EA Chief: 3D Games Could Bring Higher Prices

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EA Chief: 3D Games Could Bring Higher Prices

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Electronic Arts CEO John Riccitiello says the advent of the third dimension in gaming could lead the way to higher prices for "premium" 3D games.

Avatar rocked my socks off. The story may have been puerile but the 3D effects were absolutely mind-blowing and as I watched, there was no doubt in my mind that I was looking at the future of cinema. Could it be the future of gaming, too? If so, you might want to brace yourself for higher prices once we get there.

"3D may well be one of the next and most important drivers for growth. [That's] yet to be seen and I don't think it's a 2010 story in any way, shape or form... in a meaningful way," Riccitiello said at an "executives breakfast" at E3. "But as we move through 2011, 2012, its likely to be an opportunity both for additional growth and perhaps premium pricing for titles that better support 3D."

Game pricing is always a dicey issue. On one hand, new game releases are already pretty pricey and there's a natural tendency among consumers to recoil at the mere mention of higher costs; on the other, the collector's edition of Dragon Age: Origins originally listed at $69.99 while The Bard's Tale sold for $76.95 in 1985, so it's not as though the industry has been clobbering us with outrageous price hikes. Could 3D be the engine that finally drives us to a world of $100 games?

Source: CVG

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And here people are bitching about 60 dollar PC games. This is going to go over well, especially for those games that have 3d as an option, with the majority of us not having 3d capable hardware.

Yeah, alright, now is the time to stop with 3D games.

Games are already expensive as hell, and forcing 3D will just increase budgets and prices, making things a lot worse for everyone.

You'd increase the budget, making games more expensive to make, increase the price so games are now more expensive, which has the effect of having less people buy the game, which means you sell less games and get less money.

How the fuck does that make good business sense?!

And here we see the real reason why everyone's pushing 3D in our faces - first surcharges at movies and now higher pricing for "premium" games (HA!).

uppitycracker:
And here people are bitching about 60 dollar PC games.

That would be me. >_>

Wait... wasn't it also EA that was doing the 'one time online pass' thing that would require anyone that bought a used sports game to buy a pass to be able to play it online? And the whole paying for demos thing, too?

I'm probably the only person who doesn't mind if game prices increase. Game prices haven't really increased in line with either inflation or production costs so a price jump shouldn't be a surprise.

Edit

Assassin Xaero:
Wait... wasn't it also EA that was doing the 'one time online pass' thing that would require anyone that bought a used sports game to buy a pass to be able to play it online? And the whole paying for demos thing, too?

The paying for demos was Crytek (and a monumentally STUPID idea).

I already made a thread on 3D gaming, it's gonna be fun for a while, but it's practically useless in the long run.

I imagine the prices will even more unreasonable than Austrlian game prices.

[sigh] Who's calling for this? 3D is pretty, and all, but it's not "the" feature that I'm in a hurry to spend a few thousand dollars pursuing. Gimmicky retreads of old ideas and franchises are still going to be gimmicky retreads of old ideas and franchises in 3D. I understand there's someone in a back room who's seeing a huge growth potential in the 3D market, but honest, guys, you ought to be sure that the consumer base is equally interested in going that direction. I haven't even fully jumped on the Blu-Ray bandwagon yet.

Oh good, another reason for me to lose a bit more interest in games.

This 3D ..fad? really has to go. The TV's are going to be expencive and I don't want to have to wear 3D glasses. I don't know. I feel like this is a gimmick, but there seems to be alot of power behind the movement.

As long as we don't go back to early N64 game pricing! $79.99 for KI Gold you bastards!

I really wish this gimmick would just die already

Assassin Xaero:

uppitycracker:
And here people are bitching about 60 dollar PC games.

That would be me. >_>

Wait... wasn't it also EA that was doing the 'one time online pass' thing that would require anyone that bought a used sports game to buy a pass to be able to play it online? And the whole paying for demos thing, too?

yeah, that is EA that's doing that. The same thing as the project 10 dollar. Oh, and they claim that yer getting "beta" access, even tho it's just a glorified demo for preordering the games.

But 60 dollar PC games are going to become the new standard. That, I'm okay with. It'll allow PC developers to start seeing some better return on their games, thus straying away from the "PC gaming is dead" mentality. Sure, it sucks, but the price has to rise eventually.

I, however, do NOT agree with paying more for games that have 3d bundled with it. Once the technology becomes viable, and everybody has it, sure maybe. But until then, I'd hope that they would release the same, exact game with all the same, exact features in a 3d mode, as well as a regular mode (for the regular price).

