Why Stardock Sold Impulse to GameStop

Why Stardock Sold Impulse to GameStop

The CEO of Stardock needed his employees to work on software development, not business development.

Permalink

It changed owners from one man(who actually cares about games) to some shareholders(who only care for profit).

That is what worries me.

Hey, Stardock is located in Ann Arbor. Awesome :)

OT: I wonder how the Stardock customers are going to react to knowing that their games are distributed by Gamestop.

*Remembers Activision/Bizzare Creations

Prediction: Gamestop will have Stardock work on a mindless hack/slash, it won't do so well, studio shuts down within three years.

hansari:
*Remembers Activision/Bizzare Creations

Prediction: Gamestop will have Stardock work on a mindless hack/slash, it won't do so well, studio shuts down within three years.

Just to clear things up, GameStop only owns Impulse not Stardock. GameStop has absolutely no control over what Stardock does.

OT: "Oh Noes! We are making lots of teh monies! Sell! Sell! Sell!" Honestly, selling the most profitable part of his company is about the stupidest business decision he's ever made. And don't give me bullshit about how he can't find enough talented people to work for him. I personally know dozens of people including me that would sell their own kidneys to get a job in the game industry.

all i want to know is will Stardock release its titles on other DDPs if they don't run one anymore. I'd really love to be able to get Sins of a Solar Empire on steam so i don't have to have 2 different DD clients running in the background >.<

im not so completely jazzed about the game that i want to own a physical copy if the game however.

matrix3509:
And don't give me bullshit about how he can't find enough talented people to work for him. I personally know dozens of people including me that would sell their own kidneys to get a job in the game industry.

Thanks for the correction, but now it is my turn to correct you!

image

For you see, the Stardock CEO is correct in that no one in there right mind will move to Michigan. The idea that a recent graduate with all his youth and inexperience would be willing to make such an unreasonable concession to "make it ahead"....bah, even in this economy a sane man would rather sacrafice his firstborn...

Hmmm... yeah, I'm sticking with Steam for my DD needs.

Nghr...

I rather like Stardock as a company, the Elemental debacle aside; this decision makes me very uncomfortable, because I can't say the same about Gamestop. I shop at Gamestop occasionally, in part because I have fewer and fewer other choices, and the individuals who work there are often fairly decent and knowledgeable people. But as a corporate entity, they're partially responsible for making PC gaming increasingly niche, and Kongregate has become a distinctly less enjoyable place to be since they took it over. Not to mention their influence on DLC, the used games market, "collector's editions", pre-orders, and so on. I don't know what they might plan for Impulse, but the idea doesn't fill me with sunshine and rainbows.

I wish they could have sold it to almost anyone else. Or found some other way to isolate a division they admit was profitable from the day-to-day functions of Stardock while keeping it under their oversight.

Brad is right about needing more then one party doing digital distribution of games for PC. Will see if the market gets smaller.

"I think [Bergquist's op-ed] says a lot more about GamersGate position than anything else," Wardell said.

A good reply. Bergquist sounds scared and sad he was not able to sell his company.

hansari:

matrix3509:
And don't give me bullshit about how he can't find enough talented people to work for him. I personally know dozens of people including me that would sell their own kidneys to get a job in the game industry.

Thanks for the correction, but now it is my turn to correct you!

image

For you see, the Stardock CEO is correct in that no one in there right mind will move to Michigan. The idea that a recent graduate with all his youth and inexperience would be willing to make such an unreasonable concession to "make it ahead"....bah, even in this economy a sane man would rather sacrafice his firstborn...

I've been through Michigan before. It's a terrible place that you send people you hate. He makes valid points about convincing people to come.

"But we'd PAY you to come here?!"

"No."

":'(!"

Callate:
Nghr...

I rather like Stardock as a company, the Elemental debacle aside; this decision makes me very uncomfortable, because I can't say the same about Gamestop. I shop at Gamestop occasionally, in part because I have fewer and fewer other choices, and the individuals who work there are often fairly decent and knowledgeable people. But as a corporate entity, they're partially responsible for making PC gaming increasingly niche, and Kongregate has become a distinctly less enjoyable place to be since they took it over. Not to mention their influence on DLC, the used games market, "collector's editions", pre-orders, and so on. I don't know what they might plan for Impulse, but the idea doesn't fill me with sunshine and rainbows.

I wish they could have sold it to almost anyone else. Or found some other way to isolate a division they admit was profitable from the day-to-day functions of Stardock while keeping it under their oversight.

Gamestop is the Michigan of game stores.

matrix3509:
"Oh Noes! We are making lots of teh monies! Sell! Sell! Sell!" Honestly, selling the most profitable part of his company is about the stupidest business decision he's ever made. And don't give me bullshit about how he can't find enough talented people to work for him. I personally know dozens of people including me that would sell their own kidneys to get a job in the game industry.

I bet he just realized that it would be hard for impulse to compete profitably with Steam, and figured he should quit while he's ahead and get a bit of a profit instead of trying to spend money on competing with Steam. Seems like a safe decision.

