"Tanksis" Turn London Into a Battlefield

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"Tanksis" Turn London Into a Battlefield

Electronic Arts marked the European release of Battlefield 3 by unleashing a fleet of 33,000 pound "tanksis" to ferry commuters around the city of London.

With a top speed of 29 mph, the FV433 "Abbot" isn't going to get you from point A to point B in any kind of record-setting time. It's also probably not the quietest or most comfortable ride you've ever had, and I imagine the fuel economy isn't great either. Parallel parking is probably a nightmare.

On the other hand, it's a tank, so the odds of you being cut off [and flipped off] by one of the many jerkwad idiots who prowl the roads on a daily basis is probably pretty thin. Armor plating and a 105mm gun has a way of getting people's attention. And did I mention they weigh 33,000 pounds?

Commuters in London didn't get to drive them but a lucky few did get a ride on the "tanksis" that EA turned loose on the city to mark the launch of Battlefield 3. Even better, the rides were free, although I'd happily pay a fare for a tank ride across the city. The tanksis ran all day yesterday around Big Ben, Trafalgar Square, Westminster and Buckingham Palace, and returned to action today.

"Tanksis have been brought to the Capital to make the urban battlefield that is London's roads more of a joy than the daily chore they currently are," said EA's Tom Golberger. "We wanted to launch Battlefield 3 in style and are looking forward to ferrying excited game fans and commuters around the city today."

First FEARcats, now tanks. Why does London always get the cool stuff?

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First FEARcats, now tanks. Why does London always get the cool stuff?

It happens that its legal to drive a tank on public streets in London, where in the US you can only drive on private roads. Perhaps we should get the Occupation protestors to add in that we want our tank-driving rights added.

And did I mention they weigh 33,000 pounds?

Man. London has good roads.

I want a tank! To drive on the streets of New York!

Oh, man, I love my country sometimes. It's not "oh my God there's a fucking tank!", it's more "get a picture of me on top of this thing! This is going as my profile picture!"

And for Skyrim, free horse-rides in carriages covered with dragon murals.
Well, one can hope.....

remind me to use the "it's a marketing stunt for my game" reason to get tanks into citys when I take over the world

Andy Chalk:

First FEARcats, now tanks. Why does London always get the cool stuff?

DOnt forget the Spartan with the working jetpack we got when Halo reahc came out!

Problem USA?

jurnag12:
And for Skyrim, free horse-rides in carriages covered with dragon murals.
Well, one can hope.....

Lets just get a dragon shall we, mix dinosaur DNA from amber ocvered mosqitos with bat DNA.

I'd just like to put on my best nasally voice and point out the the Abbot is a self propelled gun, not a tank; it's essentially an armoured mobile artillery piece not a vehicle designed to fight directly against other armour, infantry, etc.

Also, I ain't seen them and I live in the middle of London. That said, I have been inside for most of the last few days as essay deadlines loom.

Pedantry away!

Wow, EA's marketing department seems to have gotten its head out of its arse, that was actually pretty cool!

"And for Skyrim, free horse-rides in carriages covered with dragon murals.
Well, one can hope....."

then saints row gotta be pink dildo wielding semi nude women with a huge chest drop kicking true the window of a car...you know now that i think of it that would be awesome!

jurnag12:
And for Skyrim, free horse-rides in carriages covered with dragon murals.
Well, one can hope.....

Tzzz, filthy casual. They should unleash a massive dragon onto the city, letting it run amok, setting fire to buildings while picking up screaming humans from a fleeing crowd, tossing them into oblivion.

OT: Ya know, sometimes, just sometimes, I think I would like to live in a big city, just because of the buzzing atmosphere and things like this.

Then I slap myself, drive to Cologne, take in the noise, fumes and crowds of people and that feeling disappears.

SmashLovesTitanQuest:

jurnag12:
And for Skyrim, free horse-rides in carriages covered with dragon murals.
Well, one can hope.....

Tzzz, filthy casual. They should unleash a massive dragon onto the city, letting it run amok, setting fire to buildings while picking up screaming humans from a fleeing crowd, tossing them into oblivion.

OT: Ya know, sometimes, just sometimes, I think I would like to live in a big city, just because of the buzzing atmosphere and things like this.

Then I slap myself, drive to Cologne, take in the noise, fumes and crowds of people and that feeling disappears.

Perhaps for Ace Combat, Bamco should have had airstrikes arranged on major cities with leaflet drops. Nothing generates interest then being strafed by fast moving strike craft using blanks before getting covered in promotional material.

imnotparanoid:

Andy Chalk:

First FEARcats, now tanks. Why does London always get the cool stuff?

DOnt forget the Spartan with the working jetpack we got when Halo reahc came out!

Problem USA?

Nah, it's cool. We prefer to kick it "old skool" when it comes to military hardware:

That seemed like an expensive stunt....

