Sony: Uptake of 3D TV Will Outpace High Definition

 Pages 1 2 NEXT
 

Sony: Uptake of 3D TV Will Outpace High Definition

image

Gaming will be a big incentive to get people to switch to 3D equipment says Sony's Andrew House.

Sony Europe boss House thinks that 3D movies, TV shows, and games will be a bigger hit with consumers than high definition media was, and that the adoption of the technology will be much quicker.

House thought that the shift to 3D would depend on having the content available, and that it was a good sign that UK broadcasters like Sky - whose role in promoting HD TV he said had been very significant - were already supporting 3D. He acknowledged, however, that economic considerations would likely slow the transition.

Rather than there being a particular tipping point when everyone jumped on the 3D bandwagon, he thought that the adoption of 3D TV would be a more gradual process and said that 3D gaming - which was an experience he thought was difficult to replicate outside the home environment - would be a key factor in getting people to switch.

It's hard to see people replacing perfectly good high definition televisions just for 3D, but with the backing of broadcasters, and the eventual reduction in price of 3D equipment, the technology will almost certainly become a lot more commonplace. Unfortunately, it's hard to agree or disagree with House assessment of when that will be, because the timeline he proposes is so vague.

Source: MCV

Permalink

I can see 3D becoming big one day, but I think they need to get rid of the glasses. I can't see anyone coming home after a long day at the office, grabbing a beer, sitting down on the couch, and putting on their Star Trek glasses to watch a football game.

I guess this guy hasn't opened his window to hear pretty much the whole world complaining about 3D then?

Seriously, I can't round a corner anymore without hearing someone talking about how useless they think it is...

Sweet. Lemme know when parallax barrier technology becomes more commonplace.

I personally hate the shit out of it. I tried out a few games in 3D, only to become violently oppose to them. Even with the new glasses and getting rid of the red/blue thing, it's not really worth a damn. 3D movies hardly seem worth it. I checked out the new Tron movie and while it was fine, the 3D bits were annoying. There was one cool memorable part with the 3D, but then they repeated it, destroying the coolness.

I think 3D is a way of trying to negate the fact that people can't make movies or games worth a damn, so they make them 3D to compensate. It's like making up for a small penis by getting genital warts.

Yeah, no it wont.

It still boggles my mind how people who went to school to learn how to become market analysts can so categorically be wrong. Well perhaps its not their fault. Basically any time you make a proclamation "THis is the new big thing"your going to end up with people chomping at the bit to prove them wrong.

If you want 3d to take off, how about you just stop talking about it for a while and let it run its course.

I think people are vastly underestimating the buying power that the lemmings of society have.

As soon as they can focus that stereoscopic 3D onto televisions, so that we don't need those glasses, I could see this being possible. But as a large percentage of the gaming community is still fairly vocal against it, I don't know if it will happen. But, then, 2010 was supposed to be the year for High Def, so maybe it's good I'm not an analyst.

I think this might happen but only if they significantly decrease the price for the TV and the glasses and get more broadcaster support. like maybe a separate channel for 3d viewing only.

I've said it before, and I'll say it again: Come talk to me when you don't need glasses.
Or the glasses aren't $200 a pop.

Then I'll consider getting a 3D TV. That is, if my current LCD (Which I love) dies at that time.
Otherwise, I'm enjoying my 1080p at 40", and have zero reason to get another TV.
Especially for something that's as barely supported as 3D.

It won't happen as long as 3D relies on a method that does not work for at least 10-15% of the population, and requires goofy expensive glasses.

I've tried 3D both in the movies (Avatar) and in gaming (on a PS3), and both make me feel ill. The dimmed screen and flat colours do not particularly make me want to retry it either.

Archemetis:
I guess this guy hasn't opened his window to hear pretty much the whole world complaining about 3D then?

Seriously, I can't round a corner anymore without hearing someone talking about how useless they think it is...

Sony always does this. Stubbornly pushing things, which has been successful. Look at Blu-ray. But Blu-ray just meant more content and sharper quality. 3D is going to backwards and I hope Sony suffers big time for this. Their arrogrance and offensive marketing should be stopped.

LOL ahh Sony, how a company can have such little idea about their own markets and still survive is beyond me

Way too soon if you ask me. 3D went from "back again but still green behind the ears" to "BAM, BRING IT ON SUCKAS" They missed a few steps making a lot of mistakes in the meantime. And now people are sick of 3D. They really need to slow down.

I can't justify getting a normal 3DTV when the glasses free 3DTVs are already in the works.

Sorry, let me catch my breath, I can't stop laughing so hard.

*Even the best tech gurus have said it won't catch on that great unless they improve the technology.

Archemetis:
I guess this guy hasn't opened his window to hear pretty much the whole world complaining about 3D then?

Is this the same whole world that spent $2,740,405,721 on Avatar at the box office?

They should focus on making the glasses you need to buy less than $200 a piece and allow you wear them for more than an hour without getting a headache.

But 3D is the next HD! How can something outpace itself?

Honestly, the excitement over 3D TVs has seemed to die down, if there ever was any in the first place.

For fuck's sake Sony, enough with the god damn 3DTV statements every two weeks already. I am sick of hearing about it. Yes we get it, you make 3DTVs and you want people to buy them. Nobody really cares though so SHUT UP ALREADY. Take your 3DTVs and shove them in your mouth so you can't talk about the damn things anymore.

JediMB:

Archemetis:
I guess this guy hasn't opened his window to hear pretty much the whole world complaining about 3D then?

Is this the same whole world that spent $2,740,405,721 on Avatar at the box office?

