Majority of Consumers Don't Understand Realities of 3D

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Majority of Consumers Don't Understand Realities of 3D

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3D might be the next big thing in gaming, but Sony, Nintendo, and other companies still have a ways to go in educating consumers.

A recent online survey has determined that consumers generally don't understand how 3D display technologies work. Interpret conducted the survey with 1,500 people from the ages of 12-65, with the research firm's Michael Cai presenting his results at the ongoing Game Developer's Conference Online in Austin, Texas.

Cai said the idea was to penetrate a largely varied group of consumers to make the results as accurate as possible. The most interesting result was that more than half of those surveyed, said to be tech-savvy people, indicated that they didn't grasp the current-day concepts of how 3D television works.

The survey found that 63% of videogame console owners believe that a firmware/software update is the only thing needed to bring 3D into their homes. The reality is that a brand new 3DTV specifically made to display 3D is a required purchase.

In addition, even more respondents didn't have any knowledge of the existence of glasses-free 3D displays soon to be available in the Nintendo 3DS and televisions from Toshiba. 83% of those surveyed said they believed that all 3D required glasses, while nearly half said that these glasses were the main reason why they wouldn't bother with 3D.

In the defense of those that took the survey, 3D is a very new technology as far as consumers are concerned. 3D televisions have barely been on the market, and 3D gaming is still in its infancy. Cai believes that the 3DS will be an "important driver" in the "acceptance and desire of 3D technologies," while I can see Call of Duty: Black Ops supporting stereoscopic 3D also having an effect. Through whichever method, consumers will definitely need to understand how 3D works before they can begin to experience it, otherwise they'll just be sitting in their living rooms wearing funny glasses for no reason.

Source: Gamasutra

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I'm pretty sure that this was common knowledge... wasn't it?

I mean, the new 3D technologies are completely foreign to the average person. I consider myself to be a pretty tech-savvy guy, and I have absolutely no clue how the glasses-free 3D works, despite reading several articles explaining the science behind it.

The big thing is going to be convincing gamers that the 3D effects are going to be worth buying a whole new monitor/television. Personally, I couldn't be assed to shell out thousands of dollars just to see things in WOAH A HOLE NU DIMENSHUN.

Nothing against 3D, it's just not my thing, and I think that a lot of gamers feel the same way.

Are they also informing the consumer that they will be paying thousands for what is an optical illusion since it's NOT REAL 3D?

Waste of money, and hopefully the fad will die.

Consumers are dumb-dumbs. Think 3D is made of MAJICK!

Tell me something I didn't already know.

3DS will kick ass and chew bubblegum.

As I just said...

Good, I don't think we need 3D, anyway.
Just settle on a good engine for your game and move on, come on.

how about we just burn 3D and make a game with every halo game in it in chronological order, with HD graphics!

Seriously stupid consumers not knowimg things.

Considering I just bought an HDTV less than a year ago so I can read the obscenely small text in newer games at a comfortable distance (in a comfortable chair), I have no intention of buying a new TV until at least 2012-2013 just for 3D, and I doubt I'm alone. I might bite when the 3DS comes out, but nobody but the most retardedly techno-obsessed are going to bother buying a brand new TV for $3000 just to play Stardust or Killzone in 3D.

Well, thank goodness there aren't any other barriers to 3D market penetration! (finger to lip) Yibbledeeyibbledeeyibble.

Seeing on HDTV is just recently starting to saturate the market, I just don't see everyone trading in their new HDTV's for 3D version.

Personally I have no interest in it, I have a problem with my eyes that effect my ability to see 3D images. So 3D movies and games don't do anything for me.

tjoris9:
Considering I just bought an HDTV less than a year ago so I can read the obscenely small text in newer games at a comfortable distance (in a comfortable chair), I have no intention of buying a new TV until at least 2012-2013 just for 3D, and I doubt I'm alone. I might bite when the 3DS comes out, but nobody but the most retardedly techno-obsessed are going to bother buying a brand new TV for $3000 just to play Stardust or Killzone in 3D.

3D TV in this format (i.e. needing glasses) is a technological dead end. Once you have to put glasses on, why not just display the image on them and do away with the TV completely?

The real reason behind the push for 3D is that everyone that wants one already has a HD flat panel and probably won't upgrade for years. Therefore the only way that TV manufacturers can get any kind of growth right now is to push this new technology, even if it ultimately has nowhere to go.

We DO understand it. It sucks dick. There. That's your fucking reality.

How do people not get how 3D works? I mean, its just a manipulation of our brains working stereoscopically. Just say, "Look at one thing. Now just close your eye. Now open that eye and close the other. See how the object moves? The movement is what tells your brain the distance between you and stuff. 3D technologies show you two images with slight distances between the camera to simulate you looking at stuff. K?"

buy teh haloz:
We DO understand it. It sucks dick. There. That's your fucking reality.

couldnt have said it better myself.

buy teh haloz:
We DO understand it. It sucks dick. There. That's your fucking reality.

lol. Have you tried it?

OT: Nifty little read. The only thing that keeps me from buying it isn't lack of understanding but lack of care.

The only reason this tech is being pushed so hard now is because the hardware industry wants to pad its sales figures with new super-expensive TVs. Money is their only motive, as normal.

