Visceral Proves Your Mom Hates Dead Space 2

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It seems very fireful...

I would have liked to see them try playing amnesia. That i would pay to watch.

This is such a great advertisement.

It makes me really want to get Dead Space 2.

lacktheknack:
What the hell was the point of that?!

Seriously... couldn't they have done something better than prove that mothers don't like bloody HORROR games?

I gotta say it, I giggled.

I honestly don't get this.

I mean, it's not like it's showing off any real good qualities to the game, and they probably scarred the mothers and convinced them to never let their kids buy games at all. It just comes off as juvenile and childish.

I'm gonna have to give this advertising campaign a thumbs down. Sorry, Visceral, I love ya, but this was really just not dignified.

dathwampeer:

laxduck:

scnj:
I'm surprised at the amount of people taking this seriously. Pretty certain it's a joke designed to take the piss out of all the anti-video game organisations and such.

Is that somehow better? Is being immature and antagonistic towards people going to accomplish anything productive? Thunderhorse 31 had it right, if this was an ad towards a Mature audience then this is not how they would approach it because most of the people in that audience wouldn't give a rat's ass about their mom's approval of their gaming choices.

It's meant to be a joke. As in taken lightly.

I'm who it's marketed towards. the 18-30 market.

The whole 'mother' thing is making fun of the fact that mothers tend to dislike what we like. Addressing it like it's some sort of barometer of what is fun and cool.

I can't stress this part enough. It's for fun. Not meant to be taken seriously... Not even a little bit.

You act like I don't understand this. I do. I also understand that when an ad runs on national TV and lists the website as "yourmomhatesthis.com" that is antagonistic and not everyone will take it lightly. There has to be a level of responsibility here on the part of the company. If this was purely a viral ad campaign I wouldn't be saying anything but a Dead Space 2 and yesterday on national television, if I'm not mistaken during the NFL playoffs. That's not the time or place for this type of ad. On this kind of a forum, on the internet in general it's fine. I don't think it's funny at all but I've got nothing against it. On national TV when many families will be watching just isn't the place for an ad campaign feature the slogan "Your mom will hate this!"

The people who disagree with this ad don't lack an understanding of it, they just don't like it.

laxduck:

dathwampeer:

laxduck:

Is that somehow better? Is being immature and antagonistic towards people going to accomplish anything productive? Thunderhorse 31 had it right, if this was an ad towards a Mature audience then this is not how they would approach it because most of the people in that audience wouldn't give a rat's ass about their mom's approval of their gaming choices.

It's meant to be a joke. As in taken lightly.

I'm who it's marketed towards. the 18-30 market.

The whole 'mother' thing is making fun of the fact that mothers tend to dislike what we like. Addressing it like it's some sort of barometer of what is fun and cool.

I can't stress this part enough. It's for fun. Not meant to be taken seriously... Not even a little bit.

You act like I don't understand this. I do. I also understand that when an ad runs on national TV and lists the website as "yourmomhatesthis.com" that is antagonistic and not everyone will take it lightly. There has to be a level of responsibility here on the part of the company. If this was purely a viral ad campaign I wouldn't be saying anything but a Dead Space 2 and yesterday on national television, if I'm not mistaken during the NFL playoffs. That's not the time or place for this type of ad. On this kind of a forum, on the internet in general it's fine. I don't think it's funny at all but I've got nothing against it. On national TV when many families will be watching just isn't the place for an ad campaign feature the slogan "Your mom will hate this!"

The people who disagree with this ad don't lack an understanding of it, they just don't like it.

If someone finds it in anyway offensive. Then they lack understanding of it.

Honestly.

People get riled up over the most mundane things. Isn't anyone happy unless they're making controversy where there is none?

This is ridiculously bad advertising and, in my opinion, has the potential to hurt the videogame industry.

Firstly, who the hell is this aimed to? It's an incredibly violent, mature game that shouldn't be given to children yet the impression I get from the use of mothers and the tag-line is a developer encouraging a younger market. This. Is. Bad.

And how does everybody who is posting about how awesome this advertising is feel about people like Jack Thompson, Michael Atkinson and any other person who spouts out 'videogames are murder simulators and nothing'-esque bullcrap? Because all advertising like this is going to do is add fuel to their misinformed fire.

