Visceral Proves Your Mom Hates Dead Space 2

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henritje:
pretty cool ad campaign I wont buy it (I,m easily scared) but still good idea
but I,m also dissapointed that there are still people that are so close minded about games

Yes, how dare they not like a spectacle of gore without any context given to them. How close minded of them.

Therumancer:

Understand something else, it doesn't much matter if it's a gag promotion or not given what's going on right now on this front.

As far as guys doing the marketing knowing what they are doing, one would normally think that, but as sites like "TV Tropes" show, these guys do misfire horribly. This is one of those ads where if you look at the political situation, it's not hard to say "WTF were they thinking".

What's more, while this is intended to entertain people, the article from The Escapist here says that this was a real "gag", as opposed to actors paid to pretend they were upset moms (which would normally have been my thought). At a time when the industry is trying to make a point about itself, it's behavior, and similar things launching a campaign like this and punking a bunch of middle aged mothers seems counter productive. The message here seems to be "this game is awesome, your parents won't let you play it, but you should get it anyway!". At a time when the industry is pushing for parents to regulate their kid's gaming as opposed to the goverment, a message seeming to say "disobeying and freaking out your parents is cool" is hardly a good idea from an industry trying to sell it's professionalism.

Hrm. You've actually been around longer than me, Therumancer; but in this situation, I'm going to have to respectfully disagree.

It is not a marketing team's job to sample the political currents-- PERHAPS that might make an impact on their campaign, but I assure you: the bosses aren't really going to care about the theoretical 'fallout' due to political issues that might be on the table for the current Supreme Court docket: they are only interested in what will generate numbers. If it helps to think of them as being blind creatures only feeding on marketing numbers, then knock yourself out-- that's probably pretty close to the truth.

Secondly, while it might not be be to the industry's best interests that this sort of marketing gimmick was pursued, guess what? I doubt very seriously that the EA marketroids care about what is 'best for the industry'! Just like the Blizz/Activision marketing folk don't take that into account. Nor the Epic marketing gurus, nor the Konami employees responsible for marketing...

The point here is this: do NOT expect the people responsible for trying to drive revenues and profits to do 'the responsible thing'. Honestly, if that were a consideration in their minds, there would be no such thing as Porno.

I just saw this ad on television.
FUCK THAT FUCKING COMPANY.

Fuck them to hell.

Just making gratuitous violence for the, "OMG" factor from people is exactly what SAW does.

Wait... if it is just like what SAW does, then I actually have decided to support this game. I mean... if that stupid movie can be protected, games can definitely be protected.

pirateninj4:

Frostbite3789:
I think this advertising was awful. It didn't make the game look any better or good at all. It made me feel like it was appealing to kids. Like it was saying "Hey kid, your mom doesn't want you to play it." and kids eat that crap up.

As an adult, I thought it was stupid and playing the stereotype we hate here, that video games are uber violent things for children. Awful. I don't get why everyone here is championing it. When I saw it on TV yesterday, I got kinda sad.

Yea I felt the same way. This feels like another step towards total fucking idiocy in video game marketing. Thanks Visceral for taking gaming another 10 steps backwards. GG.

So how far back are we? Honestly do you really think that one ad is going to change anything?

I love you Visceral. That was hilarious. I had a few doubts on Dead Space 2, but this was so funny and awesome that my worries were put to rest. Thank you.
They just jelly 'cause they aren't awesome enough to stomp on space babies.

This campaign makes me less likely to buy Dead Space 2. I thought Dead Space was alright, somewhat atmospheric if a little cliched, and not quite scary so much as jumpy. But I still liked it.

So, my expectations for Dead Space 2 are: keep the atmosphere, purge the cliches, make the story as psychologically satisfying and maybe even get some real scary in there. And what do they advertise? Blood, vomit, flamethrowers and jetpacks. That's like asking an eight year old how to make the original Terminator film better. "Um. More explosions, more robots, less talking and boobies!" Sure, it sounds good at first, but it would make a terrible movie wouldn't it?

