Survey Shows Psychological Incentive For Buying New Over Used

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Survey Shows Psychological Incentive For Buying New Over Used

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According to a recent survey, most consumers buy new just because it's new.

The used versus new games debate is one of those battles that will just continue to rage until the videogame industry goes fully digital, with publishers hating on used games and retailers saying they're not so bad. For now, publishers are looking for ways to ensure that more consumers buy new products, and according to a recent analyst survey the answer is to just keep making new games.

Which is to say, there may be no answer. The Cowen and Company survey's results showed that 54% of respondents buy new games just because they "want new games." These consumers are trying to avoid the hassles that come with used games, such as scratched disks, destroyed packaging, missing manuals, and hidden narcotics. 49% buy new for a similarly themed reason: They want a game the day it comes out. So, if publishers can just figure out how to turn used games into new and have them come out every day, they'll be fine. The survey seems to present used games as a factor for the increasingly new pattern of high launch-day sales followed by a major drop-off, with Cowen analyst Doug Creutz saying new game sales are now "frontloaded."

Only 16% of gamers buy new to support the industry, which is actually a higher percentage than I thought. When it comes to the almighty dollar, it's usually hard to ignore the savings that a used game can provide to help out people you don't know. 26% buy new because they want bonus content, and 21% buy new for online play. The results of initiatives like EA's online pass that require a code to be entered to play online, which comes free with a new game but costs $10 otherwise, are debatable depending on who you ask.

Creutz points out the most interesting result of the survey, which was that 70% of respondents will buy a new game if they plan on using it for a long time. "We suspect there is a behavioral psychology factor at work, where gamers have an easier time justifying the higher price of a new game if they expect to get more use/value out of it, even though the utility of new vs. used on that basis isn't any different," he said. The solution for getting gamers to buy new product could lay in the psychological realm rather than by trying to attack their wallets.

My solution is for publishers to buy used games themselves, re-shrinkwrap them, and sell them back to retailers at an increased cost. Crisis averted.

Source: Gamasutra

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I buy new because I am just that type of person. It needs to be in perfect condition or it will bug me until I finally buy it new. Same goes for music CD's, DVD's/Blu-Ray's, televisions, consoles and all electronics and all other physical, buyable objects.

Used items just bugs me. . .

I like to support the industry and I likes to be the first to own my precious shinies. I don't like other people's junk, that's why you'll never see me buying a preowned console.

Yeah I can see that.

I generally prefer new over used... I normally buy new anyway so it's no problem.

Used is for older games or more difficult to acquire games.

Eh, problems with the disk are over-rated. I buy used all the time and they rarely happen.

I would buy new, because new game boxes are nice and shiny, but just too expensive...

Games these days just aren't worth the new price tag. Most of the time I get more play out of indie games @ $10 or so. The one developer that I'll almost always buy new from is Bioware. A game by any other developer really has to prove itself to me, and even once it does, chances are that I'll still buy it used.

I never buy any used goods at all. The only exception are vintage rarities that can not be found new at all.

All those damn narcotics in my used games...

There is a definite psychological pull towards the new copies, though.

Especially with online shopping.

I'm definitely part of the "will buy new for the sake of it" crowd. Plus, it just feels nice, taking my boxcutter across that delicate shrink wrap and treating myself to a wondrous product the likes of which I may have never seen before.

Ahem. Sorry. Uh... yeah, I prefer to buy new just because.

Personally, I love that new game smell, but I will buy used if the opportunity arises.

It's really the whole collecting aspect of it, you buy a new game, all wrapped in fresh plastic, just waiting for you to rip it open. Then you open the case, look in the manual, slide in the disc and start playing.

I'm just that kind of guy.

Tom Goldman:

My solution is for publishers to buy used games themselves, re-shrinkwrap them, and sell them back to retailers at an increased cost. Crisis averted.

I...I think that would warrant unwanted attention from local government agencies regulating the market, there is enough scrutiny in the Wine market for being able to do a very similar thing, the public and government regulators don't seem to be happy.

In any case, if I were to notice 2nd hand quality with my new game I would run back to the shop and demand a refund/replacement.

New buyers feel superior over those lesser gamers who buy used. It's what it all comes down to.

Don't listen! If we keep buying new, then the game publishers will get pissed off that places like Wallmart are stealing their profits too!

I buy new because I want to support the developers, and because I'm a terrible snob about second hand games (underwear, not so much).

I buy new because I seem to have the worst luck with used games, they hardly work for me. That and I want to support the developer if the game is good.

News just in.

Rain is wet.. over to Bob.

People prefer new over old..... how come this is considered news worthy?

tehroc:
New buyers feel superior over those lesser gamers who buy used. It's what it all comes down to.

Yes, bescause I stroll around waving my new purchases in the air as I decree all preowned buyers to be lesser mortal.

/sarcasm.

What? That's ridiculous. I usually buy whatever is cheaper. I buy new games when I buy something too soon after the release day for there to be used copies. I even have a Gamestop gift card that gives me 20% off on used games.

HassEsser:
I buy new because I am just that type of person. It needs to be in perfect condition or it will bug me until I finally buy it new. Same goes for music CD's, DVD's/Blu-Ray's, televisions, consoles and all electronics and all other physical, buyable objects.