Seriously, what a piece of absolute trash. They've made me actively not want to buy the game rather than the sense of belated apathy I previously felt.

dathwampeer:

If someone finds it in anyway offensive. Then they lack understanding of it.

Honestly.

People get riled up over the most mundane things. Isn't anyone happy unless they're making controversy where there is none?

If you put it in front of a national TV audience you are begging for someone to be offended by it. And honestly it shouldn't be hard to look at the ad from a different point of view than your own and see that. Think about a family watching a football game on a Saturday afternoon and her 12 year old now thinks this is the coolest thing ever. He's dying to have this game. Now either the mom has to be the bad guy and tell the kid he can't have the game or she has to cave and buy the M rated game for a kid who shouldn't be playing it.

It isn't a good ad for national television. Too large and varied of an audience for this type of advertising. Heck, if it was on G4 TV then I wouldn't even be saying all this. Look beyond yourself and your point of view and take into consideration all the other people in a national television audience.

Internet Kraken:
Am I the only one who would feel immature playing this game now? Like I'm just doing it to spite my parents? It makes me feel like some preteen who tries to be edgy just to get a rise out of people.

Yes you are. Get off your high horse, find the video funny and play the damn game.

Tom Goldman:
Visceral Proves Your Mom Hates Dead Space 2

...and then they goatse'd your grandmother. Because.

Seriously, funny publicity stunt, but ultimately pointless. Are they just trying to feed the flames of the "games are evil" fires burning in the ignorant, myopic hearts of many in the Western world?

hahahaha she was crying! oh god, thank you, you made my day.

dathwampeer:
If someone finds it in anyway offensive. Then they lack understanding of it.

Honestly.

People get riled up over the most mundane things. Isn't anyone happy unless they're making controversy where there is none?

While I don't want to be a buzz killington here, I do have to say that what Visceral did here was kind of juvenile (assuming the women weren't actors). I mean, they've probably just stripped 200 people of their gaming rights and showed a bunch of mothers, who are not desensitized to this as we are, a bunch of gruesome images out of context.

Personally, I'd file that under "dick move", but that's just me.

*facepalms* Great job EA, you've once again made gamers look like a bunch of immature idiots, just with one advert this time too, you must be proud.

Jumplion:

dathwampeer:
If someone finds it in anyway offensive. Then they lack understanding of it.

Honestly.

People get riled up over the most mundane things. Isn't anyone happy unless they're making controversy where there is none?

While I don't want to be a buzz killington here, I do have to say that what Visceral did here was kind of juvenile (assuming the women weren't actors). I mean, they've probably just stripped 200 people of their gaming rights and showed a bunch of mothers, who are not desensitized to this as we are, a bunch of gruesome images out of context.

Personally, I'd file that under "dick move", but that's just me.

I'm working under the assumption that they're actors. Like their Dante's Inferno ad campaign.

I don't think they'd need to actually use real unwitting mothers. Although that would make this advert even funnier.

laxduck:

dathwampeer:

If someone finds it in anyway offensive. Then they lack understanding of it.

Honestly.

People get riled up over the most mundane things. Isn't anyone happy unless they're making controversy where there is none?

If you put it in front of a national TV audience you are begging for someone to be offended by it. And honestly it shouldn't be hard to look at the ad from a different point of view than your own and see that. Think about a family watching a football game on a Saturday afternoon and her 12 year old now thinks this is the coolest thing ever. He's dying to have this game. Now either the mom has to be the bad guy and tell the kid he can't have the game or she has to cave and buy the M rated game for a kid who shouldn't be playing it.

It isn't a good ad for national television. Too large and varied of an audience for this type of advertising. Heck, if it was on G4 TV then I wouldn't even be saying all this. Look beyond yourself and your point of view and take into consideration all the other people in a national television audience.

I would imagine it's set for a 9 water shedding. Or whatever the equivalent American thing is.

If not then the people who run the advert are at fault. Not the people who made it.

dathwampeer:

Jumplion:

dathwampeer:
If someone finds it in anyway offensive. Then they lack understanding of it.

Honestly.

People get riled up over the most mundane things. Isn't anyone happy unless they're making controversy where there is none?

