Sony Hopes to Conquer the UK With Cheaper PS3s

Sony Hopes to Conquer the UK With Cheaper PS3s

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Getting below 200 was a "defining moment" for the last two PlayStations, says Sony.

New Sony Europe Boss, Jim Ryan, wants to see the PS3 take the lead in the UK, and thinks that the recent price cut will be just the thing to help the console do it. Ryan says that while the PS3 rules the roost in most PAL countries, in the UK that simply isn't the case.

"The UK is one of the territories where we have to do better," Ryan said. He thought that getting the PS3 to below 200 - a level the Xbox 360 has been at for quite some time - was going to make a big difference. "History has shown us that once you get to 199 you hit lift off," he said. "We can do some serious business and this kick-starts that. Getting to 199 was a defining moment for the PSone and PS2 - this will be no different."

Ryan didn't blame the PS3's relatively poor performance on economic conditions, saying that other countries - specifically countries where the PS3 was "winning" - had similar economic problems. He noted, however, that the UK was more like the US - where the Xbox 360 is the dominant console - than Continental Europe in terms of its tastes.

Of course, there's no single reason that the Xbox 360 outsells the PS3 in the UK. Price, release dates, availability, and more besides, will all have played a part; and with the Xbox 360 still available for less than the PS3 in many places, It will be interesting to see whether this new price point really does give the PS3 the boost Sony hopes it will.

Source: MCV

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Well, it's nice to know that Sony have finally decided to stop screwing us over with the price, but 199 is still a hell of a lot of money. I already have one console, so I really can't justify spending nearly 200 on another.

Okay...so why the hell didn't you do it earlier Sony!? Seriously, I don't understand. First they launch at a ridiculously high price, act surprised that it didn't go well, and then they just keep with the tiny price cuts that still had them as the most expensive console by a long shot, and now they say with slight desperation that dropping it to a price anywhere near the other consoles is gonna cause ps3 sales to skyrocket!?

What the hell have Sony been on this generation, man? Sure, nintendo's been high off of the tears of their hardcore fanbase while they made big money grabbing the casual Market, which was traitorous and cruel but at least made business sense, Microsoft has been, well, Microsoft, greedy and occasionally stupid, but not exactly the devil, whilst Sony have just been munching mushrooms saying "duurrh, why won't they work extra hours to buy our console?"

No offense meant to Sony fans (or anyone else I may have offended), but you gotta admit, Sony have gone completely gorram nuts!

Captcha: But peniesp We're not talking about the handheld Market right now!

Huh. Below 200? Damn. I would feel silly with my day-after-release PS3, but then I play some PS2 games and feel better.

I think the price drop will make a massive difference, especially when you compare the capabilities of the two consoles. At the same price you'll choose the one that can do more and has more.

Besides its becoming ever clearer that all alleged Xbox exclusives end up going to PS3 or can be played on a PC. Where as PS3 exclusives stay where they are.

Hmm this certainly makes buying a PS3 appealing, but I'm still unsure it's worth it. I'm more than happy with the 360 and the few PS3 exclusives I want can't really justify buying one.

I have wanted to buy a PS3 for a while now, but the price has always been an issue. And Guess what. It still is. I can get an Xbox 360 for 120, and play pretty much all the games I wanted to play that arent available on wii/pc on that system. 80 is a lot of food/drink/games/fun. I dont need online, so xbox live membership doesnt matter too me either.

cheaper anything in the UK nowadays is a plus

now all we need is Sony to buy up Tescos and start selling electricity as well . . .

I don't suppose it could have anything to do with the UK government being completely in the shitter? Kind of hard to justify buyin a new console when VAT has gone up, bills are getting more expensive, the general cost of living is on the rise, and you're either taking a pay freeze at work or you've been put out of a job.

Just sayin'...

Ubermetalhed:

Besides its becoming ever clearer that all alleged Xbox exclusives end up going to PS3 or can be played on a PC. Where as PS3 exclusives stay where they are.

