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Steam Flirts With $1 Billion in 2010

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Steam Flirts With $1 Billion in 2010

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2010 was a pretty good year for Steam, which is estimated to have brought in nearly $1 billion in sales over the course of the year.

Blizzard is the obvious poster boy for game companies that bring in truckloads of green by catering to the Clan of the Keyboard, what with all that World of Warcraft business it's got going on, but it turns out that Valve is doing pretty well for itself in that regard too. It may not put out a lot of games but according to analyst firm Forecasting and Analyzing Digital Entertainment, its digital distribution platform sure does pull in a lot of money.

FADE estimates that Steam earned roughly $970 million in sales in 2010, including $213 million in December alone. Valve was the third-largest publisher on the platform, primarily thanks to the 2009 release Left 4 Dead 2, but Steam proved a very valuable distribution platform for a large number of companies.

"Steam's growth has been remarkable during the year," said Benjamin Schlichter, director of research and analysis at FADE. "Over 180 titles were estimated reaching over $1 million USD in revenue for the year, painting a very healthy market for developers and publishers, with more room for growth in the future."

Unsurprisingly, Call of Duty: Black Ops and Modern Warfare 2 led the way, earning a combined $137.6 million for the year. Black Ops alone sold an estimated 1.6 million copies on Steam, just missing the $100 million mark despite being out for less than two months.

The top ten selling titles on Steam for 2010 by estimated gross revenues:

  1. Call of Duty: Black Ops (Activision) - $98.2 Million USD
  2. Call of Duty: Modern Warfare 2 (Activision) - $39.4 Million USD
  3. Left 4 Dead 2 (Valve) - $36.0 Million USD
  4. Battlefield: Bad Company 2 (Electronic Arts) - $25.4 Million USD
  5. Sid Meier's Civilization V (2K Games) - $21.9 Million USD
  6. Portal (Valve) - $20.0 Million USD
  7. Fallout: New Vegas (Bethesda Softworks) - $17.0 Million USD
  8. Metro 2033 (THQ) - $13.4 Million USD
  9. Mafia II (2K Games) - $11.9 Million USD
  10. Warhammer 40,000: Dawn of War II: Chaos Rising (THQ) - $10.8 Million USD

Not bad for a dying platform, eh?

Permalink

Not too bad at all. Just out of interest, if Steam is the third largest publisher, who is the second? EA? Activision?

I assume this is all revenue generated trough steam (by all the games for their publishers) lumped together. Not the revenue made by Valve.

Still impressive.

Valve is king of the digital distribution mountain. And this mountain is made of precious metals.

With all that money com on Valve continue the Half Life series ! please ?

Here we go...
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OT: I'm glad Metro 2033 sold so well that was one of my favorite shooters of recent memory...<.<

Holy shit dude, can we seriously give this news to those PC-stalwarts who swear PC gaming is dying? I mean damn, this isn't even counting Starcraft 2 and WoW or the myraid of adventure games. This industry is still huge

That's pretty impressive and considering some of the impressive looking games coming out this year it is possible for them to break 1 billion and that would be awesome.

Baradiel:
Not too bad at all. Just out of interest, if Steam is the third largest publisher, who is the second? EA? Activision?

Steam doesn't publish anything. Valve is the third-largest publisher on the PC. And yea, I'd assume EA and Activision are the first two. My best guess is that Activision is at number one if only for WoW, followed by EA, then Valve.

I love steam!! ALso surprised to see dawn of war 2 doing so well for itself. Honestly didnt realise it was that popular

Wow, I didn't expect to see Dawn of War 2 on there. Its a brilliant series, but I never thought it would be such a mainstream hit.

NINJA'd by less than a second.

Xzi:

Baradiel:
Not too bad at all. Just out of interest, if Steam is the third largest publisher, who is the second? EA? Activision?

Steam doesn't publish anything. Valve is the third-largest publisher on the PC.

Actually, what it's saying is that Valve is the third-largest publisher on Steam.

Activision seems like a safe bet for the largest, since the two best-selling titles on Steam were both theirs.

I'm very happy to hear Metro sold well. That's basically what I took from this. Despite how incredibly awesome it is I rarely hear that people have played it.

I'm honestly pretty shocked that it's as high as a billion dollars. Pleasantly surprised at the fact Metro 2033 is on there. Didn't think it did that well seeing as how there wasn't much hype before and after the game released.

Intresting, Portal out sold Fallout: New Vegas on Steam.

Wow, Metro 2033 was no.8?! Well i guess most copies did come with the simplest option being STEAM activation (i know i did it) so that might go some way explaning it but the game didn't go as fare as to require steam so this is quite suprising.

Soviet Heavy:
Wow, I didn't expect to see Dawn of War 2 on there. Its a brilliant series, but I never thought it would be such a mainstream hit.

