Visceral Proves Your Mom Hates Dead Space 2

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Loved this. Creative marketing like this always makes me chuckle. Now this might also be a hint to all those who buy their kids mature games then complain about it too. Though I highly doubt that...

ciortas1:
That's a pretty awesome way to advertise. But it was probably fake.

You could see the tear in their eyes! :D Oh the joy!

But yeah, I'm picking this up. " if it has the same graphics as Dead space 1)

well now i HAVE to buy it!

mazzjammin22:

Mackheath:
These guys...are possibly the greatest trolls I have ever seen...except Valve.

Nobody holds a candle to Gabe. Nobody.

image

"Problem, Half-Life fans?"

Am I the only one who wonders if any of these mums watched horror films back when they were teenagers? the games hardly more violent than your usual horror film (less than some i've seen) so the mums are only complaining because they see violent games as the sole reason we have columbine style shootings (thank you fox news).

As someone said It would have been good to ask the people to bring their kids in, ask if they would buy the game (stating clearly that the game is 18+), let the kids go off alone to play for an hour or two and then show the parents game footage of their child. while that might not be a good advert it would be interesting to see if parents finally realised age ratings are there for a reason.

Okay, it's funny, I admit. And definitely very clever. But all I can think as I watch each of the reaction videos is, "Well, there's another month before the day games are acknowledged as a mature, legitimate medium...and another month...and another month..."

Ah, Visceral... I would love to see all of their reactions from start to finish.

I can just imagine this on the back of the box:

"Dead Space 2 - Very fireful"

"Dead Space 2: It's everything you love in a game. And your mom's gonna hate it."

Classic line. Something about that seems like such a throwback to late 80's-mid 90's advertising.

That said my mom watched me play some dead space 1. She thought the game looked beautiful and watched it like she was watching a horror movie. (She and my dad, they love bad horror movies, they're not picky). She watched the level where Hammond get's killed and loved it. She wanted to know if I could save him somehow, much to my dismay I had to tell her no. Anyhow I don't know what she'd have done to their numbers. It could all be in the presentation ya know?

Is it funny I think those scenes they showed weren't all that bad? That's like when my dad calls a film violent and all it has is shooting with no gore.

I don't care much for Dead space because it isn't scary and is a generic shooter game, but I will see the second one now that Isaac actually has a face and a voice and maybe a personality hopefully XD

Interesting compaign but considering most who play this game are adults, why are they showing it to moms exactly?

hahah, some of the best advertising i've seen in a while, both in terms of creating sales and laughs.
not sure how increasing mother disapproval = increasing game entertainment value hypothesis would hold up with my mum, i'll just have to test it. now where's my copy of silent hill and my graph paper notebook?

seems like a lot of people in this thread don't understand that correlation!=causation. i.e. (taking the advert seriously) your mother disliking it is not a quality which makes it a good game (that would be causation, your mother disliking it causes it to be a good game) however if your mother dislikes it it is likely to have qualities which you would enjoy in a game (mother disapproved games correlate with quality games, it is possible for a game to be bad and have a high disapproval rating but it is statistically less likely).

"a game about killing things"

well

Almost Every game has you killing things...and it is awesome

I actually really hate this commercial. It brought gaming as a whole back several years.

It's like showing the most disgusting parts of Bioshock, Silent Hill or even Fallout. Sure they're horrifying when you really get down to it but that is so not what the game is about.

In real life everyone would shit if they saw a Deathclaw. If people stop thinking the creatures in Dead Space are gross, I think that's a problem. I am not condemning the game, but this is a pretty bad way to advance the medium.

In reflection having seen this aired a bunch of times on TV it made me rethink this ad line entirely. This is the stupidest thing ever and I am ashamed I didn't see it up front. This is an M rated game 17-18+ Now what kind of person that age cares about their moms approval People should be more focused on how they must be targeting little kids who still have to rebel against parents and what not.

XT inc:
In reflection having seen this aired a bunch of times on TV it made me rethink this ad line entirely. This is the stupidest thing ever and I am ashamed I didn't see it up front. This is an M rated game 17-18+ Now what kind of person that age cares about their moms approval. People should be more focused on how they must be targeting little kids who still have to rebel against parents and what not.

What I'm most disturbed about in all this is that a lot of gamers are not even noticing how damaging this misleading marketing campaing can be.

XD ROFL
And now I HAVE to buy Dead Space 2. Damn funny advert.

Wow, are you kidding me? Those poor mothers. If I saw random footage of the game I'd hate it myself.

Kind of an interesting marketing ploy, but do we really want to give the message "If you're older than 19, you'll hate video games"?

This video just confirmed to me that Dead Space 2 is going to be gore-infested garbage.

Its so fireful...

"Do you want to have fun... killing people?" Hey, I'm just an engineer, and they came at me first. "It's not a game. It's a mind-numbing, mind-altering, demonic weapon." I just want to play the game, I'm not possessed with the urge to travel to Saturn and shoot aliens.
I like the beginning, "A mother's disapproval has always been an accurate parameter of what is cool." Could not have said it better myself.