EA says crazy stupid shit that's not even remotely based in reality, news at 11

uppitycracker:

Assassin Xaero:

uppitycracker:
And here people are bitching about 60 dollar PC games.

That would be me. >_>

Wait... wasn't it also EA that was doing the 'one time online pass' thing that would require anyone that bought a used sports game to buy a pass to be able to play it online? And the whole paying for demos thing, too?

yeah, that is EA that's doing that. The same thing as the project 10 dollar. Oh, and they claim that yer getting "beta" access, even tho it's just a glorified demo for preordering the games.

But 60 dollar PC games are going to become the new standard. That, I'm okay with. It'll allow PC developers to start seeing some better return on their games, thus straying away from the "PC gaming is dead" mentality. Sure, it sucks, but the price has to rise eventually.

I, however, do NOT agree with paying more for games that have 3d bundled with it. Once the technology becomes viable, and everybody has it, sure maybe. But until then, I'd hope that they would release the same, exact game with all the same, exact features in a 3d mode, as well as a regular mode (for the regular price).

From what I heard from someone (not sure if this is true or not) was that console games had licensing fees and were harder to develop than PC games, so that is why they cost more. I still refuse to pay $60 for a PC game (unless it is a collectors edition or something) when the majority are still $50. Most the $60 ones seem to be the more popular games too (MW2, SC2, AC2). They are becoming like Apple now...

I'm pissed. Why would they need to raise the prices?
The games are already rendered in 3d. all that's need to be done is render it twice for two offset images.
The only necessity is hardware that will be able to display it.
Cash grab, once again.

Yeah, $60 is ok for a computer game if you must have it right away and a physical copy. It would bother me a bit if they automatically raised prices on download services to match but I would live with it. Basic economics tells you that doubling the price for something overnight will likely lead to less units sold. (And that might end up causing you to make less money if less then half of your units ship as before) So jumping to $100 might not make sense. Now slowly raising the price might work better and I think that is where we are going.

In a sense some companies have been doing this stealthily like Bioware with all their DLC and special editions have been around for awhile.

I would rather pay more as a PC gamer and get better games designed for a computer then limited by the eventual dead end that is consoles. As the TV and computer approach each other the consoles era is coming closer to the end.

I'm sorry but no. If games ever reach $100 I'm just gonna have to stop. I'm scraping the bottom of the barrel now for game money, if it goes up any more i have no where else to look for it.

Assassin Xaero:

uppitycracker:

Assassin Xaero:

uppitycracker:
And here people are bitching about 60 dollar PC games.

That would be me. >_>

Wait... wasn't it also EA that was doing the 'one time online pass' thing that would require anyone that bought a used sports game to buy a pass to be able to play it online? And the whole paying for demos thing, too?

yeah, that is EA that's doing that. The same thing as the project 10 dollar. Oh, and they claim that yer getting "beta" access, even tho it's just a glorified demo for preordering the games.

But 60 dollar PC games are going to become the new standard. That, I'm okay with. It'll allow PC developers to start seeing some better return on their games, thus straying away from the "PC gaming is dead" mentality. Sure, it sucks, but the price has to rise eventually.

I, however, do NOT agree with paying more for games that have 3d bundled with it. Once the technology becomes viable, and everybody has it, sure maybe. But until then, I'd hope that they would release the same, exact game with all the same, exact features in a 3d mode, as well as a regular mode (for the regular price).

From what I heard from someone (not sure if this is true or not) was that console games had licensing fees and were harder to develop than PC games, so that is why they cost more. I still refuse to pay $60 for a PC game (unless it is a collectors edition or something) when the majority are still $50. Most the $60 ones seem to be the more popular games too (MW2, SC2, AC2). They are becoming like Apple now...

yeah, licensing fees do increase the cost for consoles, but there's not as much work put into them, given the fact that they all run on the same hardware. there's a LOT more software engineering done to make the programs stable across all forms of hardware and software. licensing issues also apply in some forms, a well.

don't forget that these aren't the first PC games to be priced at 60 dollars. hell, i remember WC3 being priced at the same, and there have been countless others, as well. it's just now that people are starting to take issue with it, maybe it's the more mainstream success of gaming. hell, i remember some super nintendo games costing 70 bucks.

you also need to take into consideration how much more work is required to make games these days, more heads, and how gaming has hardly been touched (in terms of software) by inflation over the years. it was bound to happen eventually.

