Duke Nukem Forever PR Agency Threatens Sites Over Bad Reviews - UPDATED

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Duke Nukem Forever PR Agency Threatens Sites Over Bad Reviews - UPDATED

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A PR agency has apologized for publicly threatening to blacklist videogame review sites that "went too far" with their negative reviews of Duke Nukem Forever.

Things are not going well for Duke Nukem Forever. After nearly a decade and a half "in development," the game was finally finished by Gearbox and turned loose to reviewers, who wasted no time in savaging it as a half-baked mess. Some reviewers were more or less harsh than others - our own Russ Pitts recommended that "if you are stuck on a deserted island with only this game to play, go fishing instead" - but the cumulative effect was enough to finally enough to push Jim Redner of The Redner Group, the PR agency handling the game, over the edge.

"too many went too far with their reviews...we r reviewing who gets games next time and who doesn't based on today's venom," he wrote on the official Redner Group Twitter feed. "It's one thing to not like a game, it's an entirely different thing to rate it a 2 & b completely mean spirited."

In other words, if you were too hard on the Duke in your review, which is by any definition an entirely subjective measure, you may not be getting any more games or coverage support from the Redner Group in the future. It's a pretty shocking admission to make publicly, and the agency quickly deleted the tweets and apologized for "acting out of pure emotion." A separate apology to numerous individual game journalists was also sent out, admitting that the outburst was a "juvenile act" and also stating that 2K Games had absolutely nothing to do with it.

"Though I didn't name names, I did say that I thought some reviews had gone too far in tone," Redner wrote. "I respect the scores, it had to deal with the tone. I was unable to properly convey that in 140 characters. But that it beside the point."

"We are all entitled to our opinions regardless of score, tone or meaning. My response was a juvenile act on my part. I know better and my emotion got the best of me. I have worked very hard on this project. I want it to succeed. I just got upset and acted out," he continued. "I believe we are all allowed to voice our opinions and that opinions by their very nature are correct. Many of you quickly pointed out my error in judgment. For that I thank you and apologize."

UPDATE: 2K Games has now commented and it's bad, if not entirely surprising, news for The Redner Group, which is no longer employed by the company.

"2K Games does not endorse the comments made by Jim Redner and we can confirm that The Redner Group no longer represents our products," 2K said in a statement. "We have always maintained a mutually-respectful working relationship with the press and do not condone his actions in any way."

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The best way to counter a reviewer who didn't like the shitty game he just played is to stop making shitty games.

Is throwing a big temper tantrum when people don't like your game the new it thing for the industry? It's been happening quite often recently.

IM pretty sure the developers half expected bad reviews due to the many years of hype.

I thought Duke Nukem was a game that took great joy in going too far? Surely reviewers should be able to give it the same treatment.

This is very bad.
The reviewers forgot to kiss their asses so they won't be able to get the copies of the game before the release... just like the witcher 2.... which is selling great.....
Where was I going with this?
Ah, yes. Buy the witcher 2....

Yeah, you can't tell people what they want. If people don't like your game, ohwell. Start making good ones.

Gee, i wonder if he hired a PR manager to help him with this mess and deliver that apology.

-_-

Oh Gearbox... what did you think you were getting into.

You should of figured out the game you decided to finish was the combined mess of ten years of many developers.

Don't blame the reviewers and don't say you will not support the sites that gave it a bad reviews, who are basically half your marketing (as shown by Duke sticking his gun in our face over to your left). People haven't forgotten about Kane and Lynch and Gamespot, doing that against the entire internet won't make you friends.

Don't they realize they're supposed to make a game that's good next time so they don't have to worry about bad reviews I mean people will review come release time anyway.

The main problem here is that taste, whether in food or entertainment, is entirely subjective. That said Duke's latest game is not to my taste in entertainment. I also like the option of renting games first before you buy them, took a whole lot of stress off my back.

What the hell did they expect!?

They DO realize that having a game basically sit in stasis for a decade is NOT a point in its favor, right? In fact, it's the biggest problem your game could ever have!