Actually the game REQUIRED steam so not that much of a shock. I would have felt a bit short-changed if i didn't pick the game up on day one for a measily £10. Seriously play.com, you are 1 step away from just giving me PC games.

Is that counting retail sales? It should be if it isn't. Could be missing a hundred million.

Sacman:
Here we go...
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OT: I'm glad Metro 2033 sold so well that was one of my favorite shooters of recent memory...<.<

Can we take the question mark off Duke yet?

On topic: That's a lot of million-sellers on that list. Portal, years after release and retailing for $15 at this point; Left 4 Dead 2, probably around a million copies this year, considering sales; Black Ops, about 1.5 million copies. (fie! but anyway...) Modern Warfare 2, still selling for $60 because Activision are greedy, managed about half a million sales.

And then there's the games that sold large numbers of copies across multiple platforms, not just Steam - if we consider Steam to be 1/3 of the total PC sales for a given game (for the sake of discussion; it's probably a good bit less than 1/3), we have at least 1.5 million for Bad Company 2 and Civilization 5, and 1 million (give or take) for Metro 2033, New Vegas, and Mafia II.

And considering that the active population for Steam tends to hover around 3 million gamers (which, considering Steam's always-on nature, can be considered Steam's "audience"), having a 1/2 adoption rate for any game is very, very significant indeed.

Edit: If this is what I think it is, it's a representation of how much money games sold on steam made, not games activated on steam. This gives some perspective to things like DoWII:CR's apparent 1/3-million sales count.

Xzi:

Baradiel:
Not too bad at all. Just out of interest, if Steam is the third largest publisher, who is the second? EA? Activision?

Steam doesn't publish anything. Valve is the third-largest publisher on the PC. And yea, I'd assume EA and Activision are the first two. My best guess is that Activision is at number one if only for WoW, followed by EA, then Valve.

Yeah, I meant Valve, but thanks for clarifying.

Sacman:
Here we go...
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OT: I'm glad Metro 2033 sold so well that was one of my favorite shooters of recent memory...<.<

Isn't 1985 pushing it a little? Didn't the "PC gaming is dying" thing start around the end of the N64/PSX generation?

And, well, the PC is and will most certainly remain the leading platform for indie games, especially considering last year's hits Minecraft and Amnesia. Frictional Games said this about the dying platform and if they should start making games for consoles instead: "If online sales figures continue like they have with Amnesia, there is actually not any reason for us to release to anything but PC."

Good. I'm glad Valve are doing well. They deserve it.

*Obligatory "Now get the hell on with Episode 3, dammit!" comment*

Rather surprised to see Portal at #6 considering Valve gave the game away for free for a while.

How exactly do you flirt with a billion dollars, anyway?

Do you give it coy looks and shove cards under it's door?

It's amazing how well some games have sold but I'm surprised that Portal did so well considering it came out 2007 and Metro surprised me too.
But I always thought that Valve doesn't release any information about the sales on Steam.

LightOfDarkness:
Is that counting retail sales? It should be if it isn't. Could be missing a hundred million.

No this are numbers are only from Steam.

Scrumpmonkey:
Wow, Metro 2033 was no.8?! Well i guess most copies did come with the simplest option being STEAM activation (i know i did it) so that might go some way explaning it but the game didn't go as fare as to require steam so this is quite suprising.

Soviet Heavy:
Wow, I didn't expect to see Dawn of War 2 on there. Its a brilliant series, but I never thought it would be such a mainstream hit.

Actually the game REQUIRED steam so not that much of a shock. I would have felt a bit short-changed if i didn't pick the game up on day one for a measily £10. Seriously play.com, you are 1 step away from just giving me PC games.

These are sales, not activations

Steam Flirts With $1 Billion in 2010

C'mon Valve! Release Episode 3 already and you won't be just flirting - you'll be humping a billion dollars at full steam![1] ;)

Sacman:
Here we go...
image

You know Sacman, you just made me take a break from bitching about lack of demos and BF1943 on the PC - and look at this picture with pride. Our platform has grown up so much... Despite all your flaws, PC, you're still the best. :,)

[1] Excuse the terrible pun, but I'm going all the distance for HL2E3. Gabe wouldn't budge!

fisk0:

Sacman:
Here we go...
image

OT: I'm glad Metro 2033 sold so well that was one of my favorite shooters of recent memory...<.<

Isn't 1985 pushing it a little? Didn't the "PC gaming is dying" thing start around the end of the N64/PSX generation?

And, well, the PC is and will most certainly remain the leading platform for indie games, especially considering last year's hits Minecraft and Amnesia. Frictional Games said this about the dying platform: "If online sales figures continue like they have with Amnesia, there is actually not any reason for us to release to anything but PC."

Nope people have been saying PC gaming is dying since the Nes was released in the U.S...<.<

Scrumpmonkey:
Wow, Metro 2033 was no.8?! Well i guess most copies did come with the simplest option being STEAM activation (i know i did it) so that might go some way explaning it but the game didn't go as fare as to require steam so this is quite suprising.