And this is why I occasionally consider buying a PS3, but not an xbox. I have a PC. It plays all the xbox games I care about and then some. However there have been quite a few PS3 exclusive releases I want.

I can see it working. Its amazing what a psycholocial difference it makes having something priced at 199 rather than 201. I like to think I'm immune to the effect myself, but its hard to objectively test.

This would be proper tempting, but I recently picked up a 360 elite with 2 games of my choice in the Games Master in Acton for 115. With a plug and play. And a warranty.

Eh. Last time I bought a PS3 and then instantly sold it due to cash flow problems, but now that it's cheaper and I've got money to spare... it's tempting, but I'm still not sure. I do want me some Uncharted though.

j-e-f-f-e-r-s:
I don't suppose it could have anything to do with the UK government being completely in the shitter? Kind of hard to justify buyin a new console when VAT has gone up, bills are getting more expensive, the general cost of living is on the rise, and you're either taking a pay freeze at work or you've been put out of a job.

Just sayin'...

You kiddin'? Those all sound like reasons to get a Ps3 to me. Gaming is escapism, and when the world around you turns to shit, who doesn't want to just sit at the couch, and escape to a world where you can punch Russian mercenaries, utter witty lines and then save the world? Or attack street mimes with lightning grenades? Or watch a robotic dinosaur and a mecha dragon beat the shit out of each other?

It's funny to think that all the other PSs have been worth more than 200 once. If you disregard price, I can't understand how someone could rationalize choosing a 360 over PS3, so hopefully this will improve sales.

Catchy Slogan:
Well, it's nice to know that Sony have finally decided to stop screwing us over with the price, but 199 is still a hell of a lot of money. I already have one console, so I really can't justify spending nearly 200 on another.

My body convulsed when I read that.

OT: Cool, I guess. I already have one, so it doesn't really matter to me, though.

I think the major factor is the UK-ers as we speak English and with the internet we are exposed to a lot more Americans where there is a high concentration of X-bros bigging up that platform.

Also - for shame - there is VERY LITTLE presence of British publications on the internet, it's all gametrailers, escapist, IGN, gamespot, etc, etc.

UK's EDGE Magazine is of course hugely important but it is limited in its impact by it being a monthly paper-only publication that is quite expensive. And anyway, they do have a reputation for giving PS3 a hard time.

Though I wonder how much this is down to how Microsoft simply has better marketing in English speaking countries like US, UK and ANZAC.

GeorgW:
It's funny to think that all the other PSs have been worth more than 200 once. If you disregard price, I can't understand how someone could rationalize choosing a 360 over PS3, so hopefully this will improve sales.

Interesting logic since I bought my PS3 4 years before my 360 :P

OT: I like that at one time the PS2 cost over 200 and now it can be bought for a fiver and used as a doorstop.

Good move I think. It will open up the PS3 to a lot more people in the UK.

I do not own a PS3 myself, I just use my brothers. So this may be relevant to my interests.

TimeLord:

GeorgW:
It's funny to think that all the other PSs have been worth more than 200 once. If you disregard price, I can't understand how someone could rationalize choosing a 360 over PS3, so hopefully this will improve sales.

Interesting logic since I bought my PS3 4 years before my 360 :P

OT: I like that at one time the PS2 cost over 200 and now it can be bought for a fiver and used as a doorstop.

I said I couldn't understand it, not that I have anything against it, so please explain to me your rationalisation.

GeorgW:

TimeLord:

GeorgW:
It's funny to think that all the other PSs have been worth more than 200 once. If you disregard price, I can't understand how someone could rationalize choosing a 360 over PS3, so hopefully this will improve sales.

Interesting logic since I bought my PS3 4 years before my 360 :P

OT: I like that at one time the PS2 cost over 200 and now it can be bought for a fiver and used as a doorstop.

