_of_all_evil:
My personal record is 4 Big Macs in 15 minutes. Verified.

Let's see when this DD gets to Blighty.

Pfft. The Big Mac is the pussy's Quarter Pounder.

I don't really think we should be calling it a "sandwich"... Doesn't a sandwich need to have some bread in it somewhere...?

...This isn't even funny or remotely win. It is the most appalling gluttony and disgusting thing I have ever seen, not counting anything I have seen on ED.

ahaaa! so this is how they come up with such amazing games.

it's all starting to make sense now...

Aw hell when are KFC bringing that 'sandwich' to the UK??? Coz I am on that challenge like a dog on heat

Interesting, now all we need is Obama to hear about this and tie it into his "Video games and health problems" schtick. :)

I get the feeling some of the employees are forced, like cattle.

Either way, an entertaining news article nonetheless.

Irridium:
I want to try one, but it looks like I'll get a heart attack after eating the thing.

Its survival food. Either you survive it, or you don't.

And that is how I will describe the double down to everyone I meet, thank you Irridium.

Why can't all game companies have silly competitions like this instead of bashing each other? This is awesome.

Everytime I /See/ a double down I think I loose several seconds off my life. I watched a friend of mine eat one and I was ready to do emergency triple bipass. There's no way that thing is safe.
However, I do enjoy the childish antics of all of this. In a sick trainwreck kinda way.

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