Aw, I still remember when we were getting this kind of advertising back in the 90s to advertise all manner of edgy, violent, and totally radical game-play experiences. I wonder why it fell out of favor...

ShadowKirby:

henritje:
pretty cool ad campaign I wont buy it (I,m easily scared) but still good idea
but I,m also dissapointed that there are still people that are so close minded about games

Yes, how dare they not like a spectacle of gore without any context given to them. How close minded of them.

one of the mom,s called it a demonic weapon or something and the other "not a game" that,s pretty close minded (IMHO)

I love Dead Space and I am dying to get my hands on Dead Space 2 when it comes out on the 25th. BUT as a person who wants to see games be elevated to the level of art rather than toys, I hate this approach to advertising the game. I am a huge fan of the "Extra Credits" show on here and I highly suggest all the episodes. I feel that the gaming industry is already looked upon as bad, extremely violent, and corrupt and with commercials like this who blames them! The company took mothers who 1. Don't play video games 2.Seem to be mothers of younger children and last but not least 3. Don't understand video games as an art form like they think of film and books. Then they go on to show the most VIOLENT and EXPLICIT content possible, not the most IMPORTANT parts of the game just the violent ones.
This Commercial also hints that they are targeting children even though it is an M rated game. It makes the game industry look like it's TRYING to get around the rating system and target an audience that shouldn't be playing the game in the first place. Visceral games makes it seem like kids should be playing these games and that their mothers are the ones who are wrong. I'm sorry but if I was a father and I was shown gruesome clips of a game,movie, or graphic novel that I had no idea about and then was asked if I would let my 7 year old son Link play it, fuck no.
Dead Space is an adult game and the real target audience doesn't care about what their mum has to say about it. This puts a blemish on everything video games are trying to achieve in our culture. Can you blame our legislators for wanting to make laws against stuff like this? It made my heart sink when I saw this commercial on t.v. for the first time last night. I can't fathom how one company who makes quite a good story and aesthetically pleasing game could degrade video games to "You blow dead infected peoples limbs off!"...(spoiler alert not needed) I get why some people here support this because it's funny, I'm not saying it isn't but you have to think of the state of the video game industry before you do something like this. This is the kind of thing that makes gamers look immature, like they get off on killing things, and ultimately I think we'll see a drop in sales of M rated games if not all games as a result.

Blitzwing:

beefpelican:

Internet Kraken:
Am I the only one who would feel immature playing this game now? Like I'm just doing it to spite my parents? It makes me feel like some preteen who tries to be edgy just to get a rise out of people.

Yeah, it seemed like kind of a dick move on Visceral's part. Imagine telling all of these women afterwards "We don't actually care what you think, we think you are stupid and your opinions are stupid." I understand many game devs are bitter about the whole video games cause violence thing, but still.

You do know that those women are actors right?

Even so, it's not advertising by pointing out good things about their games. Its advertising by pointing out things they dislike about people who don't play their games. And that's silly.

This video is actually quite funny.What mother in their right mind would go "Oh that's a great and visceral game you got there.I'm definitely recommending this to my son!".

The answer to this was so predictable is a bit sad :P

Wow, americans never cease to amaze me. America, you're mothers are lame. The fact that they dont realise its a game for ADULTS and not CHILDREN. Say's more about their collective intelligence then it does about mine after my previous statement.

I took the whole thing very lightheartedly (highly doubt it was real for a start), so cant say I'm having the reaction a lot of people in here seem to be. Valid points in some cases about making games seem immature and what not but all in all I dont see this as being a nail in the gaming coffin

What I did take away from it is... well visceral, if you ever wanted a quote for the back of your game box:

"its not a game... its a mind numbing, mind altering, demonic weapon." <-- that'll do it, should shift a few more units :P

Despite finding this immensely amusing I consider it wasted on something like Dead Space 2... and before anyone makes any assumptions and decides to start sharpening their farm implements for use on my face, allow me to preemptively state that I did in fact enjoy its predecessor.