OutsiderEX:

Perhaps for Ace Combat, Bamco should have had airstrikes arranged on major cities with leaflet drops. Nothing generates interest then being strafed by fast moving strike craft using blanks before getting covered in promotional material.

I'm sure the 30mm shell casings falling through the glass of rooftop greenhouses would cause quite a stir.

Damn this is some unfair bullcrap. Nothing like this can ever be pulled off on the streets of Washington D.C.

Paragon Fury:
I want a tank! To drive on the streets of New York!

i want a tank too!
to DRIVE THROUGH THE HOMES OF MY ENEMIES!
*cue my utterly psychotic surprisingly non-drugged up murder-cackle*
ahem.

cool.

OutsiderEX:
I'd just like to put on my best nasally voice and point out the the Abbot is a self propelled gun, not a tank; it's essentially an armoured mobile artillery piece not a vehicle designed to fight directly against other armour, infantry, etc.

Also, I ain't seen them and I live in the middle of London. That said, I have been inside for most of the last few days as essay deadlines loom.

Pedantry away!

I'm glad you pointed that out so i didn't have to :P

Andy Chalk:
Parallel parking is probably a nightmare.

Depends on the tank's drive system. If the tracks can be run completely independently of each other you can run one tread forward and one backwards, rotating in place. (It's called a "neutral turn".) Pull alongside space, rotate 90 degrees, drive in, rotate back.

Also, run over cars in the way.

Nice to see that Cold War era military build up put to some kind of use...

Technically one of those was a tracked APC, not a tank...

The other looked more like tank destroyer than a true tank, but that's just nitpicking.

As much as I don't give a flying fuck about both BF3 and MW3, I cannot deny the coolness of this advertising stunt. Hard to believe the folks who came up with this awesome idea are also probably the dipshits behind that abysmal TV ad for Dead Space 2.

poiumty:

And did I mention they weigh 33,000 pounds?

Man. London has good roads.

Exactly what I was thinking.

Sonicron:
As much as I don't give a flying fuck about both BF3 and MW3, I cannot deny the coolness of this advertising stunt. Hard to believe the folks who came up with this awesome idea are also probably the dipshits behind that abysmal TV ad for Dead Space 2.

Not to forget the Dante's Inferno ad campaign. That was mind-numbing pain...

How about they also release some killer rats to the public for advertising?
Will sure win my own money.

Even better, killer rabbits

Raiyan 1.0:

Sonicron:
As much as I don't give a flying fuck about both BF3 and MW3, I cannot deny the coolness of this advertising stunt. Hard to believe the folks who came up with this awesome idea are also probably the dipshits behind that abysmal TV ad for Dead Space 2.

Not to forget the Dante's Inferno ad campaign. That was mind-numbing pain...

There's no easy way to say this, so I'll just come clean: I bought that game (in part) because of the absolute hilarity of the months-long advertising campaign. I guess it must have fried my higher brain functions so quickly I was left to burble happily at display after display of mind-melting stupidity.
Luckily, I still remember their one genuinely funny move during their promotion of Dante's Inferno... when they sent a review copy to the Escapist office in a wooden box Yahtzee had to smash with a hammer in order to stop it from singing some irritating tune, whereupon the box determined the lovable cynic deserved a special spot in the 5th circle. :D

I just realized I spend too much time hanging around an army brat. I caught myself wondering why the barrels weren't cemented. (From what I've gleaned - about the Canadian military at least - if a tank is to be sold to civilians it has to have a completely and obviously nonfunctional weapons system.)

Neverhoodian:

Hetzer gonna hetz.

I'd hate to be a...tank nazi? but the Abbot is a SPG (Self-propelled gun). I also saw an/some FV432's (APC's) that my dad used to drive back when he was in the army. They should have used some Stollie's and put them into the Thames with swim gear!

Formica Archonis:
I just realized I spend too much time hanging around an army brat. I caught myself wondering why the barrels weren't cemented. (From what I've gleaned - about the Canadian military at least - if a tank is to be sold to civilians it has to have a completely and obviously nonfunctional weapons system.)

Who said it was sold to civilians? They probably just worked out a deal with the army.

OT: Too awesome for words, wish I was there when they pulled this off :)

"... Parallel parking is probably a nightmare. ..."

The hell it is. A vehicle that can turn on the spot (yay treads) and drive OVER other cars. That's awesome.

Now do heli-dropship busses.

poiumty:

And did I mention they weigh 33,000 pounds?

Man. London has good roads.

Not quite, the amount of delays from them getting worked on is unreal!

OT: I had to be out of town, didn't I! Ah well...

I may hate EA, but I will say that's pretty awesome. I would love to take a tank into work someday. That would be amazing! :D

In other news, Sega has announced the devlopment of Crazy Tanksi. details include able to fire the turret backwards in order to gain momentum, the ability to ignore traffic by driving over it and earn points through gravity defying stunts.

That's just coo'.

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