EA Launches Mass Effect 3 Discs into Space

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EA Launches Mass Effect 3 Discs into Space

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A few copies of Mass Effect 3 are heading into space, and EA isn't responsible if they bring the Reapers back with them.

How far would you be willing to go to play Mass Effect 3 early? Many people jumped at the chance to download the newly available demo, while others will likely stay out late for a midnight release at their local game shops, or hope against hope that Amazon ships out a few early copies. However, six extremely impatient fans won't have to wait until March 6, provided they don't mind doing some legwork. Next week, publisher Electronic Arts will launch six copies of Mass Effect 3 into space. Fans will be able to track their descent back to Earth's surface and, with a little luck, pick up a free copy of the game well in advance of its official release.

Within the next seven days, EA will launch six weather balloons bearing copies of Mass Effect 3 over the cities of New York, San Francisco, Las Vegas, Berlin, London, and Paris. By monitoring the Mass Effect official website and Twitter account, fans can track the games' movement via GPS over the cities and out into the world beyond. Whoever arrives to the landing zone first can claim the game, although EA does not specify whether it is launching PC, 360, or PS3 versions of the games. One must also wonder what will happen if the game lands in water - you know, that stuff that covers 70% of Earth's surface.

While these balloons will not leave Earth's gravitational field (or even come anywhere close), they will technically arrive in the upper atmosphere, otherwise known as "near space." Weather balloons routinely reach heights of 90,000 feet or more, placing them well into the stratosphere, and can maintain this altitude for hours at a time. While it's not quite the system-hopping galactic exploration that has become almost synonymous with Mass Effect, it's still the closest that any game in the series has come to the distant star systems and planets it routinely depicts.

Whether you want to chase after a falling weather balloon for an early copy of a game that's only a few weeks away will largely depend on how much you like Mass Effect, and what your other plans for that day may be. If you do decide to pursue one of these games, just hope with all your heart that the hostile alien life is confined to the game itself; extremophlic life forms from near space can be really problematic.

Source: USA Today

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90,000 feet! There go my chances of shooting it down. That and not owning a gun.

Now it will be extra ironic when somebody calls in the balloon as an alien spaceship! Because its a game... about spaceships... in space. I don't actually think that would be ironic.

So... EA's marketing department hasn't learned any lessons from their previous gimmicky failures? No? Nothing from Dante's Inferno or Dead Space 2? ...okay then.

Especially when this game honestly doesn't need it. "Mass Effect 3." ...upon hearing that, you know if you need it or not. Launching discs into space and tracking their decent to Earth... it sounds cool, doesn't it? But it's so cheap and attention-grabbing, and does nothing for the game. ...I'm not a fan of this. Not at all.

C'mon EA, why are you giving the first copies of Mass Effect 3 to aliens?

They don't need Mass Effect - they already have their death rays and their post-consumer economies and their fully immerseive virtual worlds!

Andy of Comix Inc:
So... EA's marketing department hasn't learned any lessons from their previous gimmicky failures? No? Nothing from Dante's Inferno or Dead Space 2? ...okay then.

Especially when this game honestly doesn't need it. "Mass Effect 3." ...upon hearing that, you know if you need it or not. Launching discs into space and tracking their decent to Earth... it sounds cool, doesn't it? But it's so cheap and attention-grabbing, and does nothing for the game. ...I'm not a fan of this. Not at all.

Actually I think this is a great idea. Dead Space 2's advertising was horrible, and Dante was just even worse, but unlike those two, this one doesn't actually hurt anybody, at all. I don't see any harm in this and think this is great.

Erm, where exactly do you go on their site to track the games? I must be blind...

Anyways, that's a good idea, imo. Especially if it lands in my neck of the woods :P

And next week we shall have a new news story about how fights broke out at the landing zone of Mass Effect 3. Several people will be injured, at least one hospitalization, and possibly a death will occur. EA will then be shocked, shocked I tell you, that their latest retarded marketin stunt ends up bein a massive failure.

GaltarDude1138:
Erm, where exactly do you go on their site to track the games? I must be blind...

Nope, I think your eyes are working just fine. I don't think the tracking information is up yet, but it should be within the next few days. They'll probably tweet something about it; otherwise, just check the site periodically.

I just have this vision of people shooting around in various oceans all over the world in boats trying to be there to intercept a copy of ME3. This could prove to be very entertaining.

I assume they are wrapping them or something, otherwise all we get is a smashed disc. Also, I imagine that one of these might end up on eBay. We all remember how much pre-release copies of MW3 sold for their.

Weather balloons? Phff. Call me when they launch them into real space. I think there's a copy of Tabula Rasa floating somewhere in the black. Now that was how you launch a game!

I guess the game is going to be

*sunglasses*

Out of this world
http://mirrors.rit.edu/instantCSI/

Wow an EA marketing stunt that doesn't offend every single person who sees it and is actually quite interesting and well thought out? Go you EA! Maybe now we can put all that Dead Space 2/Dante's inferno crap behind us!

That is a maybe mind. Those adverts were beyond dismal.

"Later on Fox News:

Not content enough with exposing our children to lesbian pron, Bioware now intends to potentially kill American citizens by dropping video games on us from SPACE!!"

Somewhere, someone is building a rocket to actually send the copies out of the gravitational field.

Aw man, Even Wheatley is going to get to play this game before me?

Ok my fears are staved, when it said "going to space", i thought it meant like deep space. Thank god aliens will have a zero percent chance of finding this game

I'm not a marketing or finance expert, but this sounds a little fucking expensive. This is like celebrating a need for speed launch by buying 6 bugatti veyrons made out of solid gold.