While I don't want to be a buzz killington here, I do have to say that what Visceral did here was kind of juvenile (assuming the women weren't actors). I mean, they've probably just stripped 200 people of their gaming rights and showed a bunch of mothers, who are not desensitized to this as we are, a bunch of gruesome images out of context.

Personally, I'd file that under "dick move", but that's just me.

I'm working under the assumption that they're actors. Like their Dante's Inferno ad campaign.

I don't think they'd need to actually use real unwitting mothers. Although that would make this advert even funnier.

If these were real mothers, I would find it even more dickish and juvenile of them. The game isn't advertised towards children, but this advertising campaign makes it seem like they're deliberately enticing young kids to buy this to "rebell" against their mother. That doesn't really help our image.

Jumplion:

dathwampeer:

Jumplion:

While I don't want to be a buzz killington here, I do have to say that what Visceral did here was kind of juvenile (assuming the women weren't actors). I mean, they've probably just stripped 200 people of their gaming rights and showed a bunch of mothers, who are not desensitized to this as we are, a bunch of gruesome images out of context.

Personally, I'd file that under "dick move", but that's just me.

I'm working under the assumption that they're actors. Like their Dante's Inferno ad campaign.

I don't think they'd need to actually use real unwitting mothers. Although that would make this advert even funnier.

If these were real mothers (which we will assume they are for now), I would find it even more dickish and juvenile of them. The game isn't advertised towards children, but this advertising campaign makes it seem like they're deliberately enticing young kids to buy this to "rebell" against their mother. That doesn't really help our image.

Considering the average age of each of the mothers. I'd really think it's more aimed at my age group. 18+

It's not inciting rebellion. Just using the age old method of showing you what's fun. Seeing whether or not your mum likes it.

Also I highly doubt they're real unwitting mothers. Much more likely paid actors.

Honestly. People are giving this joke way more depth than it deserves.

Kurai Angelo:

Internet Kraken:
Am I the only one who would feel immature playing this game now? Like I'm just doing it to spite my parents? It makes me feel like some preteen who tries to be edgy just to get a rise out of people.

Yes you are. Get off your high horse, find the video funny and play the damn game.

How am I on a high horse for expressing my feeling about the video? It makes me feel immature, like I'd be playing the game just to offend my mother.

Maybe you should stop insulting people for having differing opinnions.

Dammit. I know this is advertising. I know it, but it's working so well. I want this game more then ever before.

dathwampeer:

Jumplion:

dathwampeer:

I'm working under the assumption that they're actors. Like their Dante's Inferno ad campaign.

I don't think they'd need to actually use real unwitting mothers. Although that would make this advert even funnier.

If these were real mothers (which we will assume they are for now), I would find it even more dickish and juvenile of them. The game isn't advertised towards children, but this advertising campaign makes it seem like they're deliberately enticing young kids to buy this to "rebell" against their mother. That doesn't really help our image.

Considering the average age of each of the mothers. I'd really think it's more aimed at my age group. 18+

It's not inciting rebellion. Just using the age old method of showing you what's fun. Seeing whether or not your mum likes it.

Also I highly doubt they're real unwitting mothers. Much more likely paid actors.

Honestly. People are giving this joke way more depth than it deserves.

I dunno, I just find it mean spirited. You guys can find it funny or whatever, but personally I just don't see why Visceral did this. Of course, if they're actors, then I will laugh along side everyone else. But if they're real then it was just juvenile.

I had a good chuckle while watching this. Still doesn't make me want to own the game, though.

Kenjitsuka:
"yourmomhatesthis.com" <= clever, EA, very clever! ;)

That. Is. Amazing.

Why do i get the feeling that this is gonna backfire on us later on?

I kind of want to try this with my mom, despite the fact that she willingly bought God of War, Left 4 Dead, and Dead Space for my brother for his birthday/Christmas when he was underage. Her reaction would be along the lines of "Oh, my goodness!" but far from "TAKE ALL THE GAMES AWAY!"

That said, I love this.

dathwampeer:

laxduck:

dathwampeer:

If someone finds it in anyway offensive. Then they lack understanding of it.

Honestly.

People get riled up over the most mundane things. Isn't anyone happy unless they're making controversy where there is none?