But not quite enough to give me an incentive to ignore this particular pet peeve of mine and forgive it for the sin it has committed.

And that's a group of moms that won't be buying Dead Space 2 for their 13 year olds. See? Well-educated parents are more than capable of keeping their children from potentially harmful violent video games.

Game-banning legislation just got kicked in the junk.

This ad campaign sucks. Yeah, my mom is not gonna like it. She doesn't play games and she does doesn't like the Aliens franchise.

If this was purely a viral ad campaign I wouldn't be saying anything but a Dead Space 2 and yesterday on national television, if I'm not mistaken during the NFL playoffs. That's not the time or place for this type of ad.

That's funny, does anyone remember last years or the year befores commercials for the super bowl? If I recall, and I'm right, they played one of, if not, the first Go Daddy commercial. So basically, it doesn't matter what the content is, as long as it gets the message across.

About the ad, it's directed to viewers who don't have to ask their parents for games. Which means for people who are at the appropriate level to have a job/are mature enough to play a game like this. Basically saying, it's telling younger viewers to screw off and don't play mature games. Especially to the ones that: sing, have high pitched voices, and talk all the whole time (I'm sure they don't want their multiplayer games to be full of pre-pubescent children.

I'm not saying all kids are like this, but still...those few that aren't annoying lucky to not be the same as their fellow peers.

Also on another note, I thought the lady with the blue shirt was kinda funny except I felt said when she said she'll have nightmares. But I loved the black lady, all she wants is her gold!

Oh Christ that was funny. Would love to see how mothers from the rest of the world would react, and how many of them can tell the difference between a "dangerous, mind-numbing, mind-altering weapon", and a FUCKING VIDEO GAME!

Mackheath:
These guys...are possibly the greatest trolls I have ever seen...except Valve.

I agree that was one excellent peice of marketing. I'm going to show my mum the trailer when I see her next XD

That aside, can you explain the valve troll comment? I'm not sure what you mean unless you're talking about how they waved the halflife3 carrot 3 years ago and forgot about it :D

Internet Kraken:
Am I the only one who would feel immature playing this game now? Like I'm just doing it to spite my parents? It makes me feel like some preteen who tries to be edgy just to get a rise out of people.

Seriously. I'm not sure which is worse, an adult game marketed to be edgy, or a certain prequel trilogy supposedly marketed to kids, but involves:

decapitation
boring political dialogue
kidnapping
rape and torture
genocide

They should let George Lucas market Dead Space 2; it would open the game up to children.

The history of stupid ideas is long, bloody and without end.

This is just another pebble in the cracks between it's paving stones.

"I don't see how this could be fun"

- Is my mom's standard reaction to violent games :)

ShadowKirby:

henritje:
pretty cool ad campaign I wont buy it (I,m easily scared) but still good idea
but I,m also dissapointed that there are still people that are so close minded about games

Yes, how dare they not like a spectacle of gore without any context given to them. How close minded of them.

Absolutely; and the campaign would have failed had they liked it or at least been blase about it.

All decks report massive fail, captain.

Honestly, I fucking love this marketing stunt. It amuses me, really. It's just so ridiculous that these women are genuinely responding like that. Anyone who isn't amused by this really should just sit back and take a chill pill.

My mother, of course, found it quite amusing. Most of that shit doesn't bother her (albeit she covers her eyes sometimes during horror movies) so it was entertaining at least.

Internet Kraken:
Am I the only one who would feel immature playing this game now? Like I'm just doing it to spite my parents? It makes me feel like some preteen who tries to be edgy just to get a rise out of people.

Not really, the game for that would probably be more like GTA IV or a Leisure Suit Larry game tbh.

Exile714:
This campaign makes me less likely to buy Dead Space 2. I thought Dead Space was alright, somewhat atmospheric if a little cliched, and not quite scary so much as jumpy. But I still liked it.