The tech is a dead-end while it still requires glasses, and the 3D tech from the 3DS doesn't really work well on a large scale (very small focal area where the effect actually works).
It's the industry that's deluded in this case, people don't really want or need this tech, and as such it will fail.

Did the survey include an option to see if people cared?

We're so stupid, we need to be educated as to precisely why we should be blowing our money on a fad.

That was very informative, thank you for teaching me that I'd have to spend a large amount of money on a TV that can support an eye straining fad.

This leads to me having an issue with buying a 3DS. I want it for the games and will shut off the 3D. But when the 3DS is successful, idiot marketers will think it's because of "OH MAI GAWD EETS TREE DEE SO EETS AWWSUM!", thus leading to them making more 3D stuff, making the 3D fad last WAAAAAY longer than it should. It's like the Wii: I bought it for the games, not the motion controls.

This just in; Sheeple are stupidiots. How's the weather Ollie?

barash:
This just in; Sheeple are stupidiots. How's the weather Ollie?

it's raining sideways!

anyway, i don't get 3D either

Tom Goldman:

A recent online survey has determined that consumers generally don't understand how technology works.

Fixed that for you. :)

If there is such a thing as glasses free 3D, I'd be fascinated to see how it works with myopia.

But generally, there's enough problems with 3D to render it nothing more than a fad anyway. What you're doing with 3D imaging is performing a 2 hour long optical illusion instead of actually focussing on things like Story, Pace, Plotting, Sound or other such ideas.

We've all seen something coming out of the screen at us by now, so just pack it in, please.

Ortho-stereo-graphs...hmmm. I loves me some early-1900s tech.

Tankichi:

buy teh haloz:
We DO understand it. It sucks dick. There. That's your fucking reality.

lol. Have you tried it?

Have you?

I actually have. The difference is so minimal its not worth it.

Well you should always remember the masses are dumb, consumers don't want to be educated they merely want to consume, to have the latest thing.
This is not attacking the average consumer it is a proven fact, people will follow their herd just like sheep do, they will follow it blindly and without reasoning.
And they don't want to know about what they follow, because they don't need to know, they only need to have something to be part of the herd again.

And how many more don't care?

* Rips self form playing Sonic Adventure from Dreamcast*

Huh? Oh the 3D BS again. This is why I hate James Cameron. He makes one movie with no substance and all looks and everyone follows suit.

3D is a doomed technology. Consumers are not motivated to learn about it because consumers are occassionally intelligent. We will not be convinced to buy a new shiny toy with little to no benefit and zero chance of becoming standard just because a few corporations want to show revenue growth. Most of us just bought an HD television. We're not going to rush out and drop a few thousand on another one already.

Glasses-free televisions are not a new technology. They've been tried before, and the tech they use for it is absolutely useless for multiple viewers. It will work for the 3DS because you only have to be concerned about one user. It cannot work for multiple people with different perspectives.

Well, the average person thinks that someone looking through binoculars sees two seperate circles. So of course the average person has no idea how two eyes work together to produce depth perception.

JaredXE:
Are they also informing the consumer that they will be paying thousands for what is an optical illusion since it's NOT REAL 3D?

Waste of money, and hopefully the fad will die.

You do realise that the way 3D cameras used for things like sports to create 3D is exactly the same as the way you brain and eyes does it?

Eye = a 2D camera

3D camera = pair of 2D cameras in one case.

Sound familiar.

And Moving pictures on a TV, monitor and Cinema are just a optical illusion, indeed alot of animals dont see it as they persceive things faster than humans.

Personally, I wouldn't mind the glasses-tech if there were a way I could get it in prescription. That way I wouldn't have to wear two pairs......

The glasses-free tech is somewhat fascinating, but for the moment (and foreseeable future), its not quite brilliant enough for a "ZOMG MUST BUY" reaction from me yet.

~self confessed gadget whore

I'm not sure how to digest this news, because ill-informed consumers are nothing news worthy (obviously opinion).

Personally, I'm not getting 3D-anything for the next 5-10 years, if ever. The only exception to that is the 3DS, and that's because the price-point is below 1,000.00. Sure, Avatar was a great experience when I saw it, but I'm not going to be breaking the bank to buy a TV that I have to wear glasses over my current glasses (or with the glass-less-TVs sit in exactly the right spot) that will only give me a headache after an hour.

No... these companies have a long way to go in picking technologies that aren't flash in the pan fads from decades ago.

Petromir:

JaredXE:
Are they also informing the consumer that they will be paying thousands for what is an optical illusion since it's NOT REAL 3D?

Waste of money, and hopefully the fad will die.

You do realise that the way 3D cameras used for things like sports to create 3D is exactly the same as the way you brain and eyes does it?

Eye = a 2D camera

3D camera = pair of 2D cameras in one case.

Sound familiar.

And Moving pictures on a TV, monitor and Cinema are just a optical illusion, indeed alot of animals dont see it as they persceive things faster than humans.

I think he wants a holographic projector. I do too, but thousands of dollars won't get you that right now.

All I know for me is I can never enjoy it, so I just want it to move onto the next big thing, which I may be able to get exicted about

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