Report: IGN and UGO to Merge and Become New Company

Report: IGN and UGO to Merge and Become New Company

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IGN is flying the News Corp. nest with the aim of hastening the site's growth.

IGN, one of the biggest videogame sites around, is reportedly about to merge with the smaller UGO. Once the merger is complete, the new entity will break away from News Corp. and Hearst - the original site's respective owners - and form a new company, technically separate from either.

According to Peter Kafka, who writes for All Things Digital, News Corp. and Hearst finalized details of the deal over the weekend, and will release an official statement in the next few days. Kafka said that unlike MySpace, which News Corp. is reportedly trying to offload for around one sixth of what it originally paid for it in 2005, IGN is a successful and profitable site, and that the belief is that IGN would grow faster as its own company. It's thought that it could take months for the new enitity to separate from its parents. It won't be completely separate however, as News Corp. will hold the controlling share. Presumably, Hearst will hold the other share, as it has been looking for a partner for UGO since last year.

In addition to the main IGN and UGO sites, this deal may also include several other sites that fall under the IGN and UGO umbrellas. GameSpy and Direct2Drive are both parts of IGN Entertainment, for example, and 1up and Game Videos are UGO brands. Of course, until there's official confirmation of the deal, it's impossible to know what - if anything - is happening to these satellite sites. It's hard to imagine that they'd be left out of the deal, but they might not survive the merger.

This is a pretty significant change in the landscape for gaming journalism. IGN wasn't exactly small to begin with - Kafka says that it expects to make around $10 million profit this year - and merging with UGO makes it even bigger still. With so much in the way of resources, the new entity could afford to offer a wide range of content across a wide range of brands. Unfortunately, we won't find out if that's actually the plan for quite some time.

Source: via Joystiq

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Ah the media conglomerate; tis only a matter of time before IGN ends up buying Activision or EA. Then IGN will get bought up by somebody bigger, and the cycle of life continues. :D

Maybe then their editorial content will improve from its current level of "Samefully Retarded".

I know im not the only one who finds their reveiw scores and entire process suspect. They're like Famitsu in that they just give out gold-stars on command... but run by Bro chimps.

Scrumpmonkey:
Maybe then their editorial content will improve from its current level of "Samefully Retarded"

I don't remember hyper-intelligent, space-faring aliens being listed as a part of this business transaction.

News Corp: IGN, U GO now!

As long as they don't try and buy us then it's all good :D

manythings:

Scrumpmonkey:
Maybe then their editorial content will improve from its current level of "Samefully Retarded"

I don't remember hyper-intelligent, space-faring aliens being listed as a part of this business transaction.

Im somewhat reminded of this XD;

image

So funny on so many levels.

Hopefully the break away from News Corp we can expect a better quality of gaming journalism from ign and less hype mongering. Hey I can dream can't I?

MiracleOfSound:
As long as they don't try and buy us then it's all good :D

That would just be depressing, I just have visions of you singing songs about how great Kane and Lynch 3 is due to their editorial line. It makes me sad. But then i feel good, 'cause ive been mining all day long :P (seriously, i can't get that song out of my head! What have you done to me!)

The fact that the man detailing this merger is named Kafka makes me wonder if perhaps it's not all a massive metaphor, representing both the fact that games have become a corporate matter and also that life is an endless series of unsettling encounters en route to the grave. But maybe that's just me.

MiracleOfSound:
As long as they don't try and buy us then it's all good :D

Very much so.

Hell, I can't even use IGN or it's subsites without getting red flags from my AV and Google Protection.

Eh, fair enough, although I doubt this will mean much for those who visit the site...

Also, this is just out of curiosity, but does anyone actually know how big The Escapist is in comparison to other videogame websites?

Scrumpmonkey:

MiracleOfSound:
As long as they don't try and buy us then it's all good :D

That would just be depressing, I just have visions of you singing songs about how great Kane and Lynch 3 is due to their editorial line. It makes me sad. But then i feel good, 'cause ive been mining all day long :P (seriously, i can't get that song out of my head! What have you done to me!)

The day I'm made to sing a song abut how good Kane and Lynch is, is the day I quit music!

Screw that shitty game and screw (insert whichever company it was here) for treating its staff like that.

So if they merge together what will they be named?

One part of me hopes that they're separating from their parent they'll hopefully gain at least a shred of jouranlistic integrity (no offense to Steve Butts, he was the best reviewer they ever had).

However, on the flip side I'm afraid the jouranlist there are just too indoctronated into the industry and used to bought review scores and conditioned exlucisves and this will only make them all the more powerful.

MiracleOfSound:

Scrumpmonkey:

MiracleOfSound:
As long as they don't try and buy us then it's all good :D

That would just be depressing, I just have visions of you singing songs about how great Kane and Lynch 3 is due to their editorial line. It makes me sad. But then i feel good, 'cause ive been mining all day long :P (seriously, i can't get that song out of my head! What have you done to me!)

The day I'm made to sing a song abut how good Kane and Lynch is, is the day I quit music!

Screw that shitty game and screw IGN for treating its staff like that.

I thought that was Gamespot?

MiracleOfSound:

Scrumpmonkey:

MiracleOfSound:
As long as they don't try and buy us then it's all good :D

That would just be depressing, I just have visions of you singing songs about how great Kane and Lynch 3 is due to their editorial line. It makes me sad. But then i feel good, 'cause ive been mining all day long :P (seriously, i can't get that song out of my head! What have you done to me!)