So, my expectations for Dead Space 2 are: keep the atmosphere, purge the cliches, make the story as psychologically satisfying and maybe even get some real scary in there. And what do they advertise? Blood, vomit, flamethrowers and jetpacks. That's like asking an eight year old how to make the original Terminator film better. "Um. More explosions, more robots, less talking and boobies!" Sure, it sounds good at first, but it would make a terrible movie wouldn't it?

...Except this ISN'T the case. Did you even play the demo? It gave a nice, albeit small, chunk of Isaac's mental deterioration, showed that the hauntingly empty atmosphere was still strong as ever, that the necromorphs are more scary and fierce looking than ever and that the tense moments are being cranked up.

Honestly, if I want 'UNSETTLING' creepiness, I'll go play F.E.A.R. and if I want a 'OH FUCK I AM SO FUCKING SCREWED!!!' moments, I'm gonna play dead space.

I've got my CE half of the way payed off and I'm gonna pay off the rest this weekend and pick it up at midnight on monday. I'm definitely psyched for this. Maybe not as much as Pokemon Black but close to it.

GruntOwner:
The games' an 18. If you're old enough to play it, you're old enough not to need your mother's approval to do so ... if they expect that to sell the game, their target audience clearly aren't old enough to play the damn thing.

Pretty much this. SHOULD my mother like it? But more importantly, should I care that my mother doesn't like it? Such shock or should I say shlock advertising is insulting to me as a gamer and even moreso if they're actually aiming it at people who meet the suggested age group for an "M" game. It would be different if the game's entire goal was to gross you out or was meant to capitalize on the gore and spectacle, but that's an approach much more suited to games like Mad World and Bulletstorm. It would be different if there was some kind of tongue-in-cheek humor to it, or it worked up to some kind of witty retort, but it doesn't. It achieves the same effect as having "Your mother hates Dead Space 2" written in plain white text for 2m 25s, which makes me suspicious that if they're pulling these kinds of cheap tricks... the game's going to be shite. Either they know it and are trying to get first day sales, or they're completely blind and are spending more time on advertising than the more pressing issues that are oozing out of their game like so much fecal matter. (Granted this is a sequel, so it's less about making something good and more about refraining from f*cking up what was already good, so they better be nailing the execution of the other elements of the gameplay and mechanics to justify this kind of ad)

TL:DR- If you need this sort of "Be a rebel, play our game! Society, not even your MOTHER will approve" cheap advertising, then I don't care who you are or what the game is; It's a cheap tactic, it's in poor taste, it causes trouble for the industry because more likely than not you're going to piss off some right-wing nutjob, and more importantly it has nothing to do with the game. AT ALL. I hope someone at Visceral gets slammed in the reproductives with a crate of Dead Space 2 for this ad ever seeing the light of day.

STL:DR - Dead Space 2. It's a game, your mother wouldn't approve.
PSP It's a nut you can play outside.

The3rdEye:

GruntOwner:
The games' an 18. If you're old enough to play it, you're old enough not to need your mother's approval to do so ... if they expect that to sell the game, their target audience clearly aren't old enough to play the damn thing.

Pretty much this. SHOULD my mother like it? But more importantly, should I care that my mother doesn't like it? Such shock or should I say shlock advertising is insulting to me as a gamer and even moreso if they're actually aiming it at people who meet the suggested age group for an "M" game. It would be different if the game's entire goal was to gross you out or was meant to capitalize on the gore and spectacle, but that's an approach much more suited to games like Mad World and Bulletstorm. It would be different if there was some kind of tongue-in-cheek humor to it, or it worked up to some kind of witty retort, but it doesn't. It achieves the same effect as having "Your mother hates Dead Space 2" written in plain white text for 2m 25s, which makes me suspicious that if they're pulling these kinds of cheap tricks... the game's going to be shite. Either they know it and are trying to get first day sales, or they're completely blind and are spending more time on advertising than the more pressing issues that are oozing out of their game like so much fecal matter. (Granted this is a sequel, so it's less about making something good and more about refraining from f*cking up what was already good, so they better be nailing the execution of the other elements of the gameplay and mechanics to justify this kind of ad)

TL:DR- If you need this sort of "Be a rebel, play our game! Society, not even your MOTHER will approve" cheap advertising, then I don't care who you are or what the game is; It's a cheap tactic, it's in poor taste, it causes trouble for the industry because more likely than not you're going to piss off some right-wing nutjob, and more importantly it has nothing to do with the game. AT ALL. I hope someone at Visceral gets slammed in the reproductives with a crate of Dead Space 2 for this ad ever seeing the light of day.

