MW3 Dev Manipulates MetaCritic, Gets Flamed to Death

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MW3 Dev Manipulates MetaCritic, Gets Flamed to Death

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Sledgehammer Games lead called for Modern Warfare 3 fans to reverse its paltry Metacritic user score.

Even though Modern Warfare 3 is making more money than the Second Coming of Michael Jackson would, it seems that wasn't enough for Glen Schofield the general manager of Sledgehammer Games, one of five studios that contributed to the game. Critics seem to like MW3 with scores averaging out to 89/100 on review aggregate site MetaCritic, but Schofield took umbrage with the 1.7 average user score on that website though. To combat the rash of 0 out of 10 scores, he beseeched his Twitter followers to head there to raise the bar today. He didn't anticipate the huge backlash against such a request - even from his fans - for manipulating the user score that way, and he quickly deleted the offending Tweet.

"I don't usually do this but, if u like MW3 go 2 Metacritic.com & help our user score," Schofield said in his Tweet. "It's suspiciously low. Be honest but help if u agree."

Fans cried foul at the manipulation, but the user score average did start to climb up. It now sits at a respectable 3.2 out of 10.

While there's nothing inherently wrong with rallying your fans using social media tools like Twitter - indie developers do it all the time and they are called being marketing savvy - I think the problem with Schofield's action is the timing and the fact that MW3 is the big target in gaming right now. It's generally not a wise thing to call for more support when you are making a boatload of cash.

That's like the Yankees asking for more money so they can buy more World Series championships.

Source: Industry Gamers

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Just balances out some of the over bloated reviewer scores. But to each his own I guess. I thought that Dragon Age 2 was pretty good and Metacritic's dozens of zero and one reviews didn't bother me.

Better for people who have actually played the game and thought it was good to say it's good rather than a bunch of idiots going "HURR DURR IT'S COD IT SUCKS DURR"

While I do promote the motive of this guy in trying to raise its own bar with honesty, there's no point in trying to up the score set lowered by all the trolls and haters who vote it down with their hurp-a-derp mentality of "The game's terrible, because I don't like it, so others shouldn't like it".

He was asking them to be honest. Yeah, he was hoping that honesty would be a high score, but still. If anything I'd have to question the "honesty" of the people giving the game a 1/10, because I'm fairly sure I played it without losing any major organs, which puts it at least at a 2.

HURR DURR IT'S COD IT SUCKS DURR

OT: Who actualy listens to metacritic anyway, it just seems to be fileld with people who spend their time downrating things for fun.

Yeah no problem here. Getting you're developers to add a bunch of 10/10 scores is scummy, asking your fans to go give it an honest review is perfectly fine.

HURR DURR IT'S COD IT SUCKS DURR

OT: Metacritic's user ratings are a troll pit with explosions waiting to happen. Most of the 0 reviews were probably all EA employees but still. I can't blame him for asking for honest scores to bring up the average from the trolling.

It was a 1.7 out of ten because some petty people can't get over the fact they can ignore what they don't like. I think it's perfectly acceptable for him to ask fans to try and lift something that low, especially when he said if they 'liked' the game, and he even said 'Be honest.'. All he did was point out the absolute bullshit user reviews, and ask fans to write a review. He didn't do any underhanded tactics of writing his own reviews, or getting other people in the company to write the reviews - he simply pointed out to people who would want to defend the game that they have an opportunity to do so. There is absolutely nothing wrong with that.

Greg Tito:
It's generally not a wise thing to call for more support when you are making a boatload of cash.

Commercial gains does not automatically mean the game has been successful to a developer. If people were bombing something I had put a lot of time and effort into working on, I think I'd be pretty upset. It's not all about the cash.

while i havent played it, never will and i dont have an interest in the game i did notice people were giving the thing scores of 0 and 1 purely because it wasnt that different from the previous game. thats not grounds to give any game such a low score like that. 0 and 1 should be reserved for broken, completely unplayable piles of excrement mascrading as games that will devour your children when you turn your back.

Greg Tito:
That's like the Yankees asking for more money so they can buy more World Series championships.

The Joke ------> (^^)

My Head ------->(-.-)

OT: Nothing wrong with this I see. The hatred for MW3 is rather undeserved. It's a damn good game, and I don't think it's fair that it deserves a lower user score than Duke Nukem Forever. Heck, I didn't think that Duke Nukem Forever is that bad a game, but I do still have tastes in what games are better than others, and I think it's fair to say that MW3 deserves a bit better of a score.

On the other hand, the sales make up for this.

Calumon: If they don't like low numbers, shouldn't they make better things?

While I do appreciate the accurate low score it HAD before this tweet, I fail to see the issue here. He asked fans of the game to take a moment to stop playing the game, and go give an honest review of the game. Sure, he's hoping for GOOD scores, but still... he did say be honest. It's not like he started some secret drive to get people to give it 10's. Gamers lashing out over pretty much nothing, as usual...

So in order to combat review bombing by people who don't say anything about the game and mark it as zero, he's asking people to lie and give it the opposite score?

"I don't usually do this but, if u like MW3 go 2 Metacritic.com & help our user score," Schofield said in his Tweet. "It's suspiciously low. Be honest but help if u agree."

I see nothing wrong with this tweet at all. He doesn't ask them to do it just for the score, but to be honest about it.
Frankly the fans giving such a kneejerk backlash like that are being the douches, here.

In the end, though, it doesn't really matter as I highly doubt Metacritic matters one iota to affecting sales in the slightest. I wish Steam would drop them from its client.

And this is why Metacritic is dumb. Yes, asking your customers to give your game a good review if they liked it is fine. But aggregating scores from a million random guys just doesn't work, it gives you a skewed picture. Only the people who really hated it or really loved it are going to give it a score. Nobody thinking rationally at the time is going to put up theirs.