Not helpful guys, but still quite awesome.

Hmmmm well i was slightly underwhelemed by the 1st one after all the hype but i might end up picking this up if it turns out any good, well if i ever get of playing LURK 1.1 long enough...

Best. Marketing. Ever.
This should piss a large portion of people off.

Careful everyone, this game is a devilish, mind-altering weapon.

I'm really not a fan of this. I got some intial laughs out of it, but when I stopped to think about it, I really started to wonder what the marketing department was thinking here.
This ad is a representation of all of the stereotypes and negative portrayals of games that the mainstream media has so much of the time- that games are ultra-violent kids' toys that have little to no artistic value. Gaming as a whole should be trying to move away from this kind of thing, but this kind of advertising takes us firmly back to square one.
I don't play games cause "my mom will hate them" (an ironic statement considering my mother dislikes video games in general and has had a strict "no M rated games" policy that has only recently been lifted, somewhat)- I play them to appreciate the experience of the games and to find new ideas that gaming brings to the artistic world. Okay, and to assassinate people online sometimes too, can't be overly pretentious here. I was intrigued by Dead Space 2- the premise *possible spoiler if you really think so* of playing as a scarred man slowly going insane *spoiler ended* was a great idea that could add a deeper dimension to the horror aspects of the game. Stuff like the Rorschach trailer made me happy because it seemed like this artistic angle was the angle that the team was going for in all aspects of the game. ...And then something like this ad campaign is released that completely turns the ship around in a backwards direction headed towards an iceberg. We've run aground, Captain! I'm not going to be so mad that I won't like the game anymore or anything, but I'm deeply dissapointed in the Dead Space team, especially the marketing divison at EA. They were so close, and yet sunk at the last second.
If gaming want to be recognized as a legitimate artistic medium, stuff like this has to go, and soon. We can't just sit here and complain about being treated unfairly until the problems go away- we have to start being the better men and women and showing that we care about more than just limbs flying in random directions. Gaming can reach great heights as a medium, but we need to do our part to help it get there. I'm not saying don't buy Dead Space 2 just cause of this ad or anything- it looks great and I will probably get it in the near future- I'm just hoping that someday we won't have to have ads like this to support the medium that we love so much.

*sigh*

What a waste of man hours.

Internet Kraken:
Am I the only one who would feel immature playing this game now? Like I'm just doing it to spite my parents? It makes me feel like some preteen who tries to be edgy just to get a rise out of people.

Not really. Mainly because if you like the game, and your mother has let play games like that already, then you should be fine. And reaLLY, Visceral? I will give them credit for a good joke toward the people who don't like stuff like this.

Is it really just me, or is this a dumb idea for an ad campaign? This medium is facing some big challenges right now, and the industry should really be making the effort to prove itself as a legitimate art. Selling games with the claim "your mom hates this", is gonna do more harm than good.

I'm with everyone who says this ad is offensive and a step backwards for the gaming medium. Or at least nowhere near a step forward. "Your mom doesn't want you to play it." Yeah, ha ha, cute joke despite sounding like you're trying to sell the game to 'minors'. What really burns me up, though, is adding "Blood, violence... and everything you want from a video game" to the mix. That's just immature pandering that we've been trying to get rid of for the last decade.

EDIT: Don't forget. Aside from the occasional sensationalized news piece, television commercials for upcoming video games is about the only exposure to gaming a lot of people get.

Jesus Christ, THEY'RE CALLING ALL OF YOU CHILDREN.

It's just more proof that no one has less respect for the gamers than the game publishers, though judging by the response, I'm not sure whether or not we deserve any better.

If this is clever marketing, then I'm going off to make millions hiring 9-year old models to pose for the Catholic Church.

"The heart of conservative America"

*HACK* Texas *HACK*

Karma168:
Am I the only one who wonders if any of these mums watched horror films back when they were teenagers? the games hardly more violent than your usual horror film (less than some i've seen) so the mums are only complaining because they see violent games as the sole reason we have columbine style shootings (thank you fox news).

As someone said It would have been good to ask the people to bring their kids in, ask if they would buy the game (stating clearly that the game is 18+), let the kids go off alone to play for an hour or two and then show the parents game footage of their child. while that might not be a good advert it would be interesting to see if parents finally realised age ratings are there for a reason.

FOX news: Blaming YOU for everything wrong in the world since 1684.

TiefBlau:
Jesus Christ, THEY'RE CALLING ALL OF YOU CHILDREN.

It's just more proof that no one has less respect for the gamers than the game publishers, though judging by the response, I'm not sure whether or not we deserve any better.

If this is clever marketing, then I'm going off to make millions hiring 9-year old models to pose for the Catholic Church.

Corporations care about money, period. Every move they make is a cold logical ploy to that end. As such of-course publishers don't respect gamers anymore than wal-mart considers it's shoppers anything more than disposable resources.

My mom and me sit together to play Dead Space 2.
Eat that, EA!

It's funny because my mom loves "killing" Zombies and the like.

Visceral Proves Your Mom Hates Dead Space 2

My father on the other hand...

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