This comes as no surprise to me, as a friend of mine (who actively uses Stardock's products) and I were discussing his rationale in selling Impulse and this was our conclusion based on the data available. It may not make good business sense from a "Profit-Profit-Profit" mindset, but if Impulse was growing outside of the scope of the parent company, it makes perfect sense to put it to good use by selling it to a company that has gaming retail as their business mission.

theultimateend:

I've been through Michigan before. It's a terrible place that you send people you hate. He makes valid points about convincing people to come.

"But we'd PAY you to come here?!"

"No."

":'(!"

lol I've got a few friends that work with me from Michigan and the opinion is largely the same. I went to an event there once, it wasn't impressive, but it wasn't the hellhole wasteland that everybody says. That title belongs to the city across the river, Camden.

It saddens me that they sold it to GameStop of all places. But I'm also a bit biased. I very much dislike GameStop. Maybe they could have sold it to Valve!

I hadn't used Impulse before but I thought it was a good platform. I can't fault Stardock for selling it, is sounds like they a wise move on their part and it's nice to hear about a business that's honest about it's capabilities, but I don't like the idea of a GameStop run Stardock.

If GameStop is serious about PC support and working with the Indie market I'd like to see it before I believe it.

So I guess that means no Gal civ 3

Dragonborne88:
snip

Valve already has Steam. And besides, if they bought it, they could be accused of buying out the competition, and monopolizing everything. Which is illegal.

Frankly, I'm surprised Bethesda(or Zenimax) didn't buy it, since they've been buying everything lately...

Irridium:

Valve already has Steam. And besides, if they bought it, they could be accused of buying out the competition, and monopolizing everything. Which is illegal.

Frankly, I'm surprised Bethesda(or Zenimax) didn't buy it, since they've been buying everything lately...

Yeah, I know they already have STEAM. It was more a jest (or was it?). I wouldn't have cared if anyone but GameStop had bought it, to be honest. Amazon could have put it to good use, for example. :/

I love Steam, but I also love competition so more of it is always good. I mean more money for GameStop can only mean that they will spread it around and offer great deals for customers, right?

Well, it's good to see that some people still care about the software, eh?

On an aside, they're located in Ann Arbor? I live all of an hour and a half from there! ROAD TRIP! Grab your locking-picking tools, we're getting backstage passes!

Darks63:
So I guess that means no Gal civ 3

If anything, doesn't it mean the opposite of that?

Doesn't really mean either, but Stardock going back to full focus on games alone certainly doesn't do anything to ruin the chances of a sequel to one of their bestselling franchises.

Wow, a digital distributor for the PC became so profitable that they couldn't keep up with it's growth.

So much for a dying platform...

OT: Competition is good, but I can't see Impulse staying PC-centric in the hands of GameStop. It's probably more like killing competition.

I like stardock and use their objectdock... I wish they're complete desktop package wasn't so expensive though =(

Raiyan 1.0:
Wow, a digital distributor for the PC became so profitable that they couldn't keep up with it's growth.

So much for a dying platform...

OT: Competition is good, but I can't see Impulse staying PC-centric in the hands of GameStop. It's probably more like killing competition.

What do you sell on a PC exclusive driven system that hosts nothing but PC games to PC gamers aside from PC games?

The only thing I can think of would be merchandise.

Ok to reiterate Stardock the company sold Impulse the Digital Distro Platform to Gamestop....Brad did not sell his company just a side project thats grown too large for the company to handle...

vxicepickxv:

Raiyan 1.0:
Wow, a digital distributor for the PC became so profitable that they couldn't keep up with it's growth.

So much for a dying platform...

OT: Competition is good, but I can't see Impulse staying PC-centric in the hands of GameStop. It's probably more like killing competition.

What do you sell on a PC exclusive driven system that hosts nothing but PC games to PC gamers aside from PC games?

The only thing I can think of would be merchandise.

You mean like steams exclusivity to the PC, apart form the fact its on the ps2 now.

Eugh
This saddens me
Oh well |:

Irridium:
It changed owners from one man(who actually cares about games) to some shareholders(who only care for profit).

That is what worries me.

On the other hand, the company run by the man (Who actually cares about games), is going to concentrate wholly on developing games.

I see nothing wrong with that.

Captcha: "Robert rappo". Ladies and gentlemen, a porn star is born!

Catalyst6:
Well, it's good to see that some people still care about the software, eh?

On an aside, they're located in Ann Arbor? I live all of an hour and a half from there! ROAD TRIP! Grab your locking-picking tools, we're getting backstage passes!

I'm sure you can get a tour of the studio without having to bribe the receptionist with expensive lock-picking tools.

i rather like the fact that StarDock was willing to sell impulse to another company so they can work on what they intended to do. they will gain a little short term but wont have to turn so much of their focus to it.

Just so long as nothing idiotic happens to my purchases from Impulse due to the aquisition...

 

Reply to Thread

Log in or Register to Comment
Have an account? Login below:
With Facebook:Login With Facebook
or
Username:  
Password:  
  
Not registered? To sign up for an account with The Escapist:
Register With Facebook
Register With Facebook
or
Register for a free account here