UK Safe Sex Campaign Uses Mario, Mega Man

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UK Safe Sex Campaign Uses Mario, Mega Man

In an attempt to remind kids to wrap it before they tap it, Leicester has looked to videogames for inspiration for its latest ad campaign.

There are plenty of good reasons for a guy to wear a condom before gettin' freaky with a lady (or a dude) - your chances of getting an STI are significantly lowered, for one, and then there's that whole "pregnancy" thing that's probably best avoided until you plan for it.

Unfortunately, as every one of us who has ever been one knows, teenagers are stupid. Really, really, really stupid. In their infinitely poor teenage judgment, teens might opt to skip the "condom" step entirely, and that's when problems happen. In order to convince more teens to practice safe sex, the Leicester branch of the UK's Teenage Pregnancy Strategy has devised a new YouTube campaign inspired by that which the modern teenager loves: videogames.

"Game On!," seen here, tells the story of one young man - who looks suspiciously like a recolored 8-bit Mega Man sprite - eager to get it on with his girlfriend. Unfortunately, he needs to get a condom before she'll do the deed, so he must adventure through a Super Mario Bros-esque world, avoiding STI monsters and entering alcohol-induced "warp pipes" to acquire that which he needs most.

Also note that the start screen seems to be from Sonic 2, only with Sonic and Tails replaced by the guy and his girl. Ooh, unfortunate implications.

It's actually a really clever ad campaign, even if modern teens might be more familiar with Halo or Call of Duty than with classic Mega Man, even if Condom Man does beat Herpes Man. It's a good campaign for a good cause - frankly, I'm all for it.

On the other hand, it's also a campaign that revolves around trying to get teenagers to stop being dumb. Frankly, they might have better luck with I Wanna Be The Guy.

(Eurogamer)

Permalink

I guess that is a good way...Though using a newer game would maybe yield better results.

Still not a bad way to go.

...

Okay, so you know how if you just let Mega Man stand there, he kinda stares blankly ahead and blinks a lot? That's what this video made me do, except I'm thinking "What the hell did I just watch?!" along with it.

Also, I know it was just one little beige pixel, but I find it silly that they would show his 8-bit junk (twice) and then cover it up with a censor bard. Kinda defeats the purpose of censoring it if we already saw it. :p

That just ruined every 8-bit game for me.

Evilsanta:
I guess that is a good way...Though using a newer game would maybe yield better results.

Still not a bad way to go.

yeah, it's kind of funny that those who are old enough to remember those games as new are now 20+ years old, lol.

Why do I never feel the overpowered when I use a condom? Damn you video games! Affecting my world view again!

Evilsanta:
I guess that is a good way...Though using a newer game would maybe yield better results.

Still not a bad way to go.

I wouldn't imagine what a HalfLife 2 condom campaign would render...

Orcus_35:

Evilsanta:
I guess that is a good way...Though using a newer game would maybe yield better results.

Still not a bad way to go.

I wouldn't imagine what a HalfLife 2 condom campaign would render...

Probably something to do with crabs.

With the word 'crowbar' awkwardly squeezed in somewhere.

Maybe they'll release video game brand condoms...

I'll just stick with tropical flavoured :3

I am the only one a bit annoyed that when the guy got the condom instead of falling straight into the pit, he landed inexplicably on random solid ground...

Why does the black bar wait for his penis to be visible before it censors it 0.o ? More importantly, why Megaman?!?! I can never play the 8-bit classics now without worrying about getting the condom power-up for the post-game delight with Roll!

Otherwise, it's a nice commercial if you live in an 8-bit platformer.

Best ad ever, but being honest it's basically promoting "REMEMBER, WEAR A CONDOM! MAKE THE HUMAN RACE EXTINCT!"

Well, I guess its better then this:

Tharwen:

Orcus_35:

Evilsanta:
I guess that is a good way...Though using a newer game would maybe yield better results.

Still not a bad way to go.

I wouldn't imagine what a HalfLife 2 condom campaign would render...

Probably something to do with crabs.

With the word 'crowbar' awkwardly squeezed in somewhere.

...I. Hate. You. Now.

Anyone else want a playable version?

lacktheknack:

Tharwen:

Orcus_35:

I wouldn't imagine what a HalfLife 2 condom campaign would render...

Probably something to do with crabs.

With the word 'crowbar' awkwardly squeezed in somewhere.

...I. Hate. You. Now.

Fight off headcrabs with your stiff, hard crowbar!

That
Was
Surreal.

...This is the greatest thing I ever saw.

Maybe, it's trying to bring in the Scott pilgrim crowd?

"retro is EPIC Radical dude!"

Evilsanta:
I guess that is a good way...Though using a newer game would maybe yield better results.

how were they going to impliment a generic bland duck 'n' cover guy into getting a condom. I think doing it this way makes it easily recognisable as a video game and cheaper to produce and with the budget cuts* making a higher budget ad is gunna be difficult.

*: UK has taken a differnt approach to americans you aparntly are going to spend your way out of it** while we are making cut upon cut upon cut

**: my infomation comes from american comic Rich Hall who does most of his work here in the UK***

***: as far as im aware.****

****: another footnote just for the sake of it.

Irridium:
Well, I guess its better then this:

I couldn't watch any more after they had the guy ask "What's that?" on the picture of Toad's penis. I guess that guy never had to pee before... So horrible. >_<

That's pretty cool, especially compared to cringe worthy campaigns that are usually seen around these parts.

Also, Leicester government? When did Leicester break free?!

GamesB2:
Maybe they'll release video game brand condoms...

I'll just stick with tropical flavoured :3

Video game brand condoms... well.. here:
http://www.ripten.com/2010/07/16/nintendo-condoms-for-the-mature-adult-gamer-dylan4422/

....What happens when the dude defeats a boss?

Well, if ANY Safe Sex - ad sticks to the mind of the intended audience, it's probably this one. Great show!

Everybody knows that video gamers never have sex! Silly, British.

Great, a week after I buy my NES and that... thing, puts me of the games.

sheah1:
....What happens when the dude defeats a boss?

You gain new moves to try out, obviously o.O

Is it just me or did that 8-bit guy put the condom over his ENTIRE body?

Irridium:

lacktheknack:

Tharwen:

Probably something to do with crabs.

With the word 'crowbar' awkwardly squeezed in somewhere.

...I. Hate. You. Now.

Fight off headcrabs with your stiff, hard crowbar!

... I'll be in my bunk.

GamesB2:
Maybe they'll release video game brand condoms...

I'll just stick with tropical flavoured :3

Lawls.....Buy it now....The Half life HEV condom.Protecting your privates from diseases and nuclear waste =)))))))))
Or can you imagine this campaign with some of these days games?
Like COD MW2, Black ops, and stuff like that.
Also they should have used Zero punctuation's idea.MArio...>Now if Mario does not have a condom, he does not get "CAKE" from peach =))

I'm forced to watch this with the sound off for now, but please tell me the video ended with the repeated "1-up" noise.

Thats even better than Jhonny Condom!

Wait... Lecister goverment? I live in Lecister!

WolfLordAndy:

sheah1:
....What happens when the dude defeats a boss?

You gain new moves to try out, obviously o.O

Yeah but.... If you beat an STI boss....

What's an STI? Is that like a more powerful STD?

Tim Latshaw:
I'm forced to watch this with the sound off for now, but please tell me the video ended with the repeated "1-up" noise.

Nah. Just the sound of a coin.

I'm looking at this...and I can't help but think of one thing.

Would anyone care for some hot coffee?

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