I don't see the need for a fan metacritic uprising, considering how this games sells. It's not like Call Of Duty Dev are poor or something. Then again if a Dev doesn't want there game to have bad scores by the people who complain Call Of Duty is a rehash of sameness and over dramatic patriotism then they can change that and add more than just multiplayer maps and whatnot but I digress.

HURR DURR IT'S COD IT SUCKS DURR

I wasn't aware that people took Metacritic very seriously anymore, seeing how much fury it generates. Everyone knows that review bombing happens to games that cause any sort of major opinion split, so the devs should have just rolled with it...

3.2 is respectable out of 10? Really?

meh, you balance the haters out with the fanboys which then gives a fairly accurate score...

What, exactly, did he do wrong here?

Greg Tito:
"I don't usually do this but, if u like MW3 go 2 Metacritic.com & help our user score," Schofield said in his Tweet. "It's suspiciously low. Be honest but help if u agree."

That's not manipulation, that's asking for support and honest reviews.

Only thing I take issue with is his poor spelling and grammar. Sure it was on twitter but c'mon.

As for the content of the tweet. I don't see the issue; he didn't ask for tens, he asked for honesty.

Meh.

Metacritic user scores should probably just be ignored by everyone.
Problem solved.

Metacritic = shit gaming review.

Too bad publishers still think its relevant to gamers.

I wish the majority of Gamers wouldn't take such offense. It's like if one person likes a game that you don't like, then you despise them and want to rate down their game just because of your tastes.

Doesn't make sense ether.. since I am a Skyrim fan, I would rate the game a 9/10 (it's that good, but not to good where it deserves a 10/10 but still). MW3 shouldn't be rated down because you dislike the attention it's getting.. just give it an honest rating with the gameplay and mechanics.

On one hand, trying to publically pump up a game already pulling in more bucks than God is not the smoothest move.

On the other hand, morons who metabomb a game just because they're fundamentally opposed to its existence (as opposed to people who have actually experienced the game in some way and dislike it) are just as bad as the supposed "sheep" they're opposing. I don't like the series myself, but I don't go around trying to "ruin" it as some sort of delusional campaign to "save" gaming.

If all he COD fans would vote on Metacritic, the game would probably have a solid 10 but most fans are just casual gamer who don't even know that Metacritic exists. They don't care what reviewers say and what score it has, they just buy because of the name. So, I don't really get why he did that.
Sure the score is unfair but the game isn't exactly loved among many gamers. What did he expect? Doing something like that is just going to give haters more reasons to hate it and many fans lose respect.

Greg Tito:

That's like the Yankees asking for more money so they can buy more World Series championships.

Oh my... you sir just made my day. That was hilarious XD

Thank you, oh thank you so much!

Much ado about nothing.

He's rallying his fans to combat the immaturity and weird need of some individuals to attack something popular in the only way available to them.

Really Escapist? Really? Just...ugh.

On what level would a rational person look at that tweet and say "Yep...totally tryin to manipulate the system by tellin people to give it an honest review." I thought we were over the headlines that had absolutely nothin to do with the actual content of the post?

The guy could have easily gone on to twitter and said somethin retarded like "Hey all! Vote MW3 all 10's in Metacritic because these pricks are tryin to bomb our score" and that would have justified the headline, but this? Blah.

Greg Tito:

That's like the Yankees asking for more money so they can buy more World Series championships.

Hehe...haha...HAHAHAHAHHAHAHAH!

I know people other than Americans won't find that the least bit funny, but Jesus, that's funny to me...

OT: Ohhhh well... people will be people. But still, if I were a developer I'd concentrate more on how I can make my video game better rather than tell everyone to rate my game that already came out "because I want to wage war on other people's unjust and misguided opinions."

Like I said, ohhhh well....

I guess it's not enough to sit on a big pile of cash if people are saying your game sucks. God that's PATHETIC, seriously.

Soviet Heavy:
So in order to combat review bombing by people who don't say anything about the game and mark it as zero, he's asking people to lie and give it the opposite score?

Let me paint you a picture of the MW3 PC score:

308 positive reviews
59 mixed reviews
1,163 negative reviews (with at least 900 being zero due to being written by review bombers)

Current negative review on the summary page: "Ok i played this game and it looks utter crap next to BF3..."

Can you see the obvious fanboyism here?

I wish that they would intervine and remove every zero score as it is undoubtably review-bombed... I am seriously considering doing a report bomb in order to get them to correct the review bombing

I don't see anything wrong with him asking people to help out because of all the troll reviews. He did mention for them to be honest so I don't think there was any ill intent in it.

I have to agree with an above poster 0-1 should be reserved for absolutely unplayable garbage.

I haven't played MW3 yet but I'm pretty sure for me it would be around a 6-7 out of 10 because there is a certain polish to the game but not enough has changed and I'm not a multiplayer fan so I wouldn't touch that.

People just need to accept it for what it is, a popcorn action flick type game. There is nothing wrong with it and if someone wants to spend their time and money playing it then who the hell cares? Let them enjoy what they want it.

I personally have too many games to play to worry about MW3 especially since I own the original and WaW and have played through Black Ops. Now, back to either Bastion or Skyrim... maybe Bastion because Skyrim's lighting transitions gives me a killer headache after a while of playing.

Ive actually played MW3 and even id only give it a 4/10. Dont see the point in manipulating/flaming review scores on metacritic, its going to start off pointless chains with every game that gets released now.

I hate MW3, but this seems fair enough to me. The game isn't 1.9/10 bad, and he didn't exactly tell people to lie about what they thought. Frankly, I'd be ticked off if I'd made a game that good and a load of people had bombed it to a 1.9 score because they can't cope with it being a sequel.

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