I think this is a point in favor of making early 3D games portable. Portable games aren't quite as wrapped up in the graphics arms race, so development costs are a bit more reasonable, and new DS games are usually, what $40? If that goes up ten or twenty for good quality 3D I don't see a huge problem there. Plus we don't have to invest in an even more monstrously expensive television, again, already.

What about us who cannot see it? Can we get the discount for been the "Disability" in this category?

The day games start coming out at a hundred dollars because they are 3d, is the day i hang up my controllers and find a new hobby...

You know what, fuck it. Games are already more than expensive enough as it is, no need for some stupid gimmick to be implemented which will give them an excuse to raise prices even more.

All it takes to make an already-3D game look great on a 3D display is to render to two viewports. It's the same effort it takes to make a game show splitscreen. I'm sure the average graphics programmer on any 3D game could get 3D display support set up in a day.

Conclusion: premium pricing for 3D games will be just another attempt for publishers to grab more of gamers' money.

Edit:

solubility:
I'm pissed. Why would they need to raise the prices?
The games are already rendered in 3d. all that's need to be done is render it twice for two offset images.
The only necessity is hardware that will be able to display it.
Cash grab, once again.

Gratz on also noticing this.

My big current issue with 3D is, what will it actually bring to games? How will it improve my experience because, and I may be alone in this, the move to HD in my opinion has not advanced games one bit. It has made them prettier, no denying that, but has brought no benefit to gameplay, storytelling or the rest of the experience.

What HD has done is made game development a lot more expensive and I have no doubt that 3D will have a similar effect. Just want to add, I appreciate the shinies, I am a fan of good graphics, but graphics aren't a deal breaker for me unless they actively impede the game, I'm looking for a deeper benefit than just being pretty to justify the inevitable expense.

Andy Chalk:
Could 3D be the engine that finally drives us to a world of $100 games?

In America.

No that has relevance. Australia has more expensive games remember? To Quote a great man:

Like You don't know who said this:
It's all a question whether you think this is worth $50, but I paid $100 for Mirrors Edge so apparently I'm a retard!

Calumon: Ahhhh! Mario is trying to grab me!

See this is why I hate 3D. People are looking at the success of 3D movies, and thinking that they can replicate that same thing with video games. But the technology is still expensive, so making 3D video games would require a huge money sink. The only way to get that money back would be to then charge higher prices for games. So if we do move into this age of 3D, everything is going to become stupidly expensive. All for a gimmick that does nothing other than make games look more exciting or "realistic". 3D, from what I have seen, provides nothing other than spectacle, and games shouldn't be about that.

And this is why I would not buy them.

Wow, EA makes a prediction that games will be more expensive, surprise surprise!

Seriously, fuck EA. They're the biggest pieces of shit in the gaming world seeing as they edit Wikipedia entries to remove criticism of them. They can shove their $100 copies of Left 4 Dead 3D up their ass.

Didn't cryteck say it was pretty easy to made a regular game into 3d? or something like that?
If that's the case, why would it cost more?
With trackmania (the free version) it had a 3d mode you can play. Although you needed the red and blue glasses, but it shouldnt be too taxing to provide a 3d game for the same price as games today

I'm suprised EA are complaining. This way they can sell their rehashed Sports titles every year for more.

Tiswas:
I'm suprised EA are complaining. This way they can sell their rehashed Sports titles every year for more.

It's not so much "complaining" as it's preparing EA's legion of frat-house fanboys to begin ponying up $100 per re-hashed title because they are filthy cocksuckers.

Irridium:
Yeah, alright, now is the time to stop with 3D games.

Games are already expensive as hell, and forcing 3D will just increase budgets and prices, making things a lot worse for everyone.

Amen.

I don't want that what I consider JUNK yet. I happy with my "2D' experience on a HDTV + XBox360. I don't need more expensive hardware + software to put a dent in my student life. So please, gtfo of here.

Irridium:
Yeah, alright, now is the time to stop with 3D games.

Games are already expensive as hell, and forcing 3D will just increase budgets and prices, making things a lot worse for everyone.

Agreed. I don't see this working out well for anybody. There's no game compelling enough that I'd pay even $10-$20 extra to support a feature that I can't use and probably won't be able to support for a decade.

I'm fine with it, as long as they realize the success of the game is still based on how well it's executed. I don't give a shit if it's 3D or not, a 100 dollar game better be twice as good as a 50 dollar game.

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