Activision: CoD Has More Players "Than Any Facebook Game"

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Activision: CoD Has More Players "Than Any Facebook Game"

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Facebook doesn't hold any appeal for Activision right now, mainly because more folks play Call of Duty titles than any Facebook app could ever hope to have.

It goes without saying that a lot of people play Activision's Call of Duty games. In fact, Activision is claiming that there are more fans of the series who are "more engaged" than any gamers who play Facebook titles.

Activision CEO Eric Hirshberg was recently on hand at the 13th Annual Pacific Crest Global Technology Leadership Forum. During his speech, Hirshberg explained that Activision's upcoming Call of Duty products will be far more appealing for gamers than anything on Zuckerberg's social network:

"Call of Duty has more players who pay-to-play online than any Facebook game and our players pay more per player on average than any Facebook game.

"They're also more engaged - the percentage of Call of Duty's monthly unique players that play the game every day is higher than that of the top three Facebook games."

Hirshberg's statement came about when he was addressing why Activision hasn't been as eager to dive into casual games on Facebook, as opposed to competitors like Electronic Arts and Ubisoft. Obviously this plan is working well for Activision so far, and the company's CEO voiced this opinion when he stated, We feel [Activision's] strategy continues to be very well aligned with the market opportunity."

Source: Gamasutra

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Sense? In ActiVision? What's next, Obsidian making a bug free game?

CEO's. Paid millions to bullshit and squabble incessantly.

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I'm not so sure if Call of Duty is more popular than Farmville.

It's bollocks.

Every major publisher has a plethora of studios under their belt that specializes in developing mobile games. Sure, while they may not be technically targeting Facebook, they are certainly targeting the same market - casual gamers.

All Hirshberg was doing was talking up COD to a bunch of investors who are not morons and realize that they might be able to get bigger returns by investing in another market. You could easily paraphrase Hirshberg by saying, "Please keep giving me your money, our investment is just as good as the other investments you are looking at!"

Dear Activision, tells us that CoD is better <quality> than any facebook game and has better <quality> of fanbase than any facebook game (when was last time you heard teenagers calling each other noob for growing a certain plant in frontierville?).

If half of town uses same hooker, it does not mean that the hooker is good, it means that the hooker is accessible, and is probably full of STDs too while at it.

No it does not. They cater to a different audience and the Facebook one is bigger.

Didn't knew CAll of Duty was competing with facebook games. Well seen the quality of 95% of FB games it does make sense.

I'm glad to see that Activision is still attempting to remain to the same standard of quality and audience they always have since Kotick came on board. That is, apparently competing with Facebook games that amusingly take longer to manage something decent on than the most recent CoD game!

And then someone will point out how much less it cost to make these Facebook games than CoD. Then Dollar signs will appear and Activision will bring out Call of Duty: Social.

How is this an accomplishment? Or something to brag about?

And just look at the quality of some of those players.

Real achievement there, well worth bragging about i'm sure.

That seems a very narrow, select statement on the part of Hirshberg. Phrases like "than any [one] Facebook game" and "than that of the top three Facebook games" hardly indicate a market dominance uncommonly successful for an FPS title.

Taking that he's not just lying.

First point -

"Call of Duty has more players who pay-to-play online than any Facebook game and our players pay more per player on average than any Facebook game.

Forgive me if I'm wrong, but CoD doesn't have microtransactions yet. That means he's only counting the RRP, which I'm reasonably sure that no-one here bought it for full RRP.

"They're also more engaged - the percentage of Call of Duty's monthly unique players that play the game every day is higher than that of the top three Facebook games."

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DAU = Daily Active Users / MAU = Monthly Active Users.

So, CoD has more MAU's that are also DAU's then. That seems an awfully spurious way of working these things out - but let's go with it:

Top 3 MAUs: 171,204,405 (171 million active users a month)
Top 3 DAUs: 34,769,432 (35 million active users daily)

So roughly 20%.

Now, he's talking about Call of Duty - but he doesn't mention which version. I doubt anyone's playing Call of Duty: Finest Hour daily, but they might play it monthly.

So what you're actually saying, CEO, is

More people have bought a version of CoD than have used a micro-transaction in the top 3 FB games, and have spent more money doing so, on average.