STL:DR - Dead Space 2. It's a game, your mother wouldn't approve.
PSP It's a nut you can play outside.

That's the point, targeted audience don't need their parent's say.

And how is the ad not about DS2? They show game footage (which is the main reason), with comedy on the side.

A demonic weapon, sounds awsome.

Mom always disapproves until YOU are the one making the game, then its all creativity.

EDIT: Also this method of advertising would hopefully only work on 13-16 year olds who want nothing more than to piss off mom and dad.

Again, if these people were shown a REALLY scary game, they would vomit their brains out! I would love to see their reactions though :3

My mother would hate this, but my mom hates every video game in existence. Unless it's on Facebook, anyway.

...and I've never wanted to buy Dead Space 2 so much.

well ea there goes my money you yust ruined any chance that i while ever EVER buy this game.
i will only buy it if i die if i do not.atleast you admit that the people you want to buy dead space 2 are kids and teenagers.well i speak as a teenager and your intended audience you yust set back the gaming industy with this video atleast 10 years so THANKS and have a nice day.

I'D SAY DEMONIC INFLUENCE IS GETTING PRETTY LIMITED IF THEY'RE RESORTING TO VIDEO GAMES AS WEAPONS. GODDAMN THAT BITCH MADE ME ANGRY. WHAT THE FUCK IS WRONG WITH THESE PEOPLE?

strangeotron:
The history of stupid ideas is long, bloody and without end.

This is just another pebble in the cracks between it's paving stones.

Yes, but a damn pointy one.

Anything other than that, I think has been better spoken before:

FluffyJones26:
I love Dead Space and I am dying to get my hands on Dead Space 2 when it comes out on the 25th. BUT as a person who wants to see games be elevated to the level of art rather than toys, I hate this approach to advertising the game.

(...)

This Commercial also hints that they are targeting children even though it is an M rated game. It makes the game industry look like it's TRYING to get around the rating system and target an audience that shouldn't be playing the game in the first place.

(...)

Dead Space is an adult game and the real target audience doesn't care about what their mum has to say about it. This puts a blemish on everything video games are trying to achieve in our culture. Can you blame our legislators for wanting to make laws against stuff like this?

(...)

I get why some people here support this because it's funny, I'm not saying it isn't but you have to think of the state of the video game industry before you do something like this. This is the kind of thing that makes gamers look immature, like they get off on killing things, and ultimately I think we'll see a drop in sales of M rated games if not all games as a result.

Honestly, I had fun with the first game even while thinking the dialogue and overall plot weren't that interesting.

I enjoyed it enough to look forward to the sequel, but after this imbecile marketing move, I refuse to give them any of my money.

I'm sorry for the developers who worked hard at it but I cannot give my hard earned money knowing even a penny of it will fall in the pockets of a marketing department who thought this was in no way damaging to the game industry or even themselves.

Attention graber it was, but there is indeed such a thing as bad publicity. Not just for them in this case, which only made it far worse.

LOVE THIS!
My mom can't play, but she gets why I do.
It's so refreshing to see what this is to untrained eyes.

and god, you kids need to take some prozac and figure out that this is just a joke. Setting back the industry 10 years? wtf? Since when do 'cool' things say buy this, your parents will hate it? It takes the silly trope and makes fun of it, nothing more.

Seriously, the only thing setting back the industry is people who cannot read humor just how these moms cannot read horror.

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