I said I couldn't understand it, not that I have anything against it, so please explain to me your rationalisation.

I actually mis-read your post. I thought you said you couldn't see the rational in not getting a 360 over a PS3.

So yea, I completely mis-read you post. I'll slap myself and read everything properly next time.

I honestly think that marketing is the main reason why many people prefer the Xbox over the PS3.

While the Xbox does come out on top with a few things depending on preference, better controllers and supposedly has better online, the thing that matters the most is the exclusives, and I think that's where the PS3 is miles ahead.

The thing I find though is that Xbox players have no idea what the PS3's exclusives are, Sony don't advertise enough and when they do advertise it's to their current fanbase. Then on the other hand Microsoft advertises to hell and back and they're damn good at it, everyone knows what the Xbox has in store and gets all the hype that comes with it. So you'd be more inclined to think that the Xbox has more and better games.

OutrageousEmu:

j-e-f-f-e-r-s:
I don't suppose it could have anything to do with the UK government being completely in the shitter? Kind of hard to justify buyin a new console when VAT has gone up, bills are getting more expensive, the general cost of living is on the rise, and you're either taking a pay freeze at work or you've been put out of a job.

Just sayin'...

You kiddin'? Those all sound like reasons to get a Ps3 to me. Gaming is escapism, and when the world around you turns to shit, who doesn't want to just sit at the couch, and escape to a world where you can punch Russian mercenaries, utter witty lines and then save the world? Or attack street mimes with lightning grenades? Or watch a robotic dinosaur and a mecha dragon beat the shit out of each other?

They may be reasons to get a PS3, but they're also reasons for people not having money to buy one :P

It's great that in one hand Sony are lowering the price for those who don't have a PS3, 200 is a good deal.

But they are screwing us over with the price of the PSP Vita when thats out, not only do we get it later, but we pay alot more too. Seriously why don't they lower the price to better match the one in the US they are bound to get alot more sales out of it, it looks like an impressive machine but I'm not paying that much for one and I bet I'm not the only one thinking that.

Sony have been overpricing their stuff alot this gen, hopefully they'll learn their lesson soon (yea right) don't get me wrong I love my PS3 it's got some great games but in some areas Sony have dropped the ball.

TimeLord:

GeorgW:

TimeLord:

Interesting logic since I bought my PS3 4 years before my 360 :P

OT: I like that at one time the PS2 cost over 200 and now it can be bought for a fiver and used as a doorstop.

I said I couldn't understand it, not that I have anything against it, so please explain to me your rationalisation.

I actually mis-read your post. I thought you said you couldn't see the rational in not getting a 360 over a PS3.

So yea, I completely mis-read you post. I'll slap myself and read everything properly next time.

Ah, ok then, no worries.

You xan buy a 360, with a 20gb HDD for 80. A 250gb HDD is an extra 50. They're still way behind.

Treblaine:
I think the major factor is the UK-ers as we speak English and with the internet we are exposed to a lot more Americans where there is a high concentration of X-bros bigging up that platform.

Also - for shame - there is VERY LITTLE presence of British publications on the internet, it's all gametrailers, escapist, IGN, gamespot, etc, etc.

UK's EDGE Magazine is of course hugely important but it is limited in its impact by it being a monthly paper-only publication that is quite expensive. And anyway, they do have a reputation for giving PS3 a hard time.

Though I wonder how much this is down to how Microsoft simply has better marketing in English speaking countries like US, UK and ANZAC.

PC Gamer is a British product.

xbox + kinect is 300 shipped, and kinect is a far superior product than move

if they dropped the price of the barebones ps3 + controller + eye + move to 250 then it would be competitive, otherwise it just isn't a good deal

OutrageousEmu:

j-e-f-f-e-r-s:
I don't suppose it could have anything to do with the UK government being completely in the shitter? Kind of hard to justify buyin a new console when VAT has gone up, bills are getting more expensive, the general cost of living is on the rise, and you're either taking a pay freeze at work or you've been put out of a job.