"...unable to properly convey that in 140 characters"? Yeah, that's true for a lot of things...and when it's the case, don't try to do it.

Not G. Ivingname:
-_-

Oh Gearbox... what did you think you were getting into.

You should of figured out the game you decided to finish was the combined mess of ten years of many developers.

Don't blame the reviewers and don't say you will not support the sites that gave it a bad reviews, who are basically half your marketing (as shown by Duke sticking his gun in our face over to your left). People haven't forgotten about Kane and Lynch and Gamespot, doing that against the entire internet won't make you friends.

It wasn't Gearbox... That was the Redner Group. Which is related to 2K. Randy Pitchford hasn't stuck his oar in yet, as far as I know.

Andy Chalk:
Duke Nukem Forever PR Agency Threatens Sites Over Bad Reviews

This is one of the reasons why the video game industry isn't taken seriously. Publishers and developers act like 3 year olds when their games aren't received well. And threatening reviewers for being honest? Fuck you.
I'll end with this:

It was an error in judgement for certain, but one that's going to cost the man a lot of business. It's a shame and I hate seeing it happen for any reason, deserved or not.

I don't get my games from Render Group, so I should be fine when I tear DNF a new one next week. Unless the levels that are left are actually good.

""It's one thing to not like a game, it's an entirely different thing to rate it a 2 & b completely mean spirited.""

Yeah, its called liking it even less than just not liking it, moron.

lacktheknack:

Not G. Ivingname:
-_-

Oh Gearbox... what did you think you were getting into.

You should of figured out the game you decided to finish was the combined mess of ten years of many developers.

Don't blame the reviewers and don't say you will not support the sites that gave it a bad reviews, who are basically half your marketing (as shown by Duke sticking his gun in our face over to your left). People haven't forgotten about Kane and Lynch and Gamespot, doing that against the entire internet won't make you friends.

It wasn't Gearbox... That was the Redner Group. Which is related to 2K. Randy Pitchford hasn't stuck his oar in yet, as far as I know.

O Rly?
No one involved with the game is acting very maturely. It is disgraceful.

Silly Redner. You dont threat the reviewers, you buy them.

Andy Chalk:
"It's one thing to not like a game, it's an entirely different thing to rate it a 2 & b completely mean spirited."

Jim Sterling of Destructoid: "Nobody should think kindly of such a miserable, lifeless, grotesque little game." 2/10

Methinks Dtoid might be one of these unnamed 'evil' sites. How dare they have a negative opinion of a game?

RedEyesBlackGamer:

lacktheknack:

Not G. Ivingname:
-_-

Oh Gearbox... what did you think you were getting into.

You should of figured out the game you decided to finish was the combined mess of ten years of many developers.

Don't blame the reviewers and don't say you will not support the sites that gave it a bad reviews, who are basically half your marketing (as shown by Duke sticking his gun in our face over to your left). People haven't forgotten about Kane and Lynch and Gamespot, doing that against the entire internet won't make you friends.

It wasn't Gearbox... That was the Redner Group. Which is related to 2K. Randy Pitchford hasn't stuck his oar in yet, as far as I know.

O Rly?
No one involved with the game is acting very maturely. It is disgraceful.

That was pre-release. I haven't seen anything post-release, but it looks like he'll have to eat his words.

Also, it's freaking Duke Nukem. When did maturity ever enter the picture?

lacktheknack:

RedEyesBlackGamer:

lacktheknack:

It wasn't Gearbox... That was the Redner Group. Which is related to 2K. Randy Pitchford hasn't stuck his oar in yet, as far as I know.

O Rly?
No one involved with the game is acting very maturely. It is disgraceful.

That was pre-release. I haven't seen anything post-release, but it looks like he'll have to eat his words.

Also, it's freaking Duke Nukem. When did maturity ever enter the picture?

I expect developers and publishers to be professional. Arrogance, immaturity, and petty anger is never okay no matter what game it is involved with. It might be pre-release, but he is still challenging reviewers.

We really need to revamp the review system for games, Companys seem to consider reviewers as some kind of ad agency that they are sending their game off to get great press coverage for. This idea is really misguided. Is this really what the video game industry has come too? Cheap shots and bribes? What happen to just making a game and then just selling it?