Soviet Heavy:
Wow, I didn't expect to see Dawn of War 2 on there. Its a brilliant series, but I never thought it would be such a mainstream hit.

Actually the game REQUIRED steam so not that much of a shock. I would have felt a bit short-changed if i didn't pick the game up on day one for a measily £10. Seriously play.com, you are 1 step away from just giving me PC games.

It also REQUIRED a gfwl activation, you don't see the game selling that much there, also it got a big retail release.

I got around 20 games from Steam during December alone. I have a friend who's been a member since its inception. He has over 200 games from Steam he's never even downloaded.

STEAM RULES!

Bretty:

Scrumpmonkey:
Wow, Metro 2033 was no.8?! Well i guess most copies did come with the simplest option being STEAM activation (i know i did it) so that might go some way explaning it but the game didn't go as fare as to require steam so this is quite suprising.

Soviet Heavy:
Wow, I didn't expect to see Dawn of War 2 on there. Its a brilliant series, but I never thought it would be such a mainstream hit.

Actually the game REQUIRED steam so not that much of a shock. I would have felt a bit short-changed if i didn't pick the game up on day one for a measily £10. Seriously play.com, you are 1 step away from just giving me PC games.

These are sales, not activations

Yes, but if a game requires STEAM (and it is annouced ahead of time in a pretty high profile way like DW2 was) you are much more likely just to not fart about with a disk and use the service on it's own. Also these figures may or may not seperate out Activations (im not really clear on how the data was gathered) but i suppose it's prudent to assume they do.

That is an intruging side-point. As more and more games turn to steam as DRM it will be interesting to see how much this increases sales as retail, for what essentially ammounts to a steam game, is just extra hassle. Watch this space folks, VALVE could yet become the biggest single publisher of games on the PC.

Fun times: Total software sales in 2009 (and probably similar to this year) was 10.5 billion.
Steam alone is equivalent to 10% of the market. Add in retail (about 1/2 billion in 2009) and other avenues (probably at least 1/2 billion) and you're looking at a 15-20% PC market share. And that's without MMORPG subscriptions! (World of Warcraft alone, at $15 per month, makes two billion dollars worldwide; at least 750 million stateside)) Dying, my hat.

More interestingly, Valve is in the position on PC that Microsoft holds on 360. They make a (15%?) commission off 10% of the videogames industry, in addition to the games of their own that they sell. In terms of practical staying power, I'd say Valve rivals the Big Three - and that's a situation that I personally am quite comfortable with.

More rumination:
Blizzard sold 4.7 million copies of World of Warcraft Cataclysm in its first month.
At $40 apiece, this is $188 million. For a single game. And most of that was retail. Starcraft 2 has sold at least 3 million copies - at $60 a pop - for a total of at least $180 million. Blizzard's new-release games alone made at least $368 million at retail.

GiantRedButton:

Scrumpmonkey:
Wow, Metro 2033 was no.8?! Well i guess most copies did come with the simplest option being STEAM activation (i know i did it) so that might go some way explaning it but the game didn't go as fare as to require steam so this is quite suprising.

Soviet Heavy:
Wow, I didn't expect to see Dawn of War 2 on there. Its a brilliant series, but I never thought it would be such a mainstream hit.

Actually the game REQUIRED steam so not that much of a shock. I would have felt a bit short-changed if i didn't pick the game up on day one for a measily £10. Seriously play.com, you are 1 step away from just giving me PC games.

It also REQUIRED a gfwl activation, you don't see the game selling that much there, also it got a big retail release.

Did it require a GFWL activation? =/ i don't seem to remember that being mandatory...

Scrumpmonkey:

GiantRedButton:

Scrumpmonkey:
Wow, Metro 2033 was no.8?! Well i guess most copies did come with the simplest option being STEAM activation (i know i did it) so that might go some way explaning it but the game didn't go as fare as to require steam so this is quite suprising.

Actually the game REQUIRED steam so not that much of a shock. I would have felt a bit short-changed if i didn't pick the game up on day one for a measily £10. Seriously play.com, you are 1 step away from just giving me PC games.

It also REQUIRED a gfwl activation, you don't see the game selling that much there, also it got a big retail release.

Did it require a GFWL activation? =/ i don't seem to remember that being mandatory...

The multiplayer is managed through GFWL, which is why your friendslist etc consists of gamertags and you gain live achievments.
The reason was that GFWL had rts matchmaking features that valve only has for fps.
Valve coded those for steamwiorks now, so they won't need GFWL for new addons.
Just checked, you can't play anything without first logging in to your GFWL Account.

Pretty awesome that Portal is on that list despite being dirt chea and given away for free on occasion thoughout the year

Just wait for the day when minecraft can be bought threw steam ;o

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