Yep it is. Sure Avatar was great and that, but you can't compare 3d in a cinema to 3d in a home.
You only have to wear the glasses for that showing, a mild inconvenience for a short period of time. Oh and you don't have to spend ludicrous extra amounts of money (yeah maybe a couple [insert currency here] but not a lot).

Glasses-free 3D? Sure, I can see that.

The 3D Sony is trying to push lately? Not a chance...

Wait, I thought that 3D TVs were High Def. themselves.
Well, regardless I think this guy's nuts, or I'm out of the technological norm. 'Cause I got an HD TV, just 2 years ago, and it's still the only one in my house.

The way this guy says it, you'd think everyone has an HD TV in every room, and then they'll start thinking "God, you know what would make this show better, if we spent several thousands of dollars to get a TV that projects things out at you. That'd be so awesome, until we got sick of it in a few days and set it back to normal."

JokerboyJordan:

JediMB:

Archemetis:
I guess this guy hasn't opened his window to hear pretty much the whole world complaining about 3D then?

Is this the same whole world that spent $2,740,405,721 on Avatar at the box office?

Yep it is. Sure Avatar was great and that, but you can't compare 3d in a cinema to 3d in a home.
You only have to wear the glasses for that showing, a mild inconvenience for a short period of time. Oh and you don't have to spend ludicrous extra amounts of money (yeah maybe a couple [insert currency here] but not a lot).

Point I'm trying to make is that the complaints are mostly nerd rage, and that the world as a whole mostly likes 3D or just doesn't care either way.

I don't doubt that one day 3D will be big but until they make the set more affordable and work out how to actually film in 3D then I will not be buying into it.

it could if used properly
but since i have only seen that done twice i highly doubt it will do THAT well.
(how to train your dragon, and some guitar hero game if you wanted to know.)

Sony...knock it off, at least Nintendo have the right idea to move it forward, people do not want to play Killzone, or watch Coronation Street with 3D glasses on.

JediMB:

JokerboyJordan:

JediMB:

Is this the same whole world that spent $2,740,405,721 on Avatar at the box office?

Yep it is. Sure Avatar was great and that, but you can't compare 3d in a cinema to 3d in a home.
You only have to wear the glasses for that showing, a mild inconvenience for a short period of time. Oh and you don't have to spend ludicrous extra amounts of money (yeah maybe a couple [insert currency here] but not a lot).

Point I'm trying to make is that the complaints are mostly nerd rage, and that the world as a whole mostly likes 3D or just doesn't care either way.

But when all's said and done, they paid to see it in a cinema. Where the price of viewing is significantly less than buying a 3DTV...

NpPro93:
I can see 3D becoming big one day, but I think they need to get rid of the glasses. I can't see anyone coming home after a long day at the office, grabbing a beer, sitting down on the couch, and putting on their Star Trek glasses to watch a football game.

I know right, those things just doesn't go well with my tinfoil hat...

I think 3d is too situational, sure it might add a little extra for movies where it was planned to be in, but who'd give a fuck whether teh news was in 3d or not.

Same reason i only get movies which has a very strong visual side on blu ray discs, and everything else on DvD.

FinalDream:
I don't doubt that one day 3D will be big but until they make the set more affordable and work out how to actually film in 3D then I will not be buying into it.

Sets prices are dropping all the time, 40" 3D sets now avaliable for about 700, thats a drop of about 50% in 6 months of the cheapest sets avaliable in the UK, thats an order of maginitude quicker than HD managed.

And they already have, alot of 3D films arent, but Avatars live secenes were done properly, and the UK has live sports shown in 3D filmed with proper 3D cameras.

Uk has a 3D dedicated channel on sattalite, mostly sports, a few movies, and a few documentaries, and a few ballets and the like.

It won't work until they get rid of the glasses. It's as simple as that. When the glasses are gone people will totally lap this shit up. Until then, it's just a silly novelty that people aren't interested in subjecting themselves to every single day. That just doesn't even sound like any fun at all.

3D will be popular when 3D is your only option.

Wow. I mean. The gaming community has really supported this so far. Just the other day I thought to myself, you know what I really want? To play Assasins creed with 3d glasses on. And Yes, I would like to pay 1000 + more for this benefit. Why just the other day I put 5 deposits down on 3d televisions.

As I've said before numerous times, 3D definitely has potential. It's doubtful that 3D televisions will be fully supported in the near future, but in the far future I wouldn't be surprised if 3DTVs were more commonplace.

Remember when HDTV was coming out of the fray? People were all like "Gosh! I don't need a high-definition picture! My SDTV is just fine!" and all sorts of complain-y things? Remember how HDTVs are just now more commonplace, or at least more accepted, than SDTVs? Yeah, I'm pretty sure that the same thing is happening with 3DTVs.

Jumplion:
As I've said before numerous times, 3D definitely has potential. It's doubtful that 3D televisions will be fully supported in the near future, but in the far future I wouldn't be surprised if 3DTVs were more commonplace.

I'm usually extremely opposed to 3D, but that's mainly because all the big companies are shoving it in my face as often as they can screaming "IT'S A MUTHAF**KING REVOLUTION!!" I don't see any reason why 3D can't be much bigger in the future, but companies like Sony seem to think it's going to happen tomorrow. The novelty value and the current state of the technology doesn't justify the price, and the general populace simply DOES NOT HAVE the money to go around buying 3D televisions. I certainly don't, and neither do the rest of my friends or family. Those things aren't cheap, y'know.

 Pages 1 2 NEXT

Reply to Thread

Log in or Register to Comment
Have an account? Login below:
With Facebook:Login With Facebook
or
Username:  
Password:  
  
Not registered? To sign up for an account with The Escapist:
Register With Facebook
Register With Facebook
or
Register for a free account here