If you put it in front of a national TV audience you are begging for someone to be offended by it. And honestly it shouldn't be hard to look at the ad from a different point of view than your own and see that. Think about a family watching a football game on a Saturday afternoon and her 12 year old now thinks this is the coolest thing ever. He's dying to have this game. Now either the mom has to be the bad guy and tell the kid he can't have the game or she has to cave and buy the M rated game for a kid who shouldn't be playing it.

It isn't a good ad for national television. Too large and varied of an audience for this type of advertising. Heck, if it was on G4 TV then I wouldn't even be saying all this. Look beyond yourself and your point of view and take into consideration all the other people in a national television audience.

I would imagine it's set for a 9 water shedding. Or whatever the equivalent American thing is.

If not then the people who run the advert are at fault. Not the people who made it.

Forgive my ignorance but what is "9 water shedding"? I googled it and got nothing useful. However, in America, companies have to buy ad space to run an ad during an NFL game. It's the company's decision when to run the ad, not the network. If it runs during a football game, it ran because the company wanted to and wanted to badly enough to pay pretty well.

macfluffers:
Best ad I've seen in ages. Nothing like a bit of trolling to make something funny.

Maraveno:
God bless the blissful ignorance paradise that is america

Hey now, that's a stereotype. America is a (very) big place with many different types of people.

Read my post fully smart ass I said that this person is the exact reason why people judge america so harshly cause for some reason all we ever hear out of america besides rap music comedy and wacky politicians are these apparent wacko's who seem to be the De facto standard for the american people cause all we ever hear is people like that talking bullshit

Hmm. Didn't much care for Dead Space. Dead space 2's worth a play; assuming they improved it based on some of the consumer feedback. Like made the main character a character for instance.

I'm in a bit akward position here. I loved that video and I laughed pretty hard by it.
But I wouldn't do that to my mom.

My mom watched The Exorcist when it was played originally in theaters when she was younger and since then, she developed some kind of phobia for horror things, showing this to her would be like... I dunno, but neither her nor do I would find it funny... I'd still buy the game though =)

Internet Kraken:
Am I the only one who would feel immature playing this game now? Like I'm just doing it to spite my parents? It makes me feel like some preteen who tries to be edgy just to get a rise out of people.

You can play it for whatever reason you want. If other people interpret that as you being immature, or if they incorrectly say you're doing it to be edgy, then that's their damn problem, not yours.

squid5580:
Good thing my mom wasn't in that group. She would have thrown off the curve

Same here. My mom has an 80something (I believe an 85) in WoW and I had hijacked the much larger living room TV when I beat the Hive Mind. I've never seen someone so entertained by an engineer killing a giant tentacled hive mind.

lacktheknack:

FinalHeart95:
Best. Ad. Campaign. Ever.

Seriously, they took the very thing that most would use AGAINST video games, and used it to their advantage. Brilliant.

I don't understand. "Your mother hates Dead Space" is good advertising? What are you, a rebellious fourteen year old?

It's because it's funny. Seeing someone act like that is entertaining. Plus, it's a good burn against it's haters. Nothing like calling the people who don't like your game old women.

zehydra:

Internet Kraken:
Am I the only one who would feel immature playing this game now? Like I'm just doing it to spite my parents? It makes me feel like some preteen who tries to be edgy just to get a rise out of people.

You can play it for whatever reason you want. If other people interpret that as you being immature, or if they incorrectly say you're doing it to be edgy, then that's their damn problem, not yours.

Oh I know. That I'm just talking about how the commercial makes me feel.

Considering when she was younger my mom was a huge fan of Stephen King, plus she got me into Resident Evil and Parasite Eve, I don't think she would care.

I am also 30 so I can buy my own games

anthony87:
Is it just me or were a couple of them close to tears?

It wasn't just me then, some of them were just speechless. It was amazing.

Hmmm... I can't help but think that the moms are pretty much all correct here. I mean, if the first Dead Space was anything to go by, the second game will be more of the same. That is: every element that can possibly be made uninteresting will be made so. Basically, indistinct slabs of meat doing a stripper routine. Also, not scary in any way, shape, or form. No amount of clever advertising can hide what the franchise actually is.

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