Racecarlock:
I'm not a marketing or finance expert, but this sounds a little fucking expensive. This is like celebrating a need for speed launch by buying 6 bugatti veyrons made out of solid gold.

Instead of doing this shit which, to be perfectly frank, is fucking stupid, they should give those advance copies to starving african kids to play. Or sell on ebay for like food or a bowflex or something

imagine Aliens trying to play it but failing due to the DRM.

Awww. I thought they meant out in orbit or further. It would've been nonsensical, but amusing. However, I fear the sort of thing that could happen from this.

shintakie10:
And next week we shall have a new news story about how fights broke out at the landing zone of Mass Effect 3. Several people will be injured, at least one hospitalization, and possibly a death will occur. EA will then be shocked, shocked I tell you, that their latest retarded marketin stunt ends up bein a massive failure.

Something kinda like this. Maybe not quite as extreme, but close. It almost seems like they're trying to see just how many flaming hoops customers are willing to jump through for their product.
Also, used games must not be hurting their sales too much if they're able to pull off stuff like this.

Jove:

Andy of Comix Inc:
So... EA's marketing department hasn't learned any lessons from their previous gimmicky failures? No? Nothing from Dante's Inferno or Dead Space 2? ...okay then.

Especially when this game honestly doesn't need it. "Mass Effect 3." ...upon hearing that, you know if you need it or not. Launching discs into space and tracking their decent to Earth... it sounds cool, doesn't it? But it's so cheap and attention-grabbing, and does nothing for the game. ...I'm not a fan of this. Not at all.

Actually I think this is a great idea. Dead Space 2's advertising was horrible, and Dante was just even worse, but unlike those two, this one doesn't actually hurt anybody, at all. I don't see any harm in this and think this is great.

It doesn't hurt anyone until a parachute fails and one of the games fatally clunks someone on the head. In that case a game will have literally killed someone.

henritje:
imagine Aliens trying to play it but failing due to the DRM.

we have discovered an alien data disk of a species called "humananity" and they are attempting a cyberwarfare viral attack with something called origin. exterminate them all

Does anyone else get images of the movie Rat Race in their head? But hey I can't say that if the game landed in my little town I wouldn't go get it. But it won't so, hey, no need to worry about it huh?

(Peering through binoculars) "I see the game, yes yes I see it! Its coming down.....its coming.....its coming!!! Aaaaaaaaand it just landed in that volcano....."

Holy crap that sounds awesome! :D

If only I was lucky enough to get one of those copies...

For some reason, that one clip of Peter Griffin from Family Guy snatching that baseball from that sickly looking kid comes to mind.

Ha. They do this. Someone gets it. Uploads it to the net. Everyone gets the game weeks early. EA bitches and moans about it being pirated to fuck weeks before its official release.
Dumbasses.

Hello extravagant publicity!

Also wouldn't there be a good chance of it landing in the ocean? Are the nerds going to hire ocean going boats to aid them in the search in that situation?

Jove:
Actually I think this is a great idea. Dead Space 2's advertising was horrible, and Dante was just even worse, but unlike those two, this one doesn't actually hurt anybody, at all. I don't see any harm in this and think this is great.

It doesn't hurt anybody at all... Until multiple people show up to each landing site for each copy and start assaulting each other to try and be the one to take it home.

This is quite possibly the dumbest thing EA has ever done. It makes the Dante's Inferno and Dead Space 2 advertisements seem great by comparison. Organizing it so that 6 groups of people around the world will be beating the shit out of each other to get an early copy of a game that's less than 3 weeks away. Think it won't happen? Think about all the violence people desperate to get PS3s did back in 2006. Try to remember the last that Black Friday came and went without at least one person getting seriously injured or possibly killed. People will be injured trying to get these games. People might even die trying to get these games.

At this point, I'm fully convinced that the EA marketing department and the Bethesda quality assurance department are one in the same. Bunch of incompetent idiots.

Marshall Honorof:
A few copies of Mass Effect 3 are heading into space, and EA isn't responsible if they bring the Reapers back with them.

Of course not. EA doesn't think it's responsible for anything, except profits.

EA isn't responsible for the series destroyed by buying up developers, and later abandoning them after forcing them to quickly release a slapped together sequel.

/Maybe I should have put them in a sarcasm tag.

I wonder how bad the PR would be if one of the games killed someone on reentry.

GaltarDude1138:
Erm, where exactly do you go on their site to track the games? I must be blind...

Anyways, that's a good idea, imo. Especially if it lands in my neck of the woods :P

Funny story I found a meteor after it punched a hole through my roof two days ago (insurance covered it, who knew).

Maybe I'll get another gift from above. One that won't cause me to move out of my house or two and a half months

What is it that they say? There is no such thing as bad plublicity.

Andy of Comix Inc:
So... EA's marketing department hasn't learned any lessons from their previous gimmicky failures? No? Nothing from Dante's Inferno or Dead Space 2? ...okay then.

Especially when this game honestly doesn't need it. "Mass Effect 3." ...upon hearing that, you know if you need it or not. Launching discs into space and tracking their decent to Earth... it sounds cool, doesn't it? But it's so cheap and attention-grabbing, and does nothing for the game. ...I'm not a fan of this. Not at all.

Are you seriously criticizing ADVERTISING for being "attention-grabbing"? Seriously? That's like complaining that your soda is too wet, or that your car goes too fast.

Dead Space 2 and Dante's Inferno campaigns shed a bad light on the industry and gamers in general. This is entirely harmless.

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