So it's pretty close then, or he would have said overall.

And Zynga have the top 5 slots...

We have more than 20% of people who play Daily that also play Monthly

Woo.

Steam Stats gives the peak of people playing MewTwo as 80/90,000.

Of the 175 million accounts who use FB daily, nearly a tenth of them play Farmville. And nearly 95% play it once a month. Try that one at your next board meeting.

It makes sense if you think about it. The same brainless morons play facebook games and CoD games it seems.

Makes sense. Farmville runs on 30 fps.

Well, by their logic, I am the kooky o puffs bird, I love to snort cocaine and mess people up with my large hood orinimeant.. Yeah no, CoD doesn't have as many players as facebook.

I'm glad, COD drains a certain kind of trolls from the rest of the gaming spectre which makes it so that I can play most games teabag-free.

Whether their statement is true or false, they just alienated a segment of their potential customer base.

standokan:
I'm glad, COD drains a certain kind of trolls from the rest of the gaming spectre which makes it so that I can play most games teabag-free.

This.

The average COD player isn't exactly "worldly" or fun to be around.

So, while I do hate the never ending stream of "shoot the brown people in the brown landscape" games, I do have to hand it to Activision for the population balance.

But if you could combine the two together...

what a greate archievment... better than some mini games.

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vermin_:
Makes sense. Farmville runs on 30 fps.

Haha this made my day

And what will happen when the franchise stagnates? Then they're screwed!
Meh, they beat FB games, not exactly impressive.

I'm not entirely sure why we care about this, or even how the statistics are related...

The 2 markets are pretty much unrelated; they don't mix. People who play Call of Duty don't generally touch FaceBook games like Farmville, and vice versa for Farmville players. Theres no point comparing the two, because both categories of gaming will always have a market.

I find it remarkable that Activision is managing to sound more and more like the worse of their userbase with petty showing off and bickering.

Well obviously they pay more. Activision nickel and dimes its players like no tomorrow

Depends on your metric of measurement, His words are picked here very carefully as to show they have weighted the stats pretty havily in their favor and are measuring in a way that is meant to make them 'win'. You can slant statistics any way you choose. Its really easy and most people do realise that stats are mainly not plucked out of the air put put through a system that makes them say what you want them to say.

That is why the massive stats bubble thing was such bullshit and that is why these claims are such bullshit. The corporate mind seems obsessed with these kinds of things rather than the actual quality of their product. You can pull stats out of your anus all day, call of duty will still be shite and so will facebook games and there will always be a more dedicated long term community for decent products.

Reached audience =/= fanbase.

"Call of Duty has more players who pay-to-play online than any Facebook game and our players pay more per player on average than any Facebook game.

That shouldn't really come as a surprise, seeing as all CoD players have shelled out 60$ for the game in the first place and there's no "free" version of CoD. In addition you have the map DLCs and yearly releases of a new game...
In Zynga's case, sure some players pay for game content, but there's so many millions of them who play without paying, or perhaps aren't even considered active players.

So really, Activision is saying that their product that costs quite a lot of money (+additional costs) has players that pay more money than a product that is initially free (+additional costs). Wow, that was a smart conclusion that probably took many hours and days to figure out.

vermin_:
Makes sense. Farmville runs on 30 fps.

Ha I was thinking something along the same lines...

The amount of trash talking between game development publishers is getting as bad as the amount of trash-talking in Canadian politics.

Sooner or later, we're going to have someone like Tripwire going "Look at us, buy our shit because we're not dicks."

I think Activision has gotten to the point where CoD is so successful, the company is willingly made themselves think the series makes diamonds made out gold fall from the sky. I hope Battlefield 3 beats MW3 just to kill that notion.

Macrobstar:

vermin_:
Makes sense. Farmville runs on 30 fps.

Haha this made my day

AND farmville is not for people with a life.

Seriously, CoD is just a multiplayer based ego-soothe at this point, anyone without ego issues just doesn't care about the franchise anymore. They've made what...2 good games out of the genre? (I am of course referencing to CoD2/4 singleplayer, multiplayer has always been for kids)

vermin_:
Makes sense. Farmville runs on 30 fps.

It's what ruined it for me.

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