The day I'm made to sing a song abut how good Kane and Lynch is, is the day I quit music!

Screw that shitty game and screw IGN for treating its staff like that.

Maybe im just ultra-cynical but their hype/gold star machince samcks of everything that is wrong with the reveiw system as a whole and as one of the largest sites they shouldn't (for want of a better term) just kneel down, take it, whipe their mouths and ask for more like that.

Infact, once again, an article here says my point better than i can but the inflation of reveiw scores, especially when it comes to big-budget games, is a real turn-off for consumers and does nothing to reward games of real quality. IGN is a main offender in this area, and more. Maybe we will see if their being owned by news corp contributed to this? News Corp is well known for putting its realtionsips and interests ahead of its editorial integruity but the they are also quite well known for letting people get on with things if they make money (see; UK phone hacking)

Gaming jouralism should not be an extension of the marketing depratments of the big publishers and that is precisely, in my eyes, what IGN has been for most of its existence.

Jonny49:

MiracleOfSound:

Scrumpmonkey:

That would just be depressing, I just have visions of you singing songs about how great Kane and Lynch 3 is due to their editorial line. It makes me sad. But then i feel good, 'cause ive been mining all day long :P (seriously, i can't get that song out of my head! What have you done to me!)

The day I'm made to sing a song abut how good Kane and Lynch is, is the day I quit music!

Screw that shitty game and screw IGN for treating its staff like that.

I thought that was Gamespot?

Well screw them instead then.

I never got why so many people go to IGN. I guess it's not my thing, but could people explain what makes people gravitate towards them?

GeorgW:
I never got why so many people go to IGN. I guess it's not my thing, but could people explain what makes people gravitate towards them?

For the same reason so many people used to watch Mtv back in the day, that so many people listen to Lady Gaga and Bieber now, that so many people watch Fox News: they are the biggest and most mainstream, and the common person usually trusts the biggest players in whatever industry the most, textbook herd mentality.

Yeah? Maybe if IGN stops with the poor news reporting, awful reviews, and annoying woman with a monotone voice and fake smile on my 360, I'll care about anything they do.

It is rather disgusting that such a poor site makes that much money though.

KeyMaster45:
Ah the media conglomerate; tis only a matter of time before IGN ends up buying Activision or EA. Then IGN will get bought up by somebody bigger, and the cycle of life continues. :D

Well if the video games websites end up owning video games companies, maybe the games will be actually be better and video game journalists won't have to give bad games good grades anymore. One can dream.

I don't think I've ever once visited either IGN or UGO. So... meh

Furism:

KeyMaster45:
Ah the media conglomerate; tis only a matter of time before IGN ends up buying Activision or EA. Then IGN will get bought up by somebody bigger, and the cycle of life continues. :D

Well if the video games websites end up owning video games companies, maybe the games will be actually be better and video game journalists won't have to give bad games good grades anymore. One can dream.

I think the effect would be just the opposite actually. Were IGN to buyout one of the big game publishers they would then have a vested interest in giving their games good reviews and their competitors bad reviews. After all, why should you let your employees bash a game that you're trying to make money off of; even if it is a steaming pile of crap.

KeyMaster45:

I think the effect would be just the opposite actually. Were IGN to buyout one of the big game publishers they would then have a vested interest in giving their games good reviews and their competitors bad reviews. After all, why should you let your employees bash a game that you're trying to make money off of; even if it is a steaming pile of crap.

It sounds like a source of endless fun for me; I could start my own knock-off of the Colbert Report, but targeted squarely at such dishonest gaming journalism.

IGN is awful, i see that im not alone in that opinion. It always seemed that over there reviews and news were secondary to very obvious attempts at promoting a specific stereotypical gamer culture that actually seem to be working. I can't stand them.

i've just gotta say that i love the main papge picture for this..... it's rather appriate ahah.

ThreeKneeNick:
IGN is awful, i see that im not alone in that opinion. It always seemed that over there reviews and news were secondary to very obvious attempts at promoting a specific stereotypical gamer culture that actually seem to be working. I can't stand them.

their news updates are alrights, and they have a few ok exclusives. I only really go there for the movie/comic reviews which are "usually" (sometimes the film reviews are a bit off) alright.

Im so happy i get most of my gaming stuff from here and gametrailers now though, just because its less bias and often funny.

Great. Now what will happen to 1up? Will it be slashed down like when it was accquired by UGO?

Stopped visiting IGN a long time ago, the standard of "journalism" just kept getting lower and lower. The merger pretty much has to be a good thing, given that it's hard to imagine the site getting much worse.

matrix3509:

GeorgW:
I never got why so many people go to IGN. I guess it's not my thing, but could people explain what makes people gravitate towards them?

For the same reason so many people used to watch Mtv back in the day, that so many people listen to Lady Gaga and Bieber now, that so many people watch Fox News: they are the biggest and most mainstream, and the common person usually trusts the biggest players in whatever industry the most, textbook herd mentality.

But how did they get the biggest? Were they just first or what have they done that was so good that they became the biggest?

Furism:

KeyMaster45:
Ah the media conglomerate; tis only a matter of time before IGN ends up buying Activision or EA. Then IGN will get bought up by somebody bigger, and the cycle of life continues. :D

Well if the video games websites end up owning video games companies, maybe the games will be actually be better and video game journalists won't have to give bad games good grades anymore. One can dream.

Or maybe they will be even more biased than they already are. Seeing that from IGN's point of view makes it disturbing...

 

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