Used items just bugs me. . .

Exactly my train of though as well. You never know what the previous owner might have done with the game/phone/laptop/take your pick. If it comes straight out of retail I'm assured of a product that's either in perfect shape, or one that has a manufacturing flaw in it and thus can be easily returned without a lot of hassle.

Always buy new, I've never bought a used game in my life. The only possible scenario that I'd get a used game is at a garage sale, and I frequent those rarely. I just prefer a new game vs used. I like opening the packaging, rifling through all the guts inside.

Depends on the game. If i want to play it the day it comes out i buy new. If i can wait i will. Plus if they start putting in stuff like the "Free" DLC for buying new then yeah i might consider it more. By punishing us by limiting our gameplay they are just making it worse because when you can't go online on more then one console in your house then i don't want that. Also Drugs in the game case WTF?!

I always but triple AAA+ games new. Only those titles who look innovative and their concept great but in my head not justified full buck will I buy used somewhere in trusted C2C websites or used games.

I'll buy a game new if it's something I've looked into and know will last, but most games I can complete (as in 100% trophies) on a 7 day rental for $4.25. Those games are not worth buying.

The only games I will always buy used are from Ubisoft. Uplay and Facebook game for unlockables in Assassin's Creed: Brotherhood piss me off

We buy new cause we know all the shit we do to our own games. Who hasn't read a game manual in the crapper at least once? XD

I'm one of the 16% that buys new to support the industry. I'm surprised to at that number being as high as it is.

I buy new to support the industry as well. Proud to be a part of that one in six.

I love having new shiny games :D
But I'm hardly going to turn down a really, really debilitatingly good game that I really, /really/ want if it's preowned. Of course, I look for preowned games that aren't other-people-owned-this-disgusting. Discs in good condition, case in really good condition also.

I'd never buy a preowned console though. Having worked at EB, I know how gungy they are, as well as the people who trade them in >.> The same could be said about the people who trade in the games, but eh. The most annoying part of it is taking off the preowned stickers, and even then I'm a master of peeling off those goddamn yellow demons.

I generally buy new, but if an offer is good enough on used then I usually don't mind it. only ever had 1 problem used game. just wouldn't play at all...

give

As much as I like to support the game industry, I do tend to make my decision based on value. If the used copy is the usual EB price of only $5 less than the new copy, I'll almost always go for the new copy. If the difference is greater than that, I will definitely buy new if it's from a company I'm a particular fan of and if it's a game that I know will hold a lot of value for me (basically, extended play time and/or high replayability).

Tom Goldman:
Creutz points out the most interesting result of the survey, which was that 70% of respondents will buy a new game if they plan on using it for a long time. "We suspect there is a behavioral psychology factor at work, where gamers have an easier time justifying the higher price of a new game if they expect to get more use/value out of it, even though the utility of new vs. used on that basis isn't any different," he said. The solution for getting gamers to buy new product could lay in the psychological realm rather than by trying to attack their wallets.

So gamers are more inclined to buy a new copy if they think they will actually want to hold onto it? Gee, who would have thought that to be the case...

But really, this isn't rocket science. If a game is good, then most people will want to hang onto it rather than sell it (although, obviously, some people will still do so due to other reasons). If used copies of a game are readily available shortly after launch, then it is a clear sign that it is not a good game and that most buyers are seeking to cut their losses and recuperate at least some of the cost. So the solution is to focus on creating quality titles that people will want to keep rather than sell used.

Personally, if I can, I purchase a new copy of a game precisely due to quality concerns related to used copies. That said, buying new copies of older games/games for older systems is almost impossible, leaving me no choice but to buy used.

My solution is for publishers to buy used games themselves, re-shrinkwrap them, and sell them back to retailers at an increased cost. Crisis averted.

The solution seems to create even more problems and questions: 1, Why would a retailer buy back from the publishers when the publishers are just selling back the game at a higher price? The retailer would have to find a way in which the loss for buying the shrink-wrapped used games will, at the least, break even with sales.

2. What about publishers such as Bungie? Bungie is done with the Halo series, or so they say, so why and how would it profit them to buy back all of the used / traded in Halo games, rewrap them, and resell them rather than spending time on another project?

In the end, the solution doesn't answer the psychological factor either. If a consumer knows the game was used and only re-wrapped, why would they buy a re-wrapped game? The solution wastes time and money so that the consumer gains what they do now: a used game, at a cheaper price (sometimes with discounts) without the pretty plastic wrap. Assuming the consumer would buy the game at a cheaper price however, if the publishers sell higher, the retailers must find out how to gain the money to pay - through the consumer.

I buy new whenever I can, which is most of the time since I primarily play games on my PC, and have the consoles standing by just in case I wanna play something with friends.

I've got 7 ps3 games, 1 of them I bought used and the other I sold to a friend. I really hate that I payed 80 dollars for God of War 3 (people in other countries don't know how good they've got it) and I was done with it in a week :(.

I usually buy used if I can, but I also make sure to buy the protection as well since I don't know if the person who owned it before mistreated the disc, thus causing problems.

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