On the flipside, Gearbox should have stayed the hell away from DNF. Atleast in the form it was currently in when they got it. Also the gameplay should have never had any of that modern nonsense they packaged into it. They make a big case about how DNF is superior to all them evil modern shooters. And yet it itself copies the Halo gameplay word for word?

Anyway, give this one a skip and look forward for the new Serious Sam game. Which is pretty much the un-hypocritical version of DNF. and with 90% less hype.

lacktheknack:
Also, it's freaking Duke Nukem. When did maturity ever enter the picture?

It is not "freaking Duke Nukem". It is known as real life, a place where rational thinking and maturity gets you very far than being a jerk and fuckwad.

To tell you the truth.

I'm still shock the game comes out and it will take me four years to actually play the bloody thing.

I can sympathize. It's got to be hard to watch a project you put a lot of work on become the subject of a thrashing. At least he had the sense and grace to apologize. GameSpot never went as far after the whole Kane and Lynch debacle.

Wow... emotional outburst? I guess that's what happens when you have kids handling the tweetings of your business huh?

Seriously... though I do find it funny they deleted the tweets, might as well leave those up because everyone knows about them, game developers included. Let's hope we get something about Gearbox throwing this PR Agency out onto the curb.

RedEyesBlackGamer:

lacktheknack:

Not G. Ivingname:
-_-

Oh Gearbox... what did you think you were getting into.

You should of figured out the game you decided to finish was the combined mess of ten years of many developers.

Don't blame the reviewers and don't say you will not support the sites that gave it a bad reviews, who are basically half your marketing (as shown by Duke sticking his gun in our face over to your left). People haven't forgotten about Kane and Lynch and Gamespot, doing that against the entire internet won't make you friends.

It wasn't Gearbox... That was the Redner Group. Which is related to 2K. Randy Pitchford hasn't stuck his oar in yet, as far as I know.

O Rly?
No one involved with the game is acting very maturely. It is disgraceful.

What, you expected people involved with Duke Nukem to be mature?

"too many went too far with their reviews...we r reviewing who gets games next time and who doesn't based on today's venom...It's one thing to not like a game, it's an entirely different thing to rate it a 2 & b completely mean spirited."

Look at how they talk. It's obvious they're lacking upstairs. Pat them on the heads and move on to something that matters.

GOOD. Fuck you. Your game was shit. Reviewers should keep this up.

Vibhor:

lacktheknack:
Also, it's freaking Duke Nukem. When did maturity ever enter the picture?

It is not "freaking Duke Nukem". It is known as real life, a place where rational thinking and maturity gets you very far than being a jerk and fuckwad.

Joke man. Joke.

And really, I'd contest that statement anyways. It's all about GETTING AWAY WITH being a jerkwad. See: Paying out the reviewers. It worked great until the Kane and Lynch debacle.

ScoopMeister:

RedEyesBlackGamer:

lacktheknack:

It wasn't Gearbox... That was the Redner Group. Which is related to 2K. Randy Pitchford hasn't stuck his oar in yet, as far as I know.

O Rly?
No one involved with the game is acting very maturely. It is disgraceful.

What, you expected people involved with Duke Nukem to be mature?

I expect them to act professionally. They represent the industry. This childish BS helps no one.

lacktheknack:

Vibhor:

lacktheknack:
Also, it's freaking Duke Nukem. When did maturity ever enter the picture?

It is not "freaking Duke Nukem". It is known as real life, a place where rational thinking and maturity gets you very far than being a jerk and fuckwad.

Joke man. Joke.

And really, I'd contest that statement anyways. It's all about GETTING AWAY WITH being a jerkwad. See: Paying out the reviewers. It worked great until the Kane and Lynch debacle.

We need an entirely new species who do not have corruption in their genes to do all the honest work. I would forgive every developer involved in the development of duke nukem forever if they made a species like that....one can dream, right?

TheIronRuler:
Ah, yes. Buy the witcher 2....

i will.
but only because i respect random people on the internet.

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