"The Industry" Said Gamers Don't Buy Word Games Like Quarrel

"The Industry" Said Gamers Don't Buy Word Games Like Quarrel

image

The territory-grabbing word game debuts on XBLA today after a long fight.

They said it couldn't be done. No one in their right mind would actually shell out their hard-earned cash on a *gasp* word game. Ignoring the fact that Scrabble and Scrabbulous/Word with Friends and Bookworm actually sold quite well for their respective publishers, when Colin Anderson of the Dundee, Scotland based Denki "Digital Toy Foundry" pitched his idea for a Risk-type game using words as ammunition, the marketing and finance people all turned it down. Why? Because they are all dumb.

"Almost without exception every acquisition team we showed it to thought it was a certifiable, bankable hit - just as we did," wrote Anderson in a blog post celebrating Quarrel's release on XBLA today. "The problems only started once they'd passed Quarrel up the decision tree to their finance and marketing teams - the bit more commonly known as 'The Industry'."

Anderson said he heard the same complaints over and over again. "'This game is fundamentally broken - how can I possibly win with only 3 letters when my opponent has 8?'; 'We could never sell this because it's English language only'; 'It looks like a kids game, but it's way too hard for kids' and everywhere (trust me - everywhere) in between. We heard the same justifications for passing on it over and over again ad nauseam."

The team at Denki would not be dissuaded, and they continued making the game that would eventually be Quarrel. An iPhone version came out last August, and was a modest hit garnering supporters among gaming journalists and fans alike. Anderson had his sights set on a bigger market for Quarrel.

"We're all very proud of the Xbox version of Quarrel - the iPhone version is great too of course, but it was originally built with XBLA multiplayer in mind," Anderson wrote. "We believe that's where Quarrel moves from being a good game in to being a great game."

So now that Quarrel is available for 400 MS points or $5, and it supports 4 player multiplayer, Anderson suggests snatching it up and giving some points to your friends so they can play too. "Why not gift some points to a few friends who are always kicking your arse at CoD and see how clever they are when it's about words rather than guns?"

You know what? I may just do that. Hell, if I have the chance to prove the marketing and finance people of this screwed up industry wrong, I'm going to take it.

Join me in buying Quarrel here.

Source: Denki

Permalink

Not sure if news or advertising.

poiumty:
Not sure if news or advertising.

A little bit of A and a huge chink of B I suspect. It does however interest me enough to consider buying it though. If only to prove them wrong...

Yopaz:

poiumty:
Not sure if news or advertising.

A little bit of A and a huge chink of B I suspect. It does however interest me enough to consider buying it though. If only to prove them wrong...

If the game needed a so-called "news article" to make you buy it only out of indignation, then doesn't that mean they were right?

I really want a pie chart of how many bad decisions have been made by financing over the past ten years.

And then place it next to those in marketing, distribution, sales, human resources, content providers and others.

And then we fire the one area that has constantly made bad decisions.

Who's up for it? I know Customer Service won't be the bottom.

What I think the industry is thinking "words games kids don't like to used words give them guns and shiny set pieces"

poiumty:

Yopaz:

poiumty:
Not sure if news or advertising.

A little bit of A and a huge chink of B I suspect. It does however interest me enough to consider buying it though. If only to prove them wrong...

If the game needed a so-called "news article" to make you buy it only out of indignation, then doesn't that mean they were right?

No, I needed the news article to know there was a game called Quarrel, I would be interested in it even without that statement. That statement just makes me a bit more likely to buy it.

Those bastards in marketing don't like words, eh!?

Streissand effect GO!

Next stop: Steam. Seriously, guys, show some PC love.

poiumty:
Not sure if news or advertising.

Now you know why publishers and devs love interviews, because it is free advertising for them.

samsonguy920:
Next stop: Steam. Seriously, guys, show some PC love.

poiumty:
Not sure if news or advertising.

Now you know why publishers and devs love interviews, because it is free advertising for them.

Usually its not as obvious though. I realise that the author actually likes it, but its less news and more "Look at this, this is cool! Buy this". Not that I have anything against that, but some people of course, will.

i somehow feel the claws of zinga moving towards this idea...

"The Industry" has said a lot of games and genre's won't sell over the years. Right now, "The Industry" says anything apart from MMO's, Military shooters, and sports titles won't sell. Before it was anything but strategy and RPG's, before that it was platformers and beat'em ups.

To put simply, "The Industry" likes to think it knows what sells in the industry, but "The Industry" has no goddamn clue.

LordLundar:
"The Industry" has said a lot of games and genre's won't sell over the years. Right now, "The Industry" says anything apart from MMO's, Military shooters, and sports titles won't sell. Before it was anything but strategy and RPG's, before that it was platformers and beat'em ups.

To put simply, "The Industry" likes to think it knows what sells in the industry, but "The Industry" has no goddamn clue.

"the industry" though creates a Self-fulfilling prophecy, they decide "what will sell" so only really fund and market those genres. Then when those genres outsell all others by miles they have a giant party to celebrate getting it right again. If you'd like a game from a different genre, well then you can eat shit as far as "the industry" is concerned.

dogstile:

samsonguy920:
Next stop: Steam. Seriously, guys, show some PC love.

poiumty:
Not sure if news or advertising.

Now you know why publishers and devs love interviews, because it is free advertising for them.

Usually its not as obvious though. I realise that the author actually likes it, but its less news and more "Look at this, this is cool! Buy this". Not that I have anything against that, but some people of course, will.

As long as it is well-written and gives me relevant info, I'm good. Those actual advertisements that sound like interviews or news articles? The disclaimer that it is an actual paid for advertisement is redundant.

 

Reply to Thread

Log in or Register to Comment
Have an account? Login below:
With Facebook:Login With Facebook
or
Username:  
Password:  
  
Not registered? To sign up for an account with The Escapist:
Register With Facebook
Register With Facebook
or
Register for a free account here