Just sayin'...

You kiddin'? Those all sound like reasons to get a Ps3 to me. Gaming is escapism, and when the world around you turns to shit, who doesn't want to just sit at the couch, and escape to a world where you can punch Russian mercenaries, utter witty lines and then save the world? Or attack street mimes with lightning grenades? Or watch a robotic dinosaur and a mecha dragon beat the shit out of each other?

That's all well and good, but with what money should people go out and buy a PS3? I know that I've been tempted myself to look into getting a PS3, but the fact is that I simply don't have the money to set aside for one. I was struggling to pay bills, rent and food while I had a job. Now that I've joined the unemployment line down the local Jobcentre, I simply haven't got any money to spare on luxuries. And I know it's the same deal for millions of others here in the UK. Either you've got a job, and are struggling to get by as everything gets more expensive, or you've been made redundant and are now surviving on what little the government can afford to give you.

The UK is not a pretty place to be right now.

I just paid 170.00 to have my PS3 fixed, like a week ago!

Damn you Sony, you win this round.

"Why would a person buy console X before console Y". Don't worry boys, one day you will be all grown up and you'll be able to buy both.

OT: A good time to buy a PS3 if you still don't have one. Some very entertaining titles available and the PS1 store is full of gems that's growing all the time. Just wish they'd improve the joypad design. The stick layout on the 360 is better and there has not been a fantastic d-pad since the Sega Saturn.

Ubermetalhed:
I think the price drop will make a massive difference, especially when you compare the capabilities of the two consoles. At the same price you'll choose the one that can do more and has more.

Besides its becoming ever clearer that all alleged Xbox exclusives end up going to PS3 or can be played on a PC. Where as PS3 exclusives stay where they are.

They stay exactly at the point were it still doesn't justify buying a ps3.

Seriously though If your going to buy a console then get whatever console your friends have. PS3 or Xbox both have their strengths and weaknesses but both of them suck when you have no one you know to play with.

It's always been a bit weird how against the mainstream of the continent the UK flows

rembrandtqeinstein:
xbox + kinect is 300 shipped, and Kinect is a far superior product than Move

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What are you talking about?

Kinect has a dancing simulator... and that's it.

At least Move has some fun shooting and sword fighting games, and can you really say that Star Wars lightsabre is better on Kinect than with a move controller that is crying out for lightsabre combat!?!?

You can't forget the fact;
That even that XBOXs Are slightly, yes slightly, cheaper they do charge you for tiny things; I mean 40 annually for Xbox Live Gold, which is required to play games online; On PS3 and PC its all free...
The Other Thing I love on PC; ANY TIME UPGRADE YOUR SPECS!!!;
SLI/Crossfire
i7
Whatever floats your boat;
And the fact that you can play 3D on all consoles is a plus, just not on all games;
ON PC YOU CAN HAVE SURROUND!!!
3 MONITORS ARE MILES BETTER THAN 1; well even better if they were bezel-less.
Fully customisable;PCS;
Easy GamePlay Recording on PCS;..

ON XBOX YOU CANT EVEN PLUG IN A SURROUND SOUND SYSTEM THAT WORKS PROPERLY!!
ON PC; JUST EASY 7.1 PLUG HD IN AND DONE...

On The KINECT vs. MOVE topic I would say that I hope that Xbox(MicroSoft) is reading this;
What I think they should do is make a handheld controller similar to the Move one for Kinect and make it optional for some of the games,.. It would give you the best gaming experience.

I still believe Sony consider the PS3 as a fairly minor thing, basically used as a launchpad to push Blu Ray, and they got lucky, Blu Ray took off, to a certain extent.

If they hadn't done that, it could have launched earlier, at least 100 cheaper, and been a better rival to the 360. But they felt Blu Ray was more important, which is fairly amusing seeing as games are